Signage Proposal - The Architecture & Design Center
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Transcript of Signage Proposal - The Architecture & Design Center
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8/10/2019 Signage Proposal - The Architecture & Design Center
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Signage System ProposalThe Architecture and Design Center at Philadelphia University
Nikki Mancuso | Professor Lindsey Heiselmoyer | G305 Exhibit Design & Signage
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8/10/2019 Signage Proposal - The Architecture & Design Center
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2Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Contents
Project Overview 4-5
Visual Strategy & Pictograms 6-7
Signage
Directory (Floor 1)
Directory (Floor 2)
Stairs
Restroom
Exterior
Ofce
8-9
10-11
12-13
14-15
16-17
18-19
20-21
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4Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Project Overview
Building: The Architecture & Design Center
Function: Studio classrooms and administration for the
College of Architecture and the B uilt Environment, namely
the undergraduate Architecture and Interior Design
programs.
Designed to replace the smaller Hesslein Library, the main
structure contained reading space for over 500 students,
shelving for 12,000volumes, a fabric collection area, lounges
for students and staff, six seminar rooms, six audio-visual
carrels and eight study carrels. A connected stack building
would hold an additional 50,000 volumes. The total square
footage for the building was estimated at 22,500. Due
to design problems, these projected gures were never
obtained in daily usage.
In 1988, a proposal was made to renovate and increase
the size of the library to 45,000 square feet. This option was
rejected and the decision was made to build a completely
new structure.
After the completion of a new library in 1992, this building
underwent major interior renovations and was renamed the
Architecture and Design Center in 1992.
(From Philadelphia Universitys ofcial website.)
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Color Palette
Materials Selection
High-densityurethane
(Sign foam)
Smooth nish inwhite
To be used forlettering - 1H, 1/4
thick
Solid FiberglassPanel
Matte surfacepoured in vinylester
To be used for main
sign surface
(Directory to have
map imbedded in
white)
Dark grey color
PANTONE18-1664 TPX Fiery Red
PANTONE11-0602 TCX Snow White
PANTONEBLACK 6 UP
PANTONE19-1230 TPX Friar Brown
PANTONE18-0403 TCX Dark Gull Gray
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6Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Visual Strategy
FOR THIS PROJECT , ve sign types will be showcased:
directories for each oor of the building, a typical stairwell
sign, a typicalrestroomsign, the exteriorsign. and a typical
ofcesign.
The colors were selected to reect upon the buildings
existing structure and interior pallette, which is based on
typical modern architecture. The brown was selected to
provide a degree of warmth to the space.
Regarding materials, the solid berglass panel provides the
signs with a solid block foundation, inducing a lighter, sleek
feel that gives the system a modern touch. Sign foam has
been selected for the lettering to contrast density-wise with
the berglass board, but still allow for a raised surface to
give the sign a three-dimensional look. Additionally, the sign
foam will be slightly more comfortable to touch for blind
individuals.
Note:Cutouts on the signs will be c reated by laser-cutting
through the top, thicker gray berglass layer to reveal a
second, 1/4-thick layer of white berglass.
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Pictograms
RestroomStairwell Ofce
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8Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Directory (Floor 1)
Graphic representation of the sign.
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Elevation of the signs placement.
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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10Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Directory (Floor 2)
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Graphic representation of the sign. Elevation of the signs placement.
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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12Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Stairs
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Graphic representation of the sign. Elevation of the signs placement.
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8/10/2019 Signage Proposal - The Architecture & Design Center
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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14Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Restroom
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Graphic representation of the sign. Elevation of the signs placement.
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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16Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Ofce
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Graphic representation of the sign. Elevation of the signs placement.
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8/10/2019 Signage Proposal - The Architecture & Design Center
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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18Signage Proposal for the Architecture & Design Center at Philadelphia UniversityNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Signage
Exterior
Graphic representation of materials in side view.
2 dark grey berglass
1/4 white Sign Foam
1/4 white berglass
Graphic representation of the sign.
Elevation of the signs placement.
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Signage Proposal for the Architecture & Design Center at Philadelphia UniveNikki Mancuso | Professor Lindsey Heiselmoyer | GRAPH-305 Exhibit Design & Sig
Rendering of the sign in situ.
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8/10/2019 Signage Proposal - The Architecture & Design Center
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