Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky)
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Transcript of Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky)
Shuting Cai (Tina)Xuemei Li(May)Jing Lou(Vicky)
PepsiCo
Beverage
Food
Restaurant
PepsiCo
How big?
• No.1 in North America• No.2 in the word• 200 countries• 3300 products• 43.4 billion annual • 297,000 employees
President
• Zein Abdalla
• September 2012
• Joined in 1995
Pepsi Only
Headquarter
• Purchase, New York, United States
Brands
Services
• Retail stores• Supermarkets• Restaurants• Online stores• Vending machine• Take-home Sale
History• 1898 Invented by a pharmacist sold in US market
• 1903 “Pepsi-Cola” registered
• During WWII, Pepsi amped up its advertising and started selling its drink in cans
• 1930 started internationalization in Canada
• 1963 acquired Frito-Lay, Pizza hut
• 1975 beat coke cola “have a Pepsi day”
• 1984 Michael Jackson “The Choice Of A New Generation” Dark blue packaging
The Reasons for Success:
• Purchase• Stand for quality• Promotion factors• Globalization• Diversify• Creativity• High accessibility
Marketing• 1930-1959 Slogan “Pepsi-Cola Hits the Spot” advertised on radio, classic motion pictures , and later TV
• 1960s--- Sponsored for American Hockey Team
Pepsi Sports Center
73774
Pepsi
• In 2007--- A numerical expression : “73774”
Charitable activities• 1962 ---PepsiCo Foundation• Healthy---Food • Environment---Safe Water• Education• 2009 , $27.9 million
• Packaging & Recycling• In 2009, 34% within the U.S.
Environmental Sustainability
Interesting Fact---Cola War• 1975 Pepsi-Cola beat
coke-cola • Slogan “Have a Pepsi
day”
winner
Thank you