About Sam HoustonState University

Founded in 1879; named after Texas’ greatest hero, General SamHouston

20,118 students enrolled as of Fall 2015

Beautiful 316-acre main university campus in Huntsville, Texas withover $250 million in new and renovated facilities

Located 70 miles north of Houston and 180 miles south of Dallas onInterstate 45

Approximately 1,700 faculty & staff

Approximately 6,800 students are residents of Walker County; 32residence halls and apartments

Named by U.S. News & World Report as a university “Growing Fast,Staying Friendly”

Recognized by Princeton Review as one of the “Best in the West”universities

Market Demographics

Located just one hour north of Houston metropolitan area,population 6.18 million and the number one fastest-growing cityin the United States that grew at a 3.52% last year (Forbes).

Huntsville is located in Walker County, population approximately68,087 with an area population of more than 650,000 includingthe adjacent counties (2011 US Census).

Huntsville serves as the headquarters of the Texas Department ofCriminal Justice, which has approximately 6,000 employees.

Huntsville School District is one of the largest school districts in thestate, serving over 6,000 students.

Sam Houston State University Student Body

19,719 - Enrollment at Sam Houston State University as of 2014.

25% are from Walker County and contiguous counties

(Montgomery, Brazos, Grimes, Houston, Leon, Madison, Polk,San Jacinto, Trinity)

33% are from Harris County

76% are from East Texas

The Woodlands Campus: enrollment approaching 2,000

The $41 million, 4-story building opened in May of 2012

Sam Houston State University President, Dr. Dana Hoyt, sees“tremendous opportunities for enrollment and revenuegrowth in The Woodlands.”

Note: these figures are approximate as records are constantly changing. Datarepresented above from April 2013 University survey.

Sam Houston State University Alumni

78,689 - East Texas

28,021 - Walker and contiguous counties

26,027 - Greater Houston Area

24,819 – The Woodlands/Conroe/Spring

11,290 – Huntsville/Walker County

5,035 - Bryan/College Station

Note: these figures are approximate as records are constantly changing. Datarepresented above from April 2013 University survey.

Economic Impact

During FY2010, direct spending by the university, its employees,students and visitors, as well as indirect spending by recipients ofthe original expenditures, accounted for $149.4 million to the Cityof Huntsville, Walker County, and Montgomery County.

The university supported an estimated 3,798 jobs directly andindirectly, and total personal income generated in Walker andMontgomery Counties was $124.7 million.

SHSU is the second largest employer in Huntsville accounting for1/6 of all local jobs.

Economic Impact

More than 1,700 Huntsville homes are owned by SHSU people.The people of SHSU pay approximately $2.6 million in propertytaxes each year.

SHSU’s operational activity adds more than $63 million per yearto the local bank credit base.

Approximately 27% of the children attending HuntsvilleIndependent School District (HISD) schools have some connectionto SHSU.

Consequently, $6.6 million of the money received by HISDfrom the state is related to the presence of SHSU.

Contributions by students, faculty and staff to local churches andcharities amount to ~$2.9 million annually.

BEARKAT BASICS

Numbers Don’t Lie

10 Southland Conference tournament “Most Valuable Players”

2 NCAA Division I Football Championship Finals appearances

9 Southland Conference Tournament championships

22 Southland individual Sport “Student Athletes of the Year”

29 NCAA Division I tournament appearances

35 Southland Conference regular season championships

76 All-Americans

1,333 All-Southland Conference selections in 16 sports

Numbers Don’t Lie

0

20,000

40,000

60,000

80,000

100,000

120,000

2011-2012 2012-2013 2013-2014 2014-2015

119,022

82,945 83,38888,729

Tickets Distributed Per Season

Total Tickets Distributed

SHSU Putting the STUDENT in Student-Athlete

During the 2014-15 academic year, 166 Bearkat student-athletesaccrued a 3.0 or higher overall GPA.

Over the 2005-2015 academic years, SHSU has placed moreindividuals on the SLC Commissioner's Academic Honor Roll(student-athletes with an overall GPA of 3.0 or higher) than anyof the 12 universities in the league.

The Bearkat athletic GPA has been 2.83 or higher for 18consecutive semesters.

The Bearkats’ 3.08 overall GPA (on a 4.0 scale) in 2014-15 marksthe best academic semester in Sam Houston history.

7 Bearkat sports squads own team GPAs higher than 3.0

Sam Houston student-athletes have been named “Student-Athleteof the Year” in their sport twenty-two times since 2007.

Official Athletics Websitewww.gobearkats.com

Monthly Averages:

90,000+ visits

55,000 unique visitors

280,000+ page views

PARTNERSHIP

OPPORTUNITIES:STADIUM SIGNAGE

Bowers Stadium:Scoreboard

CORPORATE PARTNER to receive one (1) Primary/Auxiliary Position onthe 80 ft. HD digital scoreboard. This 18 by 6 ft. electronic signagespace is one of our premiere logo signage positions. Bearkat footballfans at Bowers Stadium will see minutes of quality impressions of yourlogo. Minutes are calculated on an average of 300 minutes per event.

• Primary Position - Your logo will display at least twenty (20) timesand rotate every five (5) minutes for a total of 100+ minutes.

• Auxiliary Position - Your logo will display at least ten (10) times androtate every two (2) minutes for a total of 20+ minutes.

Bowers Stadium:Bearkat Vision

CORPORATE PARTNER to receive the following in-game elements ateach home game on Elliott T. Bowers Stadium scoreboard to promotebusiness and/or activate promotions created in conjunction with SHSUAthletics:• Graphic display highlighting the Bearkats ranking in the Southland Conference standings. Fans

will direct their attention to the board as the announcer reads off of the screen.

• An interactive game with the fans in the stands to try and guess the answer to the item on theboard. An animation with logo representation and public announcement will occur.

Bowers Stadium:Backlit Concourse Signage

CORPORATE PARTNER to receive two (2) 4’ x 10’ back lit signs; one tobe placed on the East grand stand and one on the West grand stand.Signage visible during all home football games, SHSU track meets, andall Huntsville High School and local playoff football games hosted atElliot T. Bowers Stadium.

Bowers Stadium:Field Banners

CORPORATE PARTNER to receive two (2) 5’ x 30’ field banners alongthe East/West Grandstand at Elliott T. Bowers stadium, home of SamHouston State University football.

Bowers Stadium:End Zone A-Frames

CORPORATE PARTNER to receive one (1) 3’ x 18’ double sided A-Framesign. The A-Frame sign will be used during all six (6) home footballgames at Elliot T. Bowers Stadium. Placement includes North end zoneor South end zone depending on sponsor.

Bowers Stadium:Endzone Goal Posts

CORPORATE PARTNER to receive two (2) placements on the goal postsat Elliott T. Bowers Stadium. Goal post pads remain up and visibleduring all home football games, SHSU track meets, and various otherevents throughout the calendar year.

Johnson Coliseum:Scoreboard

CORPORATE PARTNER to receive one (1) back lit scoreboard signagefor all events in Bernard G. Johnson Coliseum. This center positionprovides the most dominant impact of the all scoreboard impressions.

Johnson Coliseum:Scorer’s Table

CORPORATE PARTNER to receive one (1) 22 ½” x 84” back lit sign onthe scorer’s table at Bernard G. Johnson Coliseum, home of SamHouston State University women’s volleyball and men’s and women’sbasketball. Placement includes the South side of the Coliseum,adjacent to the home and visiting teams.

Johnson Coliseum:Arena Banner

CORPORATE PARTNER to receive two (2) 3’ x 9’ arena bannersdisplayed on the South side at Bernard G. Johnson Coliseum.Placement includes the concourse level directly behind press row andteam benches.

Johnson Coliseum:Goal Post

CORPORATE PARTNER to receive two (2) placements on the goal postsin Bernard G. Johnson Coliseum. This serves as prime advertisingexposure during home basketball games; visible on local, regional andnational broadcast television including the Southland ConferenceLeague Network.

Johnson Coliseum:East Tunnel

CORPORATE PARTNER to receive one (1) back lit sign above the easttunnel at Bernard G. Johnson Coliseum. This signage will be visibleduring all home basketball games and several other special events;visible on local, regional and national broadcast television includingthe Southland Conference League Network.

Don Sanders Stadium:Scoreboard

CORPORATE PARTNER to receive one (1) sponsor display on thescoreboard at Don Sanders Stadium, home of Sam Houston StateUniversity baseball. Sponsor display space is sold in ½ gamemeasurements, guaranteeing a minimum of six (6) half innings pergame.

Don Sanders Stadium:Scoreboard

Half inning video board advertisement placed on the baseball videoboard. Logo will be listed for either every top half of the inning or forevery bottom half of the inning for every home Bearkat baseball gameat Don Sanders Baseball Stadium. Sanders Stadium is the home tomore than 30 Sam Houston State University baseball games per yearas well as area high school games and playoffs, college baseballcamps, etc. (1 of 5)

Don Sanders Stadium:Bearkat Vision

CORPORATE PARTNER to receive one (1) in-game feature during apredetermined inning break at Don Sanders Stadium. Feature willinclude a PA announcement, full-color logo display, and collateraldistribution as agreed upon by both parties.

Don Sanders Stadium:Concourse Signage

CORPORATE PARTNER to receive six (6) full-color banners on theconcourse level of Don Sanders Stadium.

Don Sanders Stadium:Foul Pole

CORPORATE PARTNER to receive two (2) exclusive placements on thefoul poles at Don Sanders Stadium. Signage will be produced by SHSUAthletics and mutually agreed upon by the Sponsor and SHSUAthletics.

Don Sanders Stadium:Outfield Wall

CORPORATE PARTNER to receive one (1) logo placement on theoutfield wall at Don Sanders Stadium, home of Sam Houston StateUniversity baseball.

Don Sanders Stadium:1st and 3rd Base Line Banners

CORPORATE PARTNER to receive two (2) 3’ x 9’ Foul Line Banners atDon Sanders Stadium; to be placed on the left and right field foul lines.

Don Sanders Stadium:Dugout Tops

CORPORATE PARTNER to receive two (2) placements on top of thedugout at Don Sanders Stadium; one (1) to be placed on the third baseside and one (1) to be placed on the first base side.

Bearkat Softball Complex:Scoreboard

CORPORATE PARTNER to receive one (1) permanent advertising boardattached to the scoreboard at the Bearkat Softball Complex, home toBearkat softball games per year.

Bearkat Softball Complex:Foul Pole

CORPORATE PARTNER to receive two (2) exclusive placements on theBearkat Softball Complex foul poles. Signage will be produced by SHSUAthletics and mutually agreed upon by the Sponsor and SHSUAthletics.

Bearkat Softball Complex:Outfield Wall

CORPORATE PARTNER to receive one (1) logo placement on the outfield wallat the Bearkat Softball Complex, home of Sam Houston State Universitysoftball.

PARTNERSHIP

OPPORTUNITIES:MEDIA ADVERTISING

www.gobearkats.com:Bearkat Media Center

CORPORATE PARTNER to receive website enhancement via sponsoringof Bearkat Sports Network (BSN). BSN, presented by PARTNER, is thesingle source for all live and on demand Bearkat video includinghighlights, interviews and more than 50 live events each year.

Web commercials include :60 second, :30 second, & :15 second spots.

www.gobearkats.com:Scores and Schedule

CORPORATE PARTNER to receive website enhancement via sponsoringof Scores & Schedules. Scores & Schedules, presented by PARTNER, isan easy to read, all in one scheduling format, that allows fans to keeptrack of all Sam Houston State University Athletic events home andaway..

www.gobearkats.com:‘Kat Facts

CORPORATE PARTNER to receive website enhancement via sponsoringof ‘Kat Facts. ‘Kat Facts, presented by PARTNER, is a continuouslyrunning list of insightful notes, key quotes and important happeningsto keep you in touch with Sam Houston State Athletics.

www.gobearkats.com:Fan Poll

CORPORATE PARTNER to receive website enhancement via sponsoringof fan poll. Fan Poll, presented by PARTNER, is a monthly interactivepoll that will gauge the voice of the Bearkats fans on important issuesof the month.

www.gobearkats.com:Website Banners

CORPORATE PARTNER to receive website enhancement via one (1)uniquely sized banner rotation on the home page and sub sections ofwww.gobearkats.com. Each banner links directly to the sponsor’swebsite. The official website of SHSU Athletics draws an estimated55,000 unique visitors per month. The website is the exclusive sourcefor official Sam Houston State University Athletics news, video reports,live game streaming, event information and ticket sales.

www.gobearkats.com:Countdown to Kickoff

CORPORATE PARTNER to receive website enhancement via one (1)uniquely banner rotation on the home page and Football sub sectionsof www.gobearkats.com that would countdown the days, hours,minutes, and seconds to kickoff for each Sam Houston State footballgame during the 2015 season. Also, includes scoreboard animation(click here)

www.gobearkats.com:Student-Athlete of the Week

CORPORATE PARTNER to receive website enhancement via sponsoringof student-athlete of the week. Student-Athlete of the week,presented by PARTNER, is a weekly recognition that highlights the on-field and off-the-field success of one of our many student-athletes.

www.gobearkats.com:Click To Enter

CORPORATE PARTNER to receive website enhancement via one (1)“click to enter” promotion on the home page ofwww.GoBearkats.com; which draws an estimated 55,000 uniquevisitors per month. The duration of the promotion will last no morethan two months.

www.gobearkats.com:Email Distribution

CORPORATE PARTNER to receive one (1) media advertisingopportunity through our weekly “Email Blasts.” Distributions arescheduled to be sent throughout the year to include marketinginformation regarding PARTNER special promotions in store. Emailswill reach out to approximately 20,000 individuals.

PARTNERSHIP

OPPORTUNITIES:PRINT ADVERTISING

On-Property Signage:Partnership Banner

CORPORATE PARTNER to receive one (1) partnership banner to displayinside their store/office/restaurant location to promote thepartnership with SHSU Athletics.

Local / Campus Distribution:Schedule Cards

CORPORATE PARTNER to sponsor schedule cards for six (6) varsitysports. Football (50k), Volleyball (8k), Men’s Basketball (10k), Women’sBasketball (10k), Baseball (10k), and Softball (10k) schedule postersare distributed at athletic events, campus departments, local andregional businesses, and other special/fundraising events.

Local / Campus Distribution:Schedule Posters

CORPORATE PARTNER to sponsor schedule posters for six (6) varsitysports. Football (10k), Volleyball (3k), Men’s Basketball (2k), Women’sBasketball (2k), Baseball (2k), and Softball (2k) schedule posters aredistributed at athletic events, campus departments, local and regionalbusinesses, and other special/fundraising events.

‘Kat Konnections: Program Ad

CORPORATE PARTNER to receive one (1) of the following color ads inKat Konnections, the official publication of Bearkat Athletics.

• Inside Front OR Back Cover/Full Page Color Ad (4-3/4"x7-3/4")• Full Page Color Ad (4-3/4” x 7-3/4”)• Half Page Color Ad (4-3/4x3-3/16)• Quarter Page Color Ad (2-5/16”x3-13/16”)

This 24/32 page playbill style program includes up-to-date rosters,statistics, and game day information as well as player, coach and teaminformation. Kat Konnections is distributed to 30k (FB), 10k (basketball),and 7k (BB & SB) fans per season free of charge.

Season Ticket Holders:Ticket Stock

CORPORATE PARTNER to receive the opportunity to have their logoincluded on the front of our season ticket stock. This will be seen by all450 (as of August 2015) season ticket holders when they receive theirdistribution.

Season Ticket Holders:Official Mailer

CORPORATE PARTNER to receive opportunities to highlight yourpartnership with Bearkat Athletics and distribute special offers directlyto all season ticket holders prior to the beginning of each season.

PARTNERSHIP

OPPORTUNITIES:GAMEDAY ELEMENTS

Partner Perks:Official Game Sponsor

CORPORATE PARTNER to receive special recognition through a seriesof public announcements, in-game contesting, promotional prizegiveaways, etc. for any of the six varsity sports (football, women’svolleyball, women’s soccer, men’s & women’s basketball, baseball, andsoftball). PARTNER will be the dominant marketing partner for thisevent, included in all pre-game promotion and advertising for theevent.

Partner Perks:Product Distribution

CORPORATE PARTNER to receive space for a display table on theconcourse at one (1) soccer game, one (1) volleyball game, one (1)basketball game, two (2) baseball games, and two (2) softball games.PARTNER will also have the opportunity to distribute promotionalitems within the designated area.

PARTNER PERKS:Bounce Back Coupons

CORPORATE PARTNER to receive the opportunity to distribute bounceback coupons for football, women’s volleyball, women’s soccer, men’s& women’s basketball, baseball, or softball home games. Coupons willprovide PARTNER with the ability to track in-store traffic generated bySHSU athletic events.

Partner Perks:Tickets and Parking

CORPORATE PARTNER to receive one of the following ticket packages:

Season Tickets: PARTNER to receive number (#) reserved footballseason tickets and one (1) parking pass for all six (6) home games atElliot T. Bowers Stadium. This package also includes tickets to Battle ofthe Piney Woods at NRG Stadium in Houston, Texas.

Group Tickets: PARTNER to receive number (#) general admissiontickets to a mutually agreed upon sport game in arena. Group ticketsmay be used on family, friends, your company, giveaways, or donatingto an organization of your choice.

Partner Perks:Hospitality

CORPORATE PARTNER to receive one hundred (100) game tickets andaccess to the Bearkat Champions Lounge at the Ron Mafrige FieldHouse for a mutually agreed upon football game at Elliott T. BowersStadium.

Partner Perks:Football Tailgate

CORPORATE PARTNER to receive premium access to Bearkat AlleyTailgate with one (1) reserved spot at all six (6) SHSU home footballgames. PARTNER will have the opportunity to distribute promotionalitems and informational material to several thousand Bearkat students& fans!

Partner Perks:Lowman Student Center (LSC) Mall

CORPORATE PARTNER to receive the opportunity to join SHSUAthletics in the LSC Mall area for mutually agreed upon weekdaysduring the 2015-16 season. PARTNER will have the opportunity todistribute promotional items and informational material to Bearkatstudents and fans!

Partner Perks:Barefoot Posse

CORPORATE PARTNER to be named exclusive sponsor of the “BarefootPosse” during all home athletic events. The PARTNER “Barefoot Posse”is a dedicated team that will engage fans during all in-gamepromotions for Bearkat Athletics.

Partner Perks:In-Game Promotions

CORPORATE PARTNER to receive an in-game time out promotionduring the 2015-16 season to promote company services and providebranded prizes to contest winners or participants.

Partner Perks:Social Media Blitz

CORPORATE PARTNER to receive a social media promotion during the2015-16 season via SHSU’s Facebook, Twitter, and Athletics websitewww.gobearkats.com. SHSU Athletics will collaborate with PARTNERto promote company services and provide branded prizes to contestwinners.

PARTNERSHIP

OPPORTUNITIES:MISC. ELEMENTS

Partner Perks:Basketball Table Display

The Connection will have the opportunity to set up adisplay on the concourse in Bernard G. JohnsonColiseum at one (1) mutually agreed upon SHSUmen’s and/or women’s basketball home game or joinSHSU athletics in the LSC Mall area for one weekdayduring basketball season. Sponsor will have theopportunity to distribute promotional items withinthe designated area.

Exclusivity

CORPORATE PARTNER to receive recognition as the Premier Partnerfor Sam Houston State athletics in your market category.

All athletic department purchases of agreed upon goods or use ofservices will be guaranteed to your organization. You will be grantedpermission to utilize all licensed Sam Houston State UniversityBearkats logos and trademarks in your marketing and promotionalcampaigns.

Partner Perks:Celebrity Appearances

Invite some of our coaches, student-athletes, cheerleaders, andmascot to a mutually agreed upon event of your choice!

Bowers Stadium:Scoreboard

Partner Perks: Website

Corporate Partner will have its logo and link to itsrespected website placed on the Corporate Sponsor’spage of www.gobearkats.com.

Corporate Partner will have its logo and link to its websiteplaced at the bottom rotating bar of all pages onwww.gobearkats.com. Sponsor logo will change from greyto full color as the viewer scrolls with mouse over the logo.

Bowers Stadium:Scoreboard

Partner Perks: Public Address

Corporate Partner will receive recognition as acorporate partner with Sam Houston StateUniversity Athletics during all home athletic eventsincluding: football, women’s volleyball, women’ssoccer, men’s & women’s basketball, baseball andsoftball.

Our Team

Kyle Barnard

Asst. Athletic Director

(936) 294-4132

barnardk@shsu.edu

Kimberly Spino

Partnerships Associate

(936) 294-2796

kas087@shsu.edu

For information on how we can help your business succeed bypartnering with Sam Houston State University Athletics please contact: