Signature 03 Formats - Johns Manville...Corporate Relations, 303-978-2350 for signature artwork...
8
Formats 03 Signature The "Johns Manville, a Berkshire Hathaway Company," signature should only be used for approved corporate communications. Many target market audiences do not require the information... Format A- Preferred Gain Approval Prior to Use Approved External Use Body Copy Application Format B- Acceptable Format C- Limited Use Format A- Preferred Format B- Acceptable Format C- Acceptable Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or signature must never be redrawn, cut apart, stacked, condensed, elongated, embellished, or altered in any way. The signature must always be reproduced from approved reflective or electronic reproduction artwork. Electronic logo artwork in a variety of approved formats, styles, and colors is available at http://www.jm.com/jmlogo.shtml. Please contact Melody Dunbar, Corporate Relations, 303-978-2350 for signature artwork containing the Berkshire Hathaway reference. The preferred signature format for most internal and external applications is Format A. Signature Format B is appropriate for limited vertical space applications, or when the alignment required for Format A usage is not possible. Signature Format C is appropriate for limited horizontal space applications. 5.2002
Transcript of Signature 03 Formats - Johns Manville...Corporate Relations, 303-978-2350 for signature artwork...
Formats03Signature
The "Johns Manville, a Berkshire Hathaway Company," signature shouldonly be used for approved corporate communications. Many target market audiencesdo not require the information...
Format A- Preferred
Gain Approval Prior to Use Approved External Use
Body Copy Application
Format B- Acceptable
Format C- Limited Use
Format A- Preferred
Format B- Acceptable
Format C- Acceptable
Illustrated below are the only approved corporate signature formats for internal and external applications. To ensure our legal protection and to promote proper use, the symbol or signature must never be redrawn, cut apart, stacked, condensed, elongated, embellished, or altered in any way. The signature must always be reproduced from approved reflective or electronic reproduction artwork. Electronic logo artwork in a variety of approved formats, styles, and colors is available at http://www.jm.com/jmlogo.shtml. Please contact Melody Dunbar, Corporate Relations, 303-978-2350 for signature artwork containing the Berkshire Hathaway reference.
The preferred signature format for most internal and external applications is Format A. Signature Format B is appropriate for limited vertical space applications, or when the alignment required for Format A usage is not possible. Signature Format C is appropriate for limited horizontal space applications.
5.2002
PaletteColor
The Johns Manville corporate colors are specific shades of blue and dark gray. The color palettes presented will be applicable to both internal and external communications. Maintaining accurate color density and consistency in all applications will reinforce the family appearance while conveying a strong sense of professionalism through identity control.
A recommended group of secondary support colors is provided for color coding materials or any other purpose except signature use.
06
In lieu of Johns Manville Gray, you may use PANTONE®* 431 Gray. Always make sure the Johns Manville colors look the same in every application.
Johns Manville Gray process match**: Cyan (C) 11%Magenta (M) 0%Yellow (Y) 0%Black (K) 65%
Johns Manville Gray RGB match: Red (R) 102Green (G) 102Blue (B) 102
In lieu of Johns Manville Blue, you may use PANTONE®* 293 Blue. Always make sure the Johns Manville colors look the same in every application.
Johns Manville Blue process match**: Cyan (C) 100%Magenta (M) 56%Yellow (Y) 0%Black (K) 0%
Johns Manville Blue RGB match: Red (R) 0Green (G) 0Blue (B) 153
* PANTONE® is a registered trademark of Pantone, Inc. and is Pantone, Inc.’s check-standard trademark for color reproduction and color reproduction materials.
** The four-color process percentages given here are for approximation only. Because screen percentages will vary from printer to printer, and a slight difference can significantly affect a color, these percentages are to be used only as a starting point. Each printer is responsible for making the necessary adjustments to visually match Johns Manville Blue and Gray as closely as possible.
Support Palette: Bright Range
Rubine Red32721655485484334312292248207160123021
Support Palette: Dark Range
5463033022755506316282280229 269262202175
Support Palette: Neutral Range
548354155205428409406
Johns Manville Gray
Johns Manville Blue
5.2002
ColorThe Use of
Whenever possible and feasible, use the approved two-color positive signature on applications. The preferred background color positive signature is bright white. Do not reproduce the positive signature in any other color than specified here.
Gain Approval Prior To Use Approved External Use
Preferred 2-Color:Symbol: Johns Manville BlueLogotype: Johns Manville GrayEndorsement: Johns Manville Blue
Preferred 1-Color:Symbol: Johns Manville BlueLogotype: Johns Manville BlueEndorsement: Johns Manville Blue
Acceptable 1-Color:Symbol: BlackLogotype: BlackEndorsement: Black
Positive Signatures
01
Preferred 2-Color:Symbol: Johns Manville BlueLogotype: Johns Manville Gray
Acceptable 1-Color:Symbol: Johns Manville BlueLogotype: Johns Manville Blue
Acceptable 1-Color:Symbol: BlackLogotype: Black
5.2002
ColorThe Use of
Preferred Reverse:Background: Johns Manville Blue Symbol: WhiteLogotype: White
Preferred Reverse:Background: Johns Manville Gray Symbol: WhiteLogotype: White
Acceptable Reverse:Background: BlackSymbol: WhiteLogotype: White
Acceptable Reverse:Background: Any color field, texture or photograph that offers adequate contrast with the signatureSymbol: WhiteLogotype: White
Gain Approval Prior to Use Approved External Use
Reverse Signatures
05
Preferred Reverse:Background: Johns Manville Blue Symbol: WhiteLogotype: WhiteEndorsement: White
Preferred Reverse:Background: Johns Manville Gray Symbol: WhiteLogotype: WhiteEndorsement: White
Acceptable Reverse:Background: BlackSymbol: WhiteLogotype: WhiteEndorsement: White
Acceptable Reverse:Background: Any color field, texture or photograph that offers adequate contrast with the signatureSymbol: WhiteLogotype: WhiteEndorsement: White
Outlined below are the approved reverse color (all white) application of our signature. The preferred background color is Johns Manville Blue. The reverse signature must always appear white, or the neutral color of the paper stock.
5.2002
1/2 Ht.
1/2 Ht.
1/2 Ht.
1/2 Ht.
IsolationArea of
An area surrounding the corporate signature must always remain clear of other imagery including typography, photographs, design elements, page trim and folds. This clear area is based on the height of the JM symbol as shown in these illustrations. Generous clear space is always desirable.
1/2 Ht.
1/2 Ht.1/2 Ht.
SymbolHeight
1/2 Ht.
1/3 Ht.
1/3 Ht.1/3 Ht.
SymbolHeight
1/3 Ht.
1/2 Ht.
SymbolHeight
1/2 Ht.
1/2 Ht.
1/2 Ht.
Area of Isolation: Formats A, B and C
Gain Approval Prior to Use
01
1/2 Ht.
1/2 Ht.1/2 Ht.
SymbolHeight
1/2 Ht.
1/3 Ht.
1/3 Ht.1/3 Ht.
SymbolHeight
1/3 Ht.
Area of Isolation: Formats A, B and C
Approved External Use
SymbolHeight
5.2002
SizesMinimum
Signature size is based on the height of the symbol. Illustrated below are minimum sizes allowed for each signature format. Never reproduce the signature at a size smaller than the minimum size.
Minimum Size: Format B
Minimum Size: Format C
Minimum Size: Format A
3/16" Symbol Height
1/4" SymbolHeight
1/4" SymbolHeight 3/16" Symbol
Height
3/8" Symbol Height
1/2" SymbolHeight
Gain Approval Prior to Use Approved External Use
01
5.2002
B&K Distributions
Do not put part of the signaturein a band of color.
Do not allow signature to appear in anunapproved color.
Do not typeset any part of the signature.
Do not change the relationshipsbetween elements of a signature.
Do not use the "JM" symbol by itself, without the Johns Manville name.
Do not create a one line version ofthe signature.
Do not create a new logo forcustomer names.
Do not create a new logo that incorporates any one of the approvedsignatures, the initials "JM", or typeset "Johns Manville" name.
is for you!
XYZ Product Name JM
Johns Manville
MisuseSignature
Preserving the integrity of the Johns Manville signature is significantly important. Inaccurate reproductions of the Johns Manville signature will erode the ability to legally protect this valuable asset, as well as confuse our various audiences. Typical signature violations and misinterpretations are shown here. This is by no means an exhaustive list.
Do not use the signature in body copy.
During the meeting...
A Berkshire Hathaway Company
01
5.2002
MisuseSignature
In an effort to clearly communicate to our various audiences, certainsignatures will no longer be used. By eliminating these signatures and names, we are able to communicate with one worldwide voice – Johns Manville. Illustrated below are signatures that are no longer approved for presentation on Johns Manville communications.
If you have any questions or issues concerning selection of a particular signature, contact John Manville Corporate Relations.
Please note: Due to acquisitions, etc., transition signatures may be produced, but are phased out over time.
Do not use any of the old Johns Manville core competency signatures. This applies to all availableFormats A, B, & C.
Do not use any of the old Johns Manville core competency signatures. This applies to all availableFormats A, B, & C.
Do not use any of the old Johns Manville core competency signatures. This applies to all availableFormats A, B, & C.
01
Do not use any of the old Johns Manville signatures. This applies to all available Formats A, B, & C.
Do not create signatures for departments or groups.Do not use any of the old Johns Manville signatures. This applies to all available Formats A, B, & C.
5.2002
