Signage as part of the MarCom strategy
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Transcript of Signage as part of the MarCom strategy
Signage as part of the MarCom Strategy
Gabriëlle Offringa, Marketing Manager AOPEN Europe
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
In-Store Communications
Digital Signage to strengthen the marketing communications strategy
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Retail Trends• Consumer buying behavior changes thanks to digitization
• In 2015 most customers will be cross channel buyers, a
rough 54,1%
• Omnichannel customers spend 15-30% more. E-
commerce has changed the shopping experience forever.
• In 2013 used 80% of all smartphone carriers their
smartphone while shopping in-store*Onderzoek Capgemininin samenwerking met Consumer Goods Forum (CGF): Future Calue Chain 2022*Cross Channel Retail: de consument van 2015
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Retail Evolution
• Design your path in the customer journey
• Create an omnichannel strategy
• Enhance the offering in-store e.g. service or product
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Back to basics
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Enhance the customer Experience
• Get info when I want to
• Compare when I want to
• Share when I want to
• Find when I want to
• Get it when I want to
Expectations are HIGH!
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
FCBotica Barcelona
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Online & Offline Benefits
• Expand your offering
• Sales assistant
• Compare easily/get info
• Get analytics/insight in consumer behaviour
• Connect your customers to your product/brand with promo’s
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Bright Ideas Connected© AOPEN Inc. 2014 Commercial in Confidence
Contact
Gabriëlle [email protected]
www.aopen.com