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Transcript of Shwaith Sevak
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Social Entrepreneurship
Shwaith Sevak
Apka Ujjwal bhavishya, Hamara Sapna
SUBMITTED BY
MOHIT SALUJA (2010B47)
S.M. ARIF SHAFI (2010B51)
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Table of contents
1. The Big Picture -------------------------------------------------------------------------------------- 3
2. Situation Analysis ---------------------------------------------------------------------------------- 3
3. Mission & Vision ----------------------------------------------------------------------------------- 4
4. Inputs ------------------------------------------------------------------------------------------------- 4
5. About the product ---------------------------------------------------------------------------------- 4
6. Financials ------------------------------------------------------------------------------------------- 8
7. Plan of action -------------------------------------------------------------------------------------- 10
8. Partners --------------------------------------------------------------------------------------------- 10
9. Outcomes ------------------------------------------------------------------------------------------- 10
10. Target Customers Profile ----------------------------------------------------------------------- 11
11. Assumptions -------------------------------------------------------------------------------------- 11
12. External Factors ---------------------------------------------------------------------------------- 11
13. SWOT Analysis ---------------------------------------------------------------------------------- 11
1. The Big Picture
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India is the largest milk producer of milk in the world. It produces around 110 million
metric tonnes annually. But due to the lack of effective cold chain in the rural areas,
around 10 million metric tonnes get spoiled. This is a huge loss to the farmers which
also restricts them to produce more. Also a large quantity of vegetables is wasted
because of the same problem. The prime reason to this problem is shortage of
electricity in the rural areas. This cripples economic growth in many emerging
economies.
2. Situation Analysis
In the rural areas the collection of milk by the organised firms are done by sending a
milk van at a specified time which collects the milk from the farmers. If the Van is
missed then the produce will get spoiled. The collectors know about this problem and
instead of helping them, many firms take advantage of it. They usually pay less and
the farmers have no other option but to sell at low price. Similarly the vegetables get
rot if not stored at a proper low temperature.
2.1 What we provide to solve the current problem?
3. Mission & Vision
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Mission
To provide cost effective & easy solutions to poor farmers for storage of their
produce.
Vision
To alleviate the problem of storage of produce for farmers and raise their standard of
living.
4. Inputs
Who are we?
We Design and assemble rural refrigeration systems for commercial cold-storage
applications in off-grid and partially electrified areas. The compressor in a refrigerator
draws a lot of energy in terms of electricity units. Our product does not have a
compressor but works on the chemical properties of the refrigerant. This makes the
product quite cheap.
How we can help?
This system Enables food suppliers to reliably store and preserve perishable food
items such as milk, fruits and vegetables without the need for expensive diesel-
powered generators.
5. About the product
The product is a refrigerator which does not have a compressor but works on the
chemical properties of the refrigerant. The refrigerant used is a CFC free and
environmental friendly. There is a solar panel also which gives the required energy.
There are three products with different capacities but the other specifications are same
of all the three variants.
Specifications:
Capacity : 50 litres, 100 litres & 200 litres
Frame work : Stainless Steel
Refrigerant : R 134a (Environmental friendly CFC free)
Insulation : Polyurethane
Refrigerator Dimensions:
4x2x1 ft3 (200 litres)
2x2x1 ft3 (100 litres)
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2x1x1 ft3 (50 litres)
How it Works?
The refrigerator will work on the solar energy. The main four chambers of the refrigerator are
Generator, Condenser, Thermostatic valve and Evaporator.
It does not have the conventional compressor. Also the refrigerant used is R-134a which has a
very unique chemical property which is required for this process.
a) Generator: Refrigeration process starts from this chamber. It absorbs solar heat and
converts the liquid refrigerant into gas form. This is because R-134a has a boiling
point of -37 degree of centigrade. The refrigerant will now have high pressure and
high temperature. It will move towards the condenser.
b) Condenser: It cools down the super heated refrigerant and extra heat is extracted.
Now the refrigerant will have high pressure but low temperature. It will move to
expansion valve or thermostatic valve.
c) Thermostatic Valve: It is double inverted venturii which works on PV=nRT equation.
As the refrigerant is at high pressure at this point and the expansion valve will reduce
its by pressure and hence drops the temperature. The refrigerant will now have low
temperature and low pressure and liquid form. It will move to the evaporator now.
d) Evaporator: The product kept in the cylinder is coiled by a tube called as evaporator.
The super cooled refrigerant will extract heat from the product inside. Hence the state
of the refrigerant towards the end of the evaporator will be low temperature and high
pressure and gaseous form.
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How the Organisation will work?
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Circuit
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The organisation will contact the manufacturers of the components and buy at the cost
price of the manufacturer. As this product is for the social welfare, the manufacturers
will give it on cost price to contribute in the CSR activities. The components will be
assembled at Shewth Sewak factory. Collaboration with the NGOs will help in
distributing the product. The farmers will be benefitted.
6. Financials
Financial Strategy
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The project cost is about 1 crore rupees.
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7. Plan of action
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Installed and powered by the solar panel instead of electricity.
Sarpanch/women: Spreading awareness.
Training to the farmers with the help of NGOs for this.
Pitch to microfinance companies to provide loans on lower interests to help farmers
purchase this machine.
Farmers will be given the option of paying in monthly installments by charging a very
nominal interest rate.
The time period to payback will be 18 to 20 months.
8. Partners
NGOs with whom we intend to partner
o Action for Food production Field Unit Unit-VII, Rajasthan-Udaipur.
o Center for Integrated Rural Development, Udaipur.
o Ministry of Social Welfare, India.
o Confederation of NGOs Of Rural India.
Private Industries
o For collaboration for equipment at subsidized cost.
Opinion Leaders
o Sarpanch or social activists.
9. Outcomes
Provide them much needed solutions to storage issues.
Less wastage and spoilage.
Better Price for their produce.
Ease and convenience.
No dependency on Milk Vans.
Reduction in electricity bills (In case they are using conventional refrigerators.)
Helps in reduction of Green House gases (by avoidance of CFC Refrigerants).
Gradual Improvement in the standard of living of farmers.
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10. Target Customers Profile
Poor Farmers
Target Area: Rural Rajasthan, U.P, Haryana.
Monthly sale is less than Rs 2000.
No other source of Income.
Who dont have adequate storage facilities.
11. Assumptions
The farmers suffer from huge losses due to spoilage and wastage of their produce.
They cannot afford cooling systems to protect their storage.
They are forced to sell their produce at a low cost.
They are at the mercy of the milk vans.
Farmers are unaware of the better technologies that can help.
Our system will help to
Cater to all above problems.
Improve their standards of living.
Avoid environmental deterioration.
12. External Factors
Partnership with NGOs
Associations and terms with the Sarpanch.
Private companies that will provide the sourcing of equipment.
Agreement with Microfinance companies.
Servicing of equipment.
13. SWOT Analysis
STRENGTH
Least cost
Simplicity of Infrastructure
New Concept
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Profit Centre for Farmers
Fast Results
WEAKNESS
Battery Recharge
Some sensitive parts which requires Careful Handling
High lead time
OPPORTUNITY
Govt. subsidies
Market leadership
Cold storage for fruits & vegetables
CSR for companies
THREAT
Possible Non cooperation from the private industries
Shortage of man power in the initial phases
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