UK

&

OBJECTIVE

# To introduce and raise awareness for Show Beauty, a new opulent and unique hair styling brand, and to position it as the ‘must have’ hair care brand.

RESPONSE

ELLE UK offered an innovative brand campaign with new, standout formats across all platforms:

# Online brand content including a brand video, a video series and a new, special format: ‘the boutique content hub’, which were promoted across all of ELLE’s digital platforms

# A special 2 side bound-in print edition optimised for the tablet

&

A 360° CAMPAIGN

PRINT WEB

MOBILE & TABLET SOCIAL

NETWORKS

# 2 side glossy bound-in# Brand video

# Boutique content hub# Premium formats

# Bespoke newsletter

# Mobile takeover & video# Tablet enhanced ad # Social networks support

#ONLINE BRAND CONTENT

BRAND VIDEO VIDEO SERIES

“Introducing the show” online video.

A glossy, luxurious brand video which showcases the glamour and fashion credentials of Show Beauty, shot by one of ELLE’s key editorial partners.

Series of “How to” videos showing users how to re-create the stylish looks seen in the brand video, thanks to the demonstrations by an ELLE beauty expert.

#ONLINE BRAND CONTENT

BOUTIQUE CONTENT HUB

ELLEUK.com created a standout new format - A Boutique hub - inviting users to engage with stylish, exciting content created especially for Show Beauty

#ONLINE BRAND CONTENT

MOBILE

This innovative & interactive campaign was promoted across all of ELLE’s digital platforms

Expandable banner and brand video

EDITORIAL SUPPORT BESPOKE NEWSLETTER

SOCIAL NETWORKS SUPPORT

#PRINT 2 SIDE BOUND-IN

Luxurious and glossy 2 sided inserts in the magazine. The execution was optimised for the tablet edition of ELLE with an enhanced ad including a clickable URL.

FOR MORE INFORMATION

PLEASE CONTACT:

The Integrated Solutions Department+33 1 41 34 87 39