P R O F E S S I O N A L N E W S L E T T E R

S P R I N G / S U M M E R ‘ 1 5

We love this time of year... The nights are getting lighter, mornings too, inspiring us to shake off the winter blues and reveal a fresh new air of exciting possibilities.

In this edition of the Sienna X newsletter you will find tips to help you make the most of the coming months and a news update from the wonderful James Harknett in the world of celebrity tanning and all things new.

Working on your business is as important as working in it, so plan yourself a day or

two a month that gives you time to zone out. Gently allow yourself to analyse what is going well and what isn’t, plan what you are going to change, tweak, monitor or measure, Remember this is an ongoing need of your business.

The Sienna X Challenge will be starting soon. Sign up to challenge yourself and your business daily. There is a belief that if you do something for 21 days or more it becomes a habit, so this could make a real difference to you and your business.

Thank you as always for your continued support, remember we are here as your

helping hand in your business success. Our expert team are on hand, freephone 0800 131 3151.

Happy Spring!

Nicola Matthews, Sienna X Founder

WE WON!WE WON!WE WON!BEST TANNING SUPPLIERBEST TANNING SUPPLIERBEST TANNING SUPPLIER

BEST USE OF SOCIAL MEDIABEST USE OF SOCIAL MEDIABEST USE OF SOCIAL MEDIAand

Our team would like to take this opportunity to say a huge thank you for your continued support and valued custom. We are so thrilled to be awarded with not one, but two Guild Awards of Excellence 2015 voted by you. We will continue to listen to your needs and meet these to the highest standard every time. Without your feedback we wouldn’t be able to continually improve.

You have a team of experts waiting to help you in your tanning success. Simply call 0800 131 3151.

JAMES HARKNETT Sienna X expert and celebrity tanner

We’ve been working hard behind the scenes for a few months now, and are proud to finally show off our online makeover! As well as looking completely refreshed, our website is also packed with lots of exciting new content for you to explore and share with your clients. You’ll also find the same business advice, marketing materials and trade-exclusive discounts that you know and love.

Landing in late April, keep checking www.sienna-x.co.ukand take a look around!

Hi Sienna X fans!

It’s been an exciting start to 2015 for all things James. I spent the first week of January in New York, where I met with the W Hotel about my launch there this summer. I’ve created 6 unique looks based on celebs that live in New York to represent each Sienna X solution, and I can’t wait to take my favourite tanning brand to the States!

January also saw awards season kick off, and there were lots of sleek, sculpted looks on the red carpets. I was delighted to give my client Emma Willis a touch of sun using 6% solution for the NTA awards. Christine Bleakley also attended sporting a darker hue, and I’ve been delighted to tan her for her stint on This Morning.

My friend Denise Van-Outen is also a keen Sienna X fan, and I was thrilled to tan her recently for both her recent beauty campaign and the Fifty Shades Of Grey premiere in Leicester Square. Denise’s tanned legs got more attention than the stars of the movie!

One of the highs of my career is being a judge for the Best Beauty Buys for InStyle. The magazine has become a great support to me, and even named me “the Tom Ford Of Self Tan” in their recent issue! I also loved giving the editor and beauty team Sienna X spray tans for their pre-BAFTA party.

As well as tanning London’s elite journalists, I’ve been writing tanning stories and tips for upcoming issues of magazines such as Glamour, Hello, Elle Wedding and Now – so keep an eye out for those!

Just recently, I was invited to attend the Brit Awards with Kelly Hoppen from Dragons Den. It was an amazing and eventful evening, and I also felt very proud to tan this year’s hosts, Ant and Dec!

On top of all of this, we’ve been holding lots of Sienna X Level 3 Masterclasses recently, where I teach my unique contouring skills. It’s such a pleasure to share my tanning journey with so many Sienna X therapists, and give them some new tools to progress their business.

I feel confident this summer is going to be a huge tanning year, and look forward to telling you all about it in the next newsletter!

Say hello to our NEW website!

new features!

Therapist: Tana Ramsay Featured Salon: All About The Girl London

How long have you been spray tanning? I can’t believe it, but for three and a half years now!

What is your favourite thing about the brand? I love the fact that Sienna X gives our clients the choice of tan colour and depth, it has fantastic moisture levels from the avocado as well as brilliant lasting power!

How do you attract new spray tan clients? We are incredibly lucky and a lot of our tan clients are from word of mouth, but we also do promotions and introductory offers.

Do you have any top promotional tips that have worked for your salon? As well as the in-salon promotions every month we have a ‘treatment of the month’ and ‘product partners’ that accompany it – this works particularly well with the Sienna X range as there are so many products to choose from.

As an indirect tool , we have also designed tanning ‘Care Cards’ which have been incredibly well received. They give pre-tanning preparation tips and more importantly after care tips - all of which help the tan to stay at its best for longer resulting in a happier and returning client.

What other treatments do you offer and do you find any of these complement spray tanning? We offer a full range of treatments at All About The Girl, from waxing, body massages, facials, laser and IPL to name a few, but our manis and pedis are the ones that complement tanning the best – they complete the look!

Do you sell retail and what is your most popular product? For us it is the Gradual Self Tan and Mitt. It is used by Sienna X clients to extend and top up their spray tans, and it is a fantastic introductory product for those clients who have never used Sienna X before.

Could you tell us what your top tanning tip would be? Exfoliate, exfoliate, exfoliate! It is so easy to do and means that your tan sits better when applied, and lasts even longer.

What’s your favourite thing about working in the beauty industry? I love the fact that we work in an industry that makes our clients feel good, whatever their treatments, as well as having the privilege of working with fantastic brands that are market leaders in their fields.

S I E N N A X P R O F E S S I O N A L

Social FeedSienna X – UK's Number 1 Professional Sunless Tan*

Don’t just take our word for it, here's what our customers say:

Had an amazing @SiennaXOfficial spray tan with the fabulous @JamesHarknett at the swanky W Hotel tonight! #luckylady

Meg (@megsboutique_)

Kate Proud

I use SiennaX and I’m a trained SiennaX spray tanning technician and I love the product and brand! My clients are always over the moon with their tans and always come back for more!

*Beauty Guild Survey 2014

SIENNA XI N T H E P R E S S

@SiennaXOfficial loving my new true touch. A very grown up spray tanning machine!

Bespoke Tans (@bespoketans)

About to get my tan on with the best brand in the world @SiennaXOfficial

Immaculate Nails (@Immacul8nails)

Debbie Miller

Just converting my salon to SiennaX. Been very impressed with the tan and the company. Can’t wait for my clients to love it too!

Emma Turvey

I did my Sienna x spray tanning training yesterday with Claire in Northampton she was lovely. Really pleased with the training and support I’ve had so far. Love the product.

Don’t forget to ‘like’ our new Sienna X Professional page on Facebook for updates, marketing materials and special promotions exclusive to our trade customers. Facebook.com/SiennaXPro

Tana

Sienna X ambassador, James, appears in Your London Wedding giving his advice on bridal tanning.

Our Gradual Glowing Self Tan featured in Perfect Wedding Magazine as part of their ‘Beauty on Test’ feature. It was voted ‘Star Buy’ and received 5 stars.

Patsy Kensit named our Balance Body Wash as one of her beauty secrets in Best magazine.

Our Express Tanning Mist featured on Closer Online as one of ‘Best Fake Tans: Get that Golden Glow for Winter’

How often do you use fake tan? Does tanning make you feel more confident? Do you think men should get spray tans? These are just some of things we wanted to know when we launched our Tanning Trends survey. And the results are in! Here are a few things we found out…

Tanning Trends 2015 Survey

THE RESULTSMore than 1 in 3 of you use fake tan products every week

61% of you want to achieve a medium tan

20% embrace a dark tan

19% opt for a lighter tan

86% of people said that they feel more confident with a spray tan

70% of you say YES to men using fake tanning products

To see the full results, visit our website www.sienna-x.co.uk and search for ‘Tanning Trends Survey’!

In 2013, we made a decision to improve our solution. This was based on research that told us you and your clients wanted us to tone down the warmth of the guide colour, add more olive tones and to make the solution fragrance free.

Here at Sienna X, our experts have been evaluating both solutions, and have made the decision to only move forward with our much-loved original solution. The tweaks made had no impact on the end results that both you and your clients love, therefore the olive guide colour solution will still be available to purchase for a short period of the time while stocks last.

Continue to enjoy your gorgeous, natural long lasting colour and watch your clients grow with confidence...

• Organic DHA with tan activating Erythrulose

• Organic Aloe Vera

• Anti-oxidant and moisturising Q10 and vitamins A&E

• Warm tones within the guide colour, allows the therapist to easily see where tan has been applied

• Signature coconut fragrance

• Paraben and alcohol free

Almost 2/3 of people said they feel slimmer when they’re tanned

Your professional tanning solution.We listened.

56% of people said they wear fake tan everyday

62% of people said they would fake tan for a night out or party

56% of people said they would fake tan for a wedding

Almost 1/2 of people said they prefer a professional tan to tanning at home

The latest addition to our professional equipment… It’s already becoming a favourite with professionals.

You’ll love…

• Two applicator guns, which can be stored in their own built in work station. Great if you have two popular solutions, or while giving your first gun a deep clean.

• Ultra-fine mist, allowing you to perform a more economical treatment using a reduced amount of solution.

• LED display with touch controls and Smart Memory Function to save your last settings.

• Quiet noise levels, so you won’t interrupt other treatment rooms and can continue catching up with your client.

• High quality yet easy to use components.

If you’re looking to upgrade your machine or want to know more details, please contact us to discuss the most appropriate equipment for you and your business.

S I E N N A X P R O F E S S I O N A L

New for 2015

£229+VAT

The all NEWTrue Touch Machine

It’s finally happened - spring has sprung! Whether you’re salon-based or mobile, it’s well worth taking the time now to give your kit a little spring clean.

Work through your equipment and supplies; check everything is in good working order and stock up on things you’ve started to run low on over the winter. Then you’re ready to hit the ground running once the sun comes out!

Spring Clean Your KitKIT CHECKLIST

✓ Solution... Do you have enough to cope with the rush? Is it time to order some of the darker solutions?

✓ Disposables... Go through your kit and make sure you have enough of the following: hair caps, adhesive footpads, t-strings, kimonos, face-masks and gloves.

✓ Prep... Barrier Cream, Exfoliating Prep Spritz and Tan Removal Wipes are all essentials for prepping your clients before their spray tan. Make sure every client is treated like your first.

CLEAN YOUR MACHINE Take a look at our easy-to-follow How To Videos on www.sienna-x.co.uk for quick tutorials on giving your machine a deep clean.

UPGRADE Before the summer rush is the perfect time to upgrade your current tanning machine and gun. Our NEW True Touch machine (see above) is the perfect way to enhance your treatment.

Promote ‘Spray Tan Fittings’Offer your clients a package that includes several tans. This gives them the opportunity to trial different shades and monitor which day they prefer their tan on. This will help you when it comes to organising their tan for the big day.

Promotion is the key to successAttend bridal fairs, these are the perfect opportunity to promote your services to brides in the planning stage. Make sure you are wearing tan, or offer a free trial to arms or legs.

Social media competitions are a great way of gaining new clients and spreading the word.

Beyond the brideRemember to offer a package to the whole bridal party. Bridesmaids, mother of the bride and even the groom may be looking for a spray tan on the special day.

First impressions countOffering bridal tans will help to encourage new customers, not only for their wedding day, but future occasions. Give them a special experience they won’t forget.

Every bride wants to looknothing less than perfecton the day they havebeen dreaming about.

S I E N N A X P R O F E S S I O N A L

Bridal Tan FittingAn essential appointment for any bride to be

BUSINESS FOCUS

TOP TIP

Sienna X TrainingDid you know that we offer three levels of accredited training? So whether you’ve already trained with us and want to progress your skills, or have colleagues just starting out, there will be a course to suit you and your business.

They have spent months looking for the perfect dress, a limo, discussing hair styles and jewellery. Just like a bride, theywant to be glowingin confidenceon the day.

Picture PerfectProm

Be sure to maximise on Bridaland Prom opportunities...

BUSINESS FOCUS

Sienna XProfessional(Level 1)P

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• The most comprehensive spray tanning course

• Includes unique online module• Provides you with all of the tools

to start your business

This course is worth 13 CPD points. Also available for Manual Tan.

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Sienna XApproved Professional (Level 2)

• Advance your business success and techniques

• Receive expert marketing support

• Join our therapist locator as an ‘Approved Therapist’

This course is worth 8 CPD points.

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MA S T E R

Sienna XMaster Professional(Level 3)

• Learn unique contouring techniques

• Create a bespoke tanning menu• Gain the competitive edge

This course is worth 8 CPD points.

Upcoming Master Professional CourseBook your space today to avoid disappointment!

Worcester Masterclass 19/05/2015

Our training courses are available across the country. To find your nearest academy, call us on Freephone 0800 131 3151 or visit www.sienna-x.co.uk/education

One-to-one salon training is available at an extra cost.

Tips for Selling RetailOur retail products are a favourite amongst beauty journalists and celebrities - and they will also quickly become a favourite with your clients once you sell them their first product. Here are a few pointers to make selling retail products even easier:

Sienna X Sherriff Street, Worcester, Worcestershire WR4 9AB www.sienna-x.co.uk 0800 131 3151

Find us at Sienna X OfficialOur passion at Sienna X has always been helping you on your road to success...

• Love what you sell Find the products that YOU believe in. Your enthusiasm will help to sell products.

• Use what you sell Personal experience makes it much easier to promote products.

• Choose your location Position products where people are more likely to see them. The front of your salon or near the reception area are great options.

• Let your window work for you Visible posters will let passers-by know you sell retail and drive people through the door.

• Put products within reach Allow clients to pick up, read and smell the products.

• Change it up Change your display every four weeks or so to keep the area looking fresh.

• Make selling fun Every so often, run internal incentives alongside retail promotions to encourage your staff to sell more.

• Make buying fun Take full advantage of any supplier promotions to boost your retail sales!

• Know your products inside out Familiarise yourself with the ingredients and benefits of your products so you can showcase your expert knowledge.

Coming soon…Look out for our summer ‘Save Our Skin’ awareness campaign. We’ll be revealing skin safety tips and ways you and your business can get involved this year.

We found

of tanners

prefer to tan

at home

55%