Show Beauty
date post
21-May-2015Category
Marketing
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Transcript of Show Beauty
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2. & 3. Introducing the show online video. A glossy, luxurious brand video which showcases the glamour and fashion credentials of Show Beauty, shot by one of ELLEs key editorial partners.Series of How to videos showing users how to re-create the stylish looks seen in the brand video, thanks to the demonstrations by an ELLE beauty expert. 4. ELLEUK.com created a standout new format - A Boutique hub - inviting users to engage with stylish, exciting content created especially for Show Beauty 5. This innovative & interactive campaign was promoted across all of ELLEs digital platformsExpandable banner and brand video 6. Luxurious and glossy 2 sided inserts in the magazine. The execution was optimised for the tablet edition of ELLE with an enhanced ad including a clickable URL.
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