SIGNAL Spring 2013 Visual Merchandising
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Transcript of SIGNAL Spring 2013 Visual Merchandising
VISUAL MERCHANDISINGS P R I N G 2 0 1 3
SIGNAL VISUAL MERCHANDISING GUIDE
The great sea view brings out the true sailor spirit with a feminine charm. The colours
are classic navy, ecru and sand by adding fresh green tones; an electric green, fresh mint
green and cobalt blue, this theme is new and modern. Fabrics from the rough and authentic
denim to textured and cabled knits. Fluid viscose contrasts the purity of white poplin
and linen. Mix of fabrics across fabric groups, jersey and woven join up for a new modern
match.
The urban functionality for the outerwear jackets for any occasion or weather. A sporty
attitude provides a great look combined with the feminine shaped tops or pencil skirts.
Chambray and fil à fil is a must have for easy styling, both for classic or oversized
shirts. Men’s classic shirt stripe is gorgeous in feminine shaped shirts with tiny or
china collars.
Graphic simple but eye catching print for both shirt and knitwear. Together with a new
take on the sailor inspired stripes, an eternal classic from Popeye to Picasso and Chanel,
gives the sailor trend new life. A modern feminine uniform dress creates a contemporary
look. Long tank-like dresses underlined by tiny tie band at the waist is the new power
dress. Easy and feminine. Tiny unconstructed blazer and skirts to the knee provide an el-
egant, long-line silhouette and a sporty chic attitude.
Simple and uncomplicated yet refined looks inspired by the sea and the great blue sky.
INSPIRATION
PANTONE® Oyster Beige6111
PANTONE® White4000
PANTONE® Paradise green7308
PANTONE® Aruba green7316
PANTONE® Evening blue7139
PANTONE® Sailor blue7120
PANTONE® Egret dust4179
COLLECTIONJANUARY DELIVERYSAILORMADE
SIGNAL VISUAL MERCHANDISING GUIDE
SIGNAL VISUAL MERCHANDISING GUIDE
MERCHANDISING
Merchandise the wall as shown and forward hang best sellers.
Decorate top shelves with props, frames or signs.
Fill glass vases nicely with accessories from the delivery.
WALL
» Place a pair of jeans in a wooden tray and visualize inside details.
JANUARY DELIVERYSAILORMADE
SIGNAL VISUAL MERCHANDISING GUIDE
Props are important when displaying the collection.
Always remember to group the props and use them on shelves and tables.
Stack up nicely on the shelves with small sizes on top.
PROPS
Use the nested table to display the Cam-paign jeans. Place the jeans from light to dark colours.
Place the campaign sign with the cor-responding insert on the nested table to support the campaign.
Tell a strong colour story on the campaign table.
TABLES
SIGNAL VISUAL MERCHANDISING GUIDE
LOOKBOOKJANUARY DELIVERYSAILORMADE
SIGNAL VISUAL MERCHANDISING GUIDE
PANTONE® Pink lady6505
PANTONE® Poppy red6623
PANTONE® Riviera blue7007
PANTONE® Nickel grey7717
PANTONE® White4000
PANTONE® Egret dust4179
A colourful woman of style with her non-compromising look. A love of beauty and colours.
The colour palette is rich and daring yet sweet from dark mineral grey and bright blue
tones to red and pink splashes. This bright theme is tempered by neutrals White, ecru and
sand. The materials are dense, silk-like viscose and a sweet dot print. The clash of the
sporty college football shirt oversized for the girls provides a new look for the fresh
city girl.
Lady-like casual combining the silk viscose shirt with boyish chino-like capri and a col-
ourful high heel.
The coloured cropped jeans are new with oversized tops or a sweet simple shirt. The bloomer
pant is back in a new and moderate version, now new worn with a tiny bright coloured car-
digan.
For the not so daring, mix a pink tank top under your white linen shirt, the colour will
shine though.
Watch out; here she comes…..
Add some colour to your life!
INSPIRATION
PANTONE® Oyster Beige6111
BRIGHT & BOLDCOLLECTION
FEBRUARY DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
MANNEQUINSPromote strong outerwear pieces on the mannequins and style with attitude. Leave the jackets open but belted at the waist.
Note the colourful shoes on the mannequin.
Use logo sign, frames and props on upper level display area.
» PROPS are placed on the top shelves.
BRIGHT & BOLDMERCHANDISING
FEBRUARY DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
Always merchandise the colours from light to dark and the products from short to long.
Face out best sellers from the delivery.
THE WALL
Place every pile of folded product in size order, small on top, to make shopping easi-er for the customer.
Show off folded jeans on the nested table from light to dark colours.
Use glass vases with folded jeans inside.
TABLES
SIGNAL VISUAL MERCHANDISING GUIDE
BRIGHT & BOLDLOOKBOOKFEBRUARY DELIVERY
SIGNAL VISUAL MERCHANDISING GUIDE
SIGNAL VISUAL MERCHANDISING GUIDE
PANTONE® Oak brown6227
PANTONE® Corn yellow6407
PANTONE® Tangerine6512
PANTONE® Rust orange6681
PANTONE® Silver 5709
PANTONE® Flint grey7704
PANTONE® White4000
PANTONE® Oyster Beige6111
The colours are deliciously sweet and tangy; lemon yellow, apricot dark orange and subtle
earthy tones sand and hazelnut brown... A silver metallic aspect in prints illuminate and
intensify the colour range.
White is essential and beautiful to blend in.
Linen yarns and washed soft linen programme. Fine modern updated must-haves for pants,
skirts and dresses. Metallic coated yarn and fabrics for pants and a heavy knit gives a
new and exciting look. The wide legged pants show some attitude.
Shorts are great and cheeky, roll them up as high as you dare. Fine gauge knit so delicate
and addictive. Tape yarn gives the open-knitted feeling and see through look on knitwear.
Soft and fluid silhouettes for tees and knit. Drapy feminine styles. Layering of tees to
play with the colours. Casual and relaxed sweat with feminine calligraphic artwork.
Cupro and chiffon mixed together gives the transparent over-layering look. Sweet sketchy
flower artwork in crisp colours for skirts. Sheer fabrics in shirts and blouses.
Summer and sunshine, come my way...
INSPIRATION
COLLECTIONMARCH DELIVERY
BELLE TANGERINE
SIGNAL VISUAL MERCHANDISING GUIDE
MERCHANDISINGMARCH DELIVERY
BELLE TANGERINE
WALL WITH CAMPAIGN TABLEMerchandise the colour story from yellow to orange with the grey and brown as ac-cent colours.
Add a bag and a neatly folded knit stack in corresponding coulour on the shelf.
Group the frames on the shelf as a top level focal point. Use tape to hold the frames into position.
» Two trays are merchandised with coloured tops from the collection. A knot has been tied on each top.
SIGNAL VISUAL MERCHANDISING GUIDE
Merchandise with sidebars and face out your strong pieces. Front hang the shortest gar-ments.
Style your best selling shirts with
WALL
Make a statement on the campaign table with a strong colour story.
Show important styles and fold the products so prints are visible.
Use the trays to dis-play accessories or folded/rolled tops.
CAMPAIGNTABLE
SIGNAL VISUAL MERCHANDISING GUIDE
LOOKBOOKMARCH DELIVERY
BELLE TANGERINE
SIGNAL VISUAL MERCHANDISING GUIDE