SHRM India - Archived Webinar - HR & Social Media

©SHRM 2010 1©SHRM 2010

20th October 2010

The Society for Human Resource Management (SHRM)

All materials are Copyrighted 2010 by Strategic Human Resources Management India, Pvt. Ltd. or Society for Human Resource

Management unless otherwise expressly noted. All rights expressly reserved.

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Top Social Networks India

Social Networking Websites Registered

Users

Unique

User Per

Month

Facebook.com 12M 18.7 M

Linkedin 7M 3 M

Orkut.com 16M 12 M

Twitter.com 4M 3.15 M

Youtube NA 15.5M

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• Connections

• Conversations

• Collaborations

• Co-creations

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Reason #1:COST REDUCTION

Reason #2:REVENUE GENERATION

ALL BUSINESSES LOOK FOR..

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POTENTIAL

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Click-throughs

Positive press

Positive WOM

Employee participation

Customer complaints

Employment applications

Retweets

FaceBook friends

Blog comments

Social mention

YouTube views

Twitter followers

Impressions

Delivered emails

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activities

transactions

social data

web data

loyalty metrics

etc.

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Recruitment

Branding

Collaboration & Engagement

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more & more

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Months 1-3

• Brand Presence

• Create Profiles

• Implement brand image

• Announce presence

Months 3-12

• Brand/Job Seeker

• Increase follower base

• Monitor brand, industry, niche

• Communicate with candidates

Months 6-24

• RoI Focus

• Assess goals / achievements

• Address areas for improvement

• Identify additional metrics

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• Social Media to Listen

• Social Media to Ask Question

• Social Media to Extend your contacts

• Social Media to Drive your existing contacts

• Social Media to sell your IP

• Social Media to sell your products & Services

• Social Media to Take right decisions

• Social Media to Advertize your brand

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• Social Media to Listen

• Social Media to Ask Question

• Social Media to Increase candidate pull

• Social Media to Strengthen Client contacts

• Social Media to demonstrate your IP

• Social Media to Pre sell your products &

Services

• Social Media to Take right decisions

• Social Media to Positions your brand

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Features

• Candidate Search

• Group features

• Job features

• Create discussion groups

• Time to deliver

Advantages

• Low Cost

• Connect directly to the candidates

• Job posting

• Targeted Audience

• Skill wise

• Location wise

• Level wise

• View Events

Limitations

• User based access

• Limited information about the candidate

Jobs fulfillment by social media - Linkedin – 47%, Facebook – 30% & Twitter

– 16%

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• Tap passive job seekers in market through Target Companies/

Skills.

• Effectively map companies as people from same organization/

teams are mostly connected to each other through these social

networking sites.

• “No/Marginal Cost” linked to services offered through sites.

• Effective for Niche Hiring.

• Gain extra candidates other than available in Job portal.

• Build a Talent Pool of candidates .

• Growth of e-recruitment driven by a combination of actual costs

savings in the recruitment process, increased ease & efficiency

for the employer along with improved experience for candidates.

• Retain speculative and star candidates for the future, and then

contact them when an appropriate vacancy is advertised –

effectively generating applicants for free.

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Used correctly e-recruitment can:

• Enhance the applicant experience

• Communicate the employer's image and culture better

• Make the recruitment process faster, more accountable and standardized

• Increase the diversity of applicants

• Provide better management information on applicants

• Find the right candidate for the job.

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According to Alexa traffic rank India‟s 1 Job board Naukri had traffic rank of around 300 before mid

2009. Now, It has a traffic rank of 437. The change has been consistent over last 2 years. Monster

India had a traffic rank of around 600 before mid 2009. Current Monster India traffic rank of 1029

reflects a considerable loss. Apart from loss in the traffic rank, the „page views‟ have also reduced

significantly. If the same trend continues, we can question the popularity and value of big Job

Boards over the next 2-4 years.

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Recruitment – on Social Media

Linked - download profile of any of your

connection to connect and recruit or take

reference to recruit

For creating professional profile and business contacts online

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Imagine meeting a friend at an ATM

– “buddy why don’t you come join

my team”

SOCIAL MEDIA – YOUR PLATFORM TO MAKE

FRIENDS AND SIMPLIFY YOUR PURPOSE -

RECRUIT

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Direct

Communication

Communication

Catalyst

Cooperative

Communication

Participatory Definition

Brand Embodiment

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• Customer loyalty

– Transparent connect with customers

– Opportunities for real engagement, both online and off

– Well aligned company values

– In turn, Branding the customer

• Employee Branding the employer

– Discussion of staff reporting structure, incentives and

performance

– Personality of individual employees &cumulative culture of

the organization effect employer brand

– Employees interface in multiple ways with the customer—

and inversely, the customer actively seeks opportunities to

interact with the company’s employees.

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Companies - deeply and broadly engaged in social media recognized an 18% growth in revenue in 2008*

Those who sat by the sidelines saw a 6% decline*

Strong brands attract and retain employees more easily Employees are willing to take a salary cut to work for a

strong brand

Strong brands are able to fill positions more quickly

Strong brands tend to fill positions through referrals more than through advertising or other means

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Where are we today????

HCL‟s MEME has

become an integral

part – we are in the

second phase –

Create a Site to get

employees involved .

Southwest

gives

employees a

place to share

their quirky

personality

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• Improved the communication levels between employees and employer

• Creats Trust

• Enables freedom and Democracy @ workplace

• No-cost marketing of the company and employees, creating “friends” and “fans”, promoting events via Twitter

• Immediate customer feedback

• Building referral networks

What‟s Next???Do we need our own social networking sites ???

Time to Think and Act fast

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