SHOULD you Dump your Facebook Page in 2014

in2014

SHOULD you Dump yourFacebook Page

Your options for greater visibility on the web

Presented by…

Genevieve LachanceVA Simple Services

Digital & Social Media MarketingFor your business Success!

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Facebook for BusinessWe have to acknowledge that Facebook can be a valuable platform where you could “potentially” reach a large segment of your customers! After all, it has 727 million daily active users on average and 1.19 billion monthly active users (as of September 2013).

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BUT…


Facebook Says…

Get ready! Your PAGE REACH is going DOWN!


Facebook Says…

You want to PLAY you must PAY!


Should you Leave Facebook?

NOTNECESSARILY!


Ask yourself…

Do you already have a LARGE FOLLOWING?


Ask yourself…

Do you have an ACTIVE COMMUNITY?


Ask yourself…

Do you have a BUDGET for Facebook ADS?


If you answered YES…

GREATKEEP Going!


If you answered NO…

You have OPTIONS!


But first you need to figure out…

Where are your CUSTOMERS?



What are your GOALS?



What are your RESOURCES?


Some Other Options…

You should CONSIDER


Facebook GroupsNot ready to leave Facebook? Try starting or joining targeted Facebook Groups. If the Groups have good moderators and are active, Groups can be a great place to share your expertise and create visibility for your business.


LinkedInHubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).


http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx

PinterestPinterest drives sales especially if you’re a product based company.

“Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook”. Shopify.com


Google+“Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social”. (businessinsider.com)

The power of Google is undeniable. Let’s not forget that Google IS the King of search.


YouTubeYouTube is the third most popular website in the world and according to Nielsen, it reaches more US adults ages 18-34 than any cable network. As well, with more than 1 billion unique users visit each month and over 6 billion hours of video watched each month, YouTube is definitely worth considering in 2014.


SlideShareAcquired by LinkedIn in 2012, SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. (Slideshare.net)


Definitely Worth Your Time…

These are INDISPENSABLE


Email MarketingEmail marketing is a great way to stay top of mind, build deeper relationships and helps earn trust with your customers. It is an effective strategy for prospects and lead nurturing.

Focusing on building and growing your list in 2014 will definitely pay off in the long run.


Ten Tips for Email Marketing

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In general, the less information required to opt in, more sign-ups you'll getGive an exclusive offer or something valuable in exchange for email addresses

Reach out to your prospects with “targeted” messagesMake sure you have mobile-friendly emails

Subject lines can be the difference between an open or ignored email


Ten Tips for Email Marketing

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Your emails should provide value, educate, entertain or help your contacts solve their problems

Keep it simple

Include a call to action in your emails

Track your results and adjust accordingly

Respect CAN-SPAM laws


http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

Your BlogYour website and blog should be your home-base, think of it as the anchor to your online marketing. Blogging helps to… drive traffic to your website establish you as an authority in your field connect with your community rank higher with search engines


Blog Distribution StrategyUnfortunately, great content is not enough. Your content distribution strategy is crucial in order to get noticed.

Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” (http://bit.ly/blogdistribution) to help you gain traffic and visibility for your blog.


http://vasimpleservices.com/how-to-get-eyeballs-on-your-business-with-a-blog-infographic



Remember…

DON’T put all your eggs in the same basket…especially if you don’t own the basket!!


In 2014…


If it’s working…KEEP doing it!If it’s not working…STOP doing it…or do it DIFFERENTLY!

SHOULD you Dump your Facebook Page in 2014

Marketing

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