SHRM North Central Regional Student Conference
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Transcript of SHRM North Central Regional Student Conference
Shake Up Recruiting
Get Social and Get Results
Laurie Ruettimann, SPHR
Get Social: Connect
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Get Social & Get Results: Today’s Discussion
Overview of Social Recruiting
Dissect Social Recruiting Myths
Discuss Metrics
Look at Best Practices of Social Recruiting
Agenda
Get Social: We’re All Recruiters
“I work for a living, and believe if you aren't an active recruiter/talent agent as an HR pro (regardless of title or position), you're overhead.
I cringe when peer HR types act like administration is job #1 and allow it to dominate their professional identities.
I cringe again if they make no attempt to be an active recruiter.”
-Kris Dunn, VP of HR @ Daxko-Founder of HR Capitalist and Fistful of Talent
Get Social: Social Recruiting 101
“Social recruiting is when companies and recruiters use Facebook, LinkedIn, Twitter and
and other social media sites to source and recruit candidates for employment.”
– Alison Doyle, About.com Guide to Job Searching
Get Social: Social Recruiting 101
Recruiting Metrics
Creating Social Recruiting Strategy
Social Recruiting from 30,000 Feet
Social Recruiting 101
Tweets, Blogs And Widgets, Oh My: Web 2.0 for Recruiters
How Job Seekers Use Social Media
Social Media Landscape: Solis and Scoble
Get Social: Dissecting Social Recruiting Myths in HR
1. Social Recruiting is a strategy that just uses LinkedIn, Twitter, Facebook, and Google.
2. Gen Y will work for you if you have a flashy website and they can access Facebook at work.
3. Legal departments don’t like social media tools.
4. Social Recruiting ROI is measured in money.
Get Results: Metrics, Narratives, and Folk Tales
"I always tell people, if we have a good quarter it's because of the work we did three, four and five years ago. It's not
because we did a good job this quarter.”
- Jeff Bezos, Newsweek
Get Results: Metrics, Narratives, and Folk Tales
Get Results: Metrics, Narratives, and Folk Tales
Not Everything That’s Important Can Be Quantified
How to Measure Social Media ROI for Business
4 Ways to Measure ROI + Metrics of Social Media Recruiting...
When it Comes to Evaluating a Social Media Recruiting Strategy, Consider the Non-Linear Benefits
Get Social & Get Results: Social Media Landscape & Best Practices
Clear Link Between Corporate, Product, and Employment Brand
Interactive and Mobile-Friendly Career Websites
Socially Integrated Career Sites One-Click Job Referrals Enhanced Role Profiles Employee Testimonials Authentic Employee Twitter
Accounts Video Blogs Recruiters/Sourcers in Social Media
Communities
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Get Social & Get Results: Social Media Landscape & Best Practices
Shake Up Your Recruiting Strategy in 2010 Get Social and Get Results
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Social recruiting is a component of a larger talent acquisition strategy. It’s a competitive advantage for Human Resources departments.
Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.
The HR/social media landscape is fluid, dynamic, and bigger than Facebook and Twitter.
Myths and assumptions abound—so test, challenge, and validate.
Metrics tell a story. Understand what you’re asking and why. Learn from the best. Don’t recreate the wheel.
Get Social: Connect