Silicon Valley University presentation 0414
26
Your LinkedIn Profile: Why it’s important and where to begin Presented by Sandra Clark
-
Upload
sandra-clark -
Category
Social Media
-
view
237 -
download
1
description
Presentation to students at Silicon Valley University to prepare them for job or internship opportunities.
Transcript of Silicon Valley University presentation 0414
Your LinkedIn Profile: Why it’s important and where to begin
Presented by Sandra Clark
• LinkedIn Coach and Trainer• LinkedIn Profile:
– http://www.linkedin.com/in/sandraaclark
• Teacher• Training manager for the University of California offering
corporate training to Silicon Valley• Business owner and LinkedIn trainer / coach
Today’s Speaker: Sandra Clark
• Ask as we go• Parking Lot
Questions?
1. Why you should care
2. Manage your profile and account settings
3. Create your expertise tagline and personal URL
4. Create a strong “Summary” section
5. Add Skills
6. Add groups
7. Add connections
8. LinkedIn Etiquette / Good Manners on LinkedIn
Agenda
Why use it?
Networking
Research
Developing expertise
Staying up-to-date
Business Development
Job search related
Building relationshipsWater Cooler
Keep ahead of your kids
• Business Reputation• Networking • News• Job Search
LinkedIn’s Major 4 Areas
Is Using LinkedIn worthwhile?
• 89% Hiring Managers use LI to hire
• With less than 100 connections, you’re only visible to 5% of the LinkedIn population
• With over 500 connections, you’re visible to over 95% of the LinkedIn population
Formula for LinkedIn Success
Your 100% complete profile
your key words in multiple locations
# of connections activity
Maximum visibility and high SEO ranking
=
+
+
+
What are your LinkedIn goals?
People want to connect withYOU!
LinkedIn is Social
1. What does that mean?2. Everyone has a different opinion3. It is your personal brand and credibility4. There are rules to follow5. Easy to be distracted
WHERE DO I BEGIN?
It starts with knowing where you are now.
• What are you known for?
• What is your expertise?
• What are your key words?
What are your LinkedIn goals?
It starts with a professional profile:Components of a profile:1. Photo2. Tag line/heading3. Summary4. Job history 5. Education6. Skills7. Groups8. Connections!
Make it personal – Add a photo!
15
Use a good-quality photo
16
• More savvy, professional-appearing profile• Easy to add to business card, email signature, etc. as an
“extended” business card
Sandra A. ClarkSilicon Valley Training [email protected](408) 408-320-7882http://www.linkedin.com/in/sandraaclarkwww.svtrainingconnect.com
17
Edit profile URL
• Your professional headline quickly identifies your area(s) of expertise (5 seconds!)
18
Edit profile headline
• Allows you to invite people to connect without having their email address
• Adds to your expertise• Connect to others in your target professional area
19
Add Groups
• Up to 50 skills – choose wisely• Use your key words • Put them in order of importance
20
Add Skills
Make connections:How can you make
someone want to connect to you?
Show yourself as an expert and interesting.
GOOD MANNERS MATTER
• Requesting connections• Endorsements• Recommendations• Groups• Request information / interview / phone call
LinkedIn Etiquette
23
• Let’s take a tour• Settings • Photo/headline, websites named• Customized URL• Summary with SEO• Recommendations and Endorsements
24
Live Demo
QUESTIONS?
THANK YOU FOR ATTENDING TODAY’S PRESENTATION
