INCREASE IN RATE OF GYM GOERSPRESENTED BY – SHREYA JAIN SAMIDHA PATADE

Introduction Going to a gym has become a popular urban culture. Influenced by the west mostly gyms were thought as a place of exercising only for celebrities or the higher income group people.

But, as the times have evolved, lately the gym industry comprises of Rs.500 crore business in India which says a lot about growing needs of Indians towards health and fitness.

The shift of gym users have drastically shifted to the corporates, teenagers,young adults and also the women. Women comprises of 40% of gym customers.

The drastic change in lifestyle and eating habits have impelled more people to join a gym as the time runs out soon and they are left with nothing but big bellies and a larger number of health problems.

Although most people join gym as to keep fit, the same age-group people also indulge in chit-chatting which results in socializing and making new friends apart from only just working out.

In India, people spend about Rs.500-3000 per month approximately on their gym membership fees. Be it normal local gym or a fancy one ,one needs to work out regularly and gym seems to be an easy option.

OBJECTIVESTo study the reasons of rapid increase in rate of gym goers.

To study what factors in India lead to people to go and join a gym.

To know why people are ready to shed a part of their income to go and do gymming.

DATA ANALYSIS

1)What is your age-group?Most of the people we surveyed were in the age-group of 20-40 years of age which comprised of 60% of the population so it can be said that mostly young people and middle aged are extensively involved in a gym ,30% are more than 41 but less than 60 years of age and few are less than 20 years of age.

 2)What is your prime purpose to join a gym?

Most of the Indians have lately become health conscious and thus join gym.almost 49 % of people join gym to lose weight,few to gain weight and less of the crowd is interested to actually keep fit and socialize.

3)According to you ,what has pushed people towards health and fitness for which they join a gym?

According to the data we have collected,a lot of people agreed to the fact that they were mostly influenced by TV/Film celebrities to go and workout in a gym to get that desired body.Next lot was influenced by media like newspaper,magazine and changing trend of fitness to join a gym.A Few were influenced by their friends.

 4)Do you think gym is a nice place of stress buster from a busy life?

As large as 36% people believed in going to a gym for making new friends and contacts.30% people are actually involved in health and fitness .14 % believe It a self time out to relax from the busy life and rest fell all the above reasons.

LIMITATIONS1)3-5 % drop out rate in gym i.e. the percentage of people in India leaving gym annually

2)Small towns unaware of gyms/Lack gym.

3)More than 60% gym goers in between 20-40 years of age.

4)Study is not one in whole of India and only a certain part and segment is chosen due to shortage of time in doing research.

LITERATURE REVIEW Though bollywood celebrities and TV stars continue to flock fitness centres, there's has been a significant surge in the number of corporates taking gym membership over the past 2-3 years. "Unlike the previous years, when health clubs were seen as places to exercise and stay fit, executives across sectors are now frequenting them to enhance their social circle," Fitness First managing director Vikram Aditya Bhatia said.

Going to the gym is increasingly becoming an urban culture. Besides health reasons, it is more to do with lifestyle these days. "We started our operations a year ago and we are adding close to 800 people every month," Mr Bhatia said. The UK-based chain has around 10,600 users in India, of which around one third are women.

One of the world's largest in its field, Fitness First, which forayed into the country last year, currently has four clubs across Delhi, Gurgaon, Mumbai and Bangalore. It plans to open another six in the next two years with an estimated investment of around Rs 10-16 crore in each club. It charges Rs 3,000 for regular customers per month, while for those availing personal training programmes, the charges are as high as Rs 900 per hour. "We earn almost Rs 60 lakh in a month by offering personal training to people," said Mr.Bhatia.

(Source-http://articles.economictimes.indiatimes.com)

HYPOTHESIS Is it true that 60 % people of the young crowd who join gym are influenced by the factors other than health and fitness?

H0- No,the main reason of most of the people including teens and young adult actually care about their health and thus join gym

H1-yes,there are several people who join gym because to maintaing good health but there are several others as well who join gym for factors such as socializing,making new friends,status symbol,ongoing trend on media,following celebrities,just blindly following friends or family,influence by the urban culture.

QUESTIONNAIRE 1)What is your age-group? A)10-20 years B)21-40 years C)41-60 years D)60 & above 2)According to you,what is a gym? A)A Marketed product B)Genuinely involved in health and fitness C)A great business opportunity D)Time out to distress oneself

3)How often in a week do you visit the gym?A)2-3 days a weekB)4-5 days a weekC)6-7 days a weekD)Once in a bluemoon

4)What was the reason you thought of joining gym?A)Fashion/TrendB)StatusC)Personal health and fitnessD)Recommended by a doctor

5)How approximately do you spend on your health and fitness in a gym in an year?

A)10-20 k B)20-30 k C)30-50k D)50k and above 6)Would you have thought of joining a gym 5 years back regardless of your age and inclination towards fitness?

A)Yes B)No C)May be D)Depends

7)What is your prime purpose to join a gym? A)To loose weight B)To gain weight C)To keep fit D)To socialize 8)According to you ,what has pushed people towards health and fitness for which they join a gym?

A)T.V/Film celebrities B)Friends C)Family D)Growing trend of gym through media

9)Do you think gym is a nice place of stress buster from a busy life?

A)It surely is a self time out

B)It is a nice place to make new friends and contacts

C)The only purpose is to keep good health

D)All above

10)How did you come to know about the current gym you are going?

A)T.V/Radio/Newspaper/Magazine

B)Word of mouth

C)Internet

D)Self

CONCLUSION Increase in rate of gym goers can be summed upon following factors:

1)Inclination towards health and fitness

2)Media roles

3)Increase in rate of unhealthy lifestyle

4)Influence by celebrities

5)Need to socialize more