Sight and Sound is a British monthly film magazine published by BFI and it’s more of an independent and cultural type of magazine that focuses in depth on film culture and house movies. The target audience unlike Empire are varied but mainly aimed at older and students who have a more analytical interest in films. Similarly to Empire, I think the gender is again more of a male audience and ranges between the ages of 15-44.

You can tell that Empire is more successful and more superior because the empire logo takes up almost half of the page whilst this takes up only the top left corner. Special signature bit of the magazine with the BFI logo which almost looks like a sticker and it makes it easier to recognize and remember because it’s always on the top left side of the magazine in all issues and it promotes BFI believe that the logo of Sight & Sound is pretty powerful and its memorable and recognizable which is very important with its bright colours of yellow and red but I don't think it’s as powerful as Empire logo.

The thing that separates Empire and Sight & Sound is that it mainly concentrates on independent, art house movies, has in-depth analysis, commentary and criticism on every film that is released. Also the boldness, font and the colours really goes well with the ‘art house’ style. Greyscale or black and white image of Clint Eastwood suggests that it is aimed at an older audience and his expression implies that the magazine is more serious.

The magazine often has close-ups and medium shots of characters or stars of films implying it’s more of a direct approach.

The colours red and yellow match the colours of the logo and it’s very subtle unlike Empire which has mixture of colours. B Simple Serif font highlights the magazines formality and themes.