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Signal Elektronik · • Focused Line Card • Project Oriented Representation – Demand Creation...
Transcript of Signal Elektronik · • Focused Line Card • Project Oriented Representation – Demand Creation...
Signal ElektronikCompany Presentation
Company InformationAbout Us
Signal Electronics was founded by three engineers in 1995
and since then involved in marketing and sales of elec-
tronic components to OEM and other manufacturers both
in Turkey and abroad.
As a well-known distributor, we've been supplying elec-
tronic components in a wide range changing from semi-
conductors to the passive parts and displays, to most of
the manufacturers from different sectors such as telecom,
consumer appliances, industrial equipments, etc.
Our staff is currently comprising of experienced and
knowledgeable persons having engineering background in
their fields, and they're working in a very close relationship
with R&D and purchasing divisions of most of the manu-
facturers.
Through our international contacts, we always monitor the
semiconductor market worldwide in order to be able to
bring our customers top quality products at the level best
market pricing available.
With respect to our short term plans, we've established a
new organization apart from the mission of distribution
and started up the operation of our representative office
taking into consideration current market needs and high-
technology oriented projects as well. Therefore, we believe
that we can meet the requirements of our customers
effectively and play an important role in a rapidly changing
technological environment by means of our representative
unit.
Signal's commitment is to able to meet all the enquiries
and requirements coming from the customers in due
course, so we actually aim to cooperate with globally
distinguished suppliers & distributors worldwide who can
contribute us to achieve our marketing goals.
Company InformationCompany Strategy
Vision
Signal aims to be one of “The Best” Demand Creator for electronic components in Turkey.
The Benefits for a manufacturer to have a
representative
• Sales Costs(Predictable, Lower)
• Immediate Market Access
• Broader Market Penetration
• Stronger Local Relationship
• Closer to the Customer Forecasting
• Better Market Intelligence
• Vested Partner in Manufacturer’s Success
Objectives
• To have a focused line card for a fruitful cooperation
• To achieve turnover of USD 4M in 2017
• More than 2x Turkish components market growth rate/year
• To work with “The Best” people together and empower
them towards the Big Goals
Company Philosophy
• To visit customers and make presentation is vitally important for
a sales growth.
• A strong team having marketing & technical expertise should be
available.
• Project oriented sales should be supported for a demand
creation.
• Local application trends should be monitored closely and acted
very quickly.
• Global approach should be applied for customer requirements.
• More customers by the time require value added services for
their production & projects.
• For a fast growing and long-term sustainable business, gaining
the trust of both customers and suppliers is the most crucial
point.
Representative Concept & Philosophy
• Focused Line Card
• Project Oriented Representation – Demand Creation
• Customer Visit – Relationship
• Experienced People
• Young & Dynamic Team
• Local Market Knowledge
• Innovative Line Management
- Technical Marketing
- Product Marketing
- Local Language Seminar
Company InformationLinecard
Connectors Circuit Protection Circuit Protection Microcontrollers RF Modules
Ferrite Cores Film Capacitors RF Modules Switches LED
Electrolytic Capacitors Piezo Elements Electrolytic Capacitors DC-DC Converters LED Displays
LCD & OLED Displays Magnetics TFT Displays Semiconductors Ethernet & Wifi Modules
OPTO
PLUS
L E D
CORP
Sales & MarketingMarketing Channels
Customer Visit(Direct Marketing)
Web Marketing(Indirect Marketing)
Exhibitons (Direct Marketing)
Email &
Tele Marketing(Direct Marketing)
@
Sales & MarketingSales & Marketing Algorithm
Start
01
customer
analyze, customer
application analyze
02
teleconference and
meeting arrangement (for
new customers)
03
getting information about
current application and
future project
04
arrange an appointment
for customer visit
05
studiying before the
meeting
06
studiying for special
requirements and new
applications of customer
07
seeking matching
products between
linecard and customer
requirements
08
determination of product
to be recommended
09
compiling to the possibil-
ity of creating high
demand products
10
collecting technical
documents and informa-
tions
11
giving pre information to
the customers about
linecard and products
that may be of interest
12
marketing arguments
preparation (demo
boards and catalogs)
13
customer visit
14
company presentation
15
submission of sugges-
tions and alternatives
related to customer
demand
16
giving information about
the possibility of creating
high demand products
17
collecting informations
and customer require-
ments with target price
and conditions
18
collecting information
about competitors
19
after customer visit
compiling data and
generating visit report for
all sales team
20
Sales & MarketingSales & Marketing Algorithm
(continue)
Internal meeting for
about customer visit
21
sharing information with
providers and getting
quote for customer
requests
22
collecting suppliers offers
and to inform providers
about the target prices
23
price proposal prepera-
tion and the preparation
of the products to be
recommended
24
after customers quote
getting customers
feedback by mini visit or
teleconference
25
internal meeting about
feedbacks corrections
and recommendations
26
SALES
27
after sales penetrating to
the customers getting
into the JIT loop. (Just in
time regular delivery)
28
keeping the customer
undercontrol with
periodic visit and
competitors analyze
29
getting information from
customer about our
service quality with
satisfaction survey.
30
creating an archive and
filling all information and
comments into the
database
31
END
32
Signal Elektronik Annual Sales ReportTurnover & Revenues
Active Components
Passive Components
Optoelectronics
Electromechanic
Circuit Protection
Magnetics
Ethernet &WiFi Modules
Sensors
Connectors
Electroacoustic
Convertors
Others
700K USD
200K USD
300K USD
100K USD
50K USD
150K USD
100K USD
50K USD
50K USD
100K USD
50K USD
2000K USDTotal Annual Turnover
150K USD
2M USDAnnual
Turnover(Based on 2014)
Turkish Market ReportSales figures for 2013
Above figures has been prepared based on data of Turkish Standard and Statistics Institute. These data compiled according to 2013
Custom Tariff Numbers.
53MUSDInductor
12MUSDFerrite
Transformer
17MUSDElectrolytic
Capacitor
19MUSDCeramic
Capacitor
23MUSDFilm Capacitor
5MUSDRelay
(up to 60V/2A)
47MUSDRelay (up to 60V
& over 2A)
37MUSDConnector
(PCB type)
63MUSDConnectors
& Sockets
24MUSDDiode
26MUSDTransistor
4MUSDTriac
48MUSDLED
Chip
6MUSDOptocoupler
& Photodiode
150MUSDPiezoelectric
Crystal
264MUSDMCU & MPU
143MUSDOther IC
16MUSDDRAM
15MUSDE2PROM
34MUSDConverter
4.5MUSDFerrite
38MUSDLED Display
32MUSDLCD Display
12MUSDOther
Memory IC
Turkish Market ReportReference Customers
ASELSANwww.aselsan.com.tr
TÜBİTAKwww.tubitak.gov.tr
HAVELSANwww.havelsan.com.tr
GATEwww.gateelektronik.com.tr
SAVRONİKwww.savronik.com.tr
BEKOwww.beko.com.tr
VESTELwww.vestel.com.tr
NETAwww.neta.com.tr
AUDIOwww.audio.com.tr
TEMwww.temterazi.com
ENTESwww.entes.com.tr
ENDAwww.enda.com.tr
KONTALwww.kontal.com.tr
ARKELwww.arkel.com.tr
MEDELwww.medelelektronik.com
ESITwww.esit.com.tr
MAKELSANwww.makelsan.com.tr
EMKOwww.emkoelektronik.com.tr
ELEKTROMEDwww.elektromed.com.tr
ELIARwww.eliar.com.tr
KÖHLERwww.kohlersayac.com.tr
FEDERALwww.federal.com.tr
KAELwww.kael.com.tr
PAVOwww.pavo.com.tr
KLEMSANwww.klemsan.com.tr
VIKOwww.viko.com.tr
MAK-SAYwww.makel.com.tr
KARELwww.karel.com.tr
NETAŞwww.netas.com.tr
ADAMwww.adam.com.tr
MULTITEKwww.multitek.com.tr
PENTAwww.pentatelekom.com
OKIDAwww.okida.com
ALPPLASwww.alpplas.com
ANELESwww.aneles.com.tr
Military
Consumer
Industrial
Telecom
OEM
Automotive
DEKAwww.dekaelectronic.com
ENKOwww.enkoelektronik.com
ERAwww.era-electronic.com
ALBERENwww.alberen.com.tr
SANELwww.sanel.com.tr
TAKOSANwww.takosan.com.tr
Contact Us
© Signal Elektronik Ltd. | Istanbul | 2015
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Prepared By
Contents
Address
HK Office
Aytaç Gül / BBASignal Elektronik [email protected]
Signal Elektronik Annual Report & Marketing Info
Signal Elektronik Ltd. Osmanaga Mh. Miski Amber Sk. 34714 Kadikoy Istanbul TURKEY90 216 290 0000
Signal Elektronik HK Ltd.22/F Universal House 229-230 Gloucester RoadCauseway Bay HONG KONG 852 2417 2366