Shut down Counterfeits with Brand Management Solutions

Today's competitive business environment, finds most of the large scale enterprises working

towards creating a brand name. The significant economic value and guarantee of quality offered

by the brand names brings in challenges in the form of imitations and counterfeits. With reports

from 'The Business Week' as early as 2004 stating an estimation of the World Customs

Organization that 512 billion Euro of traded world merchandise in 2004 may have been

counterfeits and showcases the fact that the global counterfeit business is out of control which

greatly impacts the brands.

Further, as enterprises move into a globalized and technologically enabled world with

e-commerce, counterfeiting tends to bring in great losses for the brands. It thus becomes

necessary to work out Effective brand management and marketing strategies that manufactures

can employ to address counterfeits. Aimed to create an emotional connection between products,

companies and their customers, brand management is a communication function that is based on

the analysis and planning of positioning the product in the with a targeted market. Developing a

good relationship with the target consumers helps enterprises in maintaining the desired brand

reputation.

A brand being the enterprise's identity to the world reflects its intrinsic character. With large

number of purchase decisions being dependent on the brands reputation, any compromise with

the brand’s image and reputation results in potential losses. Technology having paved way for the

counterfeiters to equally make use the internet for e-commerce activities, large number of

inferior and cheaper counterfeits flood the online market greatly affecting the worldwide brand

perception.

As Gartner suggested, technology needs to help the enterprises through their marketing,

communications, legal counsel and corporate risk management to monitor manage and measure

their online reputation and face problems faster. Leading solution providers of enterprise risk

management have developed effective brand monitoring solutions that will help to identify

counterfeit suspects and violators facilitating effective brand management actions. The

SaaS-based brand monitoring software searches the Internet 24/7 for violations, prioritizes and

analyzes the violations and presents the details in an easy-to-use dashboard.

Deploying brand protection solutions will help enterprises to protect their brand and trademark

from exploitation. All enterprises, irrespective of the industry that they belong to require

anti-counterfeiting solutions that provides visibility into the products that are being

counterfeited. The brand management solution from the leading service providers enables

enterprises to locate new targets and networks selling counterfeits, identify large players in the

field. Such monitoring solutions which helps to shut down counterfeits has become one the most

important steps in effective global brand management.

Read More About: Anti-Fraud, gray market.