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Showcase Ontario: Social Media and eReaders/eBooks
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“Clouds, from both sides now : Social Media and E-Books”
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Presentation at Showcase Ontario conference on how social media is being used by Ontario Government Libraries and the implications for security, privacy and records management. eReader & eBook marketplace - what's hot on the market and where to purchase eBooks suitable for government/business as well as "freebies."
Transcript of Showcase Ontario: Social Media and eReaders/eBooks
“Clouds, from both sides now : Social Media and E-Books”
Objectives• Learn about the use of social media for policy
development, communication and data gathering.
• Learn about the Records and Information Management implications of social media use
• Learn more about e-books and e-book readers such as Kindle, Kobo, iPad’s iBooks, Nook etc.
Participants:
Gabrielle Gaedecke, OAHPPHeath Finley, Min/Natural ResourcesMercedes Lee, Legislative LibraryMartha Murphy, Office of the Fire MarshalGitta Rice, Min/Finance/RevenueGeeta Thachil, Min/Finance/RevenueDeborah Palmer, Min/Natural Resources
Social Media
What about breaking news today?
Social MediaExamples: list of such media
Use of Social Media ToolsOAHPP – tracking illness, epidemiological tracing, monitoring issues of the day (eg. Wind turbines, salty diets, outbreaks etc.)
MNR - collaborate on policy development, writing reports; monitor disasters (floods, forest fires); keep up to date on current scientific research and developments in their respective areas of expertise.
OFM - keep current on fire incidents across the province and Canada, monitor community response to fire incidents, assist fire investigations
Finance/Revenue - track trends and monitor public opinion; to help communicate the ministry's message
Social Media at OAHPP
We are a Public Health Agency• Track news daily via Twitter account and RSS feeds
• No YouTube or Facebook access yet – working on it!
• Communications section delivers general news to all staff, but
• Maintain mailing lists – tailored delivery
Social Media at OFM• Track news via RSS on fire incidents in communities
across the province
• YouTube videos are used for citizen journalism on fire incidents
• Facebook is monitored for postings by Fire Depts/Associations
• Fire News a web-based newsletter is updated daily with content pulled from RSS feeds
Social Media at MNR• Monitor Twitter for updates on floods and forest fires
across Ontario
• Promote new Library acquisitions & products via Twitter
• Track coverage via RSS of MNR in the news from online magazines and journals
• News stories featuring MNR are pulled from RSS feeds and highlighted on Library website
• Blogs and Twitter are monitored for discussions on scientific research
Social Media at Finance/Revenue
Introduction of HST required expanding the monitoring of traditional online media coverage to social media because:
tax changes make people nervousthe tax package that contained the HST was one of the most fundamental sets of changes the province had undertakensocial media accesses the target audience more directly and intimately
Social Media - TwitterStarts with one question: What are you doing? … you answer in only 140 characters
In 2006, Jack Dorsey of a podcasting company called OdeoInc. came up with the idea of a quick texting service that
would allow small groups to communicate.
Getting started on Twitter
TwitterTWITTER concepts
•Following – subscribing to someone else’s Tweets
•Hashtags – using #_word_ to make it “findable” across Twitter
•Short text – shrink what you have to say to 140 characters 140it.com
•Tiny URLS – often links are too long - use http.//bit.ly or http://tinyurl.com
•Retweeting – “RT” means you liked someone else’s tweet, “passing it on”
•Searching – trending topics http://search.twitter.com/
•TweetDeck – connects Twitter with Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and other social media.
Health Resources on Twitter
Other Health Monitoring Tools
Blog “H5N1” or Influenza
MNR on Twitter
Digitized MNR Annual Reports
‘Climatic Change’journal now available online
Upcoming Library tours
Emergency Communication
Tweets track no. of forest fires in Ontario
All MNR #forestfire staff back from BC today, ending Ontario's largest & longest ever dispatch to another jurisdiction!`1:53 PM Sep 17th from TweetDeck
What do animals do when there’s a #forestfire? http://sn.im/rvqra12:41 PM Sep 15th from TweetDeck
198 MNR staff still working on #forestfires in BC. More staff & equipment to return home this week. http://sn.im/ontfires8:48 AM Sep 14th from TweetDeck
So far this year in Ontario, 20,624 hectares have been burned in #forestfires. The ten year average is 107,987!11:42 AM Sep 10th from TweetDeck
#Teachers: BC and California fires in the news, great time to teach your students about #forestfires! http://sn.im/l4nrd12:01 PM Sep 9th from TweetDeck
#Forestfire hazard ranges from low to high right now in Ontario. Map of hazard levels: http://sn.im/rpmm911:45 AM Sep 9th from TweetDeck
Emergency Communication
Monitoring Twitter Responses
MNR Mashups
• Current Forest Fire Situation Map -http://forest.lrc.gov.on.ca/AFFM/fire/interactivemap/firemap_English.htm
• Do we have your Trail? http://www.web2.mnr.gov.on.ca/LIO/trails/Trails_en.html
MNR Mashup URLs
MNR in the Blogsphere
Social Media – Finance/Revenue
Link to cabinet scan
# of blogs mentioning the HST since yesterday – 15
# of new Twitter posts tracked since yesterday -142
# of relevant Facebook groups tracked -124
# of YouTube videos – 154 (4 new)
Link to Blogs
Twitter at Finance/Revenue
Sources of Tweets
Daily update
What is RSS?• It is Rich Site Summary or Really Simple
Syndication • From wikipedia:
– a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video —in a standardized format.
• Mash-up (collection) of web feeds into 1 website– video, audio, photos, RSS
Subscribe via RSS
CBC
RSS Feeds
Fire News
YouTube - OFM• Track videos uploaded by
citizens on fires in local community
• Video of fire scene is valuable to investigators to determine cause
• IT implications - YT videos in shockwave format (.swf) need to convert to windows media player (.wmp) format
Facebook - OFM
• Community safety messages – floods, fires, hurricanes
• Events• Photos• Discussion
• HST videos monitored 2x week• Number of views indicated for each video• Track how the HST issue is trending
YouTube – Finance/Revenue
• HST postings monitored 2x week
• Groups searched for saying NEW beside group name
• Analyze activity by number of posts & new members
• Follow public opinion
Facebook – Finance/Revenue
Primary Challenges
• Security• Protection of Personal Privacy• Records Retention and
Information Management
Social Media Sites: Origins
• Platform for web-based communities• Collaborative and Interactive Space• Freedom of expression• Information Sharing – the Ideas Factory• Explosion of Use• Business Application
Social Media in Government• US Government Administration• Ontario Government (Internet)
– Communication Tool– Public Notifications– Soliciting Feedback– Interactive with the taxpayers
• Ontario Government (Intranet)– OPSpedia
Privacy and Security Issues
• Third Party Social Media Sites• Viruses, Hacking and Hijacking• Employees posting personal information?• How does existing privacy legislation
apply?
Records Mgmt Issues
• Contradiction in terms• Who owns the content?• How do we define records?• How do we make it searchable?• What do we capture, retain and preserve?• There is no consistent approach.
Policies
• Guide staff behaviour• Define: “what is a record”• Define: “what is to be retained”• Privacy Issues• Legal Issues• Technology Issues• Accountability
Policy ResourcesForeign Affairs - Canadahttp://www.international.gc.ca/about-a_propos/twitter_policy-politique.aspx?lang=eng
Info Week: Gov’t Wrestles With Social Media Records Retention Policieshttp://www.informationweek.com/news/government/policy/showArticle.jhtml?articleID=217700689
CDC Health Social Media Guidelineshttp://www.cdc.gov/SocialMedia/Tools/guidelines
Social Media Governance http://socialmediagovernance.com/policies.php
OPSpedia: how the Ontario government uses wikis, blogs and social networkinghttp://bruceharpham.ca/2010/04/opspedia-how-the-ontario-government-uses-wikis-blogs-and-social-networking/
Clouds and computers
eReaders
eBooks, eReaders, and the Future of Reading
1. Legislative LibraryeReader pilot projectreport & recommendations
2. The eReader universe
Pilot Project Goals
• Evaluate technologies & user requirements
• Develop staff competency• Compile overview of vendors, licensing
options, and sources
Pilot Project Recommendations1. Content based focus2. Copyright & privacy3. Acquisitions4. Lending the devices & licensing issues5. Creating a “tech collection”6. Content vendors7. Sources for free content
Creating a tech collection –the wish list
• Ability to handle .pdf• Voice • Better display• Colour display• Wireless updating• Security & virus protection
MyiLibrary
NetLibrary
Ebrary
The Canadian Publishers Collection
Canadian Public Policy Collection
Canadian Health Resource Collection
Everybody loves freebies
Library Finder
Toronto Public Library
The Future of Reading
Kindle 2
Current price - $189 (approx) as of June/10
Sony eReader Touch PRS 600
Current price $169.99 (Sony store)
Similarities
• 6” screen size• Annotate• Rotate• Built-in dictionary• Search• Battery Life
ReadingSony Kindle
Faster page turning speed
Content organized by file type & collections (icons)
Single list organization scheme (filters)
Storage – online account access
Storage – online account access
Wider range of adjustable font sizes
Storage & FormatsSony Kindle
BBeb .AZW
500 MB memory 2 GB memory
Easy conversion of other file formats
Whispernet
ePub support No such luck, buddy
Better .pdf conversion
Photographs & MusicSony Kindle
8 levels of greyscale 16 shades of grey
Full zoom controls Window or fullscreen view only
Audiobooks & MP3s Audiobooks & MP3s
Built-in speakers
Text to Speech
Add-on & ExtrasSony Kindle
Touch screen & stylus Wireless
Handwrite notes, drawings Built-in keyboard
More ports (USB, AC adaptor)
Direct access to Amazon store for purchases
Kindle 3
Kobo – the Canuck contender
iPad – the death knell for eReaders?
...and the rest
Hi...Remember me? I don’t!
SUMMARY
CLOUDSCloud computing
Word cloudsUpsides – downsides of information “fog”
Your library can help.
Check the Conference website, www.showcaseontario.com
