XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

SIEMENS PLM

Tihomir Erdeljac Industrial Technology Systems, Prague, Czech Republic

tihomir.erdeljac@itscz.net

1. INTRODUCTION Siemens PLM Software is today world leader in supplying PLM (Product Lifecycle

Management). The following text is explaining basics of Siemens PLM Software solution. Text is prepared by Industrial Technology Systems – Siemens PLM partner responsible for distribution and implementation of complete solution in Czech Republic, Serbia, and Macedonia.

2. WHAT IS PLM? Product Lifecycle Management (PLM) enables the kind of convergence that Enterprise

Resource Planning (ERP) and Customer Relationship Management (CRM) prompted in the past. In the early 90s, ERP unified finance, HR, manufacturing and warehouse systems. A decade later, CRM brought call centre and sales force automation together. Now, Computer-Aided Design (CAD), Computer-Aided Manufacturing (CAM), Product Data Management (PDM) and manufacturing process are converging through PLM. Yet PLM is unique from other enterprise software solutions because it focuses on driving top-line revenue from repeatable processes. Through PLM, your products are a path to innovation, industry leadership, and top- line growth.

2.1 Build the right product

In today’s demanding global economy, product success depends on your ability to beat

your competitors to market with products that capture your customers’ imagination with stylish yet appropriately functional content that performs as required while being delivered at a price the market is willing to pay. In other words, your products must be able to satisfy customer requirements for Timing, Function, Performance, Style, and Price.

Since these variables frequently change during the course of a product lifecycle, your innovation process must be able to account for change and easily accommodate its demands on a systematic and repeatable basis.

2.2 Build the product right

Delivering the right product to market is only half the battle that today’s product makers’

face. Best-in-class companies employ lean manufacturing and design for-manufacturing initiatives to optimize the product lifecycle’s downstream processes. The goal here is to enable product development teams and manufacturing teams to work together as early in the product lifecycle as possible with an eye to: Minimizing production cost, Improving product quality, Delivering more reliable products, Providing easier to service products, Driving “green” initiatives that facilitate a sustainable environment.

2.3 Definition of PLM Product lifecycle management is an integrated, information-driven strategy that speeds the

innovation and launch of successful products. It is built on a common platform that serves as a

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XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

single repository of all product-related knowledge, data, and processes. As a business strategy, PLM lets distributed organizations innovate, produce, develop, support, and retire products, as they were if they were a single entity. It captures best practices and lessons learned, creating a storehouse of valuable intellectual capital for systematic and repeatable re-use. As an information technology strategy, PLM establishes a coherent data structure that enables real-time collaboration and data sharing among geographically distributed teams. PLM lets companies consolidate multiple application systems while leveraging existing legacy investments during their useful lives. Through open APIs and adherence to industry standards, PLM minimizes data translation issues while providing users with information access and process visibility at every stage of the product’s life.

3. SIEMENS AND PLM Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a

leading global provider of product lifecycle management (PLM) software and services with 6.7 million licensed seats and 63,000 customers worldwide. Headquartered in Plano, Texas. Siemens PLM Software’s vision is to enable a world where organizations and their partners collaborate through Global Innovation. Networks to deliver world-class products and services while leveraging Siemens PLM Software’s open enterprise solutions, fulfilling the mission of enabling them to transform their process of innovation.

3.1 Siemens PLM software

Siemens PLM Software has either the #1 or #2 market share in all major market segments

of the PLM space. This includes the overall PLM market as well as the individual segments of CAx, cPDM and DM. Siemens PLM Software has strong presence across most major industry segments in today’s market (Fig. 1). The diversity of its business underscores Siemens PLM Software understanding of PLM and the close working relationship it has with customers in all industries. It also is a strong testament to the strength that Siemens PLM Software solutions have in delivering value across multiple industries.

3.2 Siemens PLM software’s enterprise solutions portfolio

Our software product portfolio is represented by these four product brands (Fig. 2): - NX for Digital Product Development - Tecnomatix for Digital Manufacturing - Teamcenter for Digital Lifecycle Management - Velocity Series that provides PLM for small and mid-sized businesses.

Fig. 1 Revenue mix by industries

Fig. 2 Product portfolio

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XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

3.2.1 Digital product development - nx NX suite of products is organized into these fundamental capability areas (Fig. 3): Industrial

Design & Styling, Package Design, Mechanical Design, Electro technical Design, Mechanical Simulation, Electromechanical Simulation, and Tooling & Fixture Design Machining, and can be delivered either individually to address a very specific customer need or integrated with other NX capabilities to provide even higher levels of value in Digital Product Development.

3.2.2 Digital manufacturing - tecnomatix

Tecnomatix suite of products are organized into these fundamental capability areas and

can be delivered either individually to address a very specific customer need or integrated with other Tecnomatix capabilities to provide even higher levels of value in Digital Manufacturing.

Tecnomatix improves planning productivity of manufacturing planning processes. At the same time, Tecnomatix drives manufacturing productivity in many areas, including optimization and commissioning of robotics and automation, manual workplace configuration, and optimal placement of equipment and material flow (Fig. 4).

Fig. 3 Capability areas of NX suite of products Fig. 4 Digital manufacturing

3.2.3 Digital lifecycle management - teamcenter Siemens PLM’s Teamcenter is the world’s most widely used PLM system (Fig. 5).

Teamcenter provides a Single Source of product and process knowledge to enable Greater Productivity. Moreover, you can have Greater Teamwork through instant collaboration. Teamcenter enables global teams and suppliers to connect, communicate and collaborate. Anybody, anywhere, anytime collaboration. Teamcenter powers end-to-end PLM and gives companies Greater Control with the PLM industries broadest and deepest set of capabilities. (highlight solution blocks on right as examples depending on the audience). Teamcenter also provides Greater Manageability by lowering the cost of ownership though configuration vs. customization, an open data model, simple user interface, and it’s Services Oriented Architecture. Moreover, Siemens PLM helps companies have Greater Success through Teamcenter’s Proven Global Leadership in the marketplace with over 4M licenses of Teamcenter sold!

3.2.4 PLM for small and mid-sized businesses

Velocity Series suite of products provides full PLM capability for small to mid-sized

businesses who face many of the same product and process complexities as large, enterprise companies but who don’t have access to the same resources as those large companies (Fig. 6).

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XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

The Velocity Series of design, simulation, manufacturing, and data management solutions is tailored for small and mid-sized businesses: Modular, yet integrated solutions, Easy to deploy & use (in Native Microsoft), Preconfigured with industry best practices, Low total cost of ownership, and Scalable to full range of Siemens PLM Software solutions.

Fig. 5 Digital Lifecycle Management - Teacenter

Fig. 6 PLM for small and mid-sized businesses

4. PLM BUSINESS VALUE When you work with Siemens PLM Software, you can move forward strategically while

achieving near-term results. An open, standards-based portfolio of PLM solutions spans the product lifecycle and establishes a platform for innovation. As you address specific business issues, you build a solid foundation for future success. Once your PLM platform and the solutions you deploy on top of it are in place, your company will be able to realize measurable innovation benefits both immediately and over the long term (Fig. 7).

Fig. 7 PLM business value

4.1 Accelerate launch Traditionally, companies brought their products to market in time-consuming serial

processes that delayed the participation of downstream contributors, such as suppliers, manufacturing experts and service/maintenance providers. By allowing you to execute as many lifecycle tasks as possible in parallel processes, PLM enables you to streamline and collapse critical stages in your product lifecycle. PLM delivers aligned, accurate, and highly synchronized product knowledge to multiple disciplines early in your lifecycle – thereby avoiding the cost and scheduling impact that comes when late suggestions and unexpected concerns arise from downstream players. PLM enables you to beat the competition to market with innovative product content that carries first to-market advantages and drives early product sales.

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XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

4.2 Increase profitable growth PLM allows you to create, capture and share the product-related requirements,

expectations and preferences of targeted customers and markets and align these requirements with specific innovative content that your customers want for a price they can afford at the time when it is needed. PLM lets you vet new product ideas against quickly rising customer requirements and cost effective manufacturability. Global cross-functional teams collaborate in real time on the ideation process, each contributing their unique experience and perspective. Knowledge and “lessons learned” are captured for potential re-use in a process of continual innovation. PLM facilitates mass customization by enabling you to rapidly and cost effectively deliver customized product offerings that satisfy the needs of individual customers and targeted market segments. PLM combines the advantages of configuration management with option and variant management. These state-of-the-market capabilities allow you to perform portfolio planning in as flexible and continuous a process as possible.

4.3 Reduce build cost

PLM allows you to slash cost across all of the stages in your product lifecycle – which in

turn, enables you to minimize the cost of the product offerings that you plan, develop, manufacture, and support. For example, by leveraging PLM to understand the time and resource impacts of proposed design changes and requirements changes, you can make decisions that minimize your lifecycle and product costs. By using PLM to catch design flaws up front in your lifecycle, you can avoid the cascading rework and cost associated with changing your products during the manufacturing stages of your product lifecycle. You can use PLM to incorporate the concerns of your maintenance and service groups into your product designs and minimize warranty costs. By digitally creating and re-using your manufacturing plans, plant information and manufacturing processes, you can reduce your overall operational costs. You can also use PLM to implement virtual prototyping that enables you to drastically reduce the validation costs associated with physical prototyping.

4.4 Extend lifecycle returns

PLM enables you to cost effectively deliver product enhancements, derivatives, niche

offerings and add-ons that extend the profitable duration of your product lifecycle. PLM facilitates this objective by enabling you to create product platforms that you can use to accelerate your start up processes, minimize your take to market cost and maximize the revenue generated by a product’s initial release – as well as by its successors and derivatives.

4.5 Re-use best practices

PLM enables you to maximize the re-use of your best-practice processes, intellectual

capital, human resources, product plans, production plans, production facilities and value chains across a continuing set of take-to-market programs. New take-to market programs can be quickly started and continuously improved because you have a full and complete set of product and production management capabilities at your fingertips. There is rarely a need to start new programs entirely from scratch. PLM-driven re-use is especially valuable because it facilitates mass customization, which enables you to rapidly and cost effectively respond to customer demands for more personalized products.

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XVI Conference DEVELOPMENT TRENDS: “ Bologna 2010: State, Dilemmas and Perspectives ” Kopaonik, Serbia, 1-4 March 2010. Joint Tempus Projects Workshop JADES – SoCD – MAS-PLM ___________________________________________________________________________________________________________________________________________________________

5. APPLICATION OF PLM

5.1 Medium to large corporations In the current economic climate, addressing global business challenges is the top priority of

most medium and large enterprises. Whether they want to expand their customer base in new markets, or to leverage more

cost- competitive resources, conducting their business globally is a necessity. To sustain an advantage, they have to overcome the challenges of a dispersed organization, while still empowering individual team members to excel.

Siemens enterprise PLM software offers comprehensive solutions to help them address their challenges and create competitive advantage. Five areas where Siemens medium and large enterprise customers tell that they have achieved success include:

- Managing new product introduction, to create a winning product portfolio. - Achieving concurrent engineering globally, to be faster to market. - Creating platforms for reuse, to reduce cost and speed product customization. - Managing product and manufacturing complexity, to avoid program problems. - Supporting products currently in-service, to ensure they are available for use at minimum cost.

5.2 Small to medium companies Small and medium companies have special needs and limited resources. Siemens PLM

Software understands that, and brings a complete series of solutions designed specifically for them; solutions that help them respond better to their customer’s needs.

Small businesses need a product lifecycle management solution designed from the ground- up – one that is pre-configured with the industry's best practices, and offers fast and affordable deployment. Siemens fully integrated PLM solutions are designed to provide what small and medium companies need to maximize their innovation strategy, and easily scale to meet their needs tomorrow.

Siemens answer is called Teamcenter Express. It helps mid-sized manufacturing companies to transform their process of innovation by applying preconfigured best practices to everyday engineering tasks and processes. Companies using Teamcenter Express benefit from:

- Securing their corporate design data while facilitating access by authorized personnel - A more successful move from 2D to 3D - Increasing their design reuse, facilitated by a powerful and flexible search capability - Streamlining their engineering process with simple design review and release workflows

and effective change management - Error reduction through more effective collaboration between their departments and the

elimination of mistake-prone manual handoffs to manufacturing - Rapid deployment of a full-featured cPDM solution - Low total cost of ownership. More information about Siemens PLM Software solution:

  

www.itsplm.co.rs tel. 063 377 023

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