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Transcript of SI & Joe
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Sports IllustratedSports IllustratedSports IllustratedSports Illustrated
and Joe Paand Joe Paand Joe Paand Joe Pa960-Nov. 2009 Vol. 1 Issue 1 December 14, 20
hotographed by: Associated Press Marikaye DeTemp
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(above) Paterno talking with Player
during game; 1968)
(left) Paterno during game;1968
1960s
ll photos on this page courtesy of Penn State
epartment of Public Information unless noted.
(right) Assistant Coach Patern
at practice; 1960
(above) Paterno on sidelines with players ing game; 11/2/1968 (Photo by James Dra
Sports Illustrated/Getty Images)
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1960s: Joe Paternos name appears in 14 articles in Sports Illustrated
Breakdown:
7 Brief articles (often 200 words or less). Paternos name appears in brief ref-
erences anywhere from one line quote to paragraph.
Scorecard, Football Week Preview, Bowl previews, They Said It
4 SI articles not about Paterno, but he is referenced and/or quoted September 19, 1966: Jitterbugging To A Bowl
July 07, 1967: Replay of the 12th man
September 11, 1967: The Big Ones Scouts Are Watching
May 26, 1969: People
3 SI articles on Paterno or with Paterno as main source:
November 11, 1968: The Idea Is To Have Some Fun-and Who Needs
To Be No. 1
January 13, 1969: 12 X 4 = 48 Jayhawks On Four Plays October 27, 1969: State Stands Tall With The Aid Of Some Zap
And while the youthful keeper of all these characters, 41-
year-old Penn State Coach Joe Paterno, should be fretting
bout his team's possible climb toward No. 1 or an Or-nge Bowl bid, he stares at the boutique-colored leaves of
he pastoral Alleghenies, thinks about romantic poets and
ongs to drive his kids over to Waddle or
Martha Furnace or Tusseyville so they can sit down andalk to a cow.- Dan Jenkins: The Idea Is To Have Some
Fun and Who Needs To Be No. 1
What they saw was a Penn State touchdown with 15 sec-
onds left that made the score 14-13. At this point Joe Pa-
erno, who will always go for broke, decided to try for
wo points. "If we couldn't win, we'd lose," he said later.
- 12X4= 48 Jayhawks On 48 Plays
We had fun, what the heck," -Paterno: The Idea Is To
Have Some Fun and Who Needs To Be No. 1
"You know, there was enough glory in that game for b
teams. No one should be ashamed. We were both g
teams tonight."- Paterno: 12x4=4 Jayhawks On 48 Pla
Joe Paterno, Penn State football coach, discussing on
his players of Italian ancestry: "It isn't that I like the
because he's Italian. I like him because I'm Italian."- T
Said It
"I told our kids at halftime," said Paterno, "that I diknow if we could score enough points, and if we did
wouldn't be unhappy. But I would be unhappy if ev
body didn't go out there and give it all they had. have to remember that not once, in the three years an
our players have been here, have we been behind by
touchdowns. It was something new to them."- S
Stands Tall With The Aid Of Some Zap
We're trying to win football games, don't misunderstand
hat," said Paterno last week. "But I don't want it to ruin
our lives if we lose. I don't want us ever to become thekind of place where an 8-2 season is a tragedy. Look at
hat day outside. It's clear, it's beautiful, the leaves are
urning, the land is pretty and it's quiet. If losing a gamemade me miserable, I couldn't enjoy such a day.
I tell the kids who come here to play, enjoy yourselves.
There's so much besides football. Art, history, literature,
politics. The players live all over the campus. I don't wantem to have a carpeted athletic dorm, or be bunched
in together where they can't associate with all types o
students. When a kid takes a look around here and say
'Gee, there's nothing to do,' I tell him I suppose therewas nothing for the Romantic poets to do in the lake r
gion of England. As far as getting an effort on the fiel
is concerned, we stress the fact that this is the only tim
in a kid's life when 50,000 people are gonna cheer himHe can write the greatest novel ever, but 50,000 peop
aren't going to cheer him at once where he can hear it
- The Idea Is To Have Some Fun And Who Needs TBe No. 1
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By the time 1966 rules around Joseph
Vincent Paterno had been in State College,
Pa., coaching football at the Pennsylvania
State University longer than Sports Illustrated
has been in circulation. After 12 years of at-
tempting to make a name for itself, SI earned
its first profit in 1966, the year JoPa became
the head coach of the Penn State football team.
In 1966, Paternos name was inserted
into SI from the start of the college football
season. Paternos first reference (September
12, 1966) was in SIs They Said It section, a
section that is short quotes. The quote SI used
would show Paternos sense of humor and
would was show a national audience for the
first time a little about who he was.Joe Paterno, Penn State football coach,
discussing one of his players of Italian ances-
try: It isn't that I like the boy because he's Ital-
ian. I like him because I'm Italian.
From that that September on through the
remainder of the 1960s, Paterno was quoted,
referenced, and featured in SI 14 times. Two
of the articles showcased Paterno as the main
source, and another was the first feature on Pa-
terno and his philosophies of the game.
The feature of Paterno appeared toward
the end of the college football season. In
1968 Penn State football went 11-0, and
went on to win the Orange Bowl. (which
were both feats they would repeat in the
1969 season). This was the first time
both Penn State and Paterno had the op-
portunity to be recognized nationally.
Sports Illustrated jumped on the opportu-
nity to find out a little about this new ris-
ing coach and his football team from the
east.
From 1966 through 1969, the ac-
cess to Paterno was available. In most
cases, the young head coach was directly
quoted in the articles. While there was
only the one full features on of Paterno,he was continually quoted discussion the
team, past games, and people in general.
Paterno in no accounts was portrayed
negatively.
The SI audience was given a small
insight into who Joe Paterno was in the
1960s. They were being exposed for the
first time to Joe Paterno the Penn State
Football Coach, and in the process were
beginning to see tidbits into Joe Paterno
the person.
Sports Illustrateds Coverage of Paterno from 1966-1969
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1970s
(top right) Paterno at SugBowl; 12/31/1975 (Photo
John Iacono/Sports Illus-
trated/Getty Images)
(Right) Paterno and Fran
Harris after game; 1971
(Lane Stewart/SI)
(bottom left) Paterno dur
game; 9/25/1970 Photo b
Carl Iwasaki/Sports Illus-
trated/Getty Images)
(below) Paterno with Chr
Schenkel (ABC) before
Sugar Bowl; 1/1/1973 (Phby Rich Clarkson/Sports
lustrated/Getty Images)
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is his custom, Paterno walked home from the stadium.ohn Underwood: A Lionized Defense
an honest face. There's not much else it could be. It haspowerful, decent homeliness. He reminds you of, well,
me paradigmatic brother-in-law. Joe Paterno looks the
y he thinks. That is, unlike your typical head coach.
D. Keith Mano: Say cheese. Mom And Pop
listen to Beethoven or Puccini when preparing game
plans for the Penn State football team. If the questio
his folk-herohood is raised, Joe Paterno leans forwardintently, resembling some kind of skinny Italian owl
through those spectacles and says, "Look, I'm reluctan
for people to read too much into me. I get letters from
people who seem to think that if only Joe Paterno canspend 20 minutes with a kid then his troubles will all
over. Nuts! People want to give me too much credit. I
a football coach who has won a few gamesremembNow what the hell does thatmean? If I were an accou
ant no one would pay that much attention to me, right
- William Johnson: Not Such An Ordinary Joe
"Frankly, we'll probably prove more about what ki
people we are when we lose. You know, the recofrom-adversity bit and all that."- Paterno: For Easter
Prospecting Doesnt Pay Off
"Football is a product of a culture and it's got to ada
society; society isn't going to adapt to football."- Pat
Penn State
is arguable whether Joe Paterno, at 46, is an authentic
lk hero. Possibly he is not. As everyone knows, he looks
bit like the third barber down in a hotel barbershop ande talks almost as fast and as much. His inflection is not
recisely heroic, either. It is true that 20 years ago he
ought a tape recorder and spent a lot of time trying to trapr himself the pear-shaped pronunciations of Rex Harri-
on, but he gave it up on a friend's advice that he just be
mself, so the characteristics of a Brooklyn upbringing
main whenever he speaks. His eyesight is bad, so heears thick glasses and he is proud of holding the rank of
ull professor on the Penn State faculty and he likes to
1970s: Joe Paternos name appears in 36 articles in Sports Illustrated
Breakdown:17-Brief articles (often 200 words or less). Paternos name appears in brief references anywhere
from one line quote to paragraph.
The Week, Scorecard, 19th Hole: The Readers Take Over, Scouting Report,
Football week, They Said It9- SI articles not about Paterno, but he is referenced and/or quoted
December 13, 1971: Deck Your Shelves With Volumes Sporty On Soaring And
Scoring And Toreadoring
May 24, 1971: People
July 23, 1973: A Case Of Volunteeror Else
September 15, 1975: No Run-of-the-Mill-start
January 12, 1976: Win a battle, lose a war
September 27, 1976: Out To Make Three People Happy
September 12, 1977: Hello, Big Time, So Long, Streak August 14, 1978: An Unfolding Tragedy
December 25, 1978: One Bowl For No. 1: The Rest For Fun
5 SI articles about football that reference and/or quote Paterno
September 14, 1970: Penn State
October 05, 1970: For Easterners, Prospecting Doesn't Pay Off
September 05, 1977: The Top 20
September 11, 1978: 2 Penn State
November 13, 1978: A Lionized Defense
5 -SI articles on Paterno or with Paterno as main source
October 25, 1971: Saved By The Itch To Switch
September 24, 1973: State Proves East Is Not Least
November 19, 1973: Not Such An Ordinary Joe March 15, 1976: Say 'cheese,' Mom And Pop
September 25, 1978: Penn State States Its Case
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At the conclusion of the 1969 season,
the country had been shown that Penn State
had some kids that could play football. After
the two undefeated seasons, Sports Illustrated
didnt miss a beat, printing Paternos name
every year until 1979.
By the end of the 70s Paterno had takenthe Penn State football team to nine bowls,
winning five of them, and had its third unde-
feated season in 1973.
This success, while it didnt earn a na-
tional title, had Paternos name appearing 36
times in SI. The coverage ranged from quick
references, to detailed references and quotes
on topics other than Penn State football, to
Penn State football stories, to articles on Pa-
terno or with him as the main source.
Paterno continued to allow access to
both him and his team during the 70s. The
coverage of both was significant, and Pa-
ternos name was readily accessible for a na-
tional audience to read. The articles with
Paterno as the main source were spanned
throughout the decade giving the readers
some new insight into Paterno every few
years .
Remaining consistent with the
1960s coverage, Paterno was not por-
trayed negatively. While some of hiscoaching decisions were questioned, and
a full article was even devoted to some of
those decisions (Saved By The Itch To
Switch, October 25, 1971), Paterno was
still a figure. Arguably Paterno the leg-
end was beginning to transpire. His
coaching philosophies, his tradition based
attitude, even his thick-dark-rimmed
glasses, were all beginning to be repeat-
edly be referenced and published.
While the decade ending with SI
leaving Paternos name out of print, Penn
State Football and Paterno had already
been brought to the SI readers attention.
Sports Illustrateds Coverage of Paterno in the 1970s
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(right) Paterno writing
plays; 1986
(John Iacono/SI)
(above) Paterno on the
December 22, 1986(Volume 65, Issue 27)
cover of SI as
Sportsman of the Year;(Ronald C. Modra )
1980s
(above) Paterno being carried off o
after Fiesta Bowl win, clasecond National Championship; 1/2
(Photo by Mickey Pfleger/Sports Illus
Getty Im
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But legends have a confounding habit of showing up intrange shapes. And a funny thing happens when this one
tarts to say something. Two-hundred-eighty-pound line-
men, college presidents, NCAA honchos, network biggiesnd even your basic U.S. vice-presidents cross-body-
block one another to get near him. Good thing, too, be-
ause Joe Paterno, the football coach at Penn State Uni-versity, can teach you some of the damnedest things.
Rick Riley: Not An Ordinary Joe
" Joe's different from the rest of us," Oklahoma coach Barry
Switzer once said, and he's right. Not An Ordinary Joe
When a kid plays football games before he attends a class,
something is wrong."- Paterno: Not An Ordinary Joe
"There is hypocrisy in me. And a little of the con
and actor, too. Look, I'm not trying to fool anybody. Bwant things to be difficult. It's more fun to win w
handicaps. If you have the best players and no probl
and you win, that doesn't intrigue me."- Paterno: 't
Are A Lot Of People Who Think I'm A Phony And N
They Think They Have The Proof'
Unfortunately, Paterno is one of only a handful of m
college coaches who genuinely care whether their pgraduateeven when the players themselves are less thathusiastic about the propositionwhile the NFL cares
whit about the education of its fodder. Douglas S. LoToo Much Nfl Testing
1980s: Joe Paternos name appears in 39 articles, and Paterno is on one cover of Sports IllustratedBreakdown:
13 Brief articles (often 200 words or less) Paternos name appears in brief references anywhere from o
line quote to paragraph.Letters (to the editor), College Football, Scorecard, This Week, 19th hole: The
Readers Take Over
7- SI articles not about Paterno, but he is referenced and/or quoted
September 21, 1981: To-do Over What To Do
November 09, 1981: Outstanding In Her Fields
November 09, 1981: ...and Another No. 1 Bites The Dust
August 12, 1985: Just An Awful Toll August 31, 1987: A Big Year For Big Green
November 07, 1988: A Very Major Win
September 04, 1989: Independents
18- SI articles about football that reference and/or quote Paterno
December 07, 1981: It Was The Pits For Pitt
September 01, 1982: 9 Penn State
October 04, 1982; O.k.: Time To Fasten Those Seat Belts
September 27, 1982: The Place Where He Belongs
December 27, 1982: Don't Fool Around With These Cats
September 01, 1983: 11 Penn State
September 05, 1983: With The Greatest Of Ease October 17, 1983: They're Lion Low No More
January 10, 1983: But How 'bout Them Lions?
September 05, 1984: 11. Penn State
November 11, 1985: Lionhearted, At Least
November 03, 1986: A Midseason Run For Respect
December 22, 1986: The Battle For No. 1
January 12, 1987: Guts, Brains And Glory
August 31, 1987: 7 Penn State
December 9, 1989: Just To Show He Cares
3- SI articles on Paterno or with Paterno as main source
March 17, 1980: 'there Are A Lot Of People Who Think I'm A Phony And Now They Think
They Have The Proof'
December 22, 1986: Not An Ordinary Joe
May 11, 1987: Too Much Nfl Testing
1 SI cover
December 22, 1986
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The 1980s were the time when Penn
State Football could finally say they made it
nationally, and that time was no exception
for JoPa.
In 1982 Penn State Football, for the
first time, became National Champs. They
would repeat this feat in 1986, which would
also be the year Paterno was named Sports
Illustrated Sportsman of the Year.Paterno appeared on his first cover of SI
on December 22, 1986, with his name appear-
ing in print an additional 39 times throughout
the decade, not missing a year. The coverage
of Paterno was at its highest to this point and
was slightly shifting from the previous decade.
The 70s saw Paterno often serving as a
reference in the smaller articles in SI, and less
frequently in full stories. The 80s brought Pa-
terno into more full articles.
With Paterno named Sportsman of the
Year, the coverage of Paterno shifted ever so
slightly. The Sportsman of the Year article,
Not An Ordinary Joe (Dec. 22, 1986) was full
coverage on the coach, the man, and the leg-end. Writer Rick Riley in the article comes
out and labels Paterno as a legend, which quite
possibly could have been the first time this
was done in print.
Paterno was taking on a new role in the
media. And while Sports Illustrated had
already been showcasing Paterno as the
face of Penn State Football, he was now
becoming one of the main faces of college
football.
The access to Paterno remained high
throughout the 1980s, which resulted in the
high amount of full coverage of Paterno,
and the lower amount of short simple refer-
ences.In Too Much Nfl Testing (May 11,
1987), Paterno is a voice for college foot-
ball demanding change. This is the firs
time Paterno is written about in SI discuss-
ing something outside of Penn State athlet-
ics. Paterno had in previous articles been
referenced concerning the Grand Experi-
ment and even his address to the Board ofTrustees in 1983, however the NFL testing
article depicted Paterno as a concerned
coach. Writer Douglas S. Looney writes,
Unfortunately, Paterno is one of only a
handful of major-college coaches who
genuinely care whether their players gradu-
ateeven when the players themselves are
less than enthusiastic about the proposi-
tionwhile the NFL cares not a whit about
the education of its fodder.
While the 1980s came and went, Pa-
terno saw significant exposure via SI and
that trend would not soon end.
Sports Illustrateds Coverage of Paterno in the 1980s
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1990s
bove) Paterno on side-nes with players during
me; 10/10/1992 (Photo
y John Biever/Sports Il-
strated/Getty Images)
(left) Paterno entering
field with players before
game; 10/1/1994 (Photoy Chuck Solomon/Sports
Illustrated/Getty Images)
(left) Paterno yelling onsidelines during game;
10/15/1994 (Photo by
John Biever/Sports Il-
lustrated/Getty Images)
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1990s: Joe Paternos name appears in 47 articles, and Paterno is on one cover of Sports Illustrated
Breakdown:
19- Brief articles (often 200 words or less). Paternos name appears in brief references anywherefrom one line quote to paragraph.
College Football, Fast Forward, Weve Got Mail, Hot List, Wish List, Pivotal Players,
Telling Stat, Scorecard, Scorecard Poll, Letters, Cover to Cover, Top 10, Better Watch Out
14- SI articles not about Paterno, but he is referenced and/or quoted
May 07, 1990: Out Of Their League?
June 01, 1992: A Blockbuster Deal
October 19, 1992: The Right Stuff!
September 20, 1993: Who Is This Clown?
August 30, 1993: The Great Bear Hunt
June 27, 1994: A National Scourge November 21, 1994: Dan Kendra
September 18, 1995: Thrown For A Loss
December 25, 1995: No. 1 Vs. No. 2
October 14, 1996: Altered States
November 25, 1996: Born To Be A Buckeye
August 31, 1998: Crib Sheet
February 01, 1999: Yo, Please Pass The Truth Serum
December 20, 1999: Last Call
14- SI articles about football that reference and/or quote Paterno
August 31, 1992: Cool, Refreshing Juice May 03, 1993: Unhappy Days In Happy Valley
August 29, 1994: 6. Penn State
October 24, 1994: The Lions Roar To The Fore
December 26, 1994: The Lion King
August 28, 1995: 7. Penn State
September 02, 1996: Total Eclipse
November 11, 1996: Wally's World
September 29, 1997: Running On Empty
August 31, 1998: 14 Penn State
August 16, 1999: 1 Penn State
August 16, 1999: 1 Lavar Arrington September 27, 1999: One For The Money
Working under Paterno takes something out of a man,
oo. Sandusky was asked last week if he'll miss Joe Pa.
Well, not exactly," he said. "You have to understand thato much of our time was spent under stress, figuring out
how to win. That takes a toll. We've had our battles. I've
quit. I've been fired. I've walked around the building toool off." Paterno says, "I'm not the easiest guy to work
with." Millen puts it another way: "Figuratively speaking,
hat Paterno nose is everywhere." Jack McCallum: Last
Call
"I owe it to everybody on the squad to try to get them game," he said. "If that ends up hurting us some,
hurts us some. There's nothing I can do about the irrat
ality of other people."- Paterno: Running on Empty
He found Penn State appealing on his visits there, par-icularly Coach Paterno"A fatherly figure," Katzen-
moyer says. William Knack: Born To Be A Buckeye
Paterno has decreed that Penn State will return to the
damental, no-nonsense, black-shoe football that has
the Lions two national championships and 247 gaduring his tenure. He says that the team has respon
well to his demands, but he also says that he doesn't
pect the Lions to contend for the Big Ten title until 19- William F. Reed: Unhappy Days In Happy Valley
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The 1990s were an interesting time for
Penn State, Paterno, and the Sports Illustrateds
coverage of both.
While Paternos name appeared in print
47 times, eight more than the previous year, and
SI didnt have a year without printing the Pa-
terno name, the coverage changed from that of
the previous years. Paterno was not once the
main topic or main source in any SI article.
However Paternos exposure remainedhigh, with him being a source or reference in 28
articles (the same as in previous decade). This
was possibly a result of Penn States exposure
being even greater than in previous years. In
1993 Penn State football competed for the first
time in the Big Ten. In the following year they
would go on to an undefeated 12-0 season, earn-
ing the Big Ten title, and winning the Rose
Bowl.
The 1990s though would showcase a con-
sistent topic concerning Paterno. Talk had al-
ready begun as to when Paterno would retire.
This in turn, with some poor choice of words by
Paterno when he tired of being asked the same
question repeatedly (Paternos 1990 comments
about going home and beating his wife), brought
Paternos name into articles that were not al-
ways so constructive for his image.
The access and coverage to Paterno
undoubtedly began to change during the
1990s. A few of the possible reasons for
the change were: 1.) There was only so
much to say about him. Sports Illustrated
had already been covering him for the 24
years by 1990. 2.) The team didnt have too
much excitement. They were finishing with
similar results each season. 3.) Paterno was
allowing less access and simply was to theage of retirement.
One interesting article that shed
some new light onto what it was like to
work with Paterno was the December 20,
1999 piece on Jerry Sandusky retirment,
Last Call. Sandusky, as well as other
coaches, is quoted saying how it can be dif-
ficult to work with Paterno. And Sandusky
flat out says he continued coaching at Penn
State for so long because he thought he
would get the opportunity to be head coach.
Paternos exposure for another dec-
ade remained high during the 1990s. As a
result of the shifting times, his own allow-
ance for access, as well as the longevity of
his career, Paternos name was printed, but
for the first time not in the same light as
the decades that had passed.
Sports Illustrateds Coverage of Paterno in the 1990s
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2000s
(above) Paterno in 2008 SI photo-shot (Michael J. LeBrecht
II/1Deuce3
(right) Paterno on the November 28,2005 (Volume 103, Issue 21) cover
of SI;
(below) Paterno during game;10/12/2002 (Photo by Simon Bruty/
Sports Illustrated/Getty Images)
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I'm not going to embarrass this university," he says, notngrily but with an edge in his voice, as if he could not
magine how anyone could miss the point: He still has
omething left to teach these kids. Times have nothanged that much. "I think kids today, they are con-
That was classic Paterno--candid, confident, oblivious to thevery notion of going out of style. Stewart Mandel: Joe
Cool
" Coach Paterno is like a presence over everything we do,says. "He has character, he has fire, he has a good heart.
want to meet his standards."- Bobbie Jo Sullivan: WhatWith Jo Pa? (Michael Bamberger)
2000s: Joe Paternos name appears in 54 articles, and Paterno is on one cover of Sports Illustrated
Breakdown:
27- Brief articles (often 200 words or less). Paternos name appears in brief references anywhere
from one line quote to paragraph.
Letters, Go Figure, Game Plan, For the Record, Punishment of the Week, StewartMandels Two-Minute Drill, They Said It, College Football, Inside: The Week in Sports, A
Gold Old Fight, Now on Sioncampus.com, Fast Facts, Phil Taylors Sidelines, The Show,Leading off, Extra Points, Career Milestones,
6- SI articles not about Paterno, but he is referenced and/or quoted
June 25, 2001; Sweat Shopping
July 02, 2001; Mike Reid
October 20, 2003; The Latest Wrinkle
December 06, 2004; The Hot Seat
January 14, 2008;A Bowl Season To Remember
October 27, 2008; Joe To The World!
14- SI articles about football that reference and/or quote Paterno
August 14, 2000; Joe Pa Knows Best?
August 14, 2000; 19 Penn State
August 12, 2002; 25 Penn State
September 23, 2002; Happy Days Again?
November 15, 2004; Unhappy Valley
February 14, 2005; Altered State
October 10, 2005; Young Lions
November 28, 2005; All The Way Back
August 21, 2008; Students Of The Game*
August 21, 2008; Greatest Nittany Lions Of All Time*
August 21, 2008; The Top 20 Greatest Moments*
August 21, 2008; Leading Off*
October 27, 2008; Coming Attractions
November 03, 2008; We Are Defense
7- SI articles on Paterno or with Paterno as main source
November 13, 2000; The Wins That Really Count
October 28, 2002; What's Up With Joe Pa?
October 13, 2003; The Lion In Winter
October 17, 2005: Joe Cool
August 21, 2008; A Good Joe (Reprint dec 22, 1986)*
September 22, 2008; Never Can Say Goodbye
October 26, 2009; Joe Paterno Top Of The World, Pa!
1 SI Cover
November 28, 2005 *(August 21, 2008 Penn State issue
fused," Joe says. "They long for some kind of disciplThey want something bigger than themselves, something b
ger to be a part of. We can still offer that here."- Paterno:
Paterno Top Of The World, Pa! (Joe Posnanski)
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With a new millennium came new times for
Paterno. Through only a month short of the end of
the 2000s Paternos name has appeared in print 54
times in Sports Illustrated.
That new millennium mentioned however,turned a new age of technologySI.com printed
Paternos name an additional 101 times in stories
that appeared online only.
The trends in SI of Paterno being highly
referenced or quoted in small tidbits remained.
However, resorting back to the 1980s, Paterno
was featured or the main source of seven SI arti-
cles. Whatever the reason for the lack of Paterno
the person and coach coverage in the 90s, the
writers of the 2000s found new things to write
about Paterno.
One thing the writers had to address was
the football teams return for the first time since
Paternos 1966 to a less than .500 season.
The sub-.500 seasons the football team ex-
perienced in four of the five years starting off the
new millennium, gave the writers a lot to write
about concerning Paterno. The now consistently
present topic was when/should Paterno retire.
The portrayal of Paterno shifted to a more
consistent representation of he needs to hang it
up. While this was not always negative, the print
next to Paternos name often read hes stayed tolong.
Articles entitled Joe Pa Knows Best?
(August, 14, 2000), Unhappy Valley (November
15, 2004), and Whats Up with Joe Pa? (October
28, 2002), all graced the pages of SI and referred
to Paterno and what he was doing wrong.
Yet there was light at the end of that tunnel
for Paterno. In 2005 Penn State Football seemed
to be back on track going 11-1, earning the
Big Ten title, and winning the Rose Bowl.
In this time Paterno even managed to grace
the SI cover for the second time on Novem-
ber 28, 2005.In August of 2008, SI released a se-
ries of issues showcasing college football.
In the Penn State issue, Paternos name fre-
quently appeared. Even though access to
both Paterno and the team had been les-
soned in comparison to that of previous
years.
One dramatic difference the 2000s
brought about for SI and Paterno, was the
image, both literal and figurative. Images
of Paterno were readily available of Pa-
terno throughout the 2000s, while the leg-
end of Paterno, the image, is widely known
and showcased.
Most of the information referenced
and printed in SI during the 2000s was not
new findings and insights into Paterno.
Not until the most recent publication on
October 26, 2009, Joe Paterno Top Of The
World, Pa!, where writer Joe Posnanski
succeeded in presenting Paterno differently
than his successors.
Posnanskis portrayl, positive vs.negative, did not differ from prior articles,
(the article was a positive piece on Paterno
the man and his accomplishments), the
style in which it was presented allowed the
reader even more insight into the life of the
man who has been covered 190 times in SI
print, and an uncountable number of times
in media print as a whole.
Sports Illustrateds Coverage of Paterno in the 2000s
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unofficial SI Fact:
39 different writers appeared in the byline in full articles about, or referencing,
Paterno from 1966-Nov. 2009
Most common bylines:
Tim Layden-9
Rick Reily-7
Jack McCallum-6
Pat Putnam-5
John Underwood-5
Douglas S. Looney-5
Austin Murphy-5
(above) Paterno
holding gates
open during photoshoot at Beaver
Stadium.
7/24/2009 (Photoby Peter Read
Miller /Sports Il-
lustrated/Getty
Images)
(left) Penn Statefans 9/27/2008
(Photo by David
Bergman /SportsIllustrated/Getty
Images)
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Paterno & The Media
December 14, 2009
Marikaye DeTemple
Final Project: Option 2