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Employ Social Collaboration To Create Business Value

02 - Employ Social Collaboration 2

Renovations, Inc Must Start Collaborating Across Geographic And Organizational Boundaries

Their marketing initiative depends on it!

I worked in banking

before I joined this

company

I need to build a team

to roll out a special

financing initiative

Financing regulations

are unusual in my area

I've done press

campaigns for a number

of marketing efforts


IBM Connections Provides The Technology For Social Business Collaboration

BLOGS COMMUNITIES

BOOKMARKS

DOC LIBRARIES

FORUMS

HOME PAGE LISTS PROFILES

SHARING

WIKIS

TEAM SPACES

ACTIVITIES

PEOPLE PLACES CONTENT

Keep track of what's happening with my projects

Leverage what others know

Find the right people to solve my problem now

Share critical files and information

Manage my work more effectively Have a place to

gather and exchange ideas with like minded individuals

Communicate my expertise to the organization


Requirements

Identify team members

with required expertise

Facilitate idea generation

Structure and track team

activities

Collect and organize team

artifacts

Conduct and document

discussions

Monitor progress

Renovations, Inc.'s Marketing Initiative Must Get Underway ASAP

Renovations, Inc.

Marketing Manager

I'm responsible for rolling out

our new marketing initiative: A

special financing proposition

as a deal-closer


DEMO: IBM Connections Helps You Find The Expertise You Need And Provides A Place To Get The Work Done

Renovations, Inc.

Marketing Manager

It's time to get my team staffed

and working! I'll need to...

Create a space where they can work

Add a place to create and grow ideas

Provide a way to organize our work

Identify colleagues with applicable expertise and invite them to join the team


What Did We Just See?

Communities are easily created to collect information from groups of people with a common interest, idea, or task

Communities are loosely organized

Membership can be open or controlled

Communities may be moderated

There are a number of ways to capture and share information

Within the context of the community, Connections also provides:

Blogs – in this case an ideation blog, providing a way of sharing and growing ideas

Activities provide a way of organizing work

To Do Lists

Simple data capture with custom fields

Organizing “sections”

Profiles capture personal information and provides

Social networks

Expertise tagging

Contact Information


Communities Can Be Tailored With A Variety Of Widgets To Improve Productivity

Some of the Widgets available in Connections Communities:

Profiles

Blogs

Forums

Wikis

Document Library

Bookmarks

And more!


Profiles Enables Building Social Business Networks

Business cards with content links

Contact information

“Who Connects us?” Social Network

Report-to chain

Photo and status

Expertise tagging

Content in common


More On Profiles

“Do You Know?” widget offers recommendations of people you might want to add to your social network

Based on common interest and colleagues

Displayed on your My Network

A “Follow” button enables you to keep track of people not

necessarily in your social network

Profile information can synchronize, bidirectionally, with

AD/LDAP/DBs

Jive Engage has no:

Visual social network

No social recommendations

No bidirectional directory synchronization


“Ideation” Enables Virtual Brainstorming

As ideas are added to the blog, those with the most votes are displayed in the widget

Members can see and

make ideas, comments

and votes

Ideas can be graduated

and activities started to

implement them

Activity points back to

original idea Ideation for SharePoint must be purchased from a 3rd party


Communities Can Host Several Other Ways Of Capturing Different Types Information

Forums are virtual, open-ended discussion rooms

Wikis act as a shared 'white board' for idea generation with colleagues

Make personal Files more broadly available by publishing them to the Community or connect to ECM

Bookmarks are internal or external references of interest identifiable by a URL

Bookmarks

Files

Wiki

Forum

Jive Engage has no ECM integration and

files are stored as wiki attachments


With Connections, Loosely Coupled Data Leads To Multi-dimensional Results

Example search:

“Mortgage Finance”

Each result leads to more connections!

Leads to discovery of new information and people

Check resultWho wrote the

blog?

Now she's a member of a

community that

can be

discovered

And now has an

expanded social network

reflected in her profile


Renovations, Inc.

Marketing Manager

IBM

Not all content is equal. How do I

know what is relevant? When I

find it, how do I know if it is any

good?

Descriptive terms, called tags,

can be applied to the content.

Content can also be discussed

and rated.


Comments And Ratings Assess The Value Of Shared Knowledge

Used particularly with Blog and Wiki entries

Ratings give immediate sense of value of the captured

information

Comments provide an additional method to capture and

add insight, evaluation and thought

F. Adams

Four people Commented –

means more information

captured

Four “good” Ratings gives a

sense of value of the material


Tagging Applies Descriptive Terms To People And Information

Tags are assigned by people

Tags don't have the rigid

structure of predefined

taxonomies

Particularly useful to search

unorganized content

Tag Clouds provide visual

representation of tagged

descriptions

An internal IBM study showed

searching by tag to be 34%

faster than searching by

taxonomy

Tag Cloud

bailout banking bear_market bull_market

cash collapse commercial construction

credits credit_report deposits depression

development dollar economic economy

Europe finance financial green

investment Japan loans markets mortgage

property recession wall_street

A lot of people assigned the “banking” tag...

SharePoint cannot search by tag!


DEMO: SharePoint Tagging

We will tag a document in the SharePoint document library with a relevant term

Next we will

attempt to

search for this

document and

others like it,

using the tag

keyword we

applied earlier


A Personal, Widget-based Dashboard Keeps You Informed At A Glance

Connections comes with twenty homepage widgets.

More can be added,

including Google Gadgets

Widgets track updates on

individuals, communities,

wikis, blogs, etc

Updates can also be viewed

as an aggregated stream, or

as a stream by content type


DEMO: Use The Homepage Dashboard To Better Monitor New-found Information

Search results

Discover expertise...

Monitor

experts

Track new

Activity EntriesLeads to initiative-related

activity...

Build a Community for our

marketing initiative...

Track new

Community

information

Discover expertise...

I want to monitor

this information

closely


Connections Can Be Brought Into The Context Of Lotus Notes And Outlook

Notes Plugin provides

Activities with drag-and-

drop support

Status updates

Profiles and Business

Cards

Files


Connections Has Multiple Integration Points With Sametime, Greatly Enhancing The Value Of Both

Presence awareness

Wherever a person's name

appears, their online status is

shown and a chat can be

initiated

Business cards

Sametime business cards

can be enhanced with

information and links from

Connections

Save chat to activity

Conversations concerning an

activity are easily saved and

associated with that activity


The Connections Mobile Interface Lets You Stay In Touch Even When Out Of The Office

Mobile web client, designed for mobile browser

Built-in to Lotus Connections server

Android, iPhone, iPod Touch, iPad, and Nokia S60 device suppor

Profiles, Communities, Files, Forums and Bookmarks are available as of version 3.0.1


Connections Portlets Bring Collaboration To Websphere Portal

Create and work with Activities

Set prioritization, Activity status, and

to do items for their Activities

Manage membership to add and

leverage the expertise and experience

of others in the organization by

working together.

Create Blog postings and comments

Create, edit and discover Bookmarks that have been qualified by others with

similar interests and expertise

Profiles

Search

Update and comment on status

spdates from your network

Use tags to find associated content and

filter the items in other Connections

portlets


IBM Connections Also Integrates With Microsoft Office, Outlook, And SharePoint

Microsoft Office menus are extended to enable

Saving a document as an Activity attachment

Saving a document as an Activity To Do

Publishing a document as a Blog entry

Integration with Outlook provides

Outlook Social Connector to see colleagues' updates in the People Pane

Atom feeds from various Connections services

Activities

Business Cards

SharePoint integration includes

A Tag Cloud web part

The Profiles Business Card, which enables pivoting to Connections

content

Search extended Connections Profiles

Within Connections:

A Community widget to explore SharePoint files


Lotus Quickr

Lotus Quickr And IBM Connections Are Optimized For Different Purposes

Document

Sharing and

Management

Task list

Task calendar

Task monitoring

and tracking

Centrally-managed

team places

Customizable to satisfy

different team requirements

Library services

Version control

Check-in/check-out Team brainstorming and

discussion aids

Cross-department

Integrated availability awareness

Instant, real-time communication

“Live”

Membership


For Projects That Require More Structure, There Is Lotus Quickr

Calendar

Manage team

events and add

them to your

personal calendar

Tasks

Create

assignments and

monitor them

using the team

view

Milestones

Keep the project

on track with

detailed project

outlines and

milestones


Lotus Quickr And IBM Connections Approach Collaboration From Different Perspectives


Share Spaces, Wikis, And Business Cards Between Connections And Quickr

Connections Communities associated with a team place in Lotus Quickr can aggregate updates in the Community overview pages

Documents can be published from an Activity directly to a

Lotus Quickr team space

Connections business cards can be extended to Quickr


Jive Engage (formerly SBS) Doesn't Measure Up To Connections...

Capability IBM Connections Jive Engage

Profiles with Social Network visualization

YES NO

Bi-directional synchronization of Profile data?

YES NO

Support for both team and individual work

YES NO – Only team

Wikis with WML YES NO – No WML

Media Gallery included YES NO – Extra fee

Microblogging YES NO

Files YES NO – Only as Wiki or

discussion attachments


SharePoint Also Fails To Make The Grade

Capability IBM Connections Microsoft SharePoint

Search for tagged content YES

NO

Tag individual artifacts within a page

YES NO – Only at the page level

Central repository for file sharing

YES

NO – Personal file sharing only on profile pages

Documents secure by default

YES NO – Default to library permission

“Multi-dimensional” content discovery

YES NO

Activities YES

NO – Work is document-centric


Oracle WebCenter Is A New Unproven Product

Capability IBM Collaboration Solutions

Oracle WebCenter Portal Framework +

Spaces

Web Content Management

YES

NO – Requires UCM which must be manually

integrated

Document Management Access Control

YES NO – Everyone in a space can see all the documents

in the library

Import Profile data from external sources

YES

NO

Shared Bookmarking

YES NO

Electronic Forms

YES NO

Comprehensive dashboards and charting

YES

NO– Limited to basic charts with Data Controls

or Omniportlet

What About Salesforce.com Chatter Or Yammer?

Salesforce.com Chatter

It is a component of the larger Salesforce.com CRM system

− Requires implementation of the complete CRM suite

Limited to transmitting short snippets of information

− Cannot be used to convey detailed information such as in a blog post or wiki

page

Collaboration is difficult because posts cannot be edited after they are created

Does not have a central repository of bookmarks/links

− Limits the ability to store and share implicit knowledge

Yammer

It is like a corporate version of the Facebook wall

Collaboration is limited by the rudimentary file and bookmark sharing

− All one can do is click on the file to download it or click on a URL to go to the

page

Has weak security

− Files cannot be locked down with access control

Searching is difficult

− No way to tag a message, file, person with a descriptive keyword



Treureal Has Already Made The Move To IBM Social Business Collaboration

Located in Germany, provides residential and commercial real estate technical and commercial planning services

Manages approximately 75,000 apartments and 3.5 million square

meters of commercial real estate space

Over 800 employees scattered around the country in different offices

and locations

IBM Connections provides them:

Better, faster communication of business-related information across the

company

Support for standard business processes

Reduced costs and greater efficiency

Improved access to important company knowledge, particularly for top

management

Enhanced collaboration through secure discussion forums

Reduced reliance on email for sharing documents, minimizing the use of

attachments and improving the performance of company email servers

Singapore Airlines Has Already Made The Move To IBM Social Business Collaboration

Operates from its hub at Singapore's Changi Airport

Has a global passenger route network, serving more than

60 cities in over 30 countries

Has a fleet of approximately 100 passenger aircraft

The company wanted to enable employees to collaborate across

departments, roles and geographies as well as store, retain and

manage knowledge within the organization and with external partners

Installed IBM Connections for community building and collaboration,

IBM Lotus Quickr for team collaboration and document management,

IBM Lotus Sametime for unified communication,

IBM Lotus Mobile Connect and IBM Lotus Notes Traveler for secure push

email



Renovations, Inc.

Marketing Manager

Wow! My team was assembled in

record time and is already busy

generating great ideas for this

marketing initiative!

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