Sierra Lifestyle

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Find the spirit of the Sierra. World-class skiing and snow-boarding, hunting & fishing, backpacking, bike riding, hiking, or just plain relaxing. Sierra Lifestyle provides all the gear you’ll need to enjoy a lifestyle of freedom.

A Lifestyle of Freedom

Investor)Contact:)Phil)Hertzog,)CEO)&)Managing)Director)phil@sierralifestyle.com,)Mobile:)619E838E5178

Sierra Lifestyle

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Sierra Lifestyle in Mammoth and soon to be in Southern California and throughout the West We offer the latest sporting goods, sportswear, footwear, fashion for ladies, western wear, yoga & fitness wear and home décor We sell online, at events and through our brick & mortar stores We offer concierge services for booking outdoor activities Resort home rentals and sales in Mammoth and the Eastern Sierra

The Gateway to the New Mammoth

Sierra Lifestyle

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• $600M Expansion project at Mammoth Mountain

• Mammoth Mountain, June Mountain, Bear Mountain & Snow Summit under same ownership

• Creation of a World Class new resort linking Southern California with Mammoth Lakes

• «It’s one of the most exciting opportunities in the North American resort industry»

Be a part of the «New Mammoth» with Sierra Lifestyle

Investor)Contact:)Phil)Hertzog,)CEO)&)Managing)Director)phil@sierralifestyle.com,)Mobile:)619E838E5178

Gondola Pitch

Mammoth is on the verge of it’s biggest development. An avalanche of business is on the way and Sierra Lifestyle is in position to benefit Grow on the back of a massive $600M expansion campaign for Mammoth Mountain Sierra Lifestyle has just acquired 4 brick & mortar stores and 3 online stores in Mammoth Lakes and Bishop, CA Our combined stores have a long history in Mammoth & Bishop and we are preparing for substantial growth with the new investment We are also rolling up and acquiring well-established privately owned retail stores in the California urban markets and aligning with the Mammoth Mountain marketing strategy

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Gondola Pitch

Sales for the past 3 years have averaged $7.5 million per year Projected sales for current 2014/15 fiscal year are $12 million growing to $85 million in 2020/21 2 investment opportunities to take advantage of this unique opportunity:1) Series A preferred equity with potential 9 X investment return. Investment  to support roll up and acquisition.2) Convertible Notes with a 15% annual interest rate to support inventory expansion.

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Market Opportunity

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People need to get away from the urban sprawl and re-connect with nature $600M expansion for Mammoth Mountain Ski Area Sierra Lifestyle will benefit from the massive Mammoth Mountain marketing campaign in California and Nevada to 38 million people Industry annual revenue is approximately $400 billion New demand of $12 billion per year Tremendous opportunity to address the soaring need for an outdoor experience-driven lifestyle brand in the West similar to LL Bean in the East and the hunting and fishing lifestyle brands of Cabela’s and Bass Pro Shop

Our Vision

Execute a solid growth strategy based on the great gift of the Sierra and supported by the Mammoth Mountain expansion Make the Sierra a living entity the urban markets and online Become a viable competitor to lifestyle brands with sales in excessof $1.2 billion

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Market Approach and StrategySierra Lifestyle will roll up and acquire well established retail speciality stores in Southern California, Nevada and the greaterSan Francisco / Sacramento market area Align with the Mammoth Mountain Market Expansion Strategy Redesign the exterior and interior of acquired stores to match the Sierra Lifestyle store design Leverage central group functions such as purchasing, merchandising and sales methodology to allow acquired stores and theirgreat product and experienced staff to better compete with big box pricing

Market Approach and Strategy

Provide friendly expert guidance for planning and booking outdoor adventures Exploit real estate sales and rental opportunities Staff with sports and lifestyle enthusiasts

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Traction & Momentum

Mammoth Mountain Ski Area’s land exchange bill, HR1241, passed the Senate and President Obama has signed the bill into law in 2014 One of the most exciting opportunities in the North American resort industry Mammoth Mountain’s launch of $600M development and purchase will create unprecedented boom In 2014 Sierra Lifestyle acquired 4 retail stores with 3 online stores in Mammoth Lakes and Bishop, CA We consolidated our database of more than 60,000 customers We installed an enterprise computer system to integrate store functions and online shops Professional management team with 60-90 dedicated sales associates depending on the season Sierra Lifestyle has projected sales in 2014/15 of $12 million growing to $85 million in 2020/21 10

Our Retail Stores - 1In 2014, Sierra Lifestyle acquired 4 well-established family owned speciality retail stores in Mammoth Lakes and Bishop, CA with 3 online stores.

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Mammoth Outdoor Sports, Mammoth Lakes, CA Sierra Design Studio, Mammoth Lakes

Our Retail Stores - 2In 2014, Sierra Lifestyle acquired 4 well-established family owned speciality retail stores in Mammoth Lakes and Bishop, CA with 3 online stores.

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Valuesports, Mammoth Lakes, CA Valuesports, Bishop, CA

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In 2014, Sierra Lifestyle acquired 4 well-established family owned speciality retail stores in Mammoth Lakes and Bishop, CA with 3 online stores.

Our Online Stores

Valuesports Mammoth Outdoor Sports Sierra Design Studio

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Online Strategy

Initiatives Build out dynamic online presence utilizing the brick & mortar stores as rental and tour booking showrooms and fitting centres Utilise events and pop up stores to create more touch points to convert to future in-store and online purchases Additionally set up weekend pop up stores at key outdoor and lifestyle events

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Online Strategy

Departments can be organized as individual websites Functionality similar to ‘The Gap’ Flash Sale Site

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Marketing Strategy

Align strategy with Mammoth Mountain campaign Participation in events and shows with retail pop up stores Inbound and outbound marketing to 2 million more potential active lifestyle clients Cooperate with tourism bureaus and tour operators Smart social media campaigns

Greg Patrie Retail Director

Our Management Team

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Sierra Lifestyle, Inc. is managed by a team of 5 professionals supported by an advisory board

Philip Hertzog Managing Director

Robin Stater Lifestyle Director

Anita Westfall Purchasing Director

Jan Vandermade Operations Director

Advisory Board

Management Team

Alisa Sears Communications

Uli Kaiser Business Development

Kirt Shuldberg Legal

James Lisi Business Strategy

Financial History & Projections

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20,000

40,000

60,000

80,000

100,000

2010 2011 2012 2013/14 2014/15E 2015/16E 2016/17E 2017/18E 2018/19E 2019/20E 2020/21E

$85,041

$70,141

$55,814$43,166

$32,126$20,360

$12,065$7,050$8,331$7,342$7,287

Sales

10,000

20,000

2010 2011 2012 2013/14 2014/15E 2015/16E 2016/17E 2017/18E 2018/19E 2019/20E 2020/21E

$17,177$13,824

$10,465$7,828

$5,626$3,036$1,641$418$766$496$484

Ebitda

in 1,000 $

in 1,000 $

Investment #1 Series A Preferred Equity

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Seeking equity partners to support roll up and acquisition strategy

$4.5 Million in Series A preferred equity

$250k minimum investment

9 X potential exit value

37.5% annual return plus 7% interest

Investment #2 - Convertible Notes

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Sierra Lifestyle is raising $2 Million through 2 year convertible notes

4 Investment levels$ 5,000 / $ 10,000$ 20,000 / $ 50,000+

15% interest rate per year paid out quarterly

Each level comes with a special perk package

Silver Level: $ 5,000 Gold Level: $ 10,000

Platinum Level: $ 20,000 Diamond Level: $ 50,000+

A Secure Investment

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Convertible note investors receive gift vouchers for the full amount of their investment

The vouchers can be used at all of our stores - brick & mortar and online anytime during the 2 year investment term

You have the peace of mind knowing that your investment is secure because you can turn it into great products anytime

Sierra Lifestyle Perks

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Silver Level: $ 5,000:• Free 2-day rental of snowboard/ski or bicycle packages for 2 guests in Mammoth Lakes, CA• Sierra welcome gift basket • Dinner for 2 guests in Mammoth Lakes, CA

Gold Level: $ 10,000:• Same as Silver Level plus• Historical tour including day spa at natural hot springs

Platinum Level: $ 20,000:• Same Gold Level plus• ATV or Snowmobile Tour for 2 guests (season based)

Diamond Level: $ 50,000+:Same as Platinum Level plus• Airfare for 2 guests to Mammoth Lakes • Season pass to Mammoth Mountain for 2 guests

Use of the Funds

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Purchase inventory for retail and online store expansion

Redesign of stores to Sierra Lifestyle concept

Execute marketing program

Store acquisitions in urban markets

Substantial Return on Investment

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Exit strategy is a sale to a national or international lifestyle brand after 7 years in 2021

The series A investment delivers a potential 9 X return

37.5% annual return plus 7% interest

Sierra Saves Foundation

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We support local animal shelters and animal rescues that help to raise the awareness of the plight of wild and domestic animals.

We believe in educating children and adults about care and consideration for all living things through events and visits to the Sierra

Invitation

Dear Investor,

If you are interested in further exploring our Sierra Lifestyle investment program, please contact me to arrange a personal presentation and tour of our stores here in the Sierra.

You will enjoy the beauty of our Sierra environment and get a chance to meet our staff and management.

We will also answer any questions you may have.

Please don’t hesitate to contact me either by phone or email to organise your visit.

With kind regards,

Philip M HertzogManaging Director Sierra Lifestyle, Inc. +1 (619) 838-5178phil@sierralifestyle.com 26