Name of the Brand:

Based out of West Bengal launching in the 4 metros

Offerings of the Brand:

Casual and ethnic clothes for men and women. Specifics- Tees, tops, shirts, skirts, jeans, lungis, scarves, bandanas, kurtas, stoles, head gear

USP:

Hand painted/ embroidered clothes customized according to preferences of the consumer which are expressed by them onlinePersonalized stylists to interact with consumers to lend them fashion advice

What others are doing:

Existing companies online communicationDos and DontsWho have got it right and why

Popculture Tees: A Guide

Site design: Should be simplisticyet creative and attractive

Case: Threadless Tees

Busted Tees: link for size chart

How to reach them?

The WEB 2.0 concept where user generated content and internet user opinions can be posted in a plethora of places is the perfect way to know consumer preferences which can be collected through social media marketing.Customized designs based on the likes and preferences of consumers can be used as a hook to engage the customers directly with the brand

Plan:

An online community should be created each on Orkut, Facebook, Linked In where the latest quizzes and collections can be showcased. Like for example, one album can be completely on Sunburn Festival 2009 and what are Show Off’s unique offerings for Sunburn.

Album Cover: Sunburn Festival

Quizzes/ other applications can be created with the same theme

Animated Style Guru on Facebook/ OrkutAnimated Application on Facebook/ Orkut called Showy (Like for eg, Love Psychic Amora) who gives,

Fashion tip of the day on how to spruce up old clothes or use them in a completely different way--- an old printed dupatta can be worn as a sarong and a hand painted gunjee for a unique beach party look.Old Tees may be hand painted to get a completely new look perfectly suited for a beach

Quizzes:

Eg. Showy’s ,

Find out your Style Innovation Quotient: How to use the same garment in 4 different ways?

Powered by Show Off

Online Styl ist on

to answer fashion queries posted on the community or anywhere online. Showy as the brand ambassador can answer all queries on Twitter.

Make a copyrighted flickr profile of clothes line

Celebrity Stylist tie up

Customers can pay extra to get tees and skirts styled by Sabyasachi Mukherjee. They can write in to us saying so and we can arrange an interaction with them.A premium section of our collections will be designed by Sabyasachi Mukherjee and photoshoot pictures can be viewed by all members on social networking sites with online communities

The Sabyasachi Show Off

This collection is unveiled with a fashion show across 4 metros- with star attendees to create awareness and publicize the association of profound stylists.Pictures of the show can be posted on the online communities to be viewed by all.

The Websitelet each garment have a personality of their own, with a picture and description of what personality that Shirt/ Tee/ Kurta isAttractive graphics like an ethnic button or a thread twine can be used as link tabsAll designs should be linked to a size chart with the available sizes in the given designpersonalize your website with every month new happy pictures of our customers wearing their favourite cloth/accessory from our storeDo Search engine optimization and ensure our page ranks no. 1

Professional Fashion Blogger

Tie up with a professional fashion blogger to initiate and encourage conversations about the brand and its productsEngage people in conversation about themes of the brand/ certain collection/ festive or puja collectionThe blogger can also comment on quizzes created by the brand