Show Beauty

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To introduce and create awareness of Show Beauty, a new opulent and unique hair styling collection and to position it as the “must have” hair care brand, ELLE UK offered an innovative brand content campaign with standout and new formats across all platforms.

Transcript of Show Beauty

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2. & 3. Introducing the show online video. A glossy, luxurious brand video which showcases the glamour and fashion credentials of Show Beauty, shot by one of ELLEs key editorial partners.Series of How to videos showing users how to re-create the stylish looks seen in the brand video, thanks to the demonstrations by an ELLE beauty expert. 4. created a standout new format - A Boutique hub - inviting users to engage with stylish, exciting content created especially for Show Beauty 5. This innovative & interactive campaign was promoted across all of ELLEs digital platformsExpandable banner and brand video 6. Luxurious and glossy 2 sided inserts in the magazine. The execution was optimised for the tablet edition of ELLE with an enhanced ad including a clickable URL.