Silent Hedonism FestA transboundary night of musical mitigation

Content• Presentation• Concept• Realisation• Phase 1: initial project & advice• Phase 2: operationalisation• Phase 3: Honest House

• Communication & marketing• Finances• SWOT-analysis

Presentation

Initial functions • Julie Minner: projectmanager• Nico Kennes: communication executive• (Lana Troch): marketing executive • (Lauren Bollen): financial director

Eventual functions• Julie Minner: online marketing & administration• Nico Kennes: offline marketing, PR & finances

Concept• Initial plan: transboundary musical event promoting

Wallonian music

• More & more emphasis on music

• Core principles:• Interesting music scene in Wallonia• Different genres• Wallonia & Flanders: separated music scene• Similar initiatives limited (e.g. ABBota, Belgavox)

= a pity!

Realisation: Phase 1

• Brainstorm: lots of ideas, fantasizing…• Big event on Ladeuzeplein• Established bands from Flanders & Wallonia + new talent

• Limited progress more pragmatic approach

• Early November: financial director Lauren Bollen leaves the project

Realisatie: Phase 2• More realistic, but professional approach

• Contact with STUK through internship Lana Troch• Contacts: Gilke Vanuytsel & Joeri Thiry• Negotiation for usage Labozaal • Half commitment:

• Revenues catering for STUK• Rental & salaries: p.a., light & engineer: our responsibility

• End of February: marketing director (& link with STUK) Lana Troch leaves the project

Realisation: Phase 3• Idea: start small & not giving up

• Connections with Fakbar Letteren• Concert evening in praatkamer if:

• Income of drinks for Letteren• Rent p.a., light & payment engineer: our responsibility

• Ties with Radio Scorpio• Possibility to use p.a. of province for free

• Contact at Honest House• Perils of Penelope & Horson perform for reduced wage

Communication & marketing• Website: silenthedonismfest.wordpress.com

• Facebook page: facebook.com/SilentHedonismFest

• 250 full colour premium gloss A6 flyers

• 25 A3 full colour posters

• Advertising via Honest House, Fakbar Letteren

• Press release: music magazines & blogs

Communication & marketing• Website: silenthedonismfest.wordpress.com

• Facebook page: facebook.com/SilentHedonismFest

• 250 full colour premium gloss A6 flyers

• 25 A3 full colour posters

• Advertising via Honest House, Fakbar Letteren

• Press release: music magazines & blogs

FinancesProcess Sum

Expenses Perils of Penelope

Horson

SABAM

P.A.

Catering (+ sponsorship in kind)

50 euro

50 euro

19,68 euro 225,06 euro

20 euro 

Income Grant K.U.Leuven

Sponsors

Tombola• 45 prices• 4 euro/ticket

-0 euro

-205 euro

-180 euro

Subtotal 0,26 euro

SWOT-analysisStrengths Weaknesses

• Qualitative bands• Innovative music• Centre of Leuven• Qualitative p.a. • Experienced sound engineer

• Venue not fully equipped• Small capacity• Limited income• Absence of professional light

installation

Opportunities Threats

• Extra promo through collaboration with Radio Scorpio, Honest House, Fakbar Letteren

• Relatively few other activities on Monday

• Exam period approaches• Activities other student

organisations for the end of the semester