ShowStoppers® @ IFAThe official press event of IFA 2018

30 Aug. 2018, Berlin

A ShowStoppers exclusive

2018 marks the 11th consecutive edition of ShowStoppers @ IFA, the official press event of IFA, the global tradeshow for consumer electronics and home appliances that moves markets and inspires buyers.

Thursday30 Aug. 20186-9 pm / 1800-2100Messe BerlinBerlin, Germany

“Breaking records for the tenth consecutive year, 80 industry leaders, innovators and start-up companies introduced new gear, gadgets, apps and devices for work, home and play at ShowStoppers @ IFA 2017, the Official Press Event of IFA, the world’s leading tradeshow for consumer electronics and home appliances.

1,000 journalists from 60+ countries attended the landmark press event.”

Showstoppers.com

Showstoppers.com

What is ShowStoppers?ShowStoppers events organize product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives.

Now in its 24th year, ShowStoppers is the global leader in press and business events, spanning the United States, Europe and Asia. ShowStoppers produces media-only special events at CES, Mobile World Congress, Mobile World Congress America, NAB, CE Week, and other venues; the official press events at IFA, NAB, and CE Week; and partners to produce events with CE Week and CTA.

What is ShowStoppers @ IFA?Since 2008, ShowStoppers is the official press event at IFA, the global tradeshow for consumer electronics and home appliances that inspires people and moves markets.

Not just another press conferenceShowStoppers is built around hands-on product demos and personal conversations.

We don’t lock the products away on the press conference stage, untouchable, distant, impersonal. We remove the distractions and noise of the convention hall. We build each event to focus on your product, your company, your client, to help you tell your story.

Not just another media tourMedia tours put you face-to-face with a small group of key journalists and analysts. But … you’re on the road and out of the office for a week, traveling from city to city, paying for expensive flights and hotel rooms, shuffling through security checkpoints in your socks.

Compare this with ShowStoppers, the price-effective, time-efficient, door-opening alternative. You will shake hands with hundreds of pre-qualified journalists, bloggers, analysts and industry influencers –in one room, in just three hours —to score news coverage, product reviews and executive interviews for your company or client.

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Go global.Score coverage.Hit the shelves.

“You turn the corner and step directly into a story you would never expect,” said David Phelan, author of Time Out London and The Independent.

“ShowStoppers @ IFA is an advantage for my work to have so many companies in one spot. If I would have to go through all the halls at IFA, I wouldn’t manage to write as many stories and talk to as many exhibitors as I can do here,“ said Andreas Nolde from Chip.

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When and where is ShowStoppers?

ShowStoppers @ IFA is Thursday, 30 Aug. 2018 -- the night before IFA opens for business. It is the signature finale to the two Press Days that take place before IFA, timed to help companies large and small connect with journalists looking to discover and cover innovations in consumer electronics and home appliances for work, home and play.

ShowStoppers takes place on the Messe Berlin fairgrounds, making it easy for journalists to attend.

Are you affiliated with the show?

Yes. ShowStoppers is the official press event of IFA. 2018 begins the second decade of this exclusive showcase for IFA exhibitors.

Do you need to exhibit at IFA?Yes. Use your exhibit space on the show floor to shake hands with business partners, distributors, dealers and suppliers. ShowStoppers is where you meet the press.

Don’t have exhibit space at IFA? Talk with us. We have affordable floor space and meeting room options available for you.

How does the event work?ShowStoppers combines a product showcase, hands-on demos, and a relaxed reception into one special event. It’s informal. We provide a buffet dinner and open bars. Journalists arrive and meet with exhibitors at their convenience, working their way around the room. Exhibitors arrive 2 to 3 hours earlier to set up and grab a bite to eat.

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Who invites the press?

We handle all the promotion, invitations, emails and RSVPs for the event. We work with the IFA Press Office to invite the most influential press and analysts, drawing from our own media databases, press services, and other resources.

Do you have a target list of press? Share it with us, and we will make sure they are invited.

We qualify the press.

If a columnist contributes to Handelsblatt, Nikkei, the BBC or the Wall Street Journal, that’s easy. If not, we screen bylines and URLs, especially for bloggers, freelancers and podcasters.

Like you, we want qualified press in the room, not just the biggest body count.

What media attend this event?

More than 900 top journalists and analysts regularly attend ShowStoppers @ IFA – including, among others, ABC, ARD/ZDF, Agence French Press, BBC, Bild, c't, CBS, CNBC, CNET, Chip, CNN, Computerbild, Dempa Shimbun, Engadget, Financial Times, Frankfurter Allgemeine Zeitung, IDC, IDG News Service, Informa Telecoms, Markt Intern, N24, NBC, Nikkei, PC Magazine, PC Welt, PC World, Pocket-lint, RCR Wireless, Reuters, Slashgear, SonntagsZeitung, Spiegel, Times of India, ubergizmo, the Verge, Which?, Wired, and ZDNet.

Do you provide a press list?

Yes. In the weeks leading up to the event, we release to the exhibitors a list of the journalists who sign up to attend when those journalists also agree to share their contact information.

What is special about the ShowStoppers press list?

When reporters register to attend, we collect newsbeat data. It’s optional, but many journalists share this information with us. We include this data in the press lists that we share with you. This turns a mere press list into a remarkably powerful PR tool that gives you the unique ability to identify the reporters most likely to cover your company or your clients. No other producer of press events does this. Just us. Period.

Showstoppers.com

Showstoppers.com

“The thing with ShowStoppers (I’ve done two, IFA and Mobile World Congress) is they deliver on their promises. They tell you this event will be organized, crowded with reviewers from prominent outlets, as well as bloggers (who can be just as important as the New York Times), and that the event will be beneficial for your company. At the end of the show you’ll make eye contact with Dave or Steve (since they’re constantly walking the floor to make everything run smoothly) and nod your head, because they were right. More importantly, they delivered. As you can tell I’m a ‘happy customer’ of ShowStoppers. I will continue to plan new product launches around their schedule.”

Erick McAfee, Moov Inc.

“Pound for pound, ShowStoppers puts more reporters in the room with more brands than any conference event I’ve been a part of. It’s a no-brainer.”

John Procter at McBee Strategic, the public relations agency for GN ReSound.

“We have been attending IFA since 2012 and it has always played a vital role in showcasing our company and our product. 2017 is the first year we participated in the Showstoppers press event and its positive effects were far higher than we could have expected. It gave us a platform with all the right media and journalists we wanted to reach and some we did not even realize we wanted to reach. It was a great way to kickstart IFA and helped garner interests in us, which resulted in a higher volume of curious journalists and media outlets to visit our booth. It was our first time participating in Showstoppers and we will definitely come back next year!”

Stefanie Sedlak, tado

“At this year’s Showstopper event at IFA, our aim was to get media coverage and enhance our brand awareness in Europe. It was our first show in Germany and a challenge for our French start-up company. The preparation was amazing and on-site we got such kind assistance that it helped us easily reach our goals by talking to journalists, doing interviews and making new contacts from all over the world.”

Lisa Despeyroux, WISTIKI

"Showstoppers kicked off our IFA with the biggest bang possible! The ShowStoppers team were incredible at syndicating the news about us being the first personal massager at IFA in its 93-year history. Following Showstoppers, we were featured in all the top press, print, online and video, across Europe, Latin America and Asia! To top it all, we also ended up in the highly coveted 'Top10 gadgets of IFA' list. Big love to Dave and Ruth at the Showstoppers team for making this happen.“

Soumyadip Rakshit, MysterVibe

“One of our main reasons for participating in IFA was the press coverage. So Showstopper was more important to us than our booth in the fair during the exhibition. ShowStoppers made it possible to bring our own fridge and simulate the kitchen environment quickly during the event, which is what we need to properly demonstrate Triby, our connected speakerphone for the kitchen. Most of the journalists we contacted before the show planned to attend Showstopper and we attracted many new press contacts. Publicity on the web started before the end of the show and is still increasing 5 days after the event.”

Sébastien de la Bastie, invoxia

Showstoppers.com

What kind of companies participate in this event?

ShowStoppers organizes company launches, product introductions, sneak previews and hands-on product demonstrations from industry leaders, innovators and startups.

Recent exhibitors include Altec Lansing, Amazon, AMD, Bang & Olufsen, Beats by Dr. Dre, Belkin, Cadillac, Cobra Electronics, DJI, D-Link, Dell, E Ink, Epson, Escort, Ford, Fujitsu, Garmin, Griffin, Honeywell, HP, Intel, Iomega, iRobot, Jabra, JAKKS Pacific, Kingston, Kobo, Lenovo, Logitech, Microsoft, Neato Robotics, Novatel Wireless, Olloclip, Olympus, OnStar, Opera Software, Orbotix, Otterbox, Pandora, Parallels, Plantronics, Qardio, Raytheon, RCA, Real Networks, Roku, Samsung, Seagate, Sennheiser, Skype, Sonos, TeleNav, Texas Instruments, Toro, Toshiba, TripIt, Viewsonic, Wacom, Western Digital, WowWee, ZAGG — and many more!

What does it cost to exhibit?

• Standard exhibitor pricing is €6500 Euro. We provide one 2-meter-long demo station, linen, signage, power and wireless Internet. You staff the demo station with up to 4 company execs or PR pros.

• Premier exhibitor pricing is €12,000 Euro. We provide one 4-meter-long demo station, linen, signage and power and wireless Internet. You staff the station with up to 8 company execs or PR pros.

In addition, we are able to build custom packages that include exhibit space at ShowStoppers and booth space at IFA.

If needed, high-speed Internet and flat-screen displays may be rented.

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Do you offer any other services?Yes. ShowStoppers is not just another press event. We believe that a media showcase is about much more than paying a lot of money for a table and a press list.

We offer a range of exclusive, value-add media services, built into each event, and we work with industry partners to create more opportunities for more coverage — at affordable pricing that leads the industry.

Press kitsWe assemble an electronic press kit that includes each exhibitor, posted online to the ShowStoppers web site, available to journalists who attend ShowStoppers -- and to every journalist with a browser.

“Media Village” -- a ShowStoppers exclusive Why go hunting for broadcast and blogger coverage? We bring them to you. Only ShowStoppers sets aside stage space for key press to work inside selected events – plus a “bloggers lounge.” Who reserves this workspace? CBS News, CNET, DigitalTrends, Engadget, PCwelt, Reviewed.com, Slashgear, Tom’s Hardware, Trusted Reviews, the Verge, and more.

NewsDesk -- a ShowStoppers exclusiveWe post your news to the ShowStoppers NewsDesk blog, with links back to your web site. NewsDesk operates as a resource for journalists – and helps to push search-engine traffic to you.

Showstoppers.com

Showstoppers.com

Join us!

Reserve your demo station early. It’s easy. Call or email us for an exhibitor agreement. Don’t wait. We’ve produced sold-out ShowStoppers press events for two decades. And we limit exhibit space.

Dave LeonSales PartnerShowStoppersGlobaldave@showstoppers.com+1 845-638-3527 (office)+1 845-821-6123 (mobile)Skype: daveleon1

Lauren MerelSales AssociateUSlauren@showstoppers.com+1 908-692-6068 (mobile)

Media contact:Steve LeonPartnerShowStopperssl@showstoppers.com+1 310-936-8530

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