Si ThC i Trade Since 1967 Distilleries & breweries · Building Manufacturing Association (MBMA) and...

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Serving The Construction Trade Since 1967S i Th C i

July 2020 • Volume 54, Issue 4

DRIVESALESWith A StrongBrand Identity

LOCALPOLITICSHow To Pull TheStrings Your Way

BUILDING HOMESFOR HEROESGiving Back To Veterans

YOUTHSLEARN

About Trades

Distilleries& breweries

A Metal BuildingCase Study

2020 GOLD KEYAWARD

WINNERS

2020 GOLD KEY

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contentsfeatures

12 MONEY TALK Salvage some benefi t from your losses

14 BREWERIES & DISTILLERIES A case study from the MBMA

22 LOCAL POLITICS How to work with your local politicians

24 BETTER BUSINESS How building a strong brand identity can help your sales

29 GOLD KEY AWARD WINNERS 2020 winners unveiled

30 BUILDING HOMES FOR HEROES Organization gifts independence to wounded military veterans

85 FUTURE OF THE TRADES Youths learn about skilled trades

86 PROJECT OF THE MONTH Hawaiian condos get “permanent” shakes

85

Dancing Goat Distillery, Cambridge, Wisconsin: Custom metal colored panels from Strukturoc Inc., Eagan, Minnesota; Natural quarry stone is Fond du Lac, Wisconsin native stone, from County Materials; reclaimed Wisconsin barn wood from Wisconsin Reclamation Project, Ripon, Wisconsin; rustic restoration fi xtures with exposed fi lament Edison bulbs are from Pieper Power, Milwaukee, Wisconsin; stamped concrete apron by Middleton Construction, Middleton, Wisconsin. PHOTO COURTESY OF MBMA.

14

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www.constructionmagnet.comCheck our website, the Construction Magazine Network:e-mail the editor at

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00

Managing EditorKaren [email protected]

EditorJessica [email protected]

PublisherGary Reichert [email protected]

National Sales ManagerKevin [email protected]

Graphic DesignersTom NelsenKevin Ulrich

Executive AssistantKathy Budsberg [email protected]

Circulation/Database ManagerBarb Prill [email protected]

Digital Product and Data EngineerFor help with online Classifi ed Ads & the Business Directory contact: Steve Duberstein: [email protected]

Subscription [email protected]

Customer Service

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Rural Builder (ISSN: 0888-3025) Volume 54 Number 4

is published monthly, except January, April, June and

November, by Shield Wall Media LLC, 150 Depot

St., Iola, WI 54945. Periodical postage paid at Iola,

WI, and at additional mailing offi ces. Canadian

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Send address changes to Rural Builder, Barb Prill,

PO BOX 255, Iola, WI 54945. Copyright 2020

Shield Wall Media LLC. Rural Builder and its logo are

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be trademarked or copyright. Rural Builder assumes

no responsibility for unsolicited materials sent to it.

Publisher and advertisers are not liable for typographical

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ON THE COVER:Dancing Goat Distillery, Cambridge, Wisconsin. Architect: Sketchworks Architecture LLC, Middleton, Wisconsin. General contractor: 1848 Construction Inc., Middleton, Wisconsin. Photo courtesy of MBMA.

AUGUST PREVIEW ........

■ Rural Builder Source Book The annual edition featuring special post-frame, steel-frame, and other remarkable low-rise construction projects.

DEPARTMENTS ...........

Publisher’s Note ................... 7

Editor’s Note ......................... 7

News...................................... 8

Product Profiles .................. 78

Index of Advertisers .......... 82

Classified Ads ..................... 82

New Products ..................... 88

Events Calendar ................. 90

Correction:In the March edition of Rural Builder, the Cool Chemistry Series and Ceram-A-Star 1050 were attributed to the wrong company. AkzoNobel produces these coatings. Rural Builder regrets the error.

86

30

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LOOKING AHEAD...RURAL BUILDER MAGAZINEFrom the publishers of Metal Roofi ng Magazine, Frame Building News, Rollforming Magazine and Garage, Carport & Shed Builder.

Rural Builder provides the news, features, products and how-to’s geared towards builders and suppliers of primarily low-rise agricultural and small retail and municipal structures.

TO SUBSCRIBE, VISIT: www.constructionmagnet.com/subscribe

For more information contact: Gary Reichert at [email protected]

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editor’s noteB Y K A R E N K N A P S T E I NB Y G A R Y R E I C H E R T

publisher’s note

It was a pleasure working with Kimberly

Vesey at Building Homes for Heroes to

bring you the article about this organiza-

tion. It felt good, but it was diffi cult, too ...

it “hit me in the feels,” as I sometimes say.

Much though I would like it to be, freedom

isn’t free; for some, the cost is very, very

high. Building Homes for Heroes raises

funds and brings builders and suppliers to-

gether to aid wounded veterans and their

families. Th eir story begins on page 30.

What an experience coordinating the

Rural Builder Gold Key awards has been. I

joined Rural Builder immediately aft er the

July 2019 edition was published, which was

when Gary Reichert bought the Construc-

tion Magazine network titles from now-de-

funct F+W Media. Th is edition marks my

one year anniversary of being the editor of

this magazine.

But I digress — this is about the newly

minted Gold Key winners. In 2020, fi ve

companies have been awarded their fi rst

Gold Key of Excellence Award: Acu-Form

(Paint Valley Parts), AG-CO (maker of the

FootingPad), Extrutech Plastics (EPI), Pe-

tersen Aluminum (PAC-CLAD), and Safe-

Way Garage Doors.

It should also be noted that three com-

panies have earned a Gold Key every single

year since the awards were launched 38

years ago. Th e companies with 38 Gold

Keys are: CannonBall:HNP, Klauer Manu-

facturing Co., and Plyco Corp. Congratula-

tions to you all!

Companies that are awarded the Gold

Key of Excellence Award can use the Gold

Key logo as a badge of honor through-

out the year, whenever and wherever they

choose. Not only are they allowed (and

encouraged) to include the Key in their

Rural Builder advertisements, they are also

encouraged to use them on their websites,

in their company profi les, and in their pro-

motional materials.

Another benefi t of winning a Gold Key

is we turn over part of the editorial plat-

form to those companies that choose to

participate. Many share their company his-

tory, their mission, recent company news,

or even new product announcements in

their allocated space. Learn what’s new and

newsworthy with these award-winning

companies in the Gold Key section that be-

gins on page 29.

As you see them throughout the year,

the Gold Key symbols should serve as a

reminder to you readers to vote for your fa-

vorite suppliers when the ballots are rolled

out early next year. If you didn’t see your

favorite company in this year’s list, you can

do something about that next year: Vote

when you get the chance.

Karen Knapstein,managing editor [email protected]

Five New Members Join The ‘Gold Key Club’

B Y K A R E N K N A P S T E I N

editor’s note

Dear Readers,

For almost 40 years, Rural Builder mag-

azine has attempted to honor the premier

manufacturers in our industry with the

Gold Key of Excellence Award.

Th is year we are adding a new chapter.

We are adding a special Gold Key of Ser-

vice Award that we will present to a char-

ity related to the construction industry

that performs good and noble work.

I am far from being qualifi ed as an ar-

biter of good or noble, but occasionally,

even I know it when I see it.

One word I closely associate with

“noble” is also one of the most overused

and abused descriptors in the English

language. Th e word is sacrifi ce. Our inau-

gural Gold Key of Service Award recipi-

ent not only recognizes sacrifi ce, but they

respond in a manner that makes a radical

diff erence in people’s lives.

Rural Builder’s fi rst Gold Key of Service

Award goes to Building Homes for Heroes.

I will let the story inside speak for itself,

but we can never adequately thank the

people they assist.

I have never made a personal request in

a publisher’s letter before. If you have any

extra resources, time, construction crews,

building materials or anything else, con-

sider donating.

We are honored to present the fi rst Gold

Key of Service Award to Building Homes

for Heroes. Words are too weak, but thank

you for your service to the warriors who

have made a very real sacrifi ce to protect

us and our way of life.

The Inaugural Gold Key of Service Goes To ...

Gary Reichert,Publisher, CEO [email protected]

Editors Note RB July2020.indd 7Editors Note RB July2020.indd 7 6/17/20 8:54 AM6/17/20 8:54 AM



industry newsB Y R U R A L B U I L D E R S TA F F

■ HOUSE OF REPS. PASSES YIMBY ACT, STILL REQUIRES SENATE AND PRESIDENTIAL APPROVAL

On March 2, aft er 40 minutes of debate,

the House of Representatives passed HR

4351, known as the “Yes In My Backyard”

(YIMBY) Act. Th e Act was introduced

September 17, 2019, by House Represen-

tatives Dennis Heck [D, Wash.] and Trey

Hollingsworth [R, Ind.].

Th e Yes In My Backyard Act, which still

needs to pass the Senate and be signed by

the President, aims to address the housing

shortage. Th e purpose is specifi ed: “Th e

purpose of this Act is to discourage the

use of discriminatory land use policies and

remove barriers to making housing more

aff ordable in order to further the original

intent of the Community Development

Block Grant program.”

Land use policies stipulated in the

YIMBY Act include, but are not limited to:

• Allowing duplexes, triplexes, or four-

plexes in areas zoned primarily for

single-family residential homes.

• Reducing minimum lot size.

• Streamlining or shortening permit-

ting processes and timelines, including

through one-stop and parallel-process

permitting.

• Eliminating or reducing off -street

parking requirements.

• Allowing prefabricated construction.

• Reducing or eliminating minimum

unit square footage requirements.

• Allowing accessory dwelling units,

including detached accessory dwell-

ing units, on all lots with single-family

homes.

• Eliminating or relaxing residential

property height limitations.

Many of the measures are similar to acts

passed at the state level. Oregon became

the fi rst state to eliminate single-family

zoning when it passed HB 2001 in July

2019. HB 2001, among other measures,

legalized the development of duplexes on

residential land that were currently zoned

for single-family housing in all communi-

ties with a population of 10,000 or more.

■ ROOFING ALLIANCE ANNOUNCES NEW 2020-2021 LEADERSHIP

Th e Roofi ng Alliance, the foundation of

the National Roofi ng Contractors Associa-

tion (NRCA), announces their new Roof-

ing Alliance Board of Trustees for 2020-

2021. Leading the Roofi ng Alliance Board

News-RBJuly2020.indd 8News-RBJuly2020.indd 8 6/17/20 10:06 AM6/17/20 10:06 AM

tel:6157120455


www.qoracladding.com/builder


industry newsB Y R U R A L B U I L D E R S TA F F

is Kyle Th omas of Th omas Roofi ng, Mo-

bile, Alabama as the 2020-2021 president.

Th e Roofi ng Alliance mirrors the best of

the roofi ng industry. Made up of all roof-

ing professionals including manufacturers,

distributors, service providers, and con-

tractors, they work on how they can fund

important initiatives, education and chari-

ties supported by the roofi ng industry. Th e

volunteer leadership are dedicated roofi ng

professionals who off er their combined

talents and commitment to guide this im-

portant foundation.

Th e Roofi ng Alliance was established

within the National Roofi ng Foundation

(NRF) to create a permanent endowment

fund to serve as a focused resource for the

roofi ng industry. As the Foundation of

NRCA, its objectives are to fund research

projects while also supporting and fund-

ing charitable and educational programs.

2020-2021 Roofi ng Alliance Offi cers:

• Kyle Th omas of Th omas Roofi ng,

Mobile, Alabama: President for 2020-

2021

• Dave Lawlor, ROCKWOOL, Inc.,

Milton, Ontario, Canada: Vice Presi-

dent for 2020-2021; President for

2021-2022

• Jason Dark, Saginaw, Michigan: Secre-

tary-Treasurer for 2020-2021.

Trustees for 2020-2021:

• Charles Antis, Antis Roofi ng & Wa-

terproofi ng Inc., Irvine, California

• Greg Bloom, Beacon Roofi ng Supply

Inc., Birmingham, Michigan

• Piers Dormeyer, EagleView Technolo-

gies Inc., Kirkland, Washington

• Rudy Gutierrez, Shell Roofi ng Solu-

tions Group, Chino, California

• Stephen Kubicka, Polyglass USA,

Deerfi eld Beach, Florida

• Michelle Lane, Firestone Building

Products, Nashville, Tennessee

• Steve Little, KPost Roofi ng & Water-

proofi ng, Dallas, Texas

• George Patterson, Bennett & Brosseau

Roofi ng, Inc., Romeoville, Illinois

• Stephen Phillips, Hendrick Phillips

Salzman & Siegel, Atlanta, Georgia

• Johnathan Reader, R&B Roofi ng LLC,

Garland, Texas

• Dave Tilsen, Tilsen Roofi ng Company

Inc., Madison, Wisconsin

• Daniel Tinker, SRS Distribution Inc.,

McKinney, Texas

• Kelly Van Winkle, King of Texas Roof-

ing Co., Grand Prairie, Texas.

For more details about the Roofi ng Al-

liance visit www.roofi ngalliance.net. RB

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supplier newsB Y R U R A L B U I L D E R S TA F F

■ FORTRESS BUILDING PRODUCTS PARTNERS WITH DEALERS CHOICE

Fortress Building Products has partnered with distributor Deal-

ers Choice to expand the availability of Fortress® Infi nity I-Series

composite decking, Fortress® Evolution light-gauge steel deck

framing, and Fortress® Railing products Al¹³ HOME™ Aluminum

Railing and Infi nity Modern Rail. Th rough this new partnership,

Fortress supports Midwest builders with increased availability of

Fortress products, and a breadth of inventory to suit their diverse

project demands.

Dealers Choice is a leading two-step distributor of exterior

building products. With an extensive branch network, Dealers

Choice exclusively services independent dealers, lumberyards and

building centers throughout the country.

“Partnering with Dealers Choice to extend our Fortress Total

Solution reach throughout the marketplace was an easy decision–

their strong reputation within the building industry speaks for it-

self,” said Jeff Schulz, Vice President of Channel Sales at Fortress

Building Products. “Th eir knowledgeable sales teams and robust

distribution network will prove to be invaluable resources to For-

tress during this period of strategic growth.”

Th e Fortress products now off ered by Dealers Choice include:

Infi nity I-Series: a built-to-last composite decking solution that

delivers 2x the strength of traditional materials despite being 40%

lighter than its competitors.

Evolution steel deck framing: uniform and straight, Evolution

light-gauge steel deck framing pieces fi t together easily via an in-

terlocking joist and ledger system that won’t warp, crack or burn

like wood. Th e framing system allows for integration with any

type of decking, such as composite or PVC.

Fortress Railing solutions: including Al¹³ HOME Aluminum

Railing and Infi nity Modern Rail, both available in select markets,

off er an unparalleled level of customization for any look, with

steel, aluminum, cable, glass and multiple infi ll options.

■ BLENKER BUILDING SYSTEMS MERGES WITH DREXEL BUILDING SUPPLY

Blenker Companies, Inc., a family run business founded by Pe-

ter Blenker and Pamela Jewell, started out as a residential home

builder and remodeler in 1974. Th ey expanded into off site manu-

facturing in the ‘90s and created Blenker Building Systems, Inc.

Jason Blenker, co-owner and President of Blenker Building Sys-

tems, Inc. joined the family business and focused on growing the

off site team from serving its own construction company, into a

leader in off site construction, design, and whole house solutions

by manufacturing and installing structural building components

on residential and multi-family sites all over the Midwest.

Blenker Companies will continue to own and operate its con-

struction division, Blenker Construction, Inc. out of Amherst,

a Wisconsin Builders Association builder of the year which will

be led by Mark Robinson and Justin Blenker and will continue

got news?If you have news you think belongs inRural Builder, feel free to send us a press release (and high-resolution

image if applicable) for consideration. This is a no-cost editorial opportunity for all low-rise construction-related

businesses.

Send us news of your: Milestone anniversary New product, material, or service New program for the advancement/betterment of the trade Outstanding achievement Business location change/expansion Accolades/awards Staff promotion/staff addition Public service work/engagement Trade association involvement Branding changes Sponsoring/exhibiting at a trade show Merger/acquisition Case studies Joint projects with an industry partner

Send us a notice of your successful completion of a challenging or unusual project and you may see it featured as a Project of the

Month. We would also need 4-5 high-resolution images and details about the products used in the project.

Got questions? Call 715-513-6767or email [email protected]

News announcements and projects to be considered for Project of the Month placement can also be mailed to

Rural Builder, ATTN: Karen Knapstein, PO Box 255, Iola, WI 54945.



tel:7155136767


supplier newsB Y R U R A L B U I L D E R S TA F F

to deliver custom home design, sustain-

able building practices, and outstanding

customer experiences by off ering general

contracting and building solutions to fam-

ilies and businesses in central Wisconsin.

Blenker Building Systems’ 100+ team

members in Amherst will see no change

in their employment status. Th ey will be

off ered the same benefi ts as Drexel team.

Th ey will join forces with the former Truss

Systems in Little Chute to be the leading

company in the Midwest to embrace off -

site construction, and operate under the

trade name Drexel Systems.

Drexel Systems plans to off er solutions

to take a home from footing to roof, along

with windows installed, in 4 days, which

currently takes about 15 days with tradi-

tional methods

Joel Fleischman will continue to lead

as president and owner of both Drexel

Building Supply and Drexel Systems. “For

Drexel Building Supply it is taking our

framing and lumber packages far ahead

of our competition. It won’t be for every

builder, and that’s awesome, nothing we

do changes, but if they want to be part

of off site construction, they now can do

it with us. Th e future is very exciting for

this segment of our company from design

to build. It is a whole new world we are

creating for our clients. I’m excited as I’ve

ever been for our future, and that’s saying

a lot as I am known to get pretty excited

about most things.”

■ GARLAND COMPANY MARKS 125TH ANNIVERSARY BY GIVING BACK

Th e Garland Company, Inc., a Cleve-

land-based, employee-owned roofi ng and

building envelope solutions manufactur-

er, is celebrating its 125th anniversary by

donating several thousands of dollars to

local charitable initiatives. Garland’s year-

long giving campaign includes the dona-

tion of a scholarship, food, supplies, and

employee volunteer hours to honor the

company’s monumental milestone.

“Giving back to our community is the

cornerstone of what Garland was founded

on,” said David Sokol, Garland’s president.

“As a company, supporting our neighbors

in the community is ingrained in our val-

ues and culture. Th ere is no other way we

would want to celebrate our anniversary

than by giving back to the community

that has shown Garland so much support

throughout these 125 years.”

One of the initiatives is a $125 donation

to the charity of each employee’s choice.

As part of its eff orts to support edu-

cation in our community, Garland is

launching two charitable initiatives to

support local students. In March, Garland

introduced an annual Garland scholar-

ship program for the children of Garland

employees. Th e one-time $12,500 schol-

arship will be awarded to a high school

senior with plans to continue their educa-

tion at a trade school, community college

or university or a current college student.

Th e scholarship will be awarded to a new

student each year and will increase annu-

ally to refl ect each year the company has

existed. In the summer, Garland will also

donate 125 backpacks and uniforms to

students at a school nearby Garland’s fa-

cility.

Garland plans to roll out additional

charitable initiatives to support neighbors

in the community. In the fall, Garland is

expected to purchase supplies to donate to

a local senior center. Th e fi nal donation of

2020 will come in November when Gar-

land employees hand out 125 Th anksgiv-

ing turkeys to local food banks.

“We look forward to this continued

year of celebration and the opportunity

to support so many great charitable initia-

tives,” said Sokol. RB

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12 RURAL BUILDER / JULY 2020

money talkB Y M A R K B AT T E R S B Y

Mark Battersby has more than 35 years experience in small business issues, tax and financial matters. Contact him at 610-789-2480 or [email protected].

Section 165(i) allows 2020 coro-navirus losses to be claimed on last year’s tax return.

THIS MAY BE THE YEAR for losses, substantial

losses in some cases, but those losses don’t have to be

a bad thing. Th e Coronavirus Aid, Relief and Eco-

nomic Security (CARES) Act, as one example, tem-

porarily allowed Net Operating Losses (NOLs) to be

carried back to earlier tax years. Th e result, a refund

of taxes paid in those earlier, more profi table years

and an infusion of badly-needed cash.

Just as many builders and contractors were fo-

cused on building their businesses their world took

a nosedive. Th e focus, for many, should now be on

survival. And, the usual legal manipulation of deduc-

tions, postponing many deductible expenditures to

future, hopefully more profi table years, may not be

the only answer. Taking full advantage of those al-

most inevitable losses, might be the key to survival.

OPERATING LOSSESWhen the losses, combined with the operation’s

other deductions exceed its income, the result is

a “Net Operating Loss” (NOL). Th e Tax Cuts and

Jobs Act (TCJA) passed in 2017, limited the amount

of NOLs that could be utilized to only 80% of tax-

able income without the NOL. Even worse, aft er the

TCJA, NOLs could only be carried forward — until

today.

Th e CARES Act allows NOLs arising in a taxable

year beginning aft er December 31, 2017 and before

January 1, 2021, could be treated as a carryback to

each of the fi ve preceding tax years — unless the tax-

payer chooses to forego the carryback.

Businesses that incur NOLs in 2018, 2019 or 2020,

can carry back those losses as far as 2013, 2014 and

2015 respectively. In light of the maximum corpo-

rate tax rate for tax years prior to 2018 being 35%

rather than today’s current 21% corporate tax rate,

the carrybacks can be quite rewarding. Of course, for

tax years 2021 and thereaft er, the old rules, including

the previous 80% of taxable income limitation, will

be reinstated.

To claim a refund of taxes from a NOL carryback,

either a single tentative refund claim covering all

carryback years, or an amended tax return for each

carryback year can be used. With the IRS required

by law to process the refund request within 90 days,

Form 1045 or Form 1139 are the preferred forms.

Individuals fi le a tentative refund claim on Form

1045, Application for Tentative Refund while incor-

porated building businesses use Form 1139, Corpo-

rate Application for Tentative Refund. Th ese forms

eliminate the burden of fi ling multiple amended tax

returns to account for each carryback year should the

NOL not be fully absorbed in the fi rst carryback year.

THE DOWNSIDE OF NOLSTaking advantage of the new, and temporary, NOL

carryback rules allows rural building businesses

to quickly free-up cash fl ow. It may also open up a

pandora’s box on several levels. Th us, some thought

should be given to carrying back NOLs to tax years

closed by the Statute of Limitations as well as to years

when cancellation of debt income may have been al-

lowed.

State tax implications should also be a consider-

ation when carrying back NOLs. Ensuring that car-

rybacks are properly claimed at the state level and

that the Statute of Limitations does not inadvertently

get extended are other considerations. It is also ex-

pected that many states will “decouple” from the fi ve-

year carryback as they have in the past when NOL

disaster relief was enacted.

CASUALTY LOSSESPersonal casualty losses are generally no longer de-

ductible. Th at’s right, the deduction for an individu-

al’s personal casualty losses not connected with (1) a

trade or business or (2) a transaction entered into for

profi t has been eliminated.

Businesses can, of course, continue to take casu-

alty loss deductions for losses that occur as a result of

fi res, natural disasters and other casualties. Th ere is

also an exception for both individuals and businesses

for losses attributable to a federally declared disaster

when losses can be taken in the year they occur or,

if an election is made, in the prior year to produce a

refund of previously paid taxes.

A nationwide emergency in response to the coro-

navirus pandemic was declared in early March, mak-

ing the tax law’s Section 165(i), Disaster Losses, rules

that most oft en kick in in the wake of an actual storm

or other natural disaster, potentially invaluable for

many builders and contractors — and their business-

Take Advantage Of The Temporary NOL Carryback Rules

Losses — Waste Not

MoneyTalk-COVID-19 NOL rollback.indd 12MoneyTalk-COVID-19 NOL rollback.indd 12 6/15/20 11:04 AM6/15/20 11:04 AM


money talkB Y M A R K B AT T E R S B Y

es. Quite simply, Section 165(i) allows 2020 coronavirus losses to

be claimed on last year’s tax return.

Section 165(i) doesn’t allow a deduction for general losses, but

even in the absence of the physical damage of a natural disaster,

does give a building business the option of taking a loss deduc-

tion for the year before the year in which the loss was actually

sustained.

To claim a loss under Section 165(i), the builder or contractor

must be able to show the property losses were directly caused by

the coronavirus pandemic (i.e., an “identifi able event” require-

ment). Plus, it must be shown that (1) the loss could

not be reimbursed through insurance or otherwise, (2)

the loss can be evidenced by “closed and completed

transactions” and (3) the loss was related to the disaster

and sustained in the year when the disaster occurred.

Section 165(i) is particularly benefi cial for busi-

nesses with damaged inventories. Th ose businesses

have the option of choosing whether to account for the

losses through inventory adjustments or the disaster

loss rules. Inventory sold at a loss, donated to charity

or that expired or spoiled due to the operation’s closure

can all be deducted as Section 165(i) losses.

While general lost revenue, declines in fair market

value and loss of goodwill cannot usually be deducted

under Section 165(i) because the provision applies to “property”

losses, a building business that has permanently closed its facility,

abandoned pending business deals (at least for costs already capi-

talized) and made termination payments based on cancelled con-

tracts or deals can also benefi t from accelerating Section 165(i)

losses back to 2019.

In fact, pushing the 2020 losses into 2019 could generate larger

net operation losses (NOLs) which, as mentioned, can be carried

back to earlier tax years when the building business may have

been more profi table. Even better, the earlier cap on the amount

of business losses that could be deducted by some taxpayers has

been lift ed.

EXCESS BUSINESS LOSSESUnder the TCJA, “Excess Business Losses” (EBLs), the excess

deductions from all trades or businesses over any gain, the indi-

vidual’s losses above $250,000 (or $500,000 if spouses fi le a joint

return, could no longer be deducted. Fortunately, the CARES Act

removed the limitation on excess business losses for so-called

non-corporate taxpayers going all the way back to 2017.

Th e new, temporary rules allow noncorporate taxpayers to

fully off set taxable income with business losses for the 2018, 2019

and 2020 tax years — even if those losses are not related to the

coronavirus pandemic. For tax years beginning in 2021 through

2026, taxpayers may treat excess business losses as NOLs for the

purpose of determining a Net Operating Loss carryover in the

following year.

For partnerships, S corporations and other pass-through busi-

ness entities, the loss limitation is applied at the partner or share-

holder level — not at the entity level. Regardless of the amount of

business losses a noncorporate taxpayer may have, he, she or they

very likely could have taxable income subject to tax.

Because the EBL rule is applied by aggregating a taxpayer’s

business income and deductions, it doesn’t prevent taxpayers

from off setting losses of one business against the income of an-

other business. Any EBL will carryforward under the NOL rules,

subject to the limitations.

THE FUTUREWhat happens next year? Th e CARES Act repealed the 80%

income limit for NOL carryovers deductible before January 1,

2021. Th us, taxpayers can utilize NOLs to off set 100% of taxable

income in tax years 2018, 2019 and 2020 aff ecting those who will

have a NOL for the current year.

Th e fi ve-year NOL carryback provides a welcome injection of

liquidity for many building businesses suff ering from the eco-

nomic impact of the coronavirus pandemic. Remember, however,

that relief is only temporary.

For corporate taxpayers, NOLs carried back to pre-2018 years

— when corporate tax rates were 35% — are more valuable than

losses used to off set income taxable at the current 21% tax rate. In

other words, an incorporated building business can carry back its

2018, 2019 and 2020 NOLs to off set pre-2018 ordinary income or

capital gains that were taxed at rates of up to 35%.

Whether as a result of economic conditions, competition, or

factors outside the control of the builder or conractor, every busi-

ness is at risk of losses. Would a refund on taxes paid by the for-

merly profi table building business in years past help ease the pain

of lingering losses this year? What if last year’s losses from the

building operation could be used to off set next year’s profi ts and

reduce the tax bill for years to come?

Obviously, recoveries via tax law are not always smooth, oft en

requiring professional assistance or, at the very least, an under-

standing of how the tax rules work. Could you or your building

business profi t from this year’s losses? RB

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in focusB Y T H E M E TA L B U I L D I N G M A N U F A C T U R I N G A S S O C I AT I O N

Case Study: Distilleries & BreweriesCRAFTING VERSATILE FACILITIES WITH METAL BUILDING SYSTEMS

WHETHER BREWING BEER OR DISTILLING spirits, the

alcohol beverage market remains strong throughout the U.S. At

the end of 2017, there were over 6,300 breweries in the nation,

including 6,266 craft breweries; and the craft distillery market has

grown from fewer than 100 in 2005 to nearly 2,000 in 2018. Th ese

markets continue to grow dramatically. For each, metal buildings

are a versatile, attractive and cost-effi cient solution and can be

used in a variety of applications.

DISTILLERY & BREWERY MARKETS INCLUDE:■ Contract Breweries

■ Contract Distilling Producers

■ Craft Breweries

■ Craft Distilleries

■ Distillers

■ Distillery Bottlers

■ Farm Breweries

■ Microbreweries

■ Minibreweries

■ Non-distilling Producers (NDP)

■ Pub Breweries (brewpubs)

Cape Fear Winery tasting room.

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distilleries and breweries.indd 14distilleries and breweries.indd 14 6/15/20 11:09 AM6/15/20 11:09 AM


in focusB Y M B M A

Here are fi ve reasons why metal building systems are tailor-

made for these types of businesses:

1 Metal buildings meet the speed of delivery expectations of

owners and builders in brewing and distillery businesses.

Construction can move fast! Owners are pleased because they can

open their doors quickly, bringing in a revenue stream much soon-

er than they would anticipate with other types of buildings.

2 A metal building solution fi ts the production and manufac-

turing space needs for both breweries and distilleries. High

ceilings allow owners to stack barrels in the best confi guration

for their craft ; and materials and equipment can be easily moved

because of the column-free clearspan spaces. When a business

grows, so can the building. Expansion is typically built right into

the design. Removal of just one wall opens the space to many

confi guration options.

3 Metal building systems are easy to maintain. Th e exterior

is essentially maintenance-free and long-lasting, thanks to

superior, life-extending wall and roof coatings that retain color

and resist dirt. Metal walls and sloped metal roofi ng are both self-

cleaning. Steel does not support mold growth and does not warp,

split, crack or creep. Th e bottom line is that low maintenance

costs lead to low operating costs—a huge benefi t over time. Fur-

ther, metal buildings are durable, standing strong against wind

events. Testing performed by the Metal Building Manufacturers

Association (MBMA) shows metal buildings can be designed to

withstand sustained winds up to 170 mph.

4 Most distilleries and breweries are retail destinations that

require curb appeal and customer engagement through

attractive design. Depending on colors, styles and interior/ex-

terior materials, a facility can achieve high-end design appeal

to multiple generations. Elements include decorative columns

and varied arch forms and daylighting elements. Building pan-

els and roofi ng can be provided in many colors. Exteriors can

be clad with steel siding, wood, glass, aluminum, masonry or

concrete.

5 Metal building systems are known for their energy-saving

attributes. Metal building panels promote energy effi cien-

cy because they are designed to incorporate fi berglass or rigid

board insulation of varying thicknesses, creating an energy-tight

environment. Insulation can also be easily added and increased

within the roof cavity without removing the roof. Further, the

interlocking edges of metal building panels provide excellent

weathertightness. Cool roofi ng technology creates a refl ective

surface that causes a building to absorb less heat, facilitating en-

ergy effi ciency and lower electricity costs.

VISTA BREWINGVista Brewing is a 5,000-square-foot facility that includes a

production area and a 2,500-square-foot tasting room and restau-

rant. Th e brewery is in Drift wood, Texas, just outside of Austin.

Th e founders, Kent and Karen Killough, used local architect

OPA Design Studio to guide their design. A metal building sys-

tem was chosen for its organizational and functional workspace

options. Vista Brewing needed easy and quick access to barrels

when making and brewing its varied selection of beers. Th e metal

structure’s 30-foot ceiling height permitted the team to easily

stack the wine barrels used for aging beer.

A metal building system fi t the brewery owners’ desire to ef-

fectively control energy costs. Th e intense Texas heat called for

Vista Brewing, Driftwood, Texas.

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in focusB Y M B M A

some unique cooling solutions. Th e builder chose a very high in-

sulation value within the structure to aid in keeping out the sum-

mer heat. Karen says, “Th e 30-foot ceilings help with the hot air

rising above where our production team is brewing and working

daily. We have been very happy with the ambient temperatures

and energy bills.”

For the members of Vista Brewing, being environmentally

friendly is one of their core values. For them, an important fac-

tor in choosing a metal building was the environmental foot-

print during construction. Th e Killoughs felt a metal structure

allowed for a less invasive environmental disturbance to the

natural surroundings. Th ey have trees that come right up to the

walls of their building so construction was carefully choreo-

graphed to accommodate the natural setting. Karen says, “We

actually changed the roofl ine in the design in order to show-

case and accommodate the tree canopies toward the rear of our

building.” She says the metal building “speaks” to visitors and

customers, calling attention to the organic atmosphere of the

brewery, restaurant and farm.

STONY CREEK BREWERYStony Creek Brewery, located in Branford, Connecticut,

required a production facility to fi t with its hybrid-designed

building that features a tasting room, tap room and event area.

Th e brewery’s business plan originally called for expansion in

three years, but the need was reached in three months.

Th e two-story main structure incorporates a 14,700-square-

foot building for a state-of-the-art brewing area. Manuel Ro-

driguez, senior vice president of operations, says the new ad-

dition met their expectations, budget and time constraints. He

says, “It is perfect. Th e budget and the speed at which it was

erected were major factors in choosing the structure.”

Th e 24-foot ceiling heights enabled the installation of large

equipment such as a fermentation tank. Rodriguez says, “For this

manufacturing facility, we needed space and height to facilitate

expansion. Th e new addition came through beautifully. We in-

creased our fermentation and refrigeration within the fi rst year.”

Located on the Branford River, the brewery design off ers re-

laxing waterfront views. Rodriguez says, “Th e building look fi ts

well in our New England community. Th e brewery is lovely.” Th e

facility was designed by architect Joseph T. Sepot and built by Pat

Munger Construction Company, Inc.

“The 30-foot ceilings help with the hot air ris-ing above where our production team is brewing

and working daily. We have been very happy with the ambient temperatures and energy bills.”

-Karen KilloughCo-founder, Vista Brewing

“It is perfect. The budget and thespeed at which it was erected were major

factors in choosing the structure.”-Manuel Rodriguez

Senior VP of Operations, Stony Creek Brewery

Vista Brewery, interior of the brewing room.

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Stony Creek Brewery brewing room.

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Stony Creek Brewery, Branford, Connecticut.



in focusB Y M B M A

CAPE FEAR VINEYARD & WINERY AND CAPE FEAR DISTILLERY

Award-winning Cape Fear Vineyard & Winery is located near

Elizabethtown, North Carolina. Built by Cape Fear Construc-

tion Co., Inc., the facility features a winery, cottages and event

center. Th e 13-acre property also houses Cape Fear Distillery,

which off ers free tastings of the company’s signature hand-craft -

ed gin.

Flexibility was a key consideration for Cape Fear owner, Alex

Munroe. He says, “Th at was an important point for us. We’re

growing and a metal building allowed us to add additional square

footage with minimal cost.”

From a design standpoint, a metal facility was a very eco-

nomical way to achieve what his team wanted. “Our facility is

so large, we were very cost-conscious; but we also wanted the

performance that we expected,” Munroe says. Th e performance

of the structure has checked off all their boxes. Besides fi lling

their equipment needs, the building is energy effi cient, virtually

maintenance-free and is designed to withstand hurricane-force

winds.

“Our facility has zero maintenance,” Munroe adds. “From a

maintenance standpoint, we never have to do anything. It’s been

such a good alternative for us.” In addition, Munroe is impressed

with the building’s durability. “Aft er fi ve days of ‘sideways’ rain

from Hurricane Florence we had zero leakage. No leaks, no

fl ooding,” he adds.

Th e fl exibility of a metal building solution permitted Munroe

to incorporate antique cypress and pine as siding on the interior

walls. “Th e elegance of the wood really complements the metal,”

he says. One unexpected bonus of the metal building was en-

hancement of sound in their event center. Bands frequently en-

tertain at the winery. Munroe says, “We have so many people talk

about how good the bands sound and how they appreciate the

acoustics in our event space.”

“Every time we add on, we are married to metal,” Munroe says.

“It’s versatile, it looks great. You can do many things with it.”

“After fi ve days of ‘sideways’ rain from Hurricane Florence we had zero leakage.

No leaks, no fl ooding.”-Alex Munroe

Owner, Cape Fear Vineyard & Winery and Cape Fear Distillery

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Cape Fear Vineyard & Winery.

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Cape Fear Vineyard & Winery. PHOTO COURTESY OF THE MBMA.



Doors Help Transform Railway Building Into BreweryBrewhalla is one of Fargo, North Dakota’s latest breweries, and it’s located in a build-ing that’s older than the state itself. Named in honor of their Scandinavian heritage, the team at Drekker Brewing Company opened Brewhalla — its second location — in September 2018. The features are heavily influenced by the building’s history and the entrance is flanked with sizeable picturesque custom doors by Midland Door Solutions.

The Northern Pacific Railway Company (NPRC) built the 11,700-square-foot building that houses Brewhalla in 1883. It was primarily a foundry and repair building for railcars and locomotives, and later served as a storage and warehouse facility.

Keeping the natural, original elements was one of the key goals of MBA Architects and the Drekker team when they started design in the summer of 2017. Brewhalla’s structure is built with masonry load-bearing walls and a timber wood-framed roof structure. Besides adding necessary structural reinforcements, most of the wood and brick in the building is original.

In its early days, trains entered the mainte-nance building through one of the three large doors along the east side of the building. The

openings are now fitted with three custom-designed doors that each serve a different purpose.

T he middle door is a standard customer entrance door. The doors on either side of the patron entrance required a fully custom solution and were designed and installed by Midland Door Solutions. The West Fargo-based company specializes in custom hydraulic and bi-fold doors. In addition to architecture and design, they create and install doors for the aviation, industrial and agricultural industries.

MBA worked with Midland to create a beauti-ful set of oversized doors. They each measure 12 feet wide by 16 feet tall and weigh 2,300 pounds. After several discussions between the architect and structural engineer, the team at Midland proposed a design to MBA and Drekker. They mirrored the pattern and elements of the main entrance door. Heavy, dark lines contrast the windowpanes and pop against the light brick building.

The southern door is a vertical bi-fold door that serves as a shipping and receiving entrance. It’s made with heavy-gauge steel tubing and has a fully automated operating system. The doors open and close quietly in seconds, a

critical necessity when the doors are used throughout the day while customers are pres-ent. Forklifts bring loads of supplies, beer and trash through the doors upwards of 10 times per hour.

The door on the north side of the building is also a vertical bi-fold, but it operates manu-ally with a pin and latch system. The handles inside the doors make it easy for one person to manually open them.

The arches for the door aren’t symmetric, meaning the team at Midland had to precise-ly measure each door to ensure the perfect fit. Because the building is constructed out of uneven brick, the team had to laser measure the arches incrementally across the open-ing. They then had to lay out the measure-ments in modeling software, average out the dimensions and create symmetric-looking doors.

The building wasn’t built for the weight of the custom doors, and the wall was angled in and not structurally capable of handling the doors. So the structural engineer designed support columns that ran from the floor to the roof truss. The frame was then anchored to the supports. RB

in focusB R E W H A L L A : A C U S T O M D O O R R E T R O - F I T

spotlight



in focusB Y M B M A

sel brewhouse. With 8,800 square feet of space, the unique desti-

nation features a fermentation area, canning room, tap room and

outdoor beer garden. Construction was provided by Avis Con-

struction Company, Inc.

Th e brewhouse’s unique interior design is inspired by the

beautiful vistas of the nearby Smith Mountain Lake, a recreation

destination in central Virginia. Th e metal walls of the tap room

feature a hand-painted wall mural of the lake and historic local

scenes, making this popular haven for beer lovers both relaxing

and refreshing.

DANCING GOAT DISTILLERYLocated in Cambridge, Wisconsin, Dancing Goat Distillery

is housed in a 16,700-square-foot metal building structure. Th e

building footprint includes a 7,500-square-foot production space,

a 6,250-square-foot storage/equipment area and a 2,950-square-

foot tasting room.

ERIE BREWING COMPANYErie Brewing Company, in Erie, Pennsylvania, is another

award-winning brewery. An aesthetically inspiring space, the

19,000-square-foot metal building includes a brewery, main bar,

pizzeria, gift shop, event area and barrel room. A covered mez-

zanine bar and patio complement the space.

A unique steel beam and glass walkway fl ows throughout the

brewhouse, allowing for self-guided tours of the facility. Th e

structure was built into a hill with a 4-foot raised elevation to

take advantage of dramatic Lake Erie views.

Th e project was designed by Bostwick Design Partnership and

built by McCormick Structural Systems, Inc.

SUNKEN CITY BREWING COMPANYLocated in Hardy, Virginia, Sunken City Brewing Company

needed a special fi t for its new structure. A metal building system

gave the production area enough space for a 25-barrel, four-ves-

Erie Brewing Company, Erie, Pennsylvania.

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Sunken City Brewing Company, Hardy, Virginia. Sunken City Brewing Company.

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Th e distillery was designed by Sketchworks Architecture, LLC

and built by 1848 Construction, Inc. A metal building system

united the interests of Dancing Goat’s ownership and the archi-

tect. Th e structure’s high ceilings were the perfect answer for large

equipment organization and storage. Th e design accommodates

a unique setup where security glass surrounds the distillery area,

allowing visitors to see how spirits are produced. Th e building’s

three key attributes are presentation, functionality and low main-

tenance. RB

Editor’s Note: Th is article was originally published by the Metal

Building Manufacturing Association (MBMA) and was reprinted

with permission. For more information about the MBMA, visit

www.mbma.org.

Comments from Michael Reiber, Director of Operations, Dancing Goat Distillery

“We selected a metal building because of a few key factors in our decision-making. We knew that we wanted to create a destination place for our customers to come and visit and that the structure would help in creating the experience that we are looking for.

We designed the distillery to be an inviting, pleasant, memo-rable experience in the minds of our customers. The facility, the location and the branding all work hand in hand to create the level of excitement around our brand that we want.

Our job is then to deliver quality spirits, made in a great space, made by great eople.

Our facility is a specific-use location. We needed a facility that was functional for our mission and was easy to maintain and service. We wanted the flexibility to add attractive options for finishing out the space within the distillery. The finish to the building helps to set the tone for the rest of the experience the customer will have.

The metal building option for us was a clear choice economi-cally. We had a budget to work within and the metal building enabled us to have the most features for our budget. The col-umn-free floor design allowed for us to build in work spaces to accommodate our unique equipment and allowed for us to plan for future expansions that are facilitated by the original building design and structure.

As a business that works closely with farmers and agriculture, our sensitivity to being energy efficient, generating a low car-bon footprint, minimization and reuse of recycled metals and minimal job site waste are near and dear to our primary sense of responsibility.”

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Dancing Goat Distillery, Cambridge, Wisconsin.

Tasting room of the Dancing Goat Distillery.


http://www.mbma.org

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tel:7152526360

Rural builders everywhere are track-

ing how the changing nature of the

federal government aff ects the economic

environment. And no wonder: Washington

legislation can disrupt the most carefully craft -

ed business plan and put downward pressure on

profi ts.

Important as are national elections, however, the

health of your construction business very oft en de-

pends on decisions made at a lower level of the polit-

ical food chain: Your local county and municipality.

“It’s all too easy to focus our attention on legisla-

tion and regulation by the federal government,” says

Sean W. Hadley, a Moorestown, N.J.-based attorney

active in government relations. “But the reality is that

businesses are oft en more aff ected by local ordinanc-

es than by anything that goes through—or doesn’t go

through—Congress and the federal agencies.”

ALL POLITICS: LOCALLocal governments typically control a host of mis-

sion-critical “quality of business” issues. Among them

are zoning, business licensing and expansion, roads and

traffi c patterns, parking, billboards, the design of store-

fronts and building exteriors, safety, and the environment.

An unfriendly ordinance passed in any of those areas can

throw a monkey wrench into a builder’s operations.

Builders clearly need to know the lay of the land before

breaking ground. Th at goes double in regions where peo-

ple tend to be very independent. “Rural property issues,

especially in the Mountain West, are very diff erent from

other parts of the country,” says Hadley. “Rural landowners

value freedom and autonomy, so builders must learn of any

land use restrictions before investing capital.”

Given the realities of local politics, builders need to be informed

about proposed regulatory changes early in the game. “When a

story about a new regulation appears in your local press, it’s too

late for you to make an impact,” says Fairfi eld, Conn.,-based at-

torney Cliff Ennico, author of Small Business Survival Guide (Ad-

ams Press). “A lot of debate occurs before votes are taken on a

proposed measure, and you need to get your voice heard

early in the decision cycle. If there’s a hearing in

three weeks about a rezoning proposal that

aff ects your operations, you want to be

at that hearing.”

STAY ALERTSo how do you set up an

early warning system? Exist-

ing resources can help. “Your

town website may off er news

feeds, e-newsletters, Facebook

pages, or Twitter posts,” says

Marc H. Pfeiff er, Assistant Di-

rector at the Bloustein Local

Government Research Center,

New Brunswick, N.J. (blous-

teinlocal.rutgers.edu/staff/).

All such media are conduits for

news about proposed regula-

tions. “Also look for ‘hyperlo-

cal’ websites where people write

blogs or maintain online news-

papers about local government

aff airs.”

Perhaps the best information

source, though, is personal in na-

ture. “Local elected offi cials know

their communities fi rsthand and

are in tune with local uses,” says

Hadley. “Forming relationships

with them will ensure that the

builder has all relevant informa-

tion before breaking ground.”

Th at information can include

advance notice of troublesome laws or regulations that might

be coming down the road. “Local offi cials can alert builders to

pending legislative or zoning issues that may aff ect property

values, such as water rights, livestock, or farming.”

Get the ball rolling with a call to a local council person re-

questing an appointment to discuss topics of interest to the busi-

ness community. Th at meeting may disclose the names of other

local movers and shakers as prospective partners in constructive

dialogs.

Helping a politician do a better job promotes the kind of win-win relationship that goes a long way toward build-ing your power base.


B Y P H I L L I P M . P E R R Y

consider thisconsider this

How to Pull the Strings Your Way

Local PoliticsHHHHHHHooooowwwwwwww tttttttooooooo PPPPPPPuuuuuulllllllllll ttttttthhhhhhhheeeeeee SSSSSSSttttttrrrrrriiiiiinnnnnnggggggssssssss YYYYYYYYooooouuuuurrrrrrrr WWSSSSHow to Pull the Strings Your

Local Politics.indd 22Local Politics.indd 22 6/15/20 11:22 AM6/15/20 11:22 AM

You can also invite your representatives to visit your place

of business. “Let the politicians see what you do and how many

people you employ and how much tax revenue you generate,” says

Nancy Bocskor, a political consultant in Arlington, Va. (nancyboc-

skor.com). “Make sure they understand the value you bring to your

community.”

Whatever the venue, the most successful engagement will be a

two-way dialog. Emphasize your potential to help the politician do

a better job by making a statement such as this: “I have my fi nger

on the pulse of small business. I can be a friendly resource for you.

Call me whenever you have a question about the business impact

of proposed legislation.”

Helping a politician do a better job promotes the kind of win-

win relationship that goes a long way toward building your power

base. “Politics is all about back scratching,” says Ennico. “Tell the

politician how you will help him or her in exchange for support for

your position on proposed legislation.” If the politician supports a

bill you want passed, will you invite him or her to speak before your

civic group on the topic? Th at can help garner more voters.

While you can employ the process described above for as many

politicians as you like, your time is limited so you will need to be

selective. “Find out who the powerful people are,” suggests En-

nico. “In every community there are people who are eff ective in

making things happen and people who are not. And the former

might not be the people with the biggest offi ces. In one town,

for example, it might be the head of the local Democratic party

rather than the mayor.” Your informal talks with local politicians

will reveal the names of these power players. Th ose are the ones

you want to cultivate.

CREATE A DIALOGYour fi rst contact with a politician should aim to cultivate a last-

ing partnership. Avoid asking for a favor right away. “Keep in mind

that you will require this person’s assistance over the long term,”

says Hadley. “It’s never good to start a relationship with your needs

at the forefront.”

When you do approach the politician with a request, do so as

a spokesperson for the larger business community rather than

for your own business. “Show the offi cial how a certain proposed

regulation will aff ect x, y and z,” suggests Bocskor. “And back up

your story with data. People need to know the consequences of

proposed government actions that oft en sound good before you

do the math.”

Conversely, you may want to promote an entirely new busi-

ness-friendly ordinance. Become an agent for positive change by

providing numbers that show how the proposal will benefi t the

public at large rather than your operation’s shareholders. “Many

communities welcome development,” says Hadley. “Builders may

fi nd local offi cials willing to revisit land use rules to spur eco-

nomic activity.”

Speaking of numbers, few are as important as the ones in your

town’s budget. You may not ordinarily give much thought to that

arcane document, but it can have an outsized infl uence on your

business. “Budget issues are really ones of priority,” says Hadley.

“Suppose you need improvements to the roads in a certain area,

and you were able to convince your town to pass an ordinance re-

quiring that. You think you have accomplished your goal, but if the

town budget does not allocate the requisite funds you will see no

road improvements over the coming year. Without the money to

fund it, an ordinance is only worth the paper it’s written on.”

Vital as it is, involvement with the town budget is a long game.

“You have to start small, by getting to know your town offi cials,”

says Hadley. “You can’t just walk into your town hall and say ‘I want

to know everything about the budget and want to infl uence it.’ Your

town offi cials will not be forthcoming. You have to get to know

them fi rst on a personal level as a small business owner.”

TEAM UP FOR SUCCESSIf the solitary business owner possesses political power, there’s

no doubt that scheduling constraints can hamper the most well-

intentioned eff ort. “Any kind of community work is a time vam-

pire,” says Ennico. “We are so busy running our shops and work-

ing 24/7 that taking time out for civic involvement is a lot to ask.

It’s easy to let things slide because you are too busy.”

Reach out to your fellow business owners for assistance. Ex-

pand your circle of acquaintances through involvement in the

local chamber of commerce or business council. Others will be

more willing to lend a hand when they see you have blazed a trail

through the wilderness of local politics.

Working with others as a team will raise your profi le in the

community and promote greater acceptance of initiatives that

support economic development. Th e alternative is to accept any

unfavorable regulation the government throws your way. “If you

don’t reach out, you will become invisible to local politicians,”

says Ennico. “And when you become invisible, bad things can

happen.” RB

Know the RulesRespect ethical boundaries when you deal with politicians. “You have to follow the rules regarding expenditures and gif ts,” says Sean W. Hadley, a Moorestown, N.J.-based attor-ney active in government relations. “This is true even for smaller social gratuities.”

You might be tempted to invite your target mover and shaker to lunch, for example, given that

meal’s traditional role as a negotiation icebreaker. Bad idea. You do not want to offer a favor with a financial component, no matter how modest.

Offering to treat the politician to lunch (or even a cup of coffee), warns Hadley, can put the individual in the awkward position of hav-ing to turn down a social offer. You don’t want to start your relationship on a sour note.

“Even if a luncheon is not technically bribery, politicians are very suspicious of anything that might be misinterpreted that way by a third party,” says Fairfield, Conn.-based attorney Cliff Ennico, author of Small Business Survival Guide (Adams Press). “In today’s world a politician is only one scandal away from being worthless.”


consider thisB Y P H I L L I P M . P E R R Y

Local Politics.indd 23Local Politics.indd 23 6/15/20 11:22 AM6/15/20 11:22 AM


consider thisB Y A S H L E E B R AY F I E L D , C R O W D S P R I N G

HOMES AND BUILDINGS ALWAYS NEED to be built, re-

paired, or maintained.

In fact, Global Construction Press reports that the construc-

tion market will grow to $8 trillion, globally, by 2030.

Competition is fi erce, which means that growing your con-

struction business requires a strong marketing and branding

strategy.

Whether your construction company is nestled in a rural town

or a large city, you need to proactively brand your business to take

part in that growth.

Here are 6 ways that strong brand identity will drive sales for

your construction business:

1. A strong brand identity tells your company story.

2. A strong brand identity increases client awareness.

3. A strong brand identity builds trust and credibility.

4. A strong brand identity taps into the power of

psychology.

5. A strong brand identity sets you apart from the

competition.

6. A strong brand identity inspires employees.

Let’s look at each of these in detail.

1. A STRONG BRAND IDENTITY TELLS YOUR COMPANY STORY.

What is brand identity?

Brand identity is the visible elements of a brand, including

color, design, and a brand’s logo. It’s the manner in which a

corporation, company, or business presents itself to the public

and distinguishes the business in the mind of consumers. Put

simply: it’s what you, customers, and prospective customers

can see.

According to Th e Branding Journal:

You can consider a brand as the idea or image people have

in mind when thinking about specific products, services and

activities of a company, both in a practical (e.g. “the shoe is

light-weight”) and emotional way (e.g. “the shoe makes me

feel powerful”). It is therefore not just the physical features

that create a brand but also the feelings that consumers de-

velop towards the company or its product. This combination

of physical and emotional cues is triggered when exposed to

the name, the logo, the visual identity, or even the message

communicated.

re-

uc-

1T

Wh i b

TELLS YOUR

COMPANY STORY

INCREASES

CLIENT AWARENESS

BUILDS TRUST

& CREDIBILITYTAPS INTO THE

POWER OF PSYCHOLOGY

SETS YOU APART

FROM THE COMPETITION

INSPIRES YOUR

EMPLOYEES

Strong Brand Identity.indd 24Strong Brand Identity.indd 24 6/15/20 11:38 AM6/15/20 11:38 AM


B Y A S H L E E B R AY F I E L D

consider this

It is vital that your company’s brand identity highlights the best

attributes of your business. Be deliberate in creating your brand

identity and leave nothing to chance.

Every company has a story to tell. Invite your customers and

clients into yours.

Th e company story you portray will help connect your audi-

ence to your brand.

Your story should be interesting, relatable, promising and suc-

cessful.

Your story should be painted with good design and solid lan-

guage that is consistent with what you represent. It should refl ect

your brand.

What is a brand?

A brand is the sum total of the experience your customers and

customer prospects have with your company or organization.

Originally, the term ‘brand’ referred to the mark that cattle ranch-

ers put (‘branded’) on their cattle. But the concept of ‘brand’ has

evolved to include much more than a single visual element.

In fact, as we emphasized in our comprehensive guide on how

to start a business, a strong brand is more important today than

it has ever been.

When developing your brand story consider the following:

1. What is the origin of your company? Oft en you will see

‘constructing since’ this or that year as part of branding.

Th is provides reassurance to clients that you are well-

established and trustworthy.

2. What do you do? What specifi c services are you off ering?

Do you have a construction niche? What kind of products

or services should clients approach you about? Are you an

expert in a special area?

3. What are your values? Where does your company take a

stand? Consider a powerful tagline that represents your

brand (for example, Built To Last). Establish a brand mission

statement that incorporates your values – then act according

to those values.

4. How do you operate? How do you operate your business?

Do you have a track record for completing projects on time?

And, if a project is delayed, how do you handle the situa-

tion? How is your customer service?

Your brand identity starts with you – what your company rep-

resents and the story you tell.

2. A STRONG BRAND IDENTITY INCREASES CLIENT AWARENESS.

Good brand identity gets you noticed. Great brand identity

gets you remembered.

Humans are visual creatures. And, your business logo is the

most important element of your brand identity.

Your logo is the face of your company. A dynamic, professional

logo will draw the attention of prospective clients and will be rec-

ognized by clients for years to come.

So, what makes a good logo?

As we explained in Th e Small Business Guide to Creating a

Perfect Logo:

At its most basic, a logo is a small, symbolic piece of artwork

that represents a business… When you set aside all the design

trends and fancy fonts, at its core, a logo must:

1- Embody your brand.

2- Be instantly recognizable.

3- Be versatile.

4- Be timeless.

Everything else is optional.

In fact, I’ll go one step further. Every design choice in your logo

should exist only to serve and strengthen the four items listed

above. And, if you meet these four requirements, many other

commonly cited logo must-haves, like simplicity and memorabil-

ity, naturally follow.

3. A STRONG BRAND IDENTITY BUILDS TRUST AND CREDIBILITY.

No business will succeed without trust and credibility.

And, building that trust doesn’t happen overnight.

In our comprehensive guide on how to start a cleaning busi-

ness, we stressed that:

Cleaning professionals, especially residential cleaners, are invit-

ed into the most sacred place in a consumer’s world – their home.

Ensure your brand embodies trustworthiness in addition to

quality to gain a client’s trust. And, be committed to that message.

It is important that you not underestimate the importance of

brand authenticity.

Trust and credibility are even more important for a construc-

tion business. People want to feel safe at home. It’s their sacred

place. Th ey will want to know that their builder is capable, profes-

sional, trustworthy, and knowledgeable.

Consider these essential elements to building trust with your

brand:

1. Be accessible. Th e construction business is entirely offl ine.

But, your brand needs to be well-represented online. Th e

fact is your prospects are researching online. Invest in a

compelling website design and market on the social media

platforms your clients and prospects use.

2. Have a solid product. Good marketing can attract a cus-

tomer to make an emotional purchase, but great products

are what will keep the customer for life.

3. Be consistent. Just as your product or service needs to

perform consistently, so does your brand identity. Your

message of who you are and what you represent, your visual

2I

G d b

an

3B

N b i



branding, and your online (and offl ine) presence must be

consistent across the board.

If your brand successfully builds trust, your customers will

feel confi dent that you know what you’re doing and that they’re

spending their money wisely when they hire you.

4. A STRONG BRAND IDENTITY TAPS INTO THE POWER OF PSYCHOLOGY.

In a single day, the average consumer is exposed to somewhere

between 3,000 and 10,000 brands.

Yet somehow, some brands can cut through the noise and grab

their attention.

Well-recognized brands produce strong activity in parts of

the brain that are associated with a positive response. Unknown

brands do the opposite, activating parts of the brain associated

with negative emotions.

Psychology plays a large role in marketing and branding. Aft er

all, design infl uences consumer behavior and there are many psy-

chological factors that go into consumer decision-making.

Look for opportunities, big and small, to translate these factors

into your branding.

For example, be sure that your business name is unique. “Alan’s

Construction Company” might refl ect your name, but if there are

other businesses in your geographic area with the same name,

you won’t be able to diff erentiate. You’ll simply confuse your cli-

ents and prospective clients.

5. A STRONG BRAND IDENTITY SETS YOU APART FROM THE COMPETITION.

Whether you’re rolling out a new brand, promoting an existing

brand, or refreshing your brand identity, it’s important to stand

out from your competition.

You can do this with a unique visual brand identity featuring a

stand-out color palette, brand-appropriate graphics, and a mem-

orable business logo. You can diff erentiate with a unique brand

message and personality.

And, you can stand out with a unique selling proposition (or

“USP”).

Ultimately, a USP is what your business stands for.

For example, you could say that Apple’s USP is found in “user ex-

perience”: everything they do is meant to have the user at its core.

Google’s USP might be in the way they connect people with in-

formation, whereas Amazon’s might be providing whatever prod-

uct you need quickly, effi ciently, and at as low a cost as possible.

Figuring out what your USP is can take time, but it’s a crucial

piece of your brand. Knowing what it is can help you sell better to

your existing customers, and more importantly possible customers.

Whatever your unique selling proposition is… make sure you

take the time to fi gure it out, share it with your customers, and

then deliver it every time.

Set your brand apart from the competition by:

1. Delivering a stellar customer experience. Customers who

have positive experiences are more likely to return. So, every

action should lead to creating the ideal customer experi-

ence. Th e happier your customers, the more they’ll sing your

praises to others.

2. Creating a consistent visual brand across all customer

touch-points. Your website should feature the same colors,

typography, and graphic style as your logo. Company ve-

hicles should mimic the same, in a bold, easy-to-recognize

fashion. All promotional materials, signage, business cards,

and letterhead should maintain this visual continuity. Tight

visual brand management will reinforce your brand identity

and help your brand stand out.

3. Being present on social media. Most of your clients and

prospects are on social media. It’s become a go-to source

of information when researching, contacting, and rating

B Y A S H L E E B R AY F I E L D , C R O W D S P R I N G

consider this

BUILDING BRAND STRENGTH“Th e goal Chris and I have had from the beginning

is to create a story and build a brand that elicits only

the best thoughts and images,” said DripStop’s Tony

DelGhingaro. “Th e Dripstop Logo, Gray felt catch-

ing the drip, should prompt thoughts of ‘trust’ and

‘reliability’; and cue the confi dence in our superior

customer service and the fi nest quality material,” he

explained.

“Chris and I take pride in ensuring our custom-

ers, and their customers, have only the very best ex-

periences; aft er all it is paramount to eliciting those

thoughts above. We have not been the world leader in

condensation control for almost 25 years by accident.”

4.IN

In a single

5.YO

Whether

Competition in the construction industry is fierce. Staying brand consistent, and focusing on the customer first will help you blow

your competitors out of the water.



consider thisB Y A S H L E E B R AY F I E L D

businesses. You can set your business apart by responding

promptly and courteously to all customer inquiries.

4. Prioritizing feedback. Th e construction industry is all

about lasting relationships and positive reputations. Client

feedback off ers priceless insight into how your business is

doing, what the customer experience is, and critical areas for

improvement. Don’t just gather client feedback. Internalize

it and act on it. Businesses that listen to their customers get

noticed.

5. Saying what you do and doing what you say. Consistently

delivering on your brand promises gives clients a reason

to choose your business again and again. Happy repeat

customers become brand advocates who deliver valuable

word-of-mouth marketing.

Competition in the construction industry is fi erce. Staying

brand consistent, and focusing on the customer fi rst will help you

blow your competitors out of the water.

6. A STRONG BRAND IDENTITY INSPIRES YOUR EMPLOYEES.

For construction employees, it’s never just a job. Th e construc-

tion fi eld is anchored by hard work, quality craft smanship, and

consistency.

Employees who understand their employer’s mission are more

likely to be motivated to work toward common goals.

Inspire current employees

A strong brand is one that employees can get behind and rally

around.

Th is is important for two reasons.

First, a recent study found out that employee satisfaction cor-

relates positively with higher productivity and profi tability.

Second, according to the 2020 Edelman Trust Barometer,

regular employees are regarded as more credible than CEOs,

entrepreneurs, and members of the board. Th ose employees can

provide some of your best word-of-mouth marketing. With 98%

of employees being active on at least one personal social media

account, 50% are posting about their company.

Attract future employees

Your company brand identity will impact your ability to attract

future employees. You want the best people on your team. But

how do you fi nd them?

A strong brand identity eliminates the need to hunt for quality

employees, Th ey will come to you. 84% of job seekers indicate

that the reputation of a company is important and a factor in

choosing to apply.

Don’t leave your brand identity to chance.

Create a strong brand identity to drive sales in your construc-

tion business. RB

About the Author: Ashlee is a Customer Support Specialist at

crowdspring, one of the world’s leading marketplaces for crowd-

sourced logo design, web design, graphic design, product design,

and company naming services. She helps entrepreneurs, small busi-

nesses and agencies with branding, design, and naming, and regu-

larly writes about entrepreneurship, small business, and design on

crowdspring’s award-winning small business blog.

6IN

F

Gary Reichert – [email protected] – 715-252-6360

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38 GOLD KEYSCannonBall:HNP

Klauer Manufacturing Co.

Plyco Corporation

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36 GOLD KEYSSukup Manufacturing

Wick Buildings

34 GOLD KEYSA.J. Manufacturing

32 GOLD KEYSDynamic Fastener

29 GOLD KEYSRigidPly Rafters

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Stockade Buildings

18 GOLD KEYSEverlast Roofi ng, Inc.

Graber Post Buildings

MWI Components

Palram Americas

14 GOLD KEYSABC Supply

Atlas Fasteners

Marco Industries

ST Fastening Systems

Triangle Fastener Corporation

12 GOLD KEYSMenards

11 GOLD KEYSBeckers Group

Levi’s Building Components

North Star Metals Mfg.

Richland Laminated Columns

Sherwin Williams Coil Coatings

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Perma-Column

Steel Dynamics

8 GOLD KEYSA.B. Martin Roofi ng Supply

DECRA Roofi ng Systems

H&H Metals

Varco Pruden

7 GOLD KEYSBradbury Company

S-5!

6 GOLD KEYSDirect Metals Inc. (DMI)

MFM Building Products

5 GOLD KEYSCovertech (rFoil)

Hershey’s The Metal Meister

4 GOLD KEYSBoral

Ventco

3 GOLD KEYSMorton Buildings

Metal Rollforming Systems (MRS)

2 GOLD KEYSASC Machine Tools

DripStop

East Coast Fasteners

Hansen Pole Buildings

United Steel Supply

1 GOLD KEYAcu-Form

AG-CO (Footing Pad)

Extrutech Plastics (EPI)

Petersen Aluminum (PAC-CLAD)

Safe-Way Garage Doors

WINNERS OF THE 38TH ANNUAL

GOLD KEYOF EXCELLENCE Award

THE SUCCESS OF YOUR BUSINESS DEPENDS ON YOU TO PROVIDE EXCELLENT SERVICE AND TIMELY PROJECT COMPLETION. KNOWING WHO YOU CAN TURN TO WHEN YOU NEED SUPPLIES ADDS TO YOUR OWN SUCCESS.

Knowing who you can turn to is the motive behind why

Rural Builder started its annual Gold Key program. From

the very beginning, in 1983, we were going directly to users

to ask for their feedback regarding which companies were

doing the best job of providing the best products, the best

services, and at the best prices.

Originally, we could only rely on snail mail for feedback.

Now, in addition to snail mail, we also use online voting and

email voting to get our results.

In the fi rst year of this process, 27 suppliers to the rural

building industry were recognized and honored with an

award plaque. This year, we honor the top 53 - PLUS an

honorary Gold Key of Service to Building Homes for Heroes.

Read more in the pages ahead as many of the companies

share additional information about their products and

services. In each case, the number of gold keys won

correspond to the number of years the company has

received the award.

CONGRATULATIONS to this year’s winners! RB

gold key section cover page.indd 29gold key section cover page.indd 29 6/15/20 2:50 PM6/15/20 2:50 PM


Gold Key Of ServiceB Y K A R E N K N A P S T E I N

Organization Gifts IndependenceTo Wounded Military Veterans

BUILDING HOMES FOR HEROES® GIVES wounded veterans opportunities for a more

promising future, but the organization was borne

out of disaster and heartbreak. As a result of the

9-11 terrorist attacks on America, Andy Pujol

volunteered in the search and rescue for survi-

vors; he worked side by side with fi rst respond-

ers. Aft er witnessing the horrors around him,

he pledged to serve the country and to help the

men and women who fought to defend America’s

freedom. As a result, Pujol founded the Building

Homes for Heroes organization.

Th e non-profi t organizes the modifi cation and

building of homes and gift s them to injured vet-

erans and their families. Th e homes are all cus-

tomized to restore the veterans’ freedom, which

enables them to lead more independent and pro-

ductive civilian lives. Since they are mortgage-

free, it helps remove the fi nancial burden on

the families who have suff ered through serious

service-related injuries.HONORARY GOLD KEY

George Vera is an Army Master Sergeant. He is paralyzed from the waist down. Building Homes for Heroes built a home for him and his wife, Angela, in Florida. PHOTO COURTESY OF BUILDING HOMES FOR HEROES.

building-homes-for-heroes.indd 30building-homes-for-heroes.indd 30 6/16/20 10:51 AM6/16/20 10:51 AM

Building Homes for Heroes Vice President Kimberly Vesey,

who has worked with the organization full time since 2012, shared

some history and insights about the organization and its founder.

Aft er 9-11, she said, Pujol started helping charities by donating

and volunteering wherever possible. He didn’t know where the

funding was going but he felt strongly that he needed to help.

One day, he heard young veterans talking on the radio about the

struggles they were dealing with. Pujol decided he would help

in a more tangible way: He would build a home and gift it to a

veteran. From that single goal, the organization was founded in

2006. At that time, their motto was “One home, one dream.”

Vesey said once Pujol incorporated and that one home was

adapted and gift ed, he thought, “Why stop now?” So the goals

grew, and the organization grew.

Since its foundation in 2006, Building Homes for Heroes has

grown into a nationwide partnership of communities and corpo-

rations working together to serve our nation’s heroes. Th e role of

Building Homes for Heroes is organization: Th ey raise funds and

provide oversight for projects. In order to provide veterans and

their families with the homes they need, Building Homes for He-

roes depends on partnerships with builders and manufacturers.

Partnerships with national distributors are critical because

those companies can ship directly to the building site, Vesey

explained. Sponsors who provide materials may be eligible for

certain deductions for donating products and they are included

in the promotional coverage, which includes being a part of a

community welcome home ceremony and being placed on the

organization’s website, among other opportunities.

At the local level, the organization relies on

builders and architects to donate labor or time.

When a suitable home location has been selected,

Building Homes for Heroes partners with local

builders and then pulls in those national product

sponsors.

SERVING THOSE WHO SERVEDBuilding Homes for Heroes helps create a

more positive outlook for veterans and their

families by taking the weight and worry of a

mortgage off their shoulders. By not having

to worry about where and how they will

live, veterans who have been seriously

cal level, the organization relies on

architects to donate labor or time.

able home location has been selected,

mes for Heroes partners with local

then pulls in those national product

THOSE WHO SERVEDHomes for Heroes helps create a

e outlook for veterans and their

aking the weight and worry of a

ff their shoulders. By not having

out where and how they will

s who have been seriously

Gold Key Of Service


Joe Deslauriers is a US Air Force Master Sergeant. Building Homes for Heroes built a home for him and his wife, Lisa, in Florida. PHOTO COURTESY OF BUILDING

HOMES FOR HEROES.

“Organizational efficiency and sound fiscal responsibility are of utmost importance at Building Homes for Heroes®; neither the CEO nor its board members are compensated for their duties. The organization strives to keep fundraising and administrative costs at a minimum, thus only a small percentage of funds are allocated to overhead costs. The organization aims to gift between 30 and 40 homes in 2020, equal to one home every 11 days.”

www.buildinghomesforheroes.org


http://www.buildinghomesforheroes.org


Gold Key Of Service

injured can focus

on their own healing,

and on rebuilding their

families and their futures.

Based in New York, Building Homes For He-

roes is a 501(c)3 non-profi t organization that serves

the entire country. “We’ve gift ed homes in 33 states in home

gift s and modifi cations,” Vesey said. “Our goal is to assist in-

jured veterans in every state of our country.”

Th e number of modifi ed home gift s versus new homes built

changes yearly based upon need and the organization’s avail-

able funding, said Vesey. “In 2020 we are aiming to still reach

our goal of about 40 homes, of which six or seven will be new

construction. Obviously COVID has derailed us a bit, but we

are still working strong toward that goal.”

While home gift ing is the largest program, Building Homes

for Heroes off ers many other types of assistance. Th ese addi-

tional programs include fi nancial planning, sponsorships for

athletic programs, and emergency support, to name a few.

When inquiry was made about determining a veteran’s eli-

gibility to receive benefi ts from Building Homes for Heroes,

Vesey said they’re not a strict standard criteria organization;

that sets them apart from other organizations. “We’ve gift ed

multiple homes to veterans with invisible wounds,” she said.

“Mental and psychological injuries can be extremely diffi cult to

deal with. Th ere are many severe injuries you cannot see.”

Nathan Nelson is a US Air Force Captain who is paralyzed from the waist down. Build-ing Homes for Heroes built a home for him and his wife, Jennifer, in Florida. PHOTOS

COURTESY OF BUILDING HOMES FOR HEROES.



Gold Key Of Service

During the COVID-19 pandemic, the non-profi t acted quick-

ly and initiated a new program; it sent $500 checks to veterans

for emergency funding. Th e pandemic has been devastating to

veterans with PTSD. “Psychological wounds cause veterans to

fear for their lives,” explained Vesey. Due to COVID-19, those

who suff er from PTSD are “afraid now for their spouse, chil-

dren, and parents. Th ey’re afraid now for the people that they

love.”

HOME CUSTOMIZATIONSIn order to allow wounded veterans to be truly at ease in their

new homes, Building Homes for Heroes customizes each home

to fi t each person. “We customize our builds to fi t the needs of

the individual,” Vesey said. “Every person is going to be com-

pletely diff erent. Two above-knee amputations is going to be

very diff erent than one below-knee amputation. A person with

above-knee amputations is going to be in a wheelchair most of

the time,” she explained. “Ramps, roll-in showers are very im-

portant. A lot of our veterans have issues with balance and so we

do roll-in showers for pretty much all of our homes.”

Th e modifi cations aim to give veterans independence.

“For someone who is in a wheelchair, we put in pull-

down cabinetry in the kitchen so they can get their own

cups and dishes. We would put in stovetops that come

up or down and pull-down closets.” Th ey also put in

ramps and pool lift s in therapy pools. For someone in a

wheelchair, whose ability for physical activity is limited,

a therapy pool is very important for al-

lowing physical exercise and preventing

additional health problems.

Smart home adaptations are important

accommodations for veterans with disabilities.

“Being able to access the alarm system, tempera-

ture control, televisions, lights, and all those things

is important for the physically disabled. Getting back

up to turn off a light is much more diffi cult,” Vesey ex-

plained.

Th ose who don’t have physical limitations fi nd smart home

adaptations make life much easier, too. “It’s just as important

for those who have severe PTSD to be able to look at a phone

or iPad to check and see if their door is locked - however many

times it takes. It’s important for their sense of security,” Vesey

said. Not needing to get out of bed throughout the night to see

that their home is secure helps them lead a more conventional

life.

Special accommodations made in a home for those who

have lost their eyesight include installing diff erent fl oor types

Construction on a ground-up home in Connecticut, for USMC Sergeant Greg Caron, a double leg amputee. PHOTOS COURTESY OF

BUILDING HOMES FOR HEROES.



Gold Key Of Service

or textures from room to room and installing chair moldings

on the walls so they can feel where they are going. Vesey said

in one particular case they gave a veteran that loved to cook,

but found it diffi cult aft er losing his eyesight, a home with an

adapted kitchen. He went on to start a very successful choco-

late business that he started right in that very kitchen.

REGAINING INDEPENDENCEMaster Sergeant George Vera was severely injured in Af-

ghanistan while serving in the Army. He joined the Army in

1995. During his 20th year of service, he was severely injured

defending his base from an enemy attack. Th e injuries have

caused Master Sergeant Vera to be paralyzed from the waist

down, confi ning him to a wheelchair.

For his service to his country, Master Sergeant Vera was

awarded the Purple Heart, Silver Star, Bronze Star Medal (4x),

and many other commendations.

Master Sergeant Vera, his wife, Angela, and daughter, Isabel-

la, were awarded a mortgage-free, custom-built home in Flor-

ida. Receiving the home was a blessing for the entire family: It

gave back the veteran’s independence at home; it reestablished

Angela as a wife rather than a full-time caregiver; and it allowed

the young girl to once again have fun with her dad.

“It gives us a lot of opportunity to spend time together,” said

the Master Sergeant. “I love to cook, and the kitchen is 100%

accessible for myself,” he said. “To me that means cooking, and

sitting down with your family and enjoying time with them …

fi nding out how their day was, what they did, which is what I

think we need to get back to.”

“Th e home also gives us a lot of time for recreation. We have

a beautiful pool out there. My daughter loves to get in the pool

and now I’ll be able to go in there with her because of how the

pool is designed. And that will help my wife to be able to relax.

She can do whatever she needs to do; she won’t need to be right

there to babysit neither myself nor my daughter. I can start tak-

ing more a role as a parent now, and start doing more things

that will help make her life become a little easier.”

“Building Homes for Heroes gave us happiness. It gave us

an opportunity to become a family again,” said an emotional

Angela. “It gave me freedom because now I don’t have to help

my husband to do everything. Building Homes for Heroes gave

to my husband the opportunity to be independent.”

“Building Homes for Heroes gave to my daughter the oppor-

tunity to do normal things in this house,” Angela said.

“I love to go swimming and my dad always liked to go swim-

ming with me, but the pools weren’t accessible. It was really

hard for him to get in. But Building Homes for Heroes gave us

a pool that he can roll in … He can just go in his wheelchair

inside the pool.”

“One of the things that I most enjoy to do in the house is go

into my dad’s room where he has his military things. … When

I go into that room it’s, like, so special to me,” a tearful Isabella

said. “It shows me what he did and all that he did. It shows me

what freedom is and what freedom costs. For my dad, it cost

so much for him. It cost his legs and his best friend. But Build-

ing Homes for Heroes gave us a house; they gave us a house

that he can do anything in … not needing us to help him with

anything anymore.”

Before getting the house from Building Homes for Heroes,

the Vera family lived in an apartment. Isabella recollected it

was inaccessible. She said some days he didn’t even want to get

out of bed because it was so hard to move around. “Th ey gave

us freedom in this house,” she said.

BUILDING THE FUTUREBuilding Homes for Heroes has set the bar high; on aver-

age, they seek to gift one home every 11 days. With continued

support, the organization hopes to reach its 300th home gift

by 2021.

Construction professionals who are interested in vol-

unteering and helping Building Homes for Heroes

give injured veterans a better future should

contact Jim Rogers, Building Homes for

Heroes Director of Development,

at 516-684-9220. RB

L BUILDER / JULY 2020

ING INDEPENDENCESergeant George Vera was severely injured in Af-

while serving in the Army. He joined the Army in

ng his 20th year of service, he was severely injured

his base from an enemy attack. Th e injuries have

ster Sergeant Vera to be paralyzed from the waist

fining him to a wheelchair.

service to his country, Master Sergeant Vera was

e Purple Heart, Silver Star, Bronze Star Medal (4x),

other commendations.

ergeant Vera, his wife, Angela, and daughter, Isabel-

arded a mortgage-free, custom-built home in Flor-

ing the home was a blessing for the entire family: It

he veteran’s independence at home; it reestablished

wife rather than a full-time caregiver; and it allowed

girl to once again have fun with her dad.

us a lot of opportunity to spend time together,” said

Sergeant. “I love to cook, and the kitchen is 100%

or myself,” he said. “To me that means cooking, and

n with your family and enjoying time with them …

how their day was, what they did, which is what I

eed to get back to.”

anything anymore.”

Before getting the house from Building Homes for Heroes,

the Vera family lived in an apartment. Isabella recollected it

was inaccessible. She said some days he didn’t even want to get

out of bed because it was so hard to move around. “Th ey gave

us freedom in this house,” she said.

BUILDING THE FUTUREBuilding Homes for Heroes has set the bar high; on aver-

age, they seek to gift one home every 11 days. With continued

support, the organization hopes to reach its 300th home gift

by 2021.

Construction professionals who are interested in vol-

unteering and helping Building Homes for Heroes

give injured veterans a better future should

contact Jim Rogers, Building Homes for

Heroes Director of Development,

at 516-684-9220. RB

Master Sergeant George Vera and his wife, Angela, at what would become their new home in Florida. PHOTO COURTESY OF BUILDING HOMES FOR HEROES.


F A L L 2 0 2 0 I S S U E

Exterior Finishing: Panels, Sheeting & Siding

August 26, 2020

W I N T E R 2 0 2 0 I S S U E

Metal, polycarbonate, and fabric

All Parts, Products & ComponentsOctober 19, 2020

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14 GOLD KEYS WON

ABC SUPPLY CO. INC.WEBSITE: www.abcsupply.com/locations

For over 36 years, ABC

Supply has been provid-

ing the best products

and services to contractors

throughout the United States.

With its vast inventory, knowl-

edgeable associates and online

tools, ABC Supply delivers the

services contractors need to

be successful and grow their

businesses. Th e company is

the largest wholesale distribu-

tor of roofi ng in the United

States and one of the nation’s

largest wholesale distributors

of select exterior and interior

building products. ABC Sup-

ply provides the products its

customers want and helps

them keep projects moving.

ABC Supply’s team of over

15,000 associates is highly

trained and dedicated to help-

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most challenging jobs with

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building material selection,

order placement and delivery

for contractors—consistently

providing accurate, seamless

service from start to fi nish.

In fact, the company was re-

cently honored with the 14th

Gallup Exceptional Workplace

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In addition to carrying low-

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terials from industry-leading

manufacturers, ABC Supply

also carries a wide variety of

siding, windows, doors, gut-

ters, rainware, and decking

and railing products.

ABC Supply knows its cus-

tomers need to save time and

money at every turn, so it has

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them do just that—quickly

and easily.

Solution Centers inside the

company’s branches feature

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Th e company’s Freedom

Programs provide value-add-

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allow contractors to get the

word out about their busi-

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websites, marketing starter

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To complement the exper-

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access to ABC Supply’s prod-

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allows contractors to build

material lists, create estimates

and submit orders in real time,

whether they’re working from

an offi ce, at home or from a

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With nearly 800 locations

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Every day, ABC Supply associates from over 760 locations nationwide dedicate themselves to making your job easier. It starts with 24/7 access to pricing and order placement with ABC Connect and ends with accurate deliveries, complete and on time, every time.

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32 GOLD KEYS WON

Dynamic Fastener’s Dyna-Guard

Snow Retention Systems continues

to be a valuable solution for snow

and ice issues for metal roofi ng. Our com-

pany is always looking for better ideas to

become problem solvers for our valuable

customers and will continue to provide

that support. With that thought in mind,

Dynamic Fastener is proud to introduce

new products to their very popular Dyna-

Guard Snow Retention.

DYNA-CLIPS™ are used as an option to attach Dyna-Guard to Dyna-Clamps. Dyna-Clips are necessary to use if the seams are not divisible by 4”or 6”, or if the Dyna-Guard is not being installed per-pendicular to the seams. Use unpunched Dyna-Guard when using Dyna-Clips.

RETRO SNO-DAMS® (above right) are very similar to the standard Sno-Dams, but the retro style, instead of being slid on, are designed to be pressed onto the back of the Dyna-Guard after installation. The end user must drive in a screw (included with purchase) thru the hole in the Retro Sno-Dam.

DYNA-CORR™ is a mounting attachment used to attach Dyna-Guard or practically anything to 7/8” or ¾” cor-rugated roofing.

DYNA-MOUNTS™ (below) are an attachment device to secure Dyna-Guard or practically anything to almost any exposed fastener trapezoidal metal roof. These mounts are offered in two differ-ent heights: 1.86” and 2.65”.

CATALOGDynamic Fastener’s free 140-page full-

color Tool and Fastener Hand Guide cov-ers fastener applications, engineering data, availability of types, size ranges and fas-tener materials.

The Hand Guide also features Dynamic Fastener’s f lagship products: D•F® screws, Dyna-Guard® snow reten-tion system for metal roofs, Dyna-Clamps® to accommodate many dif-ferent profiles of standing seam roofs, and 75 million D•F® rivets in stock, of which over 55 million are pre-painted and stocked in bags of 250 pieces.

In addition to discussing screws and anchors, the guide provides prices and other information relating to f lash-ings, sealants, insulation tapes, safety equipment, hand tools, power tools and more. RB

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As Everlast Roofi ng, Inc. keeps quality, innovation, and

customer satisfaction at its forefront, they look forward to

continued success as an industry standout manufacturing

the Next Generation of Metal Roofi ng.

Recently setting a new benchmark standard in the industry,

Everlast’s Next Generation introduced even more corrosion resis-

tance to the market with their AZM® with Activate Technology.

Th is technology introduces magnesium into the zinc-aluminum

coating allowing for the magnesium to react with the aluminum

activating sacrifi cial characteristics not previously present, result-

ing in a product that provides self-sealing protection.

Combining new technologies with over 50 years of proven ex-

cellence, their exclusive paint system, tested in locations across

the globe, makes them confi dent they surpass all other pre-paint-

ed steel in terms of consistency and durability. Th e proprietary

paint system improves adhesion, resistance to corrosion, dirt re-

tention, chalking, color fade, and gloss retention.

Rollforming using the revolutionary CECI® enhancement,

seals the cut edge of your metal panel, allowing even more pro-

tection from both natural and commercial corrosion elements.

You will rest easy knowing Everlast’s panels are stronger and

more durable, ensuring your roofi ng and siding lasts. So what is

next for Everlast Roofi ng? Th e company, whose name says it all, is

gearing up for yet another innovative product, launching this fall.

Everlast’s knowledgeable staff is eager to provide precise prod-

uct information, profi le benefi ts, and customer satisfaction while

continually striving to exceed expectations by ensuring that ser-

vice is a top priority throughout the entire organization. Th ey

received Rural Builder’s Gold Key of Excellence Award for eigh-

teen consecutive years, starting in 2003, for excellence in product

quality and service. Th ey have also been the recipient of the Metal

of Honor Award from Metal Roofi ng Magazine for sixteen con-

secutive years, starting in 2005, for consistently high standards in

serving the metal roofi ng industry.

Off ering products to the agricultural, commercial, architectur-

al, and residential markets, Everlast Roofi ng, Inc. looks forward

to partnering with you on your next building. For more informa-

tion on the quality craft smanship provided day-to-day, please call

888.339.0059. RB

WEBSITE: www.everlastroofing.com PHONE: 888.339.0059

EVERLAST ROOFING, INC.

18 GOLD KEYS WON

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MAZE NAILS IS CELEBRATING 172 YEARS IN BUSINESS IN 2020!

Maze is one of the very few remain-

ing mills committed to manufac-

turing nails in the United States

of America. Located in Peru, Illinois, on

a bluff overlooking the Illinois River, the

Maze plant produces high-quality nails on

effi cient equipment, instills a strong cus-

tomer focus and is committed to protect-

ing the environment. With their manu-

facturing and development facility right

here in the U.S., customers can count on

nails that are “made for the job” while pre-

serving valued manufacturing jobs here at

home.

Maze had worked closely with the post

frame construction industry for many

decades – and designed such things as

threaded nails (ring shank and screw

shank for tremendous holding power),

special Hot-Dipped rubber and silicone

washer nails (to avoid frustrating leaks),

oil-quench hardened nails (to drive well

without bending) and hot-dip galvanized

nails (for use with treated lumber and

where ugly rusting must be avoided).

Founded in 1848 in Peru, Illinois by

Samuel Nesbitt Maze, Maze Lumber (a

division of Maze Company) is still in full

operation – and is the oldest lumberyard

in the State of Illinois. Maze Nails sprang

to life in the late 1800s – when the lum-

beryard could not get good quality nails

– and decided to make their own.

Maze is the nation’s largest maker of

specialty nails – producing truckloads of

double hot-dipped galvanized and stain-

less steel nails for a variety of applications.

Maze manufactures quality nails for metal

roofi ng, post-frame construction, fi ber

cement siding, cedar and redwood sid-

ing, roofi ng, cedar shakes and shingles,

PVC trim products, decking, fencing, and

log home and timber-frame construction.

Maze was the fi rst nail mill to pack nails

into 50-lb. and 5-lb. boxes, instead of the

old 100-lb. wooden kegs.

Th e Maze family continues to run the

operations – with the fi ft h and sixth gener-

ations actively involved with the company.

President Roelif Loveland acknowledges,

“It is because of our customers’ great sup-

port and enthusiasm for stocking, selling

and using our meticulously engineered

and manufactured line of 100% Made in

the USA nails that we’re still in business

today.” RB

WEBSITE: www.mazenails.com PHONE: 800.435.5949

MAZE NAILS

37 GOLD KEYS WON

POST FRAMERS HAVE DEPENDED ON MAZE NAILS FOR DECADES

Before pallets…loading a truck with Maze Nails by hand was backbreaking work.

The challenging Nail Pounding Contest is sponsored annually by Maze at the post frame show.

Packing 5-lb. Maze boxes into large wooden crates weighing 100 lbs.

Prior to developing automated equipment in 1955, all Maze Nails were dipped by hand into molten zinc.

Maze Nails GK.indd 42Maze Nails GK.indd 42 6/15/20 11:18 AM6/15/20 11:18 AM

http://www.mazenails.com

tel:8004355949

1.800.435.5949 mazenails.comNAIL IT ONCE. NAIL IT RIGHT. ®

Division of W. H. Maze Co. Helping to build America since 1848

Celebrating 172 years 1848-2020

MAZE NAILShave weathered the test of time!

Available in Hot-Dip Galvanized or Stainless Steel, Hand Drive, Collated Sticks & Coils All MAZE NAILS are 100% Made in USA It pays to buy MAZE!

Cypress siding, circa 1924


tel:8004355949

https://www.mazenails.com/


At MWI Components we off er specialized

metal products for customers in the post-

frame building industry. We are honored to

receive our 18th consecutive Gold Key of Excellence,

because it affi rms we have upheld our values – quick

delivery, excellent service, and innovative products

that make building on the job-site easier.

Since 1985, we have manufactured cupolas. We

provide a variety of sizes including: 24x24, 36x36,

48x48, 66x66 inch square cupolas, as well as 48- and

84-inch octagon cupolas. Another one of our origi-

nal products, the Ridg-Vent®, comes in six diff erent

styles, with wider fl ange options available. Soffi t is

also available at MWI in either steel or aluminum

with four diff erent trim profi les. We provide pre-

painted steel products in over 100 colors, and we can

match almost any metal building color available. Th is

variety of rooft op products is designed to help our

customers deliver the exact buildings their clients en-

vision.

We are pleased to be a leading manufacturer of

equine accessories. With horse stalls, Dutch Doors

and Arcadian Sliding Doors, we help builders achieve

the perfect balance between aesthetic and functional-

ity. With an in-house powder coat paint line off er-

ing 54 unique colors, customers no longer have to

settle for white doors or black stalls. Instead, they can

fi nd the exact color combination to fi t their needs.

We have also recently added a new horse stall latch

to our product line. With a simple grill bar pull sys-

tem, this latch is sleeker than ever. Plus, the talon-like

latch is located at the top of the stall, so horse play is

minimized!

We take pride in manufacturing a complete line of

round and square track hardware for all industrial,

post-frame, farm and commercial buildings. In late

2006, MWI purchased the slide door track and hard-

ware division of Lawrence Hardware, the original

creator of the square track slide door systems. Th is

enables us to off er a complete selection of American-

made round and square track hardware.

We are also proud to off er the Sabre Slim, a new door latch that

off ers the security of our popular Sabre Latch®. However, the Sabre

Slim utilizes a standard 1 ½” quick frame. With an exterior-lock-

able, polished stainless-steel handle, the slim measures just under

4 ½” tall. It has a zinc-plated center case with an inside handle,

as well. Th e quick mount bracket design installs within minutes

to our MWI 2200 Series Vertical Rail.

Th e ½” latch rod securely retains split

sliders, when used in conjunction with

our BC85S Center Door Guide, a heavy

¼” thick zinc-plated steel-construction

receiver that provides drive over pro-

tection. Th e center door guide ensures

a split slider door coupling is complete

and secure, and it surface mounts in a

variety of applications.

For those seeking a heavy-duty, jamb

latch for 3.5” sliding doors, the new, fi rst

of its kind in the post frame industry,

Raptor Latch® at MWI is perfect. Th is is

the strongest latch available at MWI Components, and it comes

fully assembled with a locating feature for quick installation. Th e

two adjustable rods wrap around the girt bracket assembly for the

ultimate, tight-holding grip!

We appreciate our customers’ support, and we look forward to

serving our clients’ needs as they grow. RB

WEBSITE: www.mwicomponents.com PHONE: 800.360.6467

MWI COMPONENTS

18 GOLD KEYS WONFirst of its kind in the post-frame industry, The Raptor Latch® (lock not included).

(LEFT) MWI Components’ 48” cupola with windows comes fully assembled and will make your building stand out from the rest! PHOTO COURTESY OF LESTER BUILDINGS

Upgrade your barn or building’s look with MWI’s Arcadian Sliding Doors, Dutch Doors and gorgeous cupolas! PHOTO COURTESY OF LESTER BUILDINGS

MWI Components full pg GK.indd 44MWI Components full pg GK.indd 44 6/15/20 11:19 AM6/15/20 11:19 AM

http://www.mwicomponents.com

tel:8003606467

I SSSS I NN YY OOO UU RR F U T UU R E


https://www.mwicomponents.com/


WEBSITE: www.plyco.com PHONE: 800.558.5895 FAX: 800.257.5926

PLYCO CORPORATION

38 GOLD KEYS WON

For over 60 years Plyco Cor-

poration’s success has in part

been based on assembling the

best team to guide its contractor

and distributor partners to the best

products for their building proj-

ects. Plyco makes every eff ort to be

the industry resource for building

components.

Th e ability for Plyco to provide

the highest level of service, coupled

with a wide range of products to fi t

any industry needs, starts with its

sales and manufacturing teams.

With more than 500 years of com-

bined experience in the construc-

tion industry, the group has been

involved with almost every type of

building project. Twelve territory manag-

ers and eight inside sales professionals are

in daily contact with the industry. Th ey

off er product knowledge with the backing

of decades of experience and work with

contractors and distributors from the start

of the process, through planning a project,

to the fi nal installation of doors, windows,

ridge vents, etc.

Plyco’s engineering team focuses on

product development and testing as a

cornerstone for the company. Th e engi-

neering team works to develop high qual-

ity products that meet performance and

functionality expectations. P lyco products

constantly undergo rigorous in-house

as well as third-party testing to meet re-

quired building codes, including Florida

and Texas wind approvals.

Plyco products, manufactured in one of

two U.S. facilities, allows the manufactur-

ing and engineering team to control prod-

uct quality; the kind of quality that in-

cludes staying ahead of the curve on code

changes and making sure products con-

tinue to meet or exceed code standards.

As the codes and markets develop,

Plyco is driven to stay ahead of the

market with a team of in-house en-

gineers who track codes and drive

the quality of products.

Plyco is not a company that just

sells a product; it also strives to ser-

vice the customer with everything

from training to product applica-

tion, and much more.

Th e construction industry con-

tinues to grow and evolve. For more

than six decades Plyco has partnered

with the construction industry to

build the best available. It’s about the

best products, the best customer ser-

vice and the best relationships with its

customers.

Plyco is dedicated to bring to mar-

ket quality products for the post frame,

metal frame and commercial construction

industries. Plyco continues to make a world

of diff erence for the construction industry

and its customers each day. RB

Plyco Corporation, Making a World of Difference

anag-

ls are

Th ey

cking

ket

met

indu

Plyco GK.indd 46Plyco GK.indd 46 6/15/20 12:45 PM6/15/20 12:45 PM

http://www.plyco.com

tel:8005585895

Industry experience is the cornerstone of Plyco. With more than 500 combined years of experience

Plyco team is your resource to help guide you to the best products for the market.

Plyco’s philosophy is to be a dependable source you can partner with on every building project.

Plyco Performance Plyco Quality

800.558.5895 www.plyco.com

WINDOWS WALK DOORS RIDGE VENTS FASTENERS SLIDE DOOR TRACK & RAIL PLY-FOIL HORSE STALLS

WORLD OF DIFFERENCE

Count on Plyco’s team of experts

Making a

Water Infiltration Tested

Wind/Air Infiltration Tested

Structural Performance

Thermal Performance

with experienced industry professionals

Plycoto exceed IBC Building Codes for superior performance and durability.



tel:8005585895


36 GOLD KEYS WON

SUKUP MANUFACTURING CO.WEBSITE: www.sukup.com PHONE: 641.892.4222

Sukup Manufacturing Co. is proud to

be a Gold Key of Excellence Award

winner for the 36th year.

Th e company, founded in 1963, is privi-

leged to have spent more than 56 years

manufacturing steel products. Th ey added

steel buildings to their product line in 2011.

Th e addition of Sukup Steel Buildings

has allowed them to more fully provide for

all of the producer’s needs. Not only are

Sukup Steel Buildings perfect for a shop

or machine shed, but now they also make

“hopper buildings” to make grain loading

more effi cient. Th e new “hopper build-

ings” really bring together several state-of-

the-art grain handling and storage tech-

nologies of Sukup Manufacturing Co. and

its Sukup Steel Buildings division. “It really

shows off a lot of what we do,” said Sukup’s

CEO, Steve Sukup. Sukup is IAS AC472 ac-

credited, is a member of the MBMA, and

just this year was ISO 9001 certifi ed.

Th e clear span design of Sukup Steel

Buildings allows the interior space to be

adapted to your customers’ specifi c needs,

whether room is needed to fold out a

planter or partitions put up to create an

offi ce area, shop or storage area.

SUKUP STEEL BUILDINGS FEATURE:

• Clear span construction.

• Pre-punched galvanized purlins and

girts for a proper fi t and faster installation.

• Straight or tapered columns.

• Wide range of exterior and trim col-

ors to choose from.

• Th e seams on Sukup standing seam

roofs are mechanically-rolled to create a

360 degree Pittsburgh double-lock seam.

Th is seam creates a durable, weathertight

seal. Movable roof clips allow the roof to

expand and contract with temperature

changes, preventing stress on the roof

components.

Sukup also manufactures a screw down

roof that is economical and easy to install.

Sukup Manufacturing Co. is the fastest-

growing bin manufacturer in the world.

It is also the world’s largest family-owned

and operated full-line grain handling and

storage equipment manufacturer. Located

in Sheffi eld, Iowa, USA, Sukup has been

engineering solutions to protect and pre-

serve the world’s grain supply since 1963.

In addition to their line of steel build-

ings, their product line includes farm and

commercial grain bins, portable and tow-

er dryers, centrifugal and axial fans and

heaters, stirring machines, bin unloading

equipment, and bin fl oors and supports.

Sukup also makes a line of material han-

dling equipment that includes bucket ele-

vators, drag conveyors, chain loop convey-

ors, support structures, and catwalks. RB

Sukup GK.indd 48Sukup GK.indd 48 6/15/20 1:46 PM6/15/20 1:46 PM

http://www.sukup.com

tel:6418924222

Patterson Farms Grain Center - Fillmore, Missouri

Sukup Manufacturing Co. Headquarters - Sheffield, Iowa

Ames Municipal Hangar - Ames, Iowa

West Fork Recreation Center - Sheffield, Iowa

Dungey’s Furniture - New Hampton, Iowa

With an expanding diversity of designs and uses, whether you need an agricultural building to house livestock, materials, or large machinery, or you are

looking for an industrial or commercial structure, you can have it with a Sukup Steel Building.

Why Purchase A

SUKUP STEEL BUILDING?


https://www.sukup.com/


2 GOLD KEYS WON

UNITED STEEL SUPPLYWEBSITE: www.unitedsteelsupply.com PHONE: 512.263.0954

United Steel Supply is honored to

win their second consecutive Rural

Builder Gold Key award aft er win-

ning this award for the fi rst time in 2019.

America’s largest distributor of painted

steel and Galvalume®, United Steel Supply

is a company built on a guiding principle

of service.

“Wow, this award means a great deal to

us and we are truly humbled by this honor

and proud to receive an award and recog-

nition that comes directly from the rural

construction marketplace,” said United

Steel Supply Sales Manager Conrad Farley.

“Our customers recognize hard work

and excellent service.” United Steel Supply’s

dedication to its customers is the driving

force behind the company; it will always

hold as its core objective delivering the

highest level of service of any steel provider

in the industry.

“We pride ourselves with unmatched re-

sponsiveness to our customers’ needs,” said

Farley. “We believe in long-term partner-

ships and in building value into every step

of that process.”

United Steel Supply holds its customers

in high esteem and works hard to deliver

value-added solutions at every opportuni-

ty. Th e company maintains a specifi c focus

on metal construction and roofi ng materi-

als and has the ability to service coast-to-

coast from all locations.

“We truly lead by service,” said Farley.

“We focus on providing service that is sec-

ond to none and feel everything else will

fall in line. We hope that commitment to

service and responsiveness gives our cus-

tomers the edge they need to stay competi-

tive in their own markets.”

Farley expressed a debt of gratitude aft er

his company received its second consecu-

tive Gold Key. “Th ank you, again, to all

the customers who voted for United Steel

Supply. We are truly humbled by your

confi dence. To Rural Builder readers who

haven’t partnered with us yet, we hope

you’ll give us the opportunity to prove our

commitment to quality and service from

the very fi rst order, and that you will part-

ner with us to help you build on your com-

pany’s success.” RB

United Steel Supply: Service Second To None

United Steel Supply GK.indd 50United Steel Supply GK.indd 50 6/15/20 1:47 PM6/15/20 1:47 PM

http://www.unitedsteelsupply.com

tel:5122630954

©2020 United Steel Supply

SERVICE AND QUALITY ARE THE KEYS TOCUSTOMER SATISFACTION.At United Steel Supply, we’re proud to be the country’s largest distributor of Galvalume® and prepainted steel coils. We work hard to ensure that we have exactly what our customers need – along with high-quality products, outstanding service and competitive pricing. It’s all part of developing long-term partnerships through customer satisfaction, something we take very seriously. So we’re extremely honored to be a Gold Key recipient, because it’s voted on by the people who count most – our customers.

Thank you for this honor. We promise to continue to deliver exactly what you need, without

unitedsteelsupply.com | 512-263-0954


tel:5122630954

https://unitedsteelsupply.com/


8 GOLD KEYS WON

A.B. MARTIN ROOFING SUPPLYWEBSITE: www.abmartin.net PHONE: 888.606.1094 FAX: 717.977.5175

We get it. With how busy you are,

it’s hard to stay on top of lead

times and order deadlines. But

that doesn’t change the fact that your cus-

tomers are counting on you to deliver a

quality fi nished project on schedule.

A.B. Martin is here to help. A.B. Mar-

tin stocks and manufactures over 35,000

building products that are ready for imme-

diate shipment when you need it… YES-

TERDAY! Most of our sales team are for-

mer builders who can guide you through

challenging client requests with industry

expertise.

Build with A.B. Martin and you’ll get

the job done. RB

82 Garden Spot RoadEphrata, PA 17522

717-445-6885 TOLL FREE: 800-373-3703

35 Ridge RoadNewville, PA 17241

717-776-5951TOLL FREE: 800-782-2712

Online Catalog: abmartin.net/catalog

Over 35,000+ Products in stock when you need it.. . YESTERDAY!

Lumber, Trusses, and Posts

Delivered to Your Job Site!

GET OURCATALOG!

AB Martin GK.indd 52AB Martin GK.indd 52 6/15/20 12:44 PM6/15/20 12:44 PM

http://www.abmartin.net

tel:8886061094


34 GOLD KEYS WON

A.J. MANUFACTURING INC.WEBSITE: www.ajdoor.com PHONE: 800.328.9448 FAX: 715.568.3099

AJ Manufacturing is hon-

ored to be recognized

with the 2020 Gold Key

Award. We are proud of and thankful

for the collaborative customer rela-

tionships and the trust that those cus-

tomers have in AJ’s products and ser-

vices. We appreciate the opportunity

to be an innovative partner, meeting

the continuously expanding needs of

the post frame industry.

Our eff orts to grow and improve to

better serve you are ongoing. We’ve

increased our building footprint and continue to add new equip-

ment, including the recent installation of a third paint booth to

meet the needs of our Harmony vinyl window line. Custom col-

ored exteriors along with EZ-v™ vinyl

trim and fl ashing complete the look of

any post-frame building.

Steel frame walk doors are available

in a range of standard and custom col-

ors and feature 4-way universal hand-

ing, 4” x 4.5” fi xed pin hinges and non-

ozone depleting foam formulation

We understand that this year is

unlike any other, we’ve implemented

remote and revised working envi-

ronments for seamless and contin-

ued support of customers. We have a

strong operations team in place ready to serve you and provide

the high quality purpose built doors and windows you’ve come

to rely on. RB

By A.J. ManufacturingDesigned for the Post Frame Industry

800.328.9448 www.ajdoor.com@

Doors:• 5100/7100 – Steel Frame

• R51SST – Stainless Steel

• R41/R51 – Responder Door

• 3100/3700 – Aluminum Frame

• 21A/21S – Partner Door

• Ceiling Access Door – CAD

• Attic Access Door – AAD

Windows:• Harmony Vinyl Windows

• Main Street Vinyl Windows

• EZ-v™ Trim and Flashing System

A.J. Manufacturing has been your partner in Products, Service and Innovation for over 50 years. Our dynamic and creative team is dedicated to service and quality. Even though we’ve brought many solutions to the post frame market, we’re not stopping. We’re always striving for a better solution to accommodate your business needs.

BUILD THEEXCEPTIONALWITH QUALITY

DOORS &WINDOWS

AJ Manufacturing GK.indd 53AJ Manufacturing GK.indd 53 6/15/20 2:15 PM6/15/20 2:15 PM

http://www.ajdoor.com

mailto:@www.ajdoor.com

mailto:@www.ajdoor.com

tel:80003289448

2 GOLD KEYS WON

Trade wars, travel bans, disrupted supply chains, and CO-

VID-19 make buying foreign equipment a risky business.

When foreign parts and service are diffi cult or impossible

to obtain, “Buy American” is a smart decision. Buying American

equipment also helps to stimulate economic growth, create jobs,

and support American businesses.

ASC Machine Tools has manufactured rollforming machin-

ery in the USA since 1949, and customers rely on ASC’s prompt

and reliable service and parts. While other manufacturers were

shut down because of COVID-19, ASC continued manufacturing

equipment, providing service, and shipping spare parts. ASC’s

customers operate confi dently knowing that service and parts are

always just a phone call away, not a continent away. Buying ASC

equipment turned out to be a great value and a great decision. RB

WEBSITE: www.ASCMT.com PHONE: 509.534.6600

ASC MACHINE TOOLS, INC.“Buy American”: The Advantages of Buying American Made Rollforming Equipment

ASC MACHINE TOOLS, INC., SPOKANE, WA WWW.ASCMT.COM TEL: (509) 534-6600

MADE IN USA SINCE 1949

CUSTOM ROLLFORMERSTAND ALONE SHEARS PURLIN ROLLFORMERCHANNEL ROLLFORMERRIDGE CAP BENDER

TRIM ROLLFORMERPANEL ROLLFORMER DOUBLE HEMMER TECHNOFOLD ®SLITTING LINES

PREMIUM QUALITY ROLLFORMING MACHINERY

GOLD KEY WINNER 2020

ASC Machine Tools.indd 54ASC Machine Tools.indd 54 6/16/20 8:40 AM6/16/20 8:40 AM

http://www.ASCMT.com

tel:5095346600

tel:5095346600

https://www.ascmt.com/


1 GOLD KEY WON

ACU-FORMWEBSITE: www.acuformequipment.com PHONE: 330.674.4003 FAX: 330.674.4035

For the last decade, Acu-Form

has provided nothing les than

the highest quality roll form-

ers, implementing a tried-and-true

manufacturing production process

that prioritizes quality control checks,

systems, and customer support.

Th e Acu-Form Promise includes:

On-Time Delivery: Your timeline

matters. Th e timeline we promise is

the timeline we deliver.

Pre-Tested Machines: Your machine will be pre-tested with

your materials so when your machine arrives on-site it will be

ready to put into production.

Versatile Growth Opportunities: Beyond your initial invest-

ment in the roll former, you have the ability to add and create

new equipment to match your profi le to expand your product of-

ferings.

Exclusive Th rough-Hardened D2

Tool Steel: Our machines are manu-

factured with higher quality materials

to ensure durability and performance

at costs our competitors can’t match.

Power Options: We off er hydrau-

lic, mechanical, or electrical power

sources according to your needs.

With options to do full automation.

Shipping, Delivery, and Installation Available: Once your

product is ready, we can provide full-service shipping, delivery,

and installation for you, including arranging for an electrician to

match the specs of your project.

Customer Service: We are here to support you beyond deliv-

ery and installation. If you have a breakdown, we have parts in

stock, in house, and can ship the same day. RB

10550 TR. 262 Millersburg, OH. 44654Phone (330) 674-4003

Fax (330) 674-4035Email: [email protected]

ROLL FORMING EQUIPMENT

Visit us @www.acuformequipment.com

Manufacturer of

Roll Forming Equipment, using

Hardened D2 Tool Steel for the forming

dies, as a standard, not an extra cost.

Panel Lines

Shears

Decoilers

Coil Upenders

Slitters

Hemmers

Trim Machines

Perforators

Wrappers

Acu-Form GK.indd 55Acu-Form GK.indd 55 6/16/20 8:52 AM6/16/20 8:52 AM

http://www.acuformequipment.com


mailto:@www.acuformequipment.com

tel:3306744003


14 GOLD KEYS WON

ATLAS BOLT & SCREWWEBSITE: www.atlasfasteners.com PHONE: 800.321.6977

Atlas is the industry leader

in fasteners that serve the

PEMB, Post Frame and Com-

ponent industries in the USA. We

off er a full line of building products

including fasteners, venting, closure,

pipe fl ashings, rivets, sealants, tape

and caulk. Our four locations are strategi-

cally located to allow for reduced lead time

delivery, anywhere in the U.S. Each Atlas

location has the capability to paint, pack

and ship fasteners, as well as, cut closure

to meet special needs in a timely manner.

Ashland, Ohio, is our U.S. Manufacturing

base for all domestic fasteners in addition

to a branch location.

Th e Atlas value proposition is simple:

We manage the complexity our custom-

ers’ business and allow them to focus

on growth. From inventory planning,

through order entry and shipping, we

manage and take care of our custom-

ers business requirements. “We add value

by making the complex simple and the

diffi cult easy.”

Our mission and company foundation

are driven by providing industry leading

service and quality to our valued part-

ners. Simply put, we have the capabili-

ties, experience, knowledge, logistical

footprint to successfully support your

business needs nationwide, and the

desire to service your company better

than any other source or brand avail-

able.

Our growth comes through support-

ing our customers with innovative, dif-

ferentiating products and services, and by

partnering to meet their demands every

day. Our commitment extends through

them to their customers to understand

pain points, product needs and to partner

with them.

Atlas wins when you win! RB

WE’RE HERE FOR YOU..TODAY AND EVERYDAY.

Strategically located to support your building product needs.

www.atlasfasteners.comPhone: 800-321-6846 Fax: 419-289-2564

1628 Troy Road Ashland, Ohio 44805 FOLLOW US:

Atlas Bolt Screw GK.indd 56Atlas Bolt Screw GK.indd 56 6/15/20 2:22 PM6/15/20 2:22 PM

http://www.atlasfasteners.com


tel:8003216977

https://www.atlasfasteners.com/


7 GOLD KEYS WON

THE BRADBURY GROUPWEBSITE: www.bradburygroup.com PHONE: 620.345.6394

The companies within Th e Bradbury Group provide qual-

ity equipment and exceptional service to customers with

all production level requirements. Th inking of stepping

into the panel roll forming business? We off er entry level pre and

post cut panel roll forming lines that produce the highest quality

panel in the industry. Already in the panel business and need to

increase your output rate? Our BOSS panel line has production

speeds up to 300 FPM with an accuracy of 1/16”. Do you currently

manufacture metal building and roofi ng trim? We build hydraulic

trim folders as well as 4 x trim roll formers which give you pro-

fi le fl exibility while saving fl oor space. Would you like to increase

your manufacturing effi ciency? Our controls make production

machines more profi table with our offi ce to shop capabilities. We

also off er control retrofi ts — one of the most economical ways to

increase productivity and reduce scrap on an existing machine.

We are here to increase your production and eff ectively grow

your business. Call us to fi nd out more about our products and

services. One Bradbury Group — working for you. RB

Bradbury GK.indd 57Bradbury GK.indd 57 6/15/20 2:53 PM6/15/20 2:53 PM

http://www.bradburygroup.com

tel:6203456394


38 GOLD KEYS WON

CANNONBALL:HNP LLCWEBSITE: www.cnbhnp.com PHONE: 800.766.2825 FAX: 800.834.7447

Since 1916, CannonBall:HNP

has been the industry leader in

post frame and metal building

components and we are honored to

receive our 38th consecutive Gold

Key of Excellence Award. Now based

out of our new location in Janesville,

Wisconsin, our extensive product

line provides our customers with

quality products made in the USA.

CannonBall:HNP is the original

manufacturer of round sliding door

track and we continue to off er a full

lifetime warranty on the round track

system.

CannonBall also off ers a complete

line of square track and accessories,

including a 1,000 lb. capacity system,

walk doors, windows, polycarbonate

skylights, equestrian products, two

models of cupolas and much more.

CannonBall is dedicated to pro-

viding the best service to our cus-

tomers. Our manufacturing and

distribution channels, customer ser-

vice and sales team set us apart from

the rest. We appreciate the support

shown by our loyal customers and

look forward serving them for many

years.

Our commitment to excellence is

“Th e CannonBall Advantage.” RB

CannonBall GK.indd 58CannonBall GK.indd 58 6/15/20 12:46 PM6/15/20 12:46 PM

http://www.cnbhnp.com

tel:8007662825


5 GOLD KEYS WON

COVERTECH FLEXIBLE PACKAGINGWEBSITE: www.rfoil.com PHONE: 800.837.8961

Leading the Way

For more than 30 years, rFOIL refl ec-

tive insulation, manufactured by Co-

vertech Flexible Packaging has been a

North American leader in providing con-

sistently high standards in servicing the

rural construction industry.

rFOIL is a patented technology de-

signed to reduce radiant heat gain/loss and

control interior condensation in residen-

tial, commercial and HVAC applications.

“Because rFOIL is made of non-fi brous

insulation,” says John Starr, vice president/

partner, “there is no itching or exposure to

glass fi bers, and no protective equipment

or clothing is required”.

He added, “Our approach to providing

the top-of-the-line performance insula-

tion, along with our in-house insulation

experts and nationwide distribution net-

work makes us the preferred choice of the

rural construction industry.”

rFOIL is the only product that comes

with a 10 year Ultra Violet (UV) degra-

dation guarantee against material fl aking

that also includes labor cost.

rFoil has been approved under the new-

er and stricter IECC (International Energy

Conservation Code) by ICC Evaluation

Services (Evaluation report ESR 1226)

and is also ICC-ES listed (ESL-1044). rFoil

materials are tested under the ASTM 1224

Standard Specifi cation for refl ective insu-

lation for building applications.

Covertech Flexible Packaging operates

from its modern 107,000 square foot facil-

ity in Toronto, Canada and employs more

than 100 people. RB

covertech rfoil GK.indd 59covertech rfoil GK.indd 59 6/16/20 12:14 PM6/16/20 12:14 PM

http://www.rfoil.com

tel:8008378961

6 GOLD KEYS WON

DIRECT METALS INC.WEBSITE: www.directmetalsinc.com PHONE: 855.800.8878 FAX: 239.599.8545

DIRECT METALS INC. (DMI) is a

manufacturer and master distribu-

tor of fasteners, closure strips, and

other building accessories for the steel-

frame, post-frame, industrial and residen-

tial building industries. A core tenet of the

DMI philosophy is to market products that

enhance the value of any building project.

It is a key supplier to the nation’s largest

residential roofi ng supply buying groups.

By providing PAN-CLIP Wafer and Pan-

cake screws for standing seam metal roofs

and BULLET BOOT pipe fl ashings for res-

idential shingle roofs that are Miami-Dade

County listed as well as Florida Building

Code and Texas Department of Insurance

approved, DMI does provide value to these

key customers. It also supplies standing

seam panel clips in Galvanized and 304

Stainless Steel for a variety of panel designs.

Building owners and homeowners de-

mand more quality in the accessories that

have become a more important part of

their commercial or residential metal roof

project. Th e breadth of corrosion resistant

fasteners DMI markets is substantial. Car-

bon steel screws are standard with a 1000-

hour rated corrosion resistant coating.

304 SS capped SCAMP, as well as zinc-

aluminum molded head ZXL DIRECT

SEAL and popular ZAC screws are essen-

tial to keep intact a 40-year metal panel

warranty. Powder coated color matching

is available for many standard industry

panel colors.

Other building accessories include 304

and 316 SS rivets, BUTYL*ROLL tape

mastic and tube sealants, EPDM pipe

fl ashings, foil insulation, solid and vented

closure strips and rolls. Th e most extensive

polycarbonate panel off ering available for

sidelight and skylight applications has be-

come a very popular option.

DMI would like to thank the readers

of Rural Builder for this GOLD KEY OF

EXCELLENCE award. Bringing value to

customers is at the core of everything we

do. RB

Direct Metals GK.indd 60Direct Metals GK.indd 60 6/15/20 2:54 PM6/15/20 2:54 PM

http://www.directmetalsinc.com

tel:8558008878


2 GOLD KEYS WON

DRIP STOPWEBSITE: www.dripstop.com PHONE: 937.660.6646

We want to thank our partners

and customers for their contin-

ued trust and service. Dripstop

has served our customers for over 25 years

and look forward to serving them through

this crisis and well beyond. We want to

welcome new builders and assure our ex-

isting customers that we will be here to

support you.

As a builder or building owner, have

you thought or received a call stating, “It’s

raining inside my building!”

It is probably condensation. Once the

building is up, the remedies are fewer, less

eff ective, and more expensive. THE KEY

IS to install panels with an anti-conden-

sation felt like DripStop during construc-

tion.

Th e reason your customers might not

think about condensation until it’s too late

is… Th ey cannot see it, touch it, or feel it,

until it is already a problem. Understand-

ing what causes condensation and the so-

lution for it can be confusing. However,

builders who educate their customers

about condensation ahead of time can

avoid those angry phone calls or concerns.

RB

As the temperature drops, moist air rises.

At the dew point, water is trapped in the DripStop membrane.

As temperature rises moist air is released into the atmosphere.

Stop the Dripping from Condensation

Ask for it from your preferred steel panel supplierVisit our website at www dripstop com or call us at: 1-(937) 660-6646

Tired of customers complaining about a dripping roof?Let DripStop solve your condensation problems before they start.

Quicker – Easier – Cheaper• Helps fight corrosion• Saves money• Easy to clean

• Stops bird nesting• Durable, rip & tear resistant• Cuts down on time of construction

Visit our website at www.dripstop.com or call us at: 1-(937) 660-6646

DripStop GK.indd 61DripStop GK.indd 61 6/15/20 2:54 PM6/15/20 2:54 PM

http://www.dripstop.com

http://www.dripstop.com

tel:9376606646

2 GOLD KEYS WON

EAST COAST FASTENERSWEBSITE: www.plyco.com PHONE: 800.558.5895

HH

East Coast Fasteners is proud to be

recognized by the readers of Rural

Builder as one of the top suppliers in

the industry once again. East Coast Fasten-

ers continues to be dedicated to producing

durable, long lasting fasteners for all types of

construction.

“It’s reassuring to know we’re keeping our

customers happy,” says Don Benson, sales

and marketing manager at East Coast Fas-

teners. “We’re committed to providing the

highest quality products and service to the

commercial construction and post-frame

industries with a growing variety of fasten-

ers design to deliver the best product for

each specifi c project.”

In the last year, East Coast Fasteners in-

troduced the Ply-Lo Driller, with a patent-

pending design, intended to be more for-

giving than other fasteners when installing

at a slight angle. Th e Ply-Lo Driller is avail-

able in colors to match virtually any panel

as a #10 fastener in lengths of 1”, 1-1/2”, 2”,

2-1/2” and 3”.

“Th e Driller is getting great reviews from

our customers,” Benson says. “Its design

minimizes dust and pigtails. Th e Driller has

also been designed to reduce the likelihood

of ‘walking’ thereby reducing the chance of

ruining your panel during installation.”

East Coast Fasteners constantly tests and

improves its products to ensure they are

delivering the best products available in the

market. Th is attention to detail provides the

strongest and most eff ective fastening com-

ponents.

Th e Ply-Lo EXTREME, is designed for

extreme environments. Ply-Lo EXTREME

has all the features and benefi ts of the origi-

nal Ply-Lo and has a 40-year warranty. Th e

original Ply-Lo fastener … the Ply-Lo EX-

TENDED is the fastener built for the post-

frame industry and has a 12-year warranty.

East Coast Fasteners’ 24-hour shipping

program guarantees products are deliv-

ered where and when needed. Th e program

saves contractors time while providing a

premium product at a competitive price.

To fi nd the best fastener or closure for

your project, contact a territory manager or

visit www.plyco.com. RB

800.558.5895 www.plyco.com

Ply-Lo Ext y-Lo Extr y y-Fas etalfast

East Coast Fasteners produces durable,

of building materials.

The FASTEST, SHARPEST, CLEANEST Drilling Fasteners Available!!

East Coast Fasteners...

East Coast GK.indd 62East Coast GK.indd 62 6/15/20 2:06 PM6/15/20 2:06 PM




tel:8005585895

https://www.plyco.com/building-components/east-coast-fasteners



tel:8005585895

18 GOLD KEYS WON

GRABER POST BUILDINGSWEBSITE: www.graberpost.com PHONE: 800.264.5013

Graber Post has come a long way

from building pole barns with a

single crew of four men, to now

servicing 35 states daily. Th e company

only provides the best quality products,

sells them at a fair price, delivers them on

time, and off ers unmatched customer ser-

vice.

Perhaps the most advantageous factor

for customers who visit Graber Post are

the post-frame building packages. Gra-

ber Post Buildings is indeed a “One-Stop-

Shop” for all materials post frame. GPB

either manufacturers or distributes every

item needed for a total post-frame proj-

ect, which means a customer can make

one phone call and have a total post-frame

package shipped right to the job site.

Company founder Glen Graber said,

“We especially thank our many loyal

wholesale customers and distributors.

We’re blessed to be servicing some great

people and business-

es.”

Dating back to

1973, Graber Post

Buildings continues

to satisfy custom-

ers from all over the

Midwestern United

States with second-

to-none customer

service and quality products. Th e “One-

Stop-Shop” philosophy has always stayed

true to its word and will continue to do so

in the future. Saving customers time and

money, time and time again, has been the

key ingredient for Graber’s success. RB

Complete Package Delivery Roofing/Siding Panels Fasteners & Hardware Trims & Components Doors & Windows Lumber Yard

(812) 636-7355 www.graberpost.com

Graber Post GK.indd 63Graber Post GK.indd 63 6/15/20 4:15 PM6/15/20 4:15 PM

http://www.graberpost.com

http://www.graberpost.com

tel:8002645013

tel:8126367355


5 GOLD KEYS WON

HERSHEY’S THE METAL MEISTEREMAIL: [email protected] PHONE: 877.289.3030

Are metal sales having you scram-

bling to keep up? Hershey’s Metal

Meister off ers a solution. Vari-

obend USA folding machines off er the

speed and accuracy you need to consis-

tently keep up with the demand for quality

trim. With a massive parts inventory and

a knowledgeable service team, Hershey’s

ever strives to keep you going.

Hershey’s also off ers the new Slinet, the

next generation in coil processing. Th is

cut-to-length slit line is the perfect Vari-

obend companion. Call Hershey’s today!

RB

NEW! Slinet,The next generation in coil processing.

Variobend USA single folderVariobend USA double folder

Don't just bend trim- Variobend it! Call today!Speed. Service.

420 Progress Dr Mattoon, IL 61938Toll Free: (877) 289-3030

[email protected]

Your Trim Shop SuiteTransform your coils into satisfied customers!

Hersheys MM GK.indd 64Hersheys MM GK.indd 64 6/15/20 1:48 PM6/15/20 1:48 PM



tel:8772893030

tel:8772893030


19 GOLD KEYS WON

LELAND INDUSTRIES INC.WEBSITE: www.lelandindustries.com PHONE: 416.291.5308 FAX: 416.291.0305

Leland Industries, has been manufac-

turing fasteners in Toronto, Canada for

36 years, is pleased to be awarded its 19th

Gold Key. At receiving last year’s honor,

we left off with the question: “What will

they come up with next?” Here’s the an-

swer:

Leland Industries now has a full line of:

• #12 x 1-1/2” and 2” Master Grippers,

Sharp point, 5/16” AF, assembled

with the “New” 14mm Patented Flow

Cone Washer.

• #12 x 1-1/2” and 2-3/8” Master

Gripper-MDP’s, 5/16” AF, assembled


Cone Washer.

• #12 x 1-1/2” Master Gripper-MDP

Diaphragm screw, ¼” AF, assembled


Cone Washer.

• #12 x 1-1/2”, 2”, 2-1/2” and 3” Flange

Head Master Grippers, ¼” AF, as-

sembled with the Deks 19mm washer

for polycarbonate applications.

• #12 One Steppers, completing the

thermal expansion screws for the

post-frame market.

• And, the “New” Long Stroke Ma-

chine for fasteners up to 12”! Th is can

add to the truss/column connection

requirement of 9”.

With the aim of providing you with the

fasteners you need and a commitment to

quality and service, Leland Industries is

here to address all your fastening needs

now and into the future. RB

Leland Industries’ #12 x 1-1/2”, 2”, 2-1/2” & 3” Flange Head

Master Grippers, ¼”AF, assembledwith Deks 19mm washer for polycarbonate

applications. (Deks 25mm washer optional.)

www.lelandindustries.com1-800-263-3393

With over 20 years experience Leland has developed a superior powder coating process for bolts, nuts and screws.

We powder coat UNDER the head, so corrosion doesn’t

stand a chance!

Leland Industries GK.indd 65Leland Industries GK.indd 65 6/15/20 1:48 PM6/15/20 1:48 PM

http://www.lelandindustries.com


tel:4162915308

tel:8002633393

11 GOLD KEYS WON

LEVI’S BUILDING COMPONENTSWEBSITE: www.levisbuildingcomponents.com PHONE: 877.897.7020

Levi’s Building Component’s® began as a small operation in

Bird-in-Hand Pennsylvania. Founder Levi Fisher developed

innovative solutions to common problems facing the metal

roofi ng industry, such as the Snow Defender snow guards and

the ReGripTM screw originally made to replace failing nails.

Levi also developed innovative, time saving and cost eff ective

methods for custom painting and color matching roofi ng

fasteners. With a strong and well established business, Levi’s

son Steve Fisher became the new owner and CEO and brought

the company into a period of growth, with a rapidly expanding

catalog of products.

Today, Levi’s Building Components® products can be found

on homes and buildings nationwide. Suppliers across the

country trust Levi’s ability to deliver on consistent product

quality, customer service and quick shipping. With a large

and continuously growing line of products, Levi’s Building

Components® is the one stop shop for reliable metal roofi ng and

post-frame accessories. RB

Levis Bldg Comp GK.indd 66Levis Bldg Comp GK.indd 66 6/17/20 8:57 AM6/17/20 8:57 AM

http://www.levisbuildingcomponents.com

https://www.levisbuildingcomponents.com/

tel:8778977020

tel:8778977020


6 GOLD KEYS WON

ADDED REVENUE OPPORTUNITY

MFM DeckWrap Pow-

erBond® is a self-

adhering and self-

sealing membrane for use on the structural

support system of a deck, as well as posts.

Th e product features a durable fi lm sur-

face and patented PowerBond™ adhesive

system to aggressively adhere to the wood

surface, even in cold temperatures. Using

DeckWrap PowerBond® will extend the

life of your customers’ decks and posts by

preventing water penetration.

DeckWrap PowerBond® is suitable for

use with treated, untreated, and synthet-

ic wood types. It also stops corrosion of

metal components in contact with ACQ-

treated lumber.

A great accessory product to compli-

ment your deck sales.

Free product samples, technical litera-

ture, installation instructions, and more

are available by calling 800-882-7663 or

by visiting www.mfmbp.com/deckwrap.

RB

WEBSITE: www.mfmbp.com PHONE: 800.882.7663 FAX: 740.622.6161

MFM BUILDING PRODUCTS CORP.

Protection to Safeguard your Customer’s Wooden Deck Structure

Stocking DeckWrap PowerBond® gives you additional sales

opportunities when selling decking materials. This self-adhering

waterproofing membrane is suitable for use with treated,

untreated and synthetic woods. Start realizing new sales

today by calling 800-882-7663.

mfmbp.com

MFM GK edit.indd 67MFM GK edit.indd 67 6/15/20 1:49 PM6/15/20 1:49 PM

http://www.mfmbp.com

http://www.mfmbp.com/deckwrap

tel:8008827663

https://www.mfmbp.com/

tel:8008827663


14 GOLD KEYS WON

MARCO INDUSTRIESWEBSITE: www.marcoindustries.com PHONE: 800.800.8590

We make the best roofi ng ventila-

tion and accessories for metal

roofs—period. With the most

tested and certifi ed products on the mar-

ket, you can trust our solutions to perform

in even the harshest conditions, protecting

your roof and everything underneath.

INVESTING IN QUALITYFor more than 25 years, we’ve as-

sembled the best people and capabilities

in order to deliver superior quality and

performance. But earning multiple Top

10 Product Awards, Rural Builder’s Gold

Key Awards and more aren’t the goal. Cus-

tomer satisfaction is. Th at’s why, in addi-

tion to industry-leading testing and cer-

tifi cations, we invest in innovative design

and manufacturing, including the only

specialized non-woven material manu-

facturing capabilities in the industry. Th is

competitive advantage allows us to use

specially formulated polyester in our ven-

tilation products—manufactured from

recycled material—to prevent moisture

absorption and hold together to help keep

out pests. (Polyurethane products soak up

water, causing them to constantly expand

and contract, eventually disintegrating.)

PERFECTLY POSITIONED TO DELIVER

Our corporate headquarters and almost

220,000 square feet of made-in-the-USA

manufacturing and warehousing are cen-

trally located in Tulsa, Oklahoma. From

here, and through fi ve distribution facilities

across North America, we deliver Marco

quality coast to coast.

THE WEATHER-TITE™ SYSTEM

Only Marco off ers the Weather-Tite

System, a comprehensive line of metal

roofi ng solutions that off er easy instal-

lation, remarkable building ventilation,

lower utility costs, extreme durability and

outstanding warranties. In short, quality

metal roofi ng products that are economi-

cally and ecologically smart. Th at’s why

customers trust Marco products to deliver

the industry standard in performance

and reliability, time aft er time, through all

kinds of weather. RB

Marco Industries GK.indd 68Marco Industries GK.indd 68 6/16/20 7:49 AM6/16/20 7:49 AM

http://www.marcoindustries.com

tel:8008008590


3 GOLD KEYS WON

METAL ROLLFORMING SYSTEMSWEBSITE: www.mrsrollform.com PHONE: 888.284.6794

Metal Rollforming Systems is ex-

cited and honored to receive its

third Gold Key award. MRS has

been producing rollformers since 1993

and strives to create the best rollformer for

our customers.

Metal Rollforming Systems aims to be

your one-stop shop for all your rollform-

ing needs, allowing you to save time and

money when purchasing a rollformer.

Along with our complete rollformer panel

lines, we specialize in custom trim profi les

along with all the needed accessories to

complete your metal panel needs.

Our most recent rollformer design is

our Patriot Rollforming Line. With its in-

tegrated shear and modular die set, any

number of profi les can be run on a single

machine. Th is off ers our customers fl ex-

ibility for their production while costing

less than our standard lines. Th e Patriot

Line can also be reconstructed into a slit

and recoil line, which is ideal for trim and

snap-loc panel manufacturing.

We pride ourselves on our technical

support for our customers. Our custom-

ers’ success is our success. Our business

is based largely on repeat customers and

referrals, and we are honored that our

customers speak so highly of us. We live

under the philosophy that “service is the

lifeblood of our organization. Everything

fl ows from it and is nourished by it. Cus-

tomer service is not a department, it’s an

attitude.”

We strive to make the best experience

for our customers and to make them con-

fi dent they’ve purchased the right roll-

former from the right company.

Metal Rollforming Systems has grown

from a single man building rollformers to

a 50-person crew. Our complete in-house

design and production allows our team to

keep precision control over each aspect of

the manufacturing process. Th is assures

us that each rollformer is done right and

will be reliable for our customers for many

years to come. RB

Metal Rollforming Systems GK.indd 69Metal Rollforming Systems GK.indd 69 6/16/20 7:50 AM6/16/20 7:50 AM

http://www.mrsrollform.com

tel:8882846794

https://mrsrollform.com/

tel:8882846794


18 GOLD KEYS WON

PALRAM AMERICASWEBSITE: www.palram.com/us PHONE: 800.999.9459

W ith more than 50 years’ expe-

rience, Palram Americas is a

leading manufacturer of poly-

carbonate and PVC sheets. Combining our

rich history, rigorous manufacturing stan-

dards and commitment to superior service,

we’ve become a trusted partner to markets

spanning construction and architecture,

agriculture, safety and security, and home

and outdoor living, among others. In col-

laboration with our partners, we develop

solutions to specifi c market challenges. Th is

commitment has led to the ever increasing

quality and diversity of our product lines.

In addition to our highly popular day-

lighting solution, SUNSKY® polycarbon-

ate panels for skylights and sidelights,

Palram now off ers PALIGHT® Trimboard.

Th is complete line of PVC trim and acces-

sories includes standard trim profi les, col-

umn wraps, bead boards, corner boards,

decorative mouldings and milled trim for

siding and window surrounds. Palight

Trimboard won’t rot, split, or get damaged

by insects – because it’s made from long-

lasting, low-maintenance, free foam PVC.

And it’s available with EverClean™ protec-

tive fi lm to keep the product in pristine

condition!

Palram also off ers DURACLAD™ Mul-

tiwall Interlocking PVC panels for interior

wall and ceiling cladding. DURACLAD’s

tongue-and-groove edges allow for rapid

installation and a smooth and hygienic

fi nish able to withstand aggressive chemi-

cals and cleaning. Made in the USA,

DURACLAD is the perfect alternative to

painted drywall, plasterboard, plywood,

and other materials that make sanitation

cumbersome. For a highly refl ective and

chemical resistant liner panel, Palram’s

AG-TUF corrugated PVC panels are

maintenance-free and ideal for agricul-

tural interior cladding.

Palram Americas is proud to receive an-

other Gold Key of Excellence award and

pledges to continue to provide the highest

standards of products and service. RB

DAYLIGHTING CLADDING TRIM & ACCESSORIES

SUNSKY® DURACLAD® PALIGHT® TRIMBOARDPALRAM PRODUCTS

Proven Building Solutions.

For more than 50 years, Palram’s

commitment to quality has led

to products that are durable and

versatile with warranties that

ensure your satisfaction!

SUNSKY is the leading corrugated

polycarbonate product for skylights,

sidelights, complete roofs, and

cladding. SUNSKY has 20 times

greater impact resistance than FRP,

plus a lower yellowing index and

the highest light transmission.

DURACLAD Multiwall Interlocking

PVC interior wall & ceiling cladding

has a tongue-and-groove design

allowing for rapid installation.

DURACLAD’S smooth, hygienic

surface withstands harsh

chemicals and frequent cleaning.

PALIGHT Trimboard offers a com-

plete line of PVC trim & accessories.

It won’t rot, split, or get damaged

by insects – because it’s made from

long-lasting, low-maintenance

PVC. Plus, EverClean™ protective

film keeps it in pristine condition!

To learn more, contact your local distributor or call 800-999-9459. Or visit us at: palram.com/us

Palram Americas GK.indd 70Palram Americas GK.indd 70 6/16/20 11:31 AM6/16/20 11:31 AM

http://www.palram.com/us

tel:8009999459

tel:8009999459

https://www.palram.com/us/


9 GOLD KEYS WON

WEBSITE: www.permacolumn.com PHONE: 800.622.7190

PERMA-COLUMN

BUILD BETTER, BUILD STRONGER, BUILD TO LAST.

Start with a permanent post-frame

foundation. Elevate wood columns

up and out of the ground and the

conditions that cause rot. ICC-ES certifi ed

Perma-Column® outperforms wood in the

ground every time.

Combining the durability of concrete

and the strength of steel with the versatil-

ity of wood, the Perma-Column® system

is the professional post-frame builders’

foundation of choice.

GUARANTEED FOR GENERATIONS

Give your customers peace of mind:

ICC-ES certifi ed Perma-Column® creates

a foundation that will last for generations.

Professional post-frame builders have re-

lied on the proven performance of Perma-

Column® since 2003.

Your customers deserve permanent so-

lutions. Perma-Column® precast concrete

columns easily integrate into your current

building process. For poured concrete

foundations, Sturdi-Wall® and Sturdi-

Wall® Plus Brackets simplify post-frame

construction. RB

Concrete foundations are the new standard in the industry, and ICC-ES certifi edPerma-Column® is the most convenient, durable, and economical option.Wood in the ground will rot. Concrete will not. Perma-Column® precast pierselevate wood out of the ground, creating a permanent foundation so yourpost-frame buidling will last for generations—guaranteed.

9

Perma-Column GK.indd 71Perma-Column GK.indd 71 6/15/20 11:20 AM6/15/20 11:20 AM

http://www.permacolumn.com

tel:8006227190

https://www.permacolumn.com/

11 GOLD KEYS WON

RICHLAND LAMINATED COLUMNS LLCPHONE: 419.895.0036 FAX: 419.895.0062

8252 Greenwich, Ohio 44837Phone: 419-895-0036

Fax: 419-895-0062

Thank you for another successful

year!LAMINATED COLUMNS LLC

Call Today for Nearest

Distributor, Wholesale

Only

NEW!!! Manufacturing

of an all GlulamColumnWe are now

manufacturing the Green Post!

Distributor of Sturdi Wall and Sturdi Wall Plus BracketsManufacturer of Quality Laminated Columns and Richland Perma-Columns

Richland Laminated Columns was

founded in 2005 by manufactur-

ing superior laminated columns

and partnering with industry leaders and

innovators, therefore we have built our-

selves into “Your One Stop Pole Shop.“

For the last 15 years Richland has been

manufacturing Nail-Lam Columns, in

2019 we have built and installed a Glu-

Lam plant to manufacture an all-Glu-

Lam Column. Our Glu-Lams are com-

pletely certifi ed through a third party

inspection agency; they meet the nation-

al standards for the ATIC requirements.

Now you have the option of a Nail-Lam

or Glu-Lam from Richland.

Richland also manufactures Perma-

Columns and the Green Post and of-

fers distribution on the Sturdi Wall

Brackets and Post Protectors, Footing

Pads and Concrete Prefab Post Pads

... Whichever way you want to build

your building and whatever founda-

tion system you want to use, Richland

will provide you with what you need to

build a lifetime building.

We at Richland would like to take

this opportunity to say “Th ank You” to

all our customers for your continued

loyalty and support, and we look for-

ward to a great 2020!! God Bless you

all and stay safe!! RB

Richland GK.indd 72Richland GK.indd 72 6/16/20 7:50 AM6/16/20 7:50 AM

tel:4198950036

tel:4198950036


29 GOLD KEYS WON

RIGIDPLY RAFTERS INC.WEBSITE: www.rigidply.com PHONE: 717.866.6581

In the summer of 1954, the Shirk family

began to manufacture laminated wood

raft ers in their home in Myerstown,

Pennsylvania. Before and aft er school, sev-

eral sets of raft ers were glued and clamped

together in the basement of their house.

In time, the family felt that the business needed a name that was truly descriptive of the quality product they were pro-ducing. The name Rigidply Rafters was established in 1954 by Chester F. Shirk, the owner and operator of this contracting company.

Today, the Rigidply Rafters name con-tinues as a testament to the superior work produced by this family-owned business. Rigidply Rafters currently employs more than 200 people and operates a manufac-turing plant in Richland, Pennsylvania. A second manufacturing plant is located in Oakland, Maryland.

Everyone at Rigidply Rafters is fully committed to serving its customers and providing them with the finest prod-ucts available. The excellence the com-pany strives for is to continually show its appreciation for its customers’ loyalty to Rigidply Rafters.

Among the products the company pro-duces:

• Glulam treated posts• Roof and floor trusses• Glulam arches• Glulam beams• T&G and V-groove decking• Complete line of post-frame

building materials• Crane service.

RB

Pavilions • Arches

Heavy Timber Trusses

Bridges • Posts • Beams

701 E. Linden Street, Richland PA 17087www.rigidply.com

717.866.6581

INC.

Rigidply Rafters GK.indd 73Rigidply Rafters GK.indd 73 6/15/20 12:46 PM6/15/20 12:46 PM

http://www.rigidply.com

http://www.rigidply.com

tel:7178666581

tel:7178666581


7 GOLD KEYS WON

S-5!WEBSITE: www.s-5.com PHONE: 719.434.3709 FAX: 719.495.0045

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ST FASTENING SYSTEMS is a leading supplier of threaded

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frame building industries. Product is shipped from two

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Th e heart of the ST FASTENING product line is the MAXX

STEELBINDER self-drilling screw. Its drill point design consis-

tently penetrates high tensile steel with no “point walking.” Th e

KWIKSEAL WOODBINDER MB with micro-bit engineering

has a unique drill point that replaces the Type 17 sharp point.

Th e micro-bit is more consistent in its drilling. It will drill mul-

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steel commonly found

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applications more con-

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point. Metal “pigtails”

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Zinc plating and clear

chromate is standard on

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post-frame building

screws. State-of-the-art

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provides a tough bar-

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roofs off ering a 40-year

or longer written warranty, the ZXL STEELBINDER and ZXL

WOODBINDER MB micro-bit drill point complete the system.

Both have a ZAMAC zinc aluminum alloy molded head. A writ-

ten warranty is available upon request. Pipe fl ashings, solid and

vented foam closures and rolls, wafer and pancake screws for

standing seam roofs and other accessories round out the product

line.

In 2019, ST introduced its #12 WOODBINDER OSB fastener

for attaching metal roof panels to OSB and other light density

wood substrates. A ZXL version is also available.

ST FASTENING would like to thank the readers of Ru-

ral Builder magazine for awarding it a Gold Key of Excellence

Award for 2020. RB

WEBSITE: www.stfasteningsystems.com PHONE: 800.352.4864

ST FASTENING SYSTEMS

14 GOLD KEYS WON

©2020 ST Fastening Systems A Division of the Hillman Group

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14 GOLD KEYS WON

WEBSITE: www.trianglefastener.com PHONE: 800.486.1832

TRIANGLE FASTENER CORP.

For more than 40 years, Triangle Fastener

Corporation has specialized in supplying

hard-to-fi nd fasteners, sealants, tools and

accessories for construction. Th ey off er job-

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Select from a wide array of popular com-

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performance TFC SPECIFIC™ brands that

provide easy installation, assuring low in-

place costs.

Products And Services For Metal Roof-

ing, Siding And Trim

PANEL-TITE® Metal-to-Wood Screws: #9,

#10, #12, and #14 diameters in lengths up to

3” long.

CONCEALOR® Pancake Head Screws: For

SSR clip attachment in length up to 9” long.

BLAZER® Drill Screws: Available with the

patented VRT® Back-out Resistant Th read

Technology for attaching panels to steel in

lengths up to 10”.

ULTRA1000® Silicone Sealant: Provides the

superior UV protection. Available in colors to

match most metal panels and trim.

APS500® Advanced Polymer Sealant:

Widely specifi ed and is available in over 24

standard colors.

TFC BUTYL™: Available in tubes and tape

for exceptional performance in panel laps.

KALIDA-KOTE™ Painted Screws, Rivets

and Closures: Th e largest selection of painted

screws and rivets to match many popular col-

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DeWALT® power tools and accessories.

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36 GOLD KEYS WON

Wick Buildings provides custom de-

signed and engineered buildings

through a network of independent

builders for residential, agricultural, commer-

cial, suburban and equestrian use. With more

than 75,000 buildings constructed in the past

65-plus years, Wick Buildings knows what it

takes to create a building that will stand the test

of time—and all that Mother Nature cares to

send its way.

Flexible design. One of our biggest advan-

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With clear-span capability of 100 feet in width,

Wick Buildings can incorporate interior build-

outs and the addition of wings and leans for ad-

ditional space.

Energy effi ciency. Energy effi ciency is a hall-

mark of Wick Buildings. Wall and roof steel

“cool colors” can be selected with sun refl ectivity

in mind to reduce roof temperatures up to 100oF.

With several ceiling insulation options and in-

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cozy, draft -free and ready for interior build-out.

Customization. Wick works with indepen-

dent builders to customize each design around

the needs of the buyer and local building codes.

Wick Buildings’ Licensed Professional Engi-

neers can provide stamped plans for code ap-

provals.

High quality materials. High tensile steel

(80,000 PSI) on the exterior is the starting

point to ensure durability and impact resistance

against hail and wind-blown objects. G-90 zinc

coating is applied for excellent corrosion re-

sistance and fi nished with Ceram-a-Star 1050

Paint System for long-lasting beauty. All struc-

tural components utilize Machine Stress Rated

(MSR) or Machine Evaluated Lumber (MEL)—

to make sure each Wick building will stand the

test of time!

Technology and Support. Our state-of-the

art 3D visualization and pricing tools allow you

to design it right from the start. Your support

team at Wick helps reduce your time in non-

productive activities. Sell more and make more

money with Wick Buildings. RB

WEBSITE: www.wickbuildings.com PHONE: 855.438.9425

WICK BUILDINGS, INC.

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PRODUCT PROFILES

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common pedestrian and work footwear.

Its high-performance, odorless water-

based technology bonds fi rmly to all

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indoors and out.

AkzoNobel manufactures high-performance

coatings to meet the needs of the metal

construction industry. Its products include

TRINAR, a 70 percent PVDF coating, and

CERAM-A-STAR 1050, the benchmark

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available in Cool Chemistry formulations,

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Sherwin-Williams Coil Coatings has been

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For a high-performance coating designed to

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gloss retention, BeckryTech Super-Durable

Polyester is an ideal solution. BeckryTech

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index of advertisers

Company Page # Company Page # Company Page #

AB Martin ..................................................52ABC Supply ....................................... 36, 37Acu-Form ..................................................55AJ Manufacturing, Inc. .............................53Albion Engineering Company ..................79ASC Machine Tools ........................... 54, 80Atlas Fasteners .................................. 56, 79Aztec Washer Company ..........................80Bradbury Group,The.......................... 57, 82Cannonball: HNP LLC ..............................58Direct Metals ............................................60Dr!pstop - FILC .........................................61Dynamic Fastener ....................... 38, 39, 81East Coast Fasteners ...............................62Everlast Roofing, Inc. ........................ 40, 41Express Barns ..........................................80Extrutech ...................................................80Graber Post Buildings, Inc. ......................63Hershey’s Metal Meister ..........................64Indiana Warm Floors ................................80Kevmar Mfg. .............................................80Leland Industries Inc. ........................ 65, 81Levi’s Building Components ....................66Marco Products ........................................68

Marion Manufacturing ..............................82Maze Nails ......................................... 42, 43Metal Plus .................................................80Metal Rollforming Systems ......................69MFM Building Products ...........................67MWI Components ............................. 44, 45Overdrive Tool, LLC ..................................81Palram Americas ......................................70Perma-Column LLC ..................................71Planet Saver Industries ............................81Plasti-Sleeve .............................................82Plyco .................................................. 46, 47Qora Cladding ............................................8RAMCO Supply ........................................80rFoil Insulation Products - Covertech .....59Richland Laminated Columns..................72Rigidply Rafters ........................................73Roll Former Corporation. .........................11S-5! ............................................................74Safeway Door ...........................................81SmartBuild Systems .................................81Snap Z .......................................................81ST Fastening Systems .............................75Starwood Rafters .....................................11

Sukup Manufacturing ........................ 48, 49Triangle Fastener ......................................76United Steel Supply .................... 50, 51, 81Wick Buildings ..........................................77Worldwide Steel Buildings .........................9

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If you are looking for more information from companies featured in this issue, fill out this form. Mail the completed form to us, and we will have those companies get in touch with you. There’s no need to fill out multiple forms; we’ll do the legwork for you.

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SELECT A MAXIMUM OF 5 COMPANIES TO REQUEST INFORMATION FROM:

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I understand that by providing the above information I hereby consent to receive communication regarding my subscription via US Mail, telephone, and e-mail sent by Rural Builder. RB JULY 2020Valid until September 30, 2020



COMING!

PRODUCTPROFILES ROLL-FORMING

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If you are a builder, contractor or in the construction trades, fi ll out and return this form to receive FREE subscriptions to the above magazines of your choice! Send to:

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4. Please check all of the types of building or manufacturing you are involved with:

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future of the trades

STUDENTS FROM ACROSS THE HUDSON Valley fi lled

the Rockland Community College Fieldhouse in Suff ern, New

York, March 6 to learn about diverse careers in the construction

and building trades and the advantages of apprenticeship train-

ing. Union representatives and private-sector companies worked

with the teens to take part in hands-on skill-building demonstra-

tions such as welding, carpentry, and soldering.

Hosted by the Construction Industry Council of Westchester

& Hudson Valley, Inc. (CIC) and the Building Contractors As-

sociation of Westchester & Mid-Hudson, Inc. (BCA), Construc-

tion Career Day is designed to reinvigorate the industry’s labor

force with young talent. Th e event is marking its 21st year of sup-

porting tomorrow’s workforce.

“Apprenticeships off er youths an opportunity to learn critical

skills in the trades and prepare them to land good-paying jobs

right in their communities,” said Matthew Pepe, executive direc-

tor of the CIC and BCA. “We’re expecting to see signifi cant in-

vestments in infrastructure at the federal level, which will mean

even more opportunities for growth in our region’s building and

construction industries. We’re proud to be a part of this impor-

tant eff ort to strengthen our workforce, invest in our communi-

ties and benefi t our overall economy.”

Rockland County Executive Ed Day praised the program. “I

am proud to again be here hosting Construction Career Day,”

he said. “All too oft en, schools put value on college and don’t put

good value on the trades. Th e trades off er a tremendous option

for our young people.”

Assemblyman Colin Schmitt, R-99th District, described the

trades as “the backbone of the middle class.” “Now, more than

ever, we need to ensure young New Yorkers benefi t from the

trades,” Schmitt said. “Th is off ers our youth a way to really have

that perfect ‘American Dream’ life.”

Also in attendance were Yonkers Mayor Mike Spano, repre-

sentatives of Sens. David Carlucci, D-38th District, and James

Skoufi s, D-39th District, and other local leaders who applauded

the initiative.

In the building and construction trades, registered apprentice-

ship programs provide participants with a high-quality, portable

and nationally recognized credential that certifi es occupation-

al profi ciency in the construction industry. Programs follow a

“learn-while-you-earn” model, as participants obtain wages that

are graduated upward as the apprentice accumulates greater

skills and experience on the job. Students looking to qualify for

bona fi de apprenticeship opportunities will be expected to have a

high school diploma or equivalent GED. Th ere are more than 20

trades represented among the building and construction trade

unions.

For information about apprenticeship programs and job op-

portunities, visit https://cicbca.org/resources/. For information

about CIC, visit http://www.cicnys.org or call Matthew Pepe,

914-631-6070, [email protected]. RB

Trade Professionals Introduce Hudson Valley Youths To Skilled Trades

Construction Career Day

James Nester, right, of SMART Sheet Metal Workers Local 38 of Brewster, N.Y., shows Southern Westchester BOCES students how to cut metal sheeting.

Mason Cantamessa, left, journeyman at the International Union of Bricklayers and Al-lied Craftworkers Local 1 of Queens, N.Y., demonstrates masonry skills with a student from Rochambeau Alternative High School in White Plains, N.Y.

Youths Intro To Trades.indd 85Youths Intro To Trades.indd 85 6/15/20 11:29 AM6/15/20 11:29 AM

https://cicbca.org/resources/

http://www.cicnys.org



project of the month

PROPERTY OWNERS IN HAWAII NEED to consider low-maintenance

roofi ng materials.

“Intense sun, salt air, wind and sea

spray all combine to play havoc on natu-

ral roofi ng materials on our islands,” says

Debora Letelier, operations manager with

Kokua Roofi ng. “Real cedar shakes may

look good for a short time on a house or

condo. But, aft er just a few years, they can

deteriorate quickly.”

Th e team at Kokua Roofi ng has learned

that replacement roofs on the islands gen-

erally mean the need for polymer shake

and slate tiles. Th ey’ve been installing Da-

Vinci Roofscapes composite roofi ng on

projects for eight years.

Th e Colony One at Sea Mountain resort

is one of their roofi ng projects. Located on

the southeast coast of the Big Island, Sea

Mountain is steps away from the legend-

ary Punalu’u Black Sand Beach.

Built in 1978, the 15 buildings in Pa-

hala, Hawaii were initially roofed with

natural cedar shakes. Th e 76 condos were

re-roofed again in 1998. Now they’re get-

ting their third — and hopefully last — re-

roofi ng.

“We’re in the process of re-roofi ng three

buildings each year at Colony One,” says

Letelier. “Th e real cedar shakes were in

very poor condition when we started this

project.

“Th e new DaVinci Single-Width Shake

tiles were selected for their beauty and

long life span. Th ese polymer tiles can

truly stand up to the sun and winds in

Hawaii.”

Th e re-roofi ng project at Colony One

will be complete in 2022. Th at can’t come

soon enough for the condo owners. While

they’re enjoying life on the beach, the old-

er failing real shake roofs are a problem.

“As residents see the transformation

with the polymer shake roofs, they’re

eager to have their own buildings com-

pleted,” says Letelier. “Once fi nished, this

condo resort will look absolutely stun-

ning. And, best of all, the roofs will easily

handle our Hawaiian weather conditions

for decades to come.” RB

Polymer Shakes Revive Coastal Condo Complex On Hawaii’s Big Island

Reroofi ng To Last

POTM Aloha Shakes RBMay.indd 86POTM Aloha Shakes RBMay.indd 86 6/15/20 11:30 AM6/15/20 11:30 AM


project of the month

Building Boom: Back in the 1970s, it was a joke among Hawaii’s residents that the state bird was the construction crane.

POTM Aloha Shakes RBMay.indd 87POTM Aloha Shakes RBMay.indd 87 6/15/20 11:30 AM6/15/20 11:30 AM


new productsB Y R U R A L B U I L D E R S TA F F

■ FOOTINGPAD ANNOUNCES 20” DIA. POST FOUNDATION

FootingPad® is a post foundation used

in deck, post-frame and other post-in-

ground structures. It is made in the United

States of a composite material combining

polypropylene and fi berglass. FootingPad

has added a 20” diameter version to join

four other sizes (10”, 12”, 16” and 24”).

Th is newest footing supports up to 6,545

lbs. per post. Th e International Code

Council–Evaluation Services (ICC-ES)

has just certifi ed the new 20” as compliant

to IRC and IBC code requirements.

It completes a line of composite footings

with load capacities for almost all applica-

tions with load capacities of over 9,300 lbs.

Additionally, FootingPad has developed an

online footing size calculator that guides

users to choose the best size FootingPad for

their project. Th e calculator allows the user

to enter data for their deck or post frame

projects with output that off ers the appro-

priate footing size. See it at footingpad.com

on the “Building Professionals” page.

“A footings success or failure is dependent

on the load and surface area of the footing,

and these variables do not change based on

the material of which the footing is made,”

said developer Glen George. “FootingPad is

tested to be stronger than the soil capacity

and is certifi ed at soils up to 3000 psf load

capacity. If overloaded, the soil gives way

long before the FootingPad will fail.”

FootingPad has been certifi ed as code

compliant (ESR 2147) by the International

Code Council–Evaluation Services (ICC-

ES) for Type V construction under the IRC

and IBC, making it acceptable in almost

any jurisdiction. Th orough testing and an-

nual inspections and renewals make Foot-

ingPad a viable product in most deck and

post frame applications.

FootingPad simply takes advantage of

physics. Posts sink because there is too

much weight concentrated into too small

an area for the soil to handle. FootingPad

greatly increases the surface area support-

ing the post, keeping the post from sinking.

AG-CO LLC designs, manufactures

and distributed products to customers in

the post-frame and deck industries.

www.footingpad.com

■ QORA CLADDING GIVES PREMIUM LOOK WITHOUT EXTRA WEIGHT

Qora Cladding is the easy-to-install

cladding product that eliminates compro-

mises for builders and remodelers by of-

fering the look of authentic stone but in a

simple, fast, lightweight, and cost eff ective

siding solution.

Qora gives your buildings a premi-

um look of stone cladding without the

weight and hassle of traditional mason-

ry products and installation methods.

Because Qora Cladding comes in easy-

to-handle 20” x 48” panels, it’s designed

to install with basic carpentry tools and

fit together seamlessly with disguised

joints. The aesthetic beauty and time-

honored look is indistinguishable from

the real thing.

Qora’s Features:

• Premium look that homeowners love

• Lightweight and durable

• Will not rot, decay, buckle,

or delaminate

• Easy to handle 20” x 48” panel size

• Installs using standard carpentry tools

• Indistinguishable from the real thing

• 20-year warranty

• Available in four colors.

www.qoracladding.com

■ KREW’D SUNSCREENErgodyne offi cially entered

the sunscreen category with its

new KREW’D™ brand. Th e launch in-

cludes fi ve SPF 50 products spanning

three application forms and sizes — lo-

tion (32 oz., 8 oz., 1.5 oz.), spray (5.5 oz.)

and stick (1.5 oz.).

“Outdoor workers are 3.5 times more

likely to develop skin cancer, a statistic

alarming enough for OSHA to classify

UV as a carcinogen,” says Alsie Nelson,

Senior Product Manager for Ergodyne.

“Knowing what we know, there’s no ex-

cuse to not apply sunscreen. By provid-

ing multiple capacities and formulations,

we can increase the likelihood of work-

ers properly protecting their skin wheth-

er they’re at the jobsite or on-the-go.”

KREW’D™ is an SPF 50, broad-spec-

trum (UVA/UVB), water-resistant sport

sunscreen that provides even coverage

for better protection. Th e dermatologist-

tested and FDA-approved formula is

lightweight, non-greasy, absorbs quickly

and is free of paraben/phthalates and oc-

tinoxate/oxybenzone.

www.ergodyne.com

■ NEW LEATHER AND DIPPED GLOVES DESIGNED FOR SAFETY AND COMFORT

Pyramex® Safety’s new-for-2020 line

includes both cut-resistant dipped gloves

and durable leather gloves. Pyramex’s new

dipped gloves are constructed from Poly-

New 20” FootingPad comes with a rope attached to ease handling and installation.

NewProducts RB July2020 .indd 88NewProducts RB July2020 .indd 88 6/16/20 12:16 PM6/16/20 12:16 PM

http://www.footingpad.com

http://www.qoracladding.com

http://www.ergodyne.com


new productsB Y R U R A L B U I L D E R S TA F F

urethane, Latex or Nitrile, each designed

be the safest, most comfortable work

gloves available. All new dipped gloves

meet ANSI/ISEA 105-2016 cut standards

(with ratings from A1-A9 depending on

model) as well as CE EN388:2016 (with

levels A-F depending on model), which

further rates cut.

Two new Polyurethane models are the

GL403C and GL404C gloves. Both models

incorporate a Polyurethane palm coating

and outstanding dexterity for handling

small parts. Both also include a 13-gauge

HPPE liner for cut resistance, ample touch

sensitivity and low particulate shed. Th e

GL404C comes in a hi-vis orange color for

better visibility in low light conditions.

Th e new GL503 Latex Dipped Glove

will keep hands safe while providing a sol-

id grip. Th e glove features a Latex crinkle

palm coating with a 10-gauge polyester

liner which off ers better traction, as well as

tear and abrasion resistance.

Four new Nitrile glove models (GL607C,

GL608C, GL609C and GL610C) deliver

superior tear, cut, puncture and abrasion

resistance. Each glove incorporates a Nitrile

palm coating, which provides extra absorp-

tion to ensure an outstanding grip in dry,

wet and oily conditions. A 13-gauge cut

resistant HPPE liner provides excellent cut

resistance.

Pyramex has also added four new glove

models to its line of leather safety gloves

to include models GL1003W, GL1004W,

GL1005W and GL2005K. Built for comfort,

safety and function, the new Pyramex leath-

er gloves are guaranteed to be vital safety

equipment for those who work in agricul-

ture, woodworking, construction and more.

All new Pyramex dipped gloves are

available in sizes small through 2XL, while

most of the new leather gloves come in siz-

es L-XL, with the GL2005K leather avail-

able in sizes S-2XL.

www.pyramexsafety.com

■ OVERDRIVE TOOL’S POST SETTER AND BOOM MAKE FOR EASIER WORK

Th e “Heavy Set” Post Setter will clamp

onto any post from 4½” to 8½” and accu-

rately plumb and position it. Th is is done

aft er the post is standing in the hole—the

point where the hard work begins. Vials

are placed so that the skid loader opera-

tor can easily see them as he plumbs and

positions the post. A slide system similar

in function to a milling machine table al-

lows the man at the post to fi ne-tune the

position without aff ecting the plumb. He

then releases the post, allowing it to slide

to the bottom, still held securely plumb

and in position. Aft er tamping or bracing

the post, two hands are required to com-

pletely release the post. Th is adds safety.

An optional hydraulic tamper makes short

work of tamping. Th e Heavy Set is geared

toward speed and high production. Main-

tenance is near zero, which makes it a

highly attractive rental attachment.

Th e “Tele-Fold” Boom is a most valuable

attachment on our crew. It is a great truss

boom, folding to fi t across a trailer and

extending to 22’. Th e cradle on top allows

it to serve as a great material handler, and

precise construction even makes it useful

as a cutting jig; you can cut to an even 2’

without using your tape measure. Th en

you can put your cut lath to the roof edge.

If you are putting up roof metal by hand,

this boom can change your life. Have high

winds? With the Tele-Fold, your stack can

be secured while metal is pulled out the

end, one sheet at a time. Skid loader own-

ers can experience some of the benefi ts of a

sky-track with this product. Capacity will

vary with machines. Th e above uses are

possible with a compact wheel machine,

though bigger is better.

As a builder all my working years, I

have gone from employee to manager to

majority owner of our small family con-

struction business. Currently I am in part-

nership with my brother and we have two

employees. As you probably have, I have

faced situations where it seemed like a bet-

ter way should be available. (Th ink setting

20’-long 6’ x 6’s by hand.) In time, I was

blessed with the resources necessary to de-

velop these products. I am quick to get the

welder, put something together, and try it

out, even if it is dubbed a wild idea. I have

given those around me some good laughs

at some failed projects. Th e original Post

Setter was ugly and showed signs of much

reworking, grinding, welding, etc., but it

ended up working great.

Customer feedback has been positive on

these products, which increases our con-

fi dence in the idea that our needs are the

same as many others’ needs in the building

trade.

Overdrive Tool LLC: 270.925.5952

RBHeavy Set Post Setter

The Tele-Fold Boom from Overdrive Tool LLC.

NewProducts RB July2020 .indd 89NewProducts RB July2020 .indd 89 6/16/20 12:16 PM6/16/20 12:16 PM

http://www.pyramexsafety.com


calendarB Y R U R A L B U I L D E R S TA F F

SEPTEMBER1-3, 75th Annual National Hardware

Show, Las Vegas Convention

Center, Las Vegas, Nevada;

nationalhardwareshow.com

28-30, NFC Framer Summit,

Greater Columbus Convention

Center, Columbus, Ohio; www.

framerscouncil.org

29-Oct. 2, Building Component

Manufacturers Conference, Greater

Columbus Convention Center,

Columbus, Ohio; www.bcmcshow.

com

OCTOBER1-2, Shed Builder Expo

2020, DeVos Place Convention

Center, Grand Rapids, Michigan;

shedbuilderexpo.com

13-15, Remodeling Show/

DeckExpo, Baltimore Convention

Center, Baltimore, Maryland;

www.remodelingdeck.com

21-23, METALCON, Las Vegas

Convention Center, Las Vegas,

Nevada; www.metalcon.com

29-31, Texas Society of Architects

81st Annual Conference & Design

Expo, Hilton Anatole, Dallas, Texas;

https://conference.texasarchitects.org

NOVEMBER10-12, MRCA Conference 2020,

Overland Park Convention Center,

Kansas City, Kansas; www.mrca.org

DECEMBER10-11, 2nd Annual Construction

Rollforming Show, Duke Energy

Convention Center, Cincinnati, Ohio;

www.constructionrollformingshow.com

15-17, 2020 Indiana Farm

Show, Indiana State Fairgrounds,

Indianapolis, Indiana;

indianafarmexpo.com

2021

FEBRUARY4-5, 1st Annual Garage, Carport &

Shed Builder Show, Century Center,

South Bend, Indiana; https://bit.

ly/2zBcIRo

Before making plans to attend, double-check for schedule changes and cancellations.

ConstructionMagNet.com

IT’S FREE. SUBSCRIBE & RECEIVE OUR E-NEWSLETTERS TODAY!

Sign up to receive these great products, just go to https://bit.ly/2VkDVQG

GET THE LATEST NEWS, TIPS AND TRENDS DELIVERED

RIGHT TO YOUR INBOX.

RB July Events.indd 90RB July Events.indd 90 6/15/20 11:32 AM6/15/20 11:32 AM

http://www.framerscouncil.org

http://www.framerscouncil.org

http://www.bcmcshow

https://bit.ly/2VkDVQG

http://www.remodelingdeck.com

http://www.metalcon.com

https://conference.texasarchitects.org

http://www.mrca.org

http://www.constructionrollformingshow.com

https://bit

https://www.constructionmagnet.com/

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Si ThC i Trade Since 1967 Distilleries & breweries · Building Manufacturing Association (MBMA) and...

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