SHRM Strategy 2010 - Agents/Assassins in Social Media
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Agents in Social Media You Need Assassins, Not a Corporate Twitter Account
description
This is my presentation from SHRM Strategy 2010.. If you're crafting a corporate social media strategy, trust me - you don't need a corporate Facebook or Twitter account - you need agents and assassins. Check out the slides to find out more....
Transcript of SHRM Strategy 2010 - Agents/Assassins in Social Media
Agents in Social Media
You Need Assassins, Not a Corporate Twitter Account
What I hope you get:• Centralized social media strategies leave money on the table.
• To really get traction with social media, you have to decentralize your approach and LET GO of your need for control.
• Social Network Analysis (SNA) is the science behind the superficial buzz of Twitter, Facebook and guides your internal/external social media strategy.
• Agents – people who are experts in what they do for you and know how to use social media tools – are the key to getting a true return out of a social media platform.
• To deploy “agents”, you can build or buy . Which approach makes sense for you depends on whether your initial goal is to influence internally or externally.
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Lame and Played
“640K of memory should be enough for
anybody.” a guy named bill gates, 1981
End of Chapter 1
2
We’re Gonna Get Us Some
Social Media!!!!!
Alert the Legal Team!!
BUT
EXERCISE
Centralized Control, High to Low
Ove
rall
Use
of S
ocia
l Med
ia, L
ow to
Hig
h
Darth Vader Grip
Flatline
Dr. Evil’s Master Plan Freak Show
3
Cool stuff “social network analysis” (SNA)can teach us about how to use
social media agents in your
company.
The Definition
Social Network Analysis [SNA] is a mathematical and visual analysis of relationships / flows / influence between people, groups, organizations, computers or other information/knowledge processing entities. (- Krebs)
Any system that forms a network can be analyzed using SNA
Why is SNA Important?• See how organization actually works
– See who and what is important– What is getting in the way– Key connections inside and outside area of focus
• Talking documents– Data supported maps form basis of discussion– Sense-making
• Patterns of Success– How does the research support what we are doing?– What patterns have we seen elsewhere?
• Benchmark– “As Is” map and metrics of current state supports development of “Should
Be” or “Could Be” maps of improved organization• What-If
– Experiment with changes before organizational intervention
Network Maps That Result from SNA
• “Work” (Information-flow) Network• “Social” Network• “Innovation” Network• “Expert Knowledge” Network• “Strategic” Network• “Learning” Network• “Decision-Making” Network
4
Definition
Why they matter
How Companies
Have to Deal with Agents
1+1+1=Agent
EXERCISE
5
6
2 Choices: BUILD or BUY
BUild
BUy
EXERCISE
7
Should you Build or Buy?
1+1+1=Agent
What I hope you got:• Centralized social media strategies leave money on the table.
• To really get traction with social media, you have to decentralize your approach and LET GO of your need for control.
• Social Network Analysis (SNA) is the science behind the superficial buzz of Twitter, Facebook and guides your internal/external social media strategy.
• Agents – people who are experts in what they do for you and know how to use social media tools – are the key to getting a true return out of a social media platform.
• To deploy “agents”, you can build or buy . Which approach makes sense for you depends on whether your initial goal is to influence internally or externally.
