Sikandar resume for cor marketing profile

SIKANDAR KUMAR YADAVEmail: [email protected]• Mob: ,+91 09953162113Address: Flat No, N-20A,1st Floor, Laxmi Nagar, Delhi - 110092

Seeking a Managerial position in the Telecom/FMCG/Retail /pharmaceuticals etc domain

An astute and dedicated professional with 5 year’s of experience in the FMCG and Retail Industry with proven credentials of achieving consistent superior results.

Strong knowledge in Sales & Marketing, Brand Management, Promotion, Visual Merchandising, Inventory management facilitated with understanding of requirements and offering effective solutions.

Ability to adapt well and perform in new competitive environment. Can work well in both team environment and individual assignments. A motivated, hardworking, sincere and diligent team player utilizing excellent

communication, good grasping power, interpersonal skills with strong analytical mind-set to learn quickly, to analyze the situation, identify requirements and provide solutions.

WORK OUTLINE

Axle Infrastructure group of companies Product Manager From Feb 2011 to Till date

Currently managing and developing all the operanational functions of all the Branches of

the company in New Delhi and Jharkhand by employing top notch sales and marketing strategies.

Analyzing Market trends and Demands by capturing information from Distributors and frnchchies.

Initiated proactive sales strategies to improve sell through opportunities and meet the target.

Identifying the concept of customer's business, structure, practices, challenges and requirements within the context of the business sector.

Responsible for implementing BTL marketing activities like - Outdoors, banners, pamphlets, T.V Scrolls, lucky draws, customer meet, events, etc.

Implementing sales promotion plans & innovative concepts to generate sales for achievement of targets;

Executing effective marketing spends by working as per the budget.

Coordinating in-Branch promotional activities for new releases & special products. Conducting competitor analysis by keeping abreast of market trends and competitor

moves to achieve market share metrics. Involved in Branch visit, market research to draw consumer perception, new idea to

increase footfall etc. Implementing the promo/ campaign in Branches and coordination with respective

stores/HO – Marketing, Suggesting innovative ideas for campaign offer/promotions. Kept a track record of the sales database including comprehensive data entry, setting

alarms for follow-up, lead tracking and turnover.

G.C Beverages Delhi/NCR Asst. Marketing manager from April 2010 –Feb 2011.

G.C. Beverages Pvt Ltd is a Subsidiary of Gee Cee Group of industries with an annual turnover of over USD 80 million. The Group has ISO 9001 certification from Underwriters Laboratories (UL), USA for all its Manufacturing Units. Notable Accomplishments

Managed and developed Corporate clients (Malls, Hotels, Restaurants etc) in New Delhi by employing top notch sales and marketing strategies.

Résumé of Sikandar Kumar of 3

Analyzed Market trends and Demands by capturing information from Distributors and Retailers.

Initiated proactive sales strategies to improve sell through opportunities and meet the target.

Developed strong relationships with corporate and hotels generate opportunities, and drive new business.

Responsible for the operation of C&F regarding timely delivery of orders. Instrumental in monitoring day to day activity of service and making daily, monthly and

quarterly sales report. Generated market intelligence report based on product performance, delivered feedback

on quality and competitors activities in the market, and submitted the same to RM. Involved in identifying new market segments/dealers and trade opportunities. Managed team of sales person and motivated them for achieving the sales targets. Trained and developed sales professionals. Prepared monthly route plan and submitted same to RM, & implementing sales plan for

the assigned area.Vishal Retail ltd, Delhi

Sr. Executive - Marketing (July 2008 – To 10 th April 2010)

Notable Accomplishments

Involved in corporate tie up, presentation in corporate offices as well as sales. Identified the concept of customer's business, structure, practices, challenges and

requirements within the context of the business sector. Responsible for implementing BTL marketing activities like - Outdoors, banners,

pamphlets, T.V Scrolls, lucky draws, customer meet, events, etc. Implemented sales promotion plans & innovative concepts to generate sales for

achievement of targets; coordinating the in-store promotional activities to push sales, increase walk-ins and increase ticket size.

Executed effective marketing spends by working as per the budget. Conceptualising visual merchandising displays, windows & design of retail outlets for

maintenance of a high-end store Image.

Coordinated in-store promotional activities for new releases & special products. Conducted competitor analysis by keeping abreast of market trends and competitor

moves to achieve market share metrics. Involved in store visit, market research to draw consumer perception, new idea to increase

footfall etc. Implemented the promo/ campaign in store and coordination with respective stores/HO –

Marketing, Suggesting innovative ideas for campaign offer/promotions. Kept a track record of the sales database including comprehensive data entry, setting

alarms for follow-up, lead tracking and turnover.

EDUCATION

Post Graduate Diploma in Marketing & International Business (2006-08). From Institute of Productivity and Management, Kanpur (U.P.), recognized by

the AICTE, Ministry of HRD & Govt. of India.

Bachelor in Science (Mathematics) (2006) From Ranchi university.. Intermediate in Science(2002) from J.I.E.C Board . Matriculation from Bihar Board in 1999.

Academic Projects

Title: Analysis of marketing mix of Amul India ltd.


Organization: Amul India Ltd. Duration: 2 months Description: Market segmentation, Sales promotion and fitment surveys of

Amul milk and Curd in Kanpur.

IT Forte

Well versed with Windows Ms Office and Internet Applications.Curricular Activity

Personal Actively Participation in the organization of FIESTA-2007 an inter B-School management event held at IPM Kanpur.

Win various prizes in sports as well as culture programs at IPM Kanpur. Participation in District Level tournament Cricket Association held in Ranchi.

Personal Dossier

Father’s Name : Mr. Bharat Prasad Yadav Date of Birth : 19th Oct 1984. Permanent Add. : Q.No.-D.T-2018,post-Dhurwa,Ranchi (Jharkhand) Nationality : Indian Marital Status : Single Sex : Male Language Known : English, Hindi Hobbies : Cracking jokes, Listening Songs, Traveling.

Date: ……………Place: New Delhi

( Sikandar ku. yadav)


Sikandar resume for cor marketing profile

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