SIANI #YouthFocus Survey Findings
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#YouthFocus Survey Main Findings 2022-03-24
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Transcript of SIANI #YouthFocus Survey Findings
#YouthFocus Survey
Main Findings
2023-04-14
BACKGROUND
At the SIANI Annual Meeting, engaging more youth in the network came up as a main priority for 2015.
During the spring of 2015, a study has been done to understand how SIANI can increase its youth focus.
Main methods have been a digital survey and a few in-depth interviews.
DIGITAL SURVEY
RQ: What topics, activities and communication channels are attractive to youth interested in agro-food issues?
Purpose: Find ways to include more youth in SIANI activities.
281 respondents, of which 181 Swedish speakersIn-depth interview with 6 of the respondents
RESPONDENTS LIVING IN …
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RESPONDENTS LIVING IN …
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MORE CHARACTERISTICS
• 44% between 21 and 25 years old • 52 % studying at the university• 68% female
• 4 of 5 had never heard about SIANI before
MOST POPULAR TOPICS
• Sustainable Food Consumption• Organic Farming• Food Waste• Rural Development• Fair TradeFrom interviews also: farming as a business, animal welfare, food as a human right, countering corporate concentration, the multifunctionality of farming, sustainable livelihoods, issues with meat consumption.
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ACTIVITIES • Most popular: lectures/seminars, field trip, practical
workshop
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Informal discussion café
Movie screening
Networking event/Fair
Practical skill-building workshop
Field trip
Seminar/Lecture with prominent speakers
0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50
What kind of activities would you like to attend to learn more about the topics you are interested in?
COMMUNICATION • Most popular: E-mail & Facebook. Other: posters at
university
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Through the networks of other organisa-tions
At other events
SIANI Website
0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50
How would you like to get information about these activities?
INSIGHTS 1• Youth are very interested in the issues SIANI focus on,
but they don’t know that SIANI exists • There is an interest to connect agro-food discussions
to more everyday life aspects, like sustainable food consumption. How to consume in order to promote sustainable food systems?
• Also an interest to connect more to practical farming skills, urban agriculture, alternative markets etcetera.
• Many of issues relation to agro-food and development are interrelated, should be considered in a more holistic way.
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INSIGHTS 2• Many are interested in engaging in agriculture
themselves, but there are many challenges in the way, which should be highlighted and discussed more.
• Swedish youth want discussions on agricultural transformation in developing countries to include Swedish agriculture as well, since there are similar challenges and solutions.
• Many would like to have a SIANI Facebook page (there is one already, though!)
• There are many other networks & organisations that focus on similar things, such as YPARD. Important to connect with them!
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RECOMMENDATIONS 1• Identify main youth target group – such as university
students or young professionals (high school students = beyond SIANI’s scope)
• Improve reach-out through social media, for example on Facebook – evaluate how to get more engagement.
• More website content related to youth and the topics they find interesting. Post internship and job opportunities.
• Increase presence on various fairs and events, such as having a table at student fairs
• Market events with posters at SLU and other universities
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RECOMMENDATIONS 2• Organize more activities at universities, especially SLU,
preferably in collaboration with the student unions. • Organize events that are more practical, such as field
trips and workshops. • Include perspectives from Swedish agriculture and
consumption patterns when discussing agriculture and development.
• Connect with key organizations and ask them to spread the word about SIANI activities in their networks.
• Organise events in collaboration with these key organisations.
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RECOMMENDATIONS 3• Organize events with youth coming back from Minor Field
Studies (MFS) or SIDA-financed internships as speakers. • Organize informal hang-outs together with youth,
marketed mainly through social media to gather more ideas on activities.
• Make sure to include students as a target group when writing invitations for conferences and seminars, not just professionals and experts.
• Have more youth representation in presentations and panels for all seminars and activities. Consult student unions and alumni networks to find suitable representatives for different topics.
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CONTACT [email protected]
