Siksha iitk 22nd_july_

Bhasha 2011

Namaste

Team Siksha, Nokia Bhasha 2011, Bengaluru

Encourage use of Indian Languages on Mobile Phone

“Use of mobile phone as a vernacular teaching tool”

Objective


How do you teach?

• Phonological + Orthographic awareness • Oral vocabulary knowledge • PhoneBc decoding • Word idenBficaBon • Spelling • Lexical inference • Morphological awareness • Sentence-‐level reading comprehension



Where do we begin?


• 1.159 billion mobile subscribers by 2013

• 25-35 years is the single largest mobile user group. 19-24 years highest penetration

• 1 out of 5 Indian as a mobile

• North zone largest mobile region. Mobile penetration highest in east zone.

• Students biggest user community followed by self employed.

• Average mobile users per household is 2.05 and average ‘active’ mobile connections per user is 1.17

• Mumbai’ circle tops among urban areas with 10.4% urban mobile subscribers.

• Largest Subscriber base: Maharashtra with 5.9 million subscribers

• 93 % connections are Prepaid.

Research Conducted

Age Group: 18 Years – 35 Years Prime Occupa1on: SoOware Engineer, Management Experts, Etc., Students

Loca1ons: Bangalore, Gurgaon, Hyderabad, Noida, Mumbai, and other Metropolitan ciBes of the country

Target Phones: Nokia N8 and Nokia C6

Target Audience


Our target users typically spend 0.5 hr-‐ 1 hr commuBng everyday. During this Bme they use their phones for gaming, music, and Internet browsing.

People use their phones very differently at home and their workplace. While at work, they might use applicaBons for viewing emails and surfing the web, and calling business contacts whereas at home, they might kick back text their loved ones, or even play sudoku

The element of social networking has gained popularity in recent years. Popular sites such as Facebook, TwiZer, and Orkut, play an important role in everyone’s life.

Music was the most popular with Games and other apps coming in at second place.

Social Networking

Mobile Phone Usage

Home and Office, College

Commu1ng


Observed Patterns

0

5

10

15

20

25

30

35

40

Internet Browsing Listening to Music Gaming Social Networking Exploring New ApplicaBon

Mobile phone usage patterns of target group Team Siksha, Nokia Bhasha 2011, Bengaluru


Task Flow

6:00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 17.00 18.00 19.00 20.00 21.00 22.00 23.00 Alarm in mobile phone rings Snoozes it Wakes aRer 25 minutes

Finishes ablu1ons Checks 1me in her mobile. SMS her friend that she is on the way to the bus stop. Eats idly sambar on the way

Boards the bus and listens to songs from Cell phone. Meets friend on the next stop. They both chat 1ll office.

Checks SMS from boy friend. None. Sends me a “forget me not” message. Reaches office by 9:30

Rushes to a mee1ng. Puts her phone in silent mode.

Comes out of the mee1ng at 11:30 Turns on the mobile to “general Mode”. Checks for SMS from Boy friend. Finds one. Replies. 2 such conversa1ons go. Goes to coffee with friends.

12:00 back at desk. Checks mails. Works. Gets a phone call from roommate. Tells about a deal in shoppers stop. Plan to go aRer office

Goes to lunch Has a stroll with friends. Calls her boy friend at 1:45 and gets happy lis1ng to the ring tone : her favourite song

Gets back to work Feels sleepy at 2:30. Plugs music from cell phone.

3:30 goes for coffee.

Comes back to work. Sends SMS to friend confirming their post office trip to shoppers stop.

Texts her boy friend again. works

Finishes her work. Starts off to shoppers stop. Gets into an auto. Sells her friend that she is on the way.

Reaches mall. Does lot window shopping, finally gets into shoppers stop. Messages her boy friend.

Gets of out shoppers stop at 9:00

Gets call from father. Calls her boy friend again

Reaches home at and watches TV for 1 hour. Flips channel. SMSes boy friend again.

Sets up alarm. Listens to songs on the phone lying in bed. Sleeps off.

Typical day of a soOware professional in urban area


Language Matrix

Mother Tongue Secondary Language Use

r

‘Where is the motivation behind learning a new language?’


Scenarios:

• To deal with the auto drivers and the bus conductors • To deal with the local shopkeepers while shopping • To communicate with the relaBves, friends and neighbors at the home town. • To gain acceptance in society

New Place = New Language

Reasons


Personas and Scenarios

Nidhi Sharma (19) Student at Pune University. Sociology. Reason to learn new language: To experience Pune, communicate, explore and experience Maharashtra.

Pravesh Chauhan (28) SoRware Professional in Bengaluru Reason to learn new language: To communicate in Kannada with local shopkeepers, auto rickshaw drivers, etc.

Malika Kapoor (25) Design Researcher in Chennai Reason to learn new language: She travels a lot to conduct ethnography studies, Her division is the south region. Needs to learn basic words in many languages.


But wait….


‘How to encourage them to use our application ?’


Idea: Use Social Networking as motivation to play

The idea of competing against friends, is exciting and

a reason to play


A social network game, to help people discover a language of their choice


‘Vijeta’ is a social network game which helps users learn a new language of their choice.

The game starts with the user portraying to be a king who has to explore and expand his empire. In order to do so, he must acquire knowledge (in this case, leZers and words of a language he wants to learn). IniBally users are awarded easy leZers of the alphabet which can be used to make basic words. Users must complete challenges and tasks with the server to learn more leZers and words in order to play and build their empire.

As the game progresses , users will get the opBon of challenging friends or other compeBtors. This moBvates the user to expand his empire .

Vijeta


Become the Local Language

King

Expand your empire with your knowledge

of languages

Vijeta Plot: You are the new king!


Game Flow


Let’s Play !

Exploring ‘Vijeta’


Game Environment


Map shown in game loosely based on the city player is playing in. This is determined via the LANQU server.

Player Badge (Menu) Game Characters

Game Events

Location Discovery

Progression Indicators


Game Environment

As you progress, the game adapts it’s environment


As your progress, the kingdom becomes more green (more prosperous). As you progress through the game, new challenges become available, which provide you with the opportunity to learn new words


Playing Tourist...

Exploring the city through real landmarks


Discover real locations in your city. Since the map environment is similar to the map of the city you are playing in, locations shown are somewhat accurate.

Explore your city to unlock location Based challenges.


Starting with basics

How to discover new letters


Help your subjects to achieve their goals and be rewarded with letters and words.

Win your subject’s loyalty by helping them and expand your kingdom. These are simple gesture based games which uses the phone’s touch capability.


After completing the challenge, you are rewarded with letters and associated words


‘Word’ Bank

Reviewing what you learnt


All learnt letters and words can be accessed through the badge menu.

Letters are shown here with their phonetic pronunciation. By selecting the letter, and then the words tab, one can filter the words


Man Vs. Machine

Invading other Kingdoms (CPU)


To get you prepared for online play, at the climax of every level progression, you will be challenged by the CPU king.


Look for changing mood of the CPU king in the badge at the right hand corner


‘Sagar’= Ocean. Well done


Promoted!


Hey you! Let’s play

Playing with friends on the LANQU server


Play against your friends on LANQU cloud, either challenge them, or team up with them to acquire knowledge and make your kingdom more prosperous


Before setting out on your adventure, set your kingdom password, as a defense measure against invading players.


You can collaborate with your friends or other online players by dragging your badge to theirs them.

Once your invitation is accepted the link between you and your colleague will be shown with a green line.

Red= Offline, Green= Online


Attack other kings by double tapping on their badge.


Alvida Delhi…. Enri Bengaluru

Location Change


Discover real locations in your city. Since the map environment is similar To the map of the city you are playing in, locations shown are somewhat accurate.

Explore your city to unlock location. Based challenges


Technical Considerations


• GPRS connection would be required play online. - Nokia Lanqu< Tele communications Service Provider< User’s Phone

• Software updates will be accessed through Nokia Servers directly. Handset would need to be connected to a PC. - Nokia Lanqu < User’s PC < User’s Phone

• Player notifications can be pushed through SMS

• Nokia should charge only for the ‘Online play’ part of the game.

• Nokia can hold national LanQu tournaments and quests, to encourage users to play.

Thank you!

Team Shiksha: Rahul, Nishant, Aravind


Siksha iitk 22nd_july_

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