SI & Joe

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    Sports IllustratedSports IllustratedSports IllustratedSports Illustrated

    and Joe Paand Joe Paand Joe Paand Joe Pa960-Nov. 2009 Vol. 1 Issue 1 December 14, 20

    hotographed by: Associated Press Marikaye DeTemp

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    (above) Paterno talking with Player

    during game; 1968)

    (left) Paterno during game;1968

    1960s

    ll photos on this page courtesy of Penn State

    epartment of Public Information unless noted.

    (right) Assistant Coach Patern

    at practice; 1960

    (above) Paterno on sidelines with players ing game; 11/2/1968 (Photo by James Dra

    Sports Illustrated/Getty Images)

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    1960s: Joe Paternos name appears in 14 articles in Sports Illustrated

    Breakdown:

    7 Brief articles (often 200 words or less). Paternos name appears in brief ref-

    erences anywhere from one line quote to paragraph.

    Scorecard, Football Week Preview, Bowl previews, They Said It

    4 SI articles not about Paterno, but he is referenced and/or quoted September 19, 1966: Jitterbugging To A Bowl

    July 07, 1967: Replay of the 12th man

    September 11, 1967: The Big Ones Scouts Are Watching

    May 26, 1969: People

    3 SI articles on Paterno or with Paterno as main source:

    November 11, 1968: The Idea Is To Have Some Fun-and Who Needs

    To Be No. 1

    January 13, 1969: 12 X 4 = 48 Jayhawks On Four Plays October 27, 1969: State Stands Tall With The Aid Of Some Zap

    And while the youthful keeper of all these characters, 41-

    year-old Penn State Coach Joe Paterno, should be fretting

    bout his team's possible climb toward No. 1 or an Or-nge Bowl bid, he stares at the boutique-colored leaves of

    he pastoral Alleghenies, thinks about romantic poets and

    ongs to drive his kids over to Waddle or

    Martha Furnace or Tusseyville so they can sit down andalk to a cow.- Dan Jenkins: The Idea Is To Have Some

    Fun and Who Needs To Be No. 1

    What they saw was a Penn State touchdown with 15 sec-

    onds left that made the score 14-13. At this point Joe Pa-

    erno, who will always go for broke, decided to try for

    wo points. "If we couldn't win, we'd lose," he said later.

    - 12X4= 48 Jayhawks On 48 Plays

    We had fun, what the heck," -Paterno: The Idea Is To

    Have Some Fun and Who Needs To Be No. 1

    "You know, there was enough glory in that game for b

    teams. No one should be ashamed. We were both g

    teams tonight."- Paterno: 12x4=4 Jayhawks On 48 Pla

    Joe Paterno, Penn State football coach, discussing on

    his players of Italian ancestry: "It isn't that I like the

    because he's Italian. I like him because I'm Italian."- T

    Said It

    "I told our kids at halftime," said Paterno, "that I diknow if we could score enough points, and if we did

    wouldn't be unhappy. But I would be unhappy if ev

    body didn't go out there and give it all they had. have to remember that not once, in the three years an

    our players have been here, have we been behind by

    touchdowns. It was something new to them."- S

    Stands Tall With The Aid Of Some Zap

    We're trying to win football games, don't misunderstand

    hat," said Paterno last week. "But I don't want it to ruin

    our lives if we lose. I don't want us ever to become thekind of place where an 8-2 season is a tragedy. Look at

    hat day outside. It's clear, it's beautiful, the leaves are

    urning, the land is pretty and it's quiet. If losing a gamemade me miserable, I couldn't enjoy such a day.

    I tell the kids who come here to play, enjoy yourselves.

    There's so much besides football. Art, history, literature,

    politics. The players live all over the campus. I don't wantem to have a carpeted athletic dorm, or be bunched

    in together where they can't associate with all types o

    students. When a kid takes a look around here and say

    'Gee, there's nothing to do,' I tell him I suppose therewas nothing for the Romantic poets to do in the lake r

    gion of England. As far as getting an effort on the fiel

    is concerned, we stress the fact that this is the only tim

    in a kid's life when 50,000 people are gonna cheer himHe can write the greatest novel ever, but 50,000 peop

    aren't going to cheer him at once where he can hear it

    - The Idea Is To Have Some Fun And Who Needs TBe No. 1

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    By the time 1966 rules around Joseph

    Vincent Paterno had been in State College,

    Pa., coaching football at the Pennsylvania

    State University longer than Sports Illustrated

    has been in circulation. After 12 years of at-

    tempting to make a name for itself, SI earned

    its first profit in 1966, the year JoPa became

    the head coach of the Penn State football team.

    In 1966, Paternos name was inserted

    into SI from the start of the college football

    season. Paternos first reference (September

    12, 1966) was in SIs They Said It section, a

    section that is short quotes. The quote SI used

    would show Paternos sense of humor and

    would was show a national audience for the

    first time a little about who he was.Joe Paterno, Penn State football coach,

    discussing one of his players of Italian ances-

    try: It isn't that I like the boy because he's Ital-

    ian. I like him because I'm Italian.

    From that that September on through the

    remainder of the 1960s, Paterno was quoted,

    referenced, and featured in SI 14 times. Two

    of the articles showcased Paterno as the main

    source, and another was the first feature on Pa-

    terno and his philosophies of the game.

    The feature of Paterno appeared toward

    the end of the college football season. In

    1968 Penn State football went 11-0, and

    went on to win the Orange Bowl. (which

    were both feats they would repeat in the

    1969 season). This was the first time

    both Penn State and Paterno had the op-

    portunity to be recognized nationally.

    Sports Illustrated jumped on the opportu-

    nity to find out a little about this new ris-

    ing coach and his football team from the

    east.

    From 1966 through 1969, the ac-

    cess to Paterno was available. In most

    cases, the young head coach was directly

    quoted in the articles. While there was

    only the one full features on of Paterno,he was continually quoted discussion the

    team, past games, and people in general.

    Paterno in no accounts was portrayed

    negatively.

    The SI audience was given a small

    insight into who Joe Paterno was in the

    1960s. They were being exposed for the

    first time to Joe Paterno the Penn State

    Football Coach, and in the process were

    beginning to see tidbits into Joe Paterno

    the person.

    Sports Illustrateds Coverage of Paterno from 1966-1969

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    1970s

    (top right) Paterno at SugBowl; 12/31/1975 (Photo

    John Iacono/Sports Illus-

    trated/Getty Images)

    (Right) Paterno and Fran

    Harris after game; 1971

    (Lane Stewart/SI)

    (bottom left) Paterno dur

    game; 9/25/1970 Photo b

    Carl Iwasaki/Sports Illus-

    trated/Getty Images)

    (below) Paterno with Chr

    Schenkel (ABC) before

    Sugar Bowl; 1/1/1973 (Phby Rich Clarkson/Sports

    lustrated/Getty Images)

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    is his custom, Paterno walked home from the stadium.ohn Underwood: A Lionized Defense

    an honest face. There's not much else it could be. It haspowerful, decent homeliness. He reminds you of, well,

    me paradigmatic brother-in-law. Joe Paterno looks the

    y he thinks. That is, unlike your typical head coach.

    D. Keith Mano: Say cheese. Mom And Pop

    listen to Beethoven or Puccini when preparing game

    plans for the Penn State football team. If the questio

    his folk-herohood is raised, Joe Paterno leans forwardintently, resembling some kind of skinny Italian owl

    through those spectacles and says, "Look, I'm reluctan

    for people to read too much into me. I get letters from

    people who seem to think that if only Joe Paterno canspend 20 minutes with a kid then his troubles will all

    over. Nuts! People want to give me too much credit. I

    a football coach who has won a few gamesremembNow what the hell does thatmean? If I were an accou

    ant no one would pay that much attention to me, right

    - William Johnson: Not Such An Ordinary Joe

    "Frankly, we'll probably prove more about what ki

    people we are when we lose. You know, the recofrom-adversity bit and all that."- Paterno: For Easter

    Prospecting Doesnt Pay Off

    "Football is a product of a culture and it's got to ada

    society; society isn't going to adapt to football."- Pat

    Penn State

    is arguable whether Joe Paterno, at 46, is an authentic

    lk hero. Possibly he is not. As everyone knows, he looks

    bit like the third barber down in a hotel barbershop ande talks almost as fast and as much. His inflection is not

    recisely heroic, either. It is true that 20 years ago he

    ought a tape recorder and spent a lot of time trying to trapr himself the pear-shaped pronunciations of Rex Harri-

    on, but he gave it up on a friend's advice that he just be

    mself, so the characteristics of a Brooklyn upbringing

    main whenever he speaks. His eyesight is bad, so heears thick glasses and he is proud of holding the rank of

    ull professor on the Penn State faculty and he likes to

    1970s: Joe Paternos name appears in 36 articles in Sports Illustrated

    Breakdown:17-Brief articles (often 200 words or less). Paternos name appears in brief references anywhere

    from one line quote to paragraph.

    The Week, Scorecard, 19th Hole: The Readers Take Over, Scouting Report,

    Football week, They Said It9- SI articles not about Paterno, but he is referenced and/or quoted

    December 13, 1971: Deck Your Shelves With Volumes Sporty On Soaring And

    Scoring And Toreadoring

    May 24, 1971: People

    July 23, 1973: A Case Of Volunteeror Else

    September 15, 1975: No Run-of-the-Mill-start

    January 12, 1976: Win a battle, lose a war

    September 27, 1976: Out To Make Three People Happy

    September 12, 1977: Hello, Big Time, So Long, Streak August 14, 1978: An Unfolding Tragedy

    December 25, 1978: One Bowl For No. 1: The Rest For Fun

    5 SI articles about football that reference and/or quote Paterno

    September 14, 1970: Penn State

    October 05, 1970: For Easterners, Prospecting Doesn't Pay Off

    September 05, 1977: The Top 20

    September 11, 1978: 2 Penn State

    November 13, 1978: A Lionized Defense

    5 -SI articles on Paterno or with Paterno as main source

    October 25, 1971: Saved By The Itch To Switch

    September 24, 1973: State Proves East Is Not Least

    November 19, 1973: Not Such An Ordinary Joe March 15, 1976: Say 'cheese,' Mom And Pop

    September 25, 1978: Penn State States Its Case

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    At the conclusion of the 1969 season,

    the country had been shown that Penn State

    had some kids that could play football. After

    the two undefeated seasons, Sports Illustrated

    didnt miss a beat, printing Paternos name

    every year until 1979.

    By the end of the 70s Paterno had takenthe Penn State football team to nine bowls,

    winning five of them, and had its third unde-

    feated season in 1973.

    This success, while it didnt earn a na-

    tional title, had Paternos name appearing 36

    times in SI. The coverage ranged from quick

    references, to detailed references and quotes

    on topics other than Penn State football, to

    Penn State football stories, to articles on Pa-

    terno or with him as the main source.

    Paterno continued to allow access to

    both him and his team during the 70s. The

    coverage of both was significant, and Pa-

    ternos name was readily accessible for a na-

    tional audience to read. The articles with

    Paterno as the main source were spanned

    throughout the decade giving the readers

    some new insight into Paterno every few

    years .

    Remaining consistent with the

    1960s coverage, Paterno was not por-

    trayed negatively. While some of hiscoaching decisions were questioned, and

    a full article was even devoted to some of

    those decisions (Saved By The Itch To

    Switch, October 25, 1971), Paterno was

    still a figure. Arguably Paterno the leg-

    end was beginning to transpire. His

    coaching philosophies, his tradition based

    attitude, even his thick-dark-rimmed

    glasses, were all beginning to be repeat-

    edly be referenced and published.

    While the decade ending with SI

    leaving Paternos name out of print, Penn

    State Football and Paterno had already

    been brought to the SI readers attention.

    Sports Illustrateds Coverage of Paterno in the 1970s

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    (right) Paterno writing

    plays; 1986

    (John Iacono/SI)

    (above) Paterno on the

    December 22, 1986(Volume 65, Issue 27)

    cover of SI as

    Sportsman of the Year;(Ronald C. Modra )

    1980s

    (above) Paterno being carried off o

    after Fiesta Bowl win, clasecond National Championship; 1/2

    (Photo by Mickey Pfleger/Sports Illus

    Getty Im

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    But legends have a confounding habit of showing up intrange shapes. And a funny thing happens when this one

    tarts to say something. Two-hundred-eighty-pound line-

    men, college presidents, NCAA honchos, network biggiesnd even your basic U.S. vice-presidents cross-body-

    block one another to get near him. Good thing, too, be-

    ause Joe Paterno, the football coach at Penn State Uni-versity, can teach you some of the damnedest things.

    Rick Riley: Not An Ordinary Joe

    " Joe's different from the rest of us," Oklahoma coach Barry

    Switzer once said, and he's right. Not An Ordinary Joe

    When a kid plays football games before he attends a class,

    something is wrong."- Paterno: Not An Ordinary Joe

    "There is hypocrisy in me. And a little of the con

    and actor, too. Look, I'm not trying to fool anybody. Bwant things to be difficult. It's more fun to win w

    handicaps. If you have the best players and no probl

    and you win, that doesn't intrigue me."- Paterno: 't

    Are A Lot Of People Who Think I'm A Phony And N

    They Think They Have The Proof'

    Unfortunately, Paterno is one of only a handful of m

    college coaches who genuinely care whether their pgraduateeven when the players themselves are less thathusiastic about the propositionwhile the NFL cares

    whit about the education of its fodder. Douglas S. LoToo Much Nfl Testing

    1980s: Joe Paternos name appears in 39 articles, and Paterno is on one cover of Sports IllustratedBreakdown:

    13 Brief articles (often 200 words or less) Paternos name appears in brief references anywhere from o

    line quote to paragraph.Letters (to the editor), College Football, Scorecard, This Week, 19th hole: The

    Readers Take Over

    7- SI articles not about Paterno, but he is referenced and/or quoted

    September 21, 1981: To-do Over What To Do

    November 09, 1981: Outstanding In Her Fields

    November 09, 1981: ...and Another No. 1 Bites The Dust

    August 12, 1985: Just An Awful Toll August 31, 1987: A Big Year For Big Green

    November 07, 1988: A Very Major Win

    September 04, 1989: Independents

    18- SI articles about football that reference and/or quote Paterno

    December 07, 1981: It Was The Pits For Pitt

    September 01, 1982: 9 Penn State

    October 04, 1982; O.k.: Time To Fasten Those Seat Belts

    September 27, 1982: The Place Where He Belongs

    December 27, 1982: Don't Fool Around With These Cats

    September 01, 1983: 11 Penn State

    September 05, 1983: With The Greatest Of Ease October 17, 1983: They're Lion Low No More

    January 10, 1983: But How 'bout Them Lions?

    September 05, 1984: 11. Penn State

    November 11, 1985: Lionhearted, At Least

    November 03, 1986: A Midseason Run For Respect

    December 22, 1986: The Battle For No. 1

    January 12, 1987: Guts, Brains And Glory

    August 31, 1987: 7 Penn State

    December 9, 1989: Just To Show He Cares

    3- SI articles on Paterno or with Paterno as main source

    March 17, 1980: 'there Are A Lot Of People Who Think I'm A Phony And Now They Think

    They Have The Proof'

    December 22, 1986: Not An Ordinary Joe

    May 11, 1987: Too Much Nfl Testing

    1 SI cover

    December 22, 1986

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    The 1980s were the time when Penn

    State Football could finally say they made it

    nationally, and that time was no exception

    for JoPa.

    In 1982 Penn State Football, for the

    first time, became National Champs. They

    would repeat this feat in 1986, which would

    also be the year Paterno was named Sports

    Illustrated Sportsman of the Year.Paterno appeared on his first cover of SI

    on December 22, 1986, with his name appear-

    ing in print an additional 39 times throughout

    the decade, not missing a year. The coverage

    of Paterno was at its highest to this point and

    was slightly shifting from the previous decade.

    The 70s saw Paterno often serving as a

    reference in the smaller articles in SI, and less

    frequently in full stories. The 80s brought Pa-

    terno into more full articles.

    With Paterno named Sportsman of the

    Year, the coverage of Paterno shifted ever so

    slightly. The Sportsman of the Year article,

    Not An Ordinary Joe (Dec. 22, 1986) was full

    coverage on the coach, the man, and the leg-end. Writer Rick Riley in the article comes

    out and labels Paterno as a legend, which quite

    possibly could have been the first time this

    was done in print.

    Paterno was taking on a new role in the

    media. And while Sports Illustrated had

    already been showcasing Paterno as the

    face of Penn State Football, he was now

    becoming one of the main faces of college

    football.

    The access to Paterno remained high

    throughout the 1980s, which resulted in the

    high amount of full coverage of Paterno,

    and the lower amount of short simple refer-

    ences.In Too Much Nfl Testing (May 11,

    1987), Paterno is a voice for college foot-

    ball demanding change. This is the firs

    time Paterno is written about in SI discuss-

    ing something outside of Penn State athlet-

    ics. Paterno had in previous articles been

    referenced concerning the Grand Experi-

    ment and even his address to the Board ofTrustees in 1983, however the NFL testing

    article depicted Paterno as a concerned

    coach. Writer Douglas S. Looney writes,

    Unfortunately, Paterno is one of only a

    handful of major-college coaches who

    genuinely care whether their players gradu-

    ateeven when the players themselves are

    less than enthusiastic about the proposi-

    tionwhile the NFL cares not a whit about

    the education of its fodder.

    While the 1980s came and went, Pa-

    terno saw significant exposure via SI and

    that trend would not soon end.

    Sports Illustrateds Coverage of Paterno in the 1980s

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    1990s

    bove) Paterno on side-nes with players during

    me; 10/10/1992 (Photo

    y John Biever/Sports Il-

    strated/Getty Images)

    (left) Paterno entering

    field with players before

    game; 10/1/1994 (Photoy Chuck Solomon/Sports

    Illustrated/Getty Images)

    (left) Paterno yelling onsidelines during game;

    10/15/1994 (Photo by

    John Biever/Sports Il-

    lustrated/Getty Images)

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    1990s: Joe Paternos name appears in 47 articles, and Paterno is on one cover of Sports Illustrated

    Breakdown:

    19- Brief articles (often 200 words or less). Paternos name appears in brief references anywherefrom one line quote to paragraph.

    College Football, Fast Forward, Weve Got Mail, Hot List, Wish List, Pivotal Players,

    Telling Stat, Scorecard, Scorecard Poll, Letters, Cover to Cover, Top 10, Better Watch Out

    14- SI articles not about Paterno, but he is referenced and/or quoted

    May 07, 1990: Out Of Their League?

    June 01, 1992: A Blockbuster Deal

    October 19, 1992: The Right Stuff!

    September 20, 1993: Who Is This Clown?

    August 30, 1993: The Great Bear Hunt

    June 27, 1994: A National Scourge November 21, 1994: Dan Kendra

    September 18, 1995: Thrown For A Loss

    December 25, 1995: No. 1 Vs. No. 2

    October 14, 1996: Altered States

    November 25, 1996: Born To Be A Buckeye

    August 31, 1998: Crib Sheet

    February 01, 1999: Yo, Please Pass The Truth Serum

    December 20, 1999: Last Call

    14- SI articles about football that reference and/or quote Paterno

    August 31, 1992: Cool, Refreshing Juice May 03, 1993: Unhappy Days In Happy Valley

    August 29, 1994: 6. Penn State

    October 24, 1994: The Lions Roar To The Fore

    December 26, 1994: The Lion King

    August 28, 1995: 7. Penn State

    September 02, 1996: Total Eclipse

    November 11, 1996: Wally's World

    September 29, 1997: Running On Empty

    August 31, 1998: 14 Penn State

    August 16, 1999: 1 Penn State

    August 16, 1999: 1 Lavar Arrington September 27, 1999: One For The Money

    Working under Paterno takes something out of a man,

    oo. Sandusky was asked last week if he'll miss Joe Pa.

    Well, not exactly," he said. "You have to understand thato much of our time was spent under stress, figuring out

    how to win. That takes a toll. We've had our battles. I've

    quit. I've been fired. I've walked around the building toool off." Paterno says, "I'm not the easiest guy to work

    with." Millen puts it another way: "Figuratively speaking,

    hat Paterno nose is everywhere." Jack McCallum: Last

    Call

    "I owe it to everybody on the squad to try to get them game," he said. "If that ends up hurting us some,

    hurts us some. There's nothing I can do about the irrat

    ality of other people."- Paterno: Running on Empty

    He found Penn State appealing on his visits there, par-icularly Coach Paterno"A fatherly figure," Katzen-

    moyer says. William Knack: Born To Be A Buckeye

    Paterno has decreed that Penn State will return to the

    damental, no-nonsense, black-shoe football that has

    the Lions two national championships and 247 gaduring his tenure. He says that the team has respon

    well to his demands, but he also says that he doesn't

    pect the Lions to contend for the Big Ten title until 19- William F. Reed: Unhappy Days In Happy Valley

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    The 1990s were an interesting time for

    Penn State, Paterno, and the Sports Illustrateds

    coverage of both.

    While Paternos name appeared in print

    47 times, eight more than the previous year, and

    SI didnt have a year without printing the Pa-

    terno name, the coverage changed from that of

    the previous years. Paterno was not once the

    main topic or main source in any SI article.

    However Paternos exposure remainedhigh, with him being a source or reference in 28

    articles (the same as in previous decade). This

    was possibly a result of Penn States exposure

    being even greater than in previous years. In

    1993 Penn State football competed for the first

    time in the Big Ten. In the following year they

    would go on to an undefeated 12-0 season, earn-

    ing the Big Ten title, and winning the Rose

    Bowl.

    The 1990s though would showcase a con-

    sistent topic concerning Paterno. Talk had al-

    ready begun as to when Paterno would retire.

    This in turn, with some poor choice of words by

    Paterno when he tired of being asked the same

    question repeatedly (Paternos 1990 comments

    about going home and beating his wife), brought

    Paternos name into articles that were not al-

    ways so constructive for his image.

    The access and coverage to Paterno

    undoubtedly began to change during the

    1990s. A few of the possible reasons for

    the change were: 1.) There was only so

    much to say about him. Sports Illustrated

    had already been covering him for the 24

    years by 1990. 2.) The team didnt have too

    much excitement. They were finishing with

    similar results each season. 3.) Paterno was

    allowing less access and simply was to theage of retirement.

    One interesting article that shed

    some new light onto what it was like to

    work with Paterno was the December 20,

    1999 piece on Jerry Sandusky retirment,

    Last Call. Sandusky, as well as other

    coaches, is quoted saying how it can be dif-

    ficult to work with Paterno. And Sandusky

    flat out says he continued coaching at Penn

    State for so long because he thought he

    would get the opportunity to be head coach.

    Paternos exposure for another dec-

    ade remained high during the 1990s. As a

    result of the shifting times, his own allow-

    ance for access, as well as the longevity of

    his career, Paternos name was printed, but

    for the first time not in the same light as

    the decades that had passed.

    Sports Illustrateds Coverage of Paterno in the 1990s

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    2000s

    (above) Paterno in 2008 SI photo-shot (Michael J. LeBrecht

    II/1Deuce3

    (right) Paterno on the November 28,2005 (Volume 103, Issue 21) cover

    of SI;

    (below) Paterno during game;10/12/2002 (Photo by Simon Bruty/

    Sports Illustrated/Getty Images)

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    I'm not going to embarrass this university," he says, notngrily but with an edge in his voice, as if he could not

    magine how anyone could miss the point: He still has

    omething left to teach these kids. Times have nothanged that much. "I think kids today, they are con-

    That was classic Paterno--candid, confident, oblivious to thevery notion of going out of style. Stewart Mandel: Joe

    Cool

    " Coach Paterno is like a presence over everything we do,says. "He has character, he has fire, he has a good heart.

    want to meet his standards."- Bobbie Jo Sullivan: WhatWith Jo Pa? (Michael Bamberger)

    2000s: Joe Paternos name appears in 54 articles, and Paterno is on one cover of Sports Illustrated

    Breakdown:

    27- Brief articles (often 200 words or less). Paternos name appears in brief references anywhere

    from one line quote to paragraph.

    Letters, Go Figure, Game Plan, For the Record, Punishment of the Week, StewartMandels Two-Minute Drill, They Said It, College Football, Inside: The Week in Sports, A

    Gold Old Fight, Now on Sioncampus.com, Fast Facts, Phil Taylors Sidelines, The Show,Leading off, Extra Points, Career Milestones,

    6- SI articles not about Paterno, but he is referenced and/or quoted

    June 25, 2001; Sweat Shopping

    July 02, 2001; Mike Reid

    October 20, 2003; The Latest Wrinkle

    December 06, 2004; The Hot Seat

    January 14, 2008;A Bowl Season To Remember

    October 27, 2008; Joe To The World!

    14- SI articles about football that reference and/or quote Paterno

    August 14, 2000; Joe Pa Knows Best?

    August 14, 2000; 19 Penn State

    August 12, 2002; 25 Penn State

    September 23, 2002; Happy Days Again?

    November 15, 2004; Unhappy Valley

    February 14, 2005; Altered State

    October 10, 2005; Young Lions

    November 28, 2005; All The Way Back

    August 21, 2008; Students Of The Game*

    August 21, 2008; Greatest Nittany Lions Of All Time*

    August 21, 2008; The Top 20 Greatest Moments*

    August 21, 2008; Leading Off*

    October 27, 2008; Coming Attractions

    November 03, 2008; We Are Defense

    7- SI articles on Paterno or with Paterno as main source

    November 13, 2000; The Wins That Really Count

    October 28, 2002; What's Up With Joe Pa?

    October 13, 2003; The Lion In Winter

    October 17, 2005: Joe Cool

    August 21, 2008; A Good Joe (Reprint dec 22, 1986)*

    September 22, 2008; Never Can Say Goodbye

    October 26, 2009; Joe Paterno Top Of The World, Pa!

    1 SI Cover

    November 28, 2005 *(August 21, 2008 Penn State issue

    fused," Joe says. "They long for some kind of disciplThey want something bigger than themselves, something b

    ger to be a part of. We can still offer that here."- Paterno:

    Paterno Top Of The World, Pa! (Joe Posnanski)

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    With a new millennium came new times for

    Paterno. Through only a month short of the end of

    the 2000s Paternos name has appeared in print 54

    times in Sports Illustrated.

    That new millennium mentioned however,turned a new age of technologySI.com printed

    Paternos name an additional 101 times in stories

    that appeared online only.

    The trends in SI of Paterno being highly

    referenced or quoted in small tidbits remained.

    However, resorting back to the 1980s, Paterno

    was featured or the main source of seven SI arti-

    cles. Whatever the reason for the lack of Paterno

    the person and coach coverage in the 90s, the

    writers of the 2000s found new things to write

    about Paterno.

    One thing the writers had to address was

    the football teams return for the first time since

    Paternos 1966 to a less than .500 season.

    The sub-.500 seasons the football team ex-

    perienced in four of the five years starting off the

    new millennium, gave the writers a lot to write

    about concerning Paterno. The now consistently

    present topic was when/should Paterno retire.

    The portrayal of Paterno shifted to a more

    consistent representation of he needs to hang it

    up. While this was not always negative, the print

    next to Paternos name often read hes stayed tolong.

    Articles entitled Joe Pa Knows Best?

    (August, 14, 2000), Unhappy Valley (November

    15, 2004), and Whats Up with Joe Pa? (October

    28, 2002), all graced the pages of SI and referred

    to Paterno and what he was doing wrong.

    Yet there was light at the end of that tunnel

    for Paterno. In 2005 Penn State Football seemed

    to be back on track going 11-1, earning the

    Big Ten title, and winning the Rose Bowl.

    In this time Paterno even managed to grace

    the SI cover for the second time on Novem-

    ber 28, 2005.In August of 2008, SI released a se-

    ries of issues showcasing college football.

    In the Penn State issue, Paternos name fre-

    quently appeared. Even though access to

    both Paterno and the team had been les-

    soned in comparison to that of previous

    years.

    One dramatic difference the 2000s

    brought about for SI and Paterno, was the

    image, both literal and figurative. Images

    of Paterno were readily available of Pa-

    terno throughout the 2000s, while the leg-

    end of Paterno, the image, is widely known

    and showcased.

    Most of the information referenced

    and printed in SI during the 2000s was not

    new findings and insights into Paterno.

    Not until the most recent publication on

    October 26, 2009, Joe Paterno Top Of The

    World, Pa!, where writer Joe Posnanski

    succeeded in presenting Paterno differently

    than his successors.

    Posnanskis portrayl, positive vs.negative, did not differ from prior articles,

    (the article was a positive piece on Paterno

    the man and his accomplishments), the

    style in which it was presented allowed the

    reader even more insight into the life of the

    man who has been covered 190 times in SI

    print, and an uncountable number of times

    in media print as a whole.

    Sports Illustrateds Coverage of Paterno in the 2000s

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    unofficial SI Fact:

    39 different writers appeared in the byline in full articles about, or referencing,

    Paterno from 1966-Nov. 2009

    Most common bylines:

    Tim Layden-9

    Rick Reily-7

    Jack McCallum-6

    Pat Putnam-5

    John Underwood-5

    Douglas S. Looney-5

    Austin Murphy-5

    (above) Paterno

    holding gates

    open during photoshoot at Beaver

    Stadium.

    7/24/2009 (Photoby Peter Read

    Miller /Sports Il-

    lustrated/Getty

    Images)

    (left) Penn Statefans 9/27/2008

    (Photo by David

    Bergman /SportsIllustrated/Getty

    Images)

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    Paterno & The Media

    December 14, 2009

    Marikaye DeTemple

    [email protected]

    Final Project: Option 2