SHORTLIST 17 - The Loyalty Magazine Awards · 2019-01-25 · SHORTLIST 17 Prime Sponsor Diamond...

SHORTLIST 17SHORTLIST 17

Prime SponsorDiamond Sponsor

Category Sponsors

2013

Be there to applaud the winners | Book your table now for The Loyalty Awards EMEA 2013 | Gala black tie dinner and ceremony in The Great Room | Grosvenor House Hotel | Park Lane | London | June 11, 2013 Table booking form at www.theloyaltyawards.com or see page 37

Celebrating innovative loyalty

Shortlist ContentsBeST USe Of CRM p18

BeST CUSTOMeR SeRvICe p19

BeST LOyaLTy IndUSTRy InnOvaTIOn p20

BeST CORpORaTe SOCIaL ReSpOnSIBILITy p21

BeST B2B LOyaLTy pROgRaMMe p22

BeST USe Of TeCHnOLOgy p23

BeST USe Of COMMUnICaTIOnS p24

BeST USe Of SOCIaL MedIa p25

BeST Of THe yeaR:

fOOd p26

nOn-fOOd p27

fMCg p28

TRaveL & enTeRTaInMenT p29

fInanCIaL SeRvICeS p30

MOBILe p31

BeST CaRd-BaSed p32

BeST COUpOn OR vOUCHeR p33

BeST USe Of CUSTOMeR anaLyTICS p34

BeST MaRkeTIng CaMpaIgn Of THe yeaR p35

BeST neW LOyaLTy pROgRaMMe p36

IndUSTRy peRSOnaLITy p37

TaBLe BOOkIng fORM p37

prime Sponsor:

diamond Sponsor:

The second annual Loyalty Awards celebrating excellence, innovation and best practice in the Loyalty industry in Europe, the Middle East and Africa will be held on Tuesday, June 11, 2013 in the Great Room at the Grosvenor House Hotel on London’s Park Lane.

A record number of more than 200 entries have been shortlisted for The Loyalty Awards from more than 20 countries confirming expectations that this event, attended by more than 600 loyalty professionals in 2012, will be the highlight of the Loyalty & Customer Retention industry’s networking calendar in 2013.

The following is a full listing of the finalists shortlisted by category (the main country of operation is also shown where it is not UK or global):

THe SHORTLISTThrough to the final round of the 2013 Loyalty awards eMea

Where no country is shown against the name of the entry, the programme is global or open to residents of several countriesWhere no country is shown against the name of the entry, the programme is global or open to residents of several countries

18 SHORTLIST SHORTLIST 19

Best Use of CRM in a LoyaLty enviRonMent shortlist

asda and LaSer Uk

Asda Money Credit Card

The UK’s first supermarket unlimited cashback credit card, the Asda Money Credit Card offered customers real value in the form of a straightforward card with generous and inclusive rewards. Customer insight was used to develop an engaging product with outstanding acquisition and ongoing spend results and increased customer loyalty.

air Miles espanaSpain

The Travel Club Effect

The launch of a new Strategic Marketing Plan was aimed at increasing both value for users and profitability for sponsor companies, including Repsol (energy), Eroski (retail), Banco Sabadell (banking) and the airline Iberia. The supporting metrics demonstrated that the Travel Club Effect campaign achieved both these objectives.

diners ClubGreece

Managing rewards programmes in difficult times

“Shop&Win” was launched to reward cardholders and leverage merchant sales volume without jeopardising the programme’s P&L. Taking into consideration a market in recession, austerity measures, decreased disposable income and consumers reluctance to use credit cards, the “Shop&Win” programme has been a great success.

flora pro.activ

Cholesterol lowering programme

The programme used Nectar customer data to create a CRM programme which increased awareness of the cholesterol testing program in Sainsbury’s and promoted Flora’s pro.activ products with the aim of increasing sales and average spend per customer. Results included increases in share of wallet, incremental revenue and repeat purchase rates.

nationwide Building Society

Selecting the best

Upgrading 500,000 Nationwide customers to the new Select card was their largest migration ever. Product cross holding segmentation, a great card offer and excellent communications made the job go seamlessly. Now they are reaping the rewards, with spending up very substantially and dormancy rates slashed.

air Miles Middle eastUAE

A rewarding 2013 on Air Miles campaign

Life is hard enough when returning from summer vacation. So, Air Miles Middle East decided to create a campaign that would make ‘post holiday blues’ spending that little bit easier. They encouraged their members that spending upfront could save a lot more down the line, by offering an exciting, truly special rewards.

Boots

Boots and Clinique deliver long term loyalty

Leveraging Boots Advantage Card data and communication channels and Clinique’s expert customer service at their in-store beauty counters enabled the development of a highly targeted, customer-centric CRM programme which generated long term value for both parties and a great customer experience.

dulux decorator Centres

CRM Mailing Solution

The Nectar Business CRM Mailing Solution was designed to provide a cost-effective channel for Dulux Decorator Centres to manage the customer journey for both Nectar and non-Nectar customers. The highly targeted direct mailings resulted in excellent engagement amongst all customers driving significant redemptions and incremental spend.

L’OccitaneRussia

New CRM strategy and platforms

L’Occitane has invested in new Comarch IT tools in order to refine its CRM strategy resulting in replacement of mass marketing by personalised and event-triggered communications for existing customers and an enhanced welcome approach for new customers designed to build long-term relationships.

SUBWay

The SUBCARD 2012 Loyalty programme

SUBWAY used the SUBCARD points-based card loyalty programme to deliver a positive 3:1 Return on Investment, an additional £6.6 million in sales revenue and enough foot long Sub sandwiches to stretch from London to Newcastle – all in less than 12 months.

WE THINK YOU MIGHT LIKE...

More savings. More rewards.NO ARTWORK BELOW LINE(NON-CROPPED IMAGES)

215

8 0

1 3

30

110

6 1

126

41

XX/XX/XX

99 01234 56789 9

1234

215

8 0

1 0

33

0 1

106

112

64

1

xx/xx/xx

✃

Valid until

Get your cholesterol tested FREE from the 25th January

in Sainsbury’s Pharmacy Courtesy of Flora pro.activ

for a limited time only

Flora pro.activ 500g spread or Flora pro.activ 7x100g drinks

Flora pro.activactively lowers

cholesterol£1 off

Best CUstoMeR seRviCe in a LoyaLty PRogRaMMe shortlist

avios

Avios UK Contact Centre

The Avios Customer Contact Centre supports customers in the Avios UK programme (previously Airmiles). During 2012 the Contact Centre played a key role in supporting the launch and growth of the Avios brand and in maintaining high levels of customer service in a period of transition.


Picking Points

“Picking points” is an alternative delivery option for merchandise rewards that gives the customer freedom and makes rewards easier to achieve. Customers get 400 point bonus and better customer service. The programme results in higher redemptions, increased customer satisfaction and lower costs.

aXa-ppp

Leading the way to better health

In the UK private medical insurance market, customer loyalty is under severe strain, with many policyholders leaving the market. In 2012 AXA-PPP launched a loyalty programme through reinventing their customer service; transforming an insurance service into a health service – from diagnosis, treatment, rehabilitation, through to supporting policyholders when healthy.

daisy

Why customer loyalty is blooming for Daisy

Daisy a leading specialist UK telecoms company has used Rapide’s Rant & Rave, a real-time customer feedback solution that uses sophisticated text analysis technology to dramatically increase customer satisfaction, motivate employees, rectify customer issues instantly and increase its revenue by more than £750,000 per annum.

TurkcellTurkey

Gencaver

Gencaver is the customer service element in Turkcell’s youth loyalty programme. Turkcell want young people to feel that the company understands them and provides tailor made solutions. Young people have a friend at Turkcell who they can reach via SMS, chat and social media.

Sponsor:



©2012 MasterCard. Proprietary and Confidential

Orient express campaign

• ShoponlinewithyourVirtualCard

• Shopin-storewithyourPlasticCard

• Multi-programwallet

• 2-clickpaymentprocess

• Acceptedat30millionPoints-of-sale

• Over150worldcurrenciessupported

• Saferthanyourtraditionalwallet

• Moreonlinerewardsthaneverbefore

• Industry-firstglobalin-storerewardsolution

• Globalplasticcarddistributionservice

• Richsegmentationcapabilities

• Increasedprogramcurrencyrelevance

• Transactiondashboard

• Easytointegratewithyourprogram

Use your points or miles anytime and anywhere with PointsPay®

Are you a consumer? Do you run a rewards program?

www.pointspay.com

Availableon

iPhone Windows/Mac

Paywithpoints.Itsthatsimple.Theultimaterewardexperienceatanypoint-of-sale.

JoinPointsPay®

Best LoyaLty indUstRy innovation

Beintoo

Mobile Loyalty Platform

When creating their Mobile Loyalty Platform, Beintoo had no idea of the impact it would have. App developers can embed the programme within apps, while brands can run online/in-store loyalty campaigns. By December 2012, the platform powered apps on 300m mobile devices, rewarding customers around the world for their loyalty.

allianzAustria

Allianz Bonus Klub

In order to improve customer loyalty the Allianz Elementar Versicherungs AG (Wien) implemented with Arvato an online-based, closed bonus club system for their top customers (Allianz Bonus Klub) which offers a wide range of different benefits and incentives to the Allianz top customers differentiating the Allianz from competitors in the insurance industry which work only with cash incentives.

etihad airways

Etihad Guest members enjoy spending miles anywhere, anytime

Etihad Guest introduced LoyLogic’s PointsPay solution during 2012 as a way for their members to redeem Etihad Guest Miles at more than 30 million outlets worldwide. By the year end more than 14,000 members had redeemed miles at more than 2,500 merchants globally.

Monsoon and Ikano

The UK’s first branded fashion retailer loyalty app

In September 2012 Ikano launched the UK’s first white labelled fully branded fashion loyalty app for Monsoon for multiple smartphone platforms. Replacing the need for loyalty card plastic reduces operating costs. Customer and brand benefits include: always on and always available access to account details, special offers and store search facilities.

Orange

Fun Finder: the new loyalty programme powered by Last Second Tickets

UK mobile operator Orange decided that it needed to revisit its successful Orange Wednesdays loyalty programme to broaden the appeal beyond cinema to a wider range of events. Fun Finder was introduced in March 2012 and provides Orange customers with heavily discounted tickets to live events from over 10,000 venues.

american express

Sync on foursquare

American Express launched a unique partnership with foursquare enabling Cardmembers to unlock location-based offers from national brands and then redeem them effortlessly, without the need to present any vouchers, codes or even show their mobile devices at the till. Savings are automatically credited to the Cardmember’s card account.

BpTurkey

BP Promo Screen

The BP Shop Promo Screen Programme was launched in cooperation with Ketchup Agency to create a brand new experience for fuel station shop visitors. 42” offer screens were installed in BP fuel stations all around Turkey as programme’s main communication channel displaying unique short term offers from various brands.

MasterCard

MasterCard Rewards Programme

MasterCard Rewards Program is an innovative solution providing competitive value- add across different markets and the banks within those markets whilst enabling differentiation between market segments and adjusting to specific bank and customer needs in a resource and time efficient manner.

nectar

Nectar Mobile: where online and offline loyalty meet

In 2012 Nectar enhanced its digital loyalty offering using cutting edge technology to create Location Based Reminders to Nectar collectors using the Nectar App. Innovating the digital features of the app resulted in outstanding engagement levels leading to a 66% increase in downloads and new commercial revenue streams for Nectar.

pointspay

A global loyalty wallet and payments solution

PointsPay is the industry’s first redemption solution that enables loyalty program members to pay for anything, anywhere and at any time using their points and miles at over 32 million merchants worldwide. Developed by LoyLogic, the solution finally provides loyalty program members with the ultimate flexibility and convenience when redeeming loyalty currencies.

Sponsor:

Best CoRPoRate soCiaL ResPonsiBiLity initiative Linked to LoyaLty

COOp ItalyItaly

Save the Planet

The programme utilised short term instant trading card programmes to reach out to new customers and develop long-term customer relationships for the COOP supermarket chain in order to build penetration in households with children, create a more sustainable public image and build excitement on the shopfloor.

aXa-ppp

Leading the way to better CSR

AXA PPP healthcare has broadened and enhanced its CSR activity into a comprehensive strategy which is based on four pillars: Workplace, Environment, Marketplace and Community. The agenda is fully supported by all areas of the business which ensures CSR is placed at the heart of their organisational culture.

My School/My village/My planet South Africa

Doing good is good business

The MySchool/MyVillage/MyPlanet programme is both a multi-partner loyalty programme and a CSR initiative that helps corporate partners invest their funds. The best part is that customers help decide where to invest, and in return generate incremental sales growth, bigger baskets and customers who are less price-sensitive and more loyal.

plusNetherlands

Long term loyalty

The Dutch supermarket chain focusses on four marketing objectives: more discounts, more service, more local and more sustainable. To supplement this message of Plus Gives More, Brand Loyalty assisted with the construction of two short-term loyalty programmes offering Fontignac knives and Speigelau glasses designed to promote long-term loyalty.

ConadItaly

Smurfs for kids and computers for schools

With the assistance of TCC food retailer Conad wanted to involve family with kids through a special collection with characters loved by kids but also by parents, able to convey an educational content (the Smurfs show the kids how to save our planet). On the occasion of their 50th anniversary, Conad wished to return benefits to the community including help for local schools.

My School/My village/ My planet and WoolworthsSouth Africa

A smile for life is the best Christmas gift

MySchool/MyVillage/MyPlanet joined with their biggest retail partner, Woolworths, over Christmas 2012 to help 100 kids with cleft palates and lips get a “smile for life” with a life-changing operation. Every time a customer swiped their card they made a special donation towards Operation Smile South Africa.

Spaar nu voor gratis Fontignacmessen.

Naam m/v**

Adres:

Postcode: Plaats:

E-mail:

** Doorstrepen wat niet van toepassing is.

Houd mij op de hoogte van de laatste aanbiedingen en acties van PLUS.

Voor vragen of opmerkingen staat onze Consumentenservice van maandag t/m vrijdag, van 9.00 tot 17.00 uur, voor u klaar. Bel: 0800- 222 444 3 (gratis).

Wat maakt de messen van Fontignac zo bijzonder?

Aanbevolen door topkok:

FONTIGNAC is een merk van de Staub Group.

De Fontignac messenactie loopt van zondag 13 november 2011 t/m zaterdag 21 januari 2012. Bij elke € 5,- aan boodschappen* en bij speciale actieproducten ontvangt u tijdens deze actieperiode een gratis spaarzegel. Spaarkaarten kunnen worden ingeleverd t/m zaterdag 28 januari 2012. Deze spaarkaart is alleen geldig met de spaarzegels voor messen. Voor meer informatie kijk op www.plus.nl.

* M.u.v. wettelijk niet toegestane artikelen zoals tabak, slijterij, statiegeld, koopzegels en zuigelingenvoeding.

pets at Home

Charity linked VIP Rewards Programme

Membership of the VIP – Very Important Pets – Club is based on pet information, ensuring customer engagement is targeted and relevant. Points earned benefit animal charities. No other loyalty programme offers such a blend of personalised information targeted to customer needs along with an emotional connection and benefit to animal charities.

TurkcellTurkey

Turkey’s Money-Box for Van

Turkey’s “Money-Box for Van” was a fundraising initiative, leaded by Turkcell in cooperation with the Ministry of Education and the Turkish Education Foundation (TEV), which aims to recover the city of Van from the devastating effects of two destructive earthquakes by supporting education.



Best Use of teChnoLogy in a LoyaLty PRogRaMMe

Baxi

Baxi works – an on-line reward and community portal

At its core Baxi Works creates and cements lasting relationships with installers. Delve deeper and it offers an online system with a community feel. What makes Baxi Works unique is the ability to automate point issuances to members and validation against security algorithms, allowing the system to be a self-managed.

alpha BankGreece

An Overnight Success

Alpha Bank in Greece successfully moved its main loyalty platform to Singapore achieving a saving of 40% per annum in running costs whilst delivering a 24/7 service to 800,000 customers. The project was completed with the migration occurring overnight with zero impact to online loyalty services.

COOp ItalyItaly

Save the Planet


Monsoon and Ikano

The UK’s first branded fashion retailer loyalty app

In September 2012 Ikano launched the UK’s first white labelled fully branded fashion loyalty app for Monsoon for multiple smartphone platforms. Replacing the need for loyalty card plastic reduces operating costs. Customer and brand benefits include: always on and always available access to account details, special offers and store search facilities.

Orange



avios

Avios UK Multimedia Customer Service

The Avios Customer Contact Centre supports customers in the Avios UK programme (previously Airmiles). During 2012 the Contact Centre played a key role in supporting the launch and growth of the Avios brand through the innovative use of webchat and multimedia channels to help customers.

Beintoo

Innovative Loyalty and Gamification Software

Beintoo’s Software Development Kit (SDK) is key to realising its vision of harnessing engagement with mobile apps to create value for merchants and share that value between programme members and app developers. The SDK embeds a fully functioning coalition loyalty programme within apps, and has been downloaded by over 600 developers.

etihad airways

Etihad Guest members enjoy spending miles anywhere, anytime

Etihad Guest introduced LoyLogic’s PointsPay solution during 2012 as a way for their members to redeem Etihad Guest Miles at more than 30 million outlets worldwide. By the year end more than 14,000 members had redeemed miles at more than 2,500 merchants globally.

nectar

Nectar Mobile: using technology to strengthen customer loyalty

In 2012 Nectar enhanced its digital loyalty offering using latest technology to create Location Based Reminders to Nectar collectors using the Nectar App. Overhauling its digital features resulted in outstanding levels of engagement with Nectar collectors leading to a 66% increase in downloads and new commercial revenue streams for Nectar.

Utilizing instant short-term loyalty programmes to reach out to new customers and develop long-term customer relationships for the Coop supermarket chain Commercial targets• Increase overall turnover• Deliver additional weekly customers by building penetration among households with children Image & communication targets• Strengthen the retailer’s brand image for both sustainability and innovation• Build excitement in and around shop floor• Improve overall connection with the customer also outside the store by activating them

through mobile, online and events

1

Best B2B LoyaLty PRogRaMMe

dHL

DHL Altitude delivers on loyalty through incentives

DHL Altitude and ICLP delivered on fostering loyalty and influencing customer behaviour through cost effective promotions with points incentives. With an increase of over 4 shipments per qualifying member in only four weeks and an ROI of 166:1 in two separate campaigns, DHL identified, targeted and influenced shippers with great accuracy and efficiency.

aXa-ppp

Health insurance renewals through intermediaries

In a highly competitive environment, AXA PPP healthcare identified and implemented an outstanding loyalty programme for intermediaries, which resulted in a 60% fall in businesses cancelling their healthcare insurance. This also led to the average member life-time increasing from 4 years to nearly 10 years.

InterContinental Hotels group

BusinessClub Win a Million Campaign

IHG BusinessClub rewarded and encouraged corporate bookings at InterContinental through a new points and redemption offer resulting in 705 winners in the Middle East, with the winners generating €3.2 million in revenue, and showing an uplift of 49% when compared to revenue generated during the same period in 2011.

nectar

Nectar Business

In 2012 Nectar Business refreshed its proposition, driving deeper engagement with partners by providing a cost efficient tool to drive profit and increase programme generosity amongst customers. As a result Nectar Business became the best known and most used loyalty scheme in the B2B loyalty market.

Wolseley

eXtra – a trade incentive reward scheme

eXtra is a trade incentive reward scheme which encourages incremental sales within Plumb and Parts Centers with ‘points’ being awarded for purchases. A multi-layered, integrated campaign was created and delivered to encourage brand loyalty and stimulate sales by giving genuine added value to customers.

Baxi

Baxi Works – an on-line reward and community portal

At its core Baxi Works creates and cements lasting relationships with installers. Delve deeper and it offers an online system with a community feel. What makes Baxi Works unique is the ability to automate point issuances to members and validation against security algorithms, allowing the system to be a self-managed.

ergo InsuranceTurkey

Ergo Stars

ERGO Stars is a loyalty programme designed for ERGO Insurance agencies in cooperation with Ketchup Agency. The philosophy behind the programme follows the ERGO statement; “each of our agencies are stars for us”. The Programme was launched with the aim of delivering compelling brand experiences to agencies, driving business results and building ERGO’s brand community.

Motonovo finance

Motorv8 Rewards Prepaid Visa Card

An established B2B incentive and loyalty programme was re-energized with a more modern and valuable reward currency, gaining competitive advantage and driving sales growth. All objectives were achieved by integrating a prepaid Visa card with discount shopping and ‘cash back to card’ benefits contributing to over 130% sales target achievement.

Every deal you introduce could load your pre-paidMotoNovo Finance Visa card with credit

Now THAT’S aChristmas cardIntroducing the fastest, most rewardingand most flexible finance and insurancesales incentive from MotoNovo Finance- MotorV8 REWARDS.

Collect MotorV8 points in your onlineaccount and then redeem them forspending power on your personal pre-paid Visa card.

Your rewards will usually arrive on yourchip and PIN card within 24 hours readyfor you to spend just about however andwherever you wish.

Ask your MotoNovo Finance AccountManager for more details. Or call 0844 770 4438



Best Use of soCiaL Media to enhanCe LoyaLty

C1000Netherlands

Groovy Gogo’s

The C1000 chain of 395 stores is one of the largest grocers in the Netherlands. During 5 consecutive weeks every shopper was rewarded with a free Gogo’s figurine and sticker pack sourced by PPI Worldwide. The campaign was based on the music world and supported by a Gogo’s band with YouTube, radio and social media presence.


11th Birthday Campaign

What’s more fun than a birthday party? A party that rewards everyone of course! Air Miles, the Middle East’s first loyalty programme proudly delivered this powerful message over an inventively fun three-day event where members “chased the cupcake” and then flooded into 16 chosen partner brands to be rewarded.

life:)Belarus

my life:) Subscribers Club

My life:) is a loyalty programme launched in late May 2012 by the youngest and most dynamic Belarusian mobile operator life:). It gained big and fast success – 11% of the entire subscribers’ base by the end of 2012 – through precise positioning and targeting and offering a wide range of attractive benefits.

TCC

TCC & Smart Shoppers

Nine months on from the launch of its new initiative, Smart Shoppers, TCC now uses social media to speak to over 200,000 fans every day. As a result of its painstaking approach to growing this community of advocates, members are now delivering valuable insight and being driven from social media to experiences in-store.

TurkcellTurkey

Ambassadors

Launched in 2005 by Turkish leading mobile operator Turkcell, the leading youth programme in Turkey offers gsm and non-gsm rewards to subscribers. The “Ambassador campaign” strengthened loyalty by allowing its users to elect 5 ambassadors from among themselves in order to manage and grow the brand.

aXa-ppp Healthcare

Leading the way to better health

In 2012, AXA PPP healthcare put the emphasis on ‘social’ to establish itself as a trusted source of health advice and information via social media and make its members feel part of an online community rather than simply policy holders. Social media is now a key part of their successful retention strategy.

Carlson Rezidor

Club Carlson gifts unwrap engagement for members

Club Carlson celebrated the year end by communicating a ‘thank you’ to members with a personalised gift through an interactive digital experience; an email containing a choice of gifts which then led to a Facebook page where they ‘unwrapped’ gifts and could send personalised e-greeting cards.

Skrill

Facebook as a Communication and Brand Platform

Skrill, one of Europe’s leading online payment providers, uses Facebook to communicate with customers, build awareness and showcase the authenticity of the brand. Using fun and innovative ideas alongside customer service, deals, offers and support, it has grown a community and built a valuable platform for customers.

Best Use of CoMMUniCations in a LoyaLty PRogRaMMe

British airways

Executive Club Mosaic Acquisition

British Airways turned Executive Club members into advocates by creating striking mosaic images of actual members paired with data insights into how they use the Club. This brought the benefits to life in a visually engaging way and used the tactic of social proofing to increase acquisition by 4.7%.

avios

6 Day Flight Sale

The integrated marketing campaign, including email, direct mail, banners and social, was created to achieve two key marketing objectives for 2012. These aims were to reward the most loyal collectors and promote the concept of a global reward currency. The campaign exceeded all expectations.

COOp ItalyItaly

Save the Planet


nectar

Cheers for 10 years – Nectar’s 10th birthday campaign

Nectar thanked its cardholders for 10 years of commitment through an integrated marketing campaign involving its partners. From Dom Joly’s ‘Cheers’ challenge which thanked customers, to a TV campaign highlighting Nectar’s partners, this multi-partner, multi-channel campaign successfully boosted collector’s balances, performed commercially for partners and achieved record customer satisfaction.

Orange



avios

Launch and brand transition campaign

The launch of the Avios brand to replace the well known Airmiles name was designed to provide a global currency for multiple markets. The launch used the innovative concept of “anything can fly” to inform intrigue retain and acquire customers through an integrated campaign across multiple channels.

Carlson Rezidor






nectar

Don’t look a gift horse in the mouth

May 2012 saw Nectar eShops launch an integrated campaign to educate customers on the ease of collecting points. The campaign centred on eShops’ mascot, Gift Horse. Results saw a 21% increase in unique visitors to eShops and twice as many points being issued in May 2012 compared to May 2011.

Wolseley

eXtra – a trade incentive reward scheme

eXtra is a trade incentive reward scheme which encourages incremental sales within Plumb and Parts Centers with ‘points’ being awarded for purchases. A multi-layered, integrated campaign was created and delivered to encourage brand loyalty and stimulate sales by giving genuine added value to customers

Best Use of Communications in a Loyalty Programme

Loyalty Awards - 2013

1.

Best Loyalty Programme Marketing Campaign of the Year

Loyalty Awards - 2013

Nectar celebrated its 10th birthday with a multi-channel campaign to thank collectors for their membership – under the banner “Cheers for Ten Years”.

This campaign included promotions at key partners such as Sainsbury’s, BP and Homebase which offered collectors double or triple points on their shopping, a TV commercial to support these promotions, as well as a social/PR event in which the TV comedian Dom Joly toured the UK to personally thank as many of the UK’s collectors as possible, using ideas supplied by our Facebook community.

TV Advertising

Dom Joly PR activity

Partner promotions



Best LoyaLty PRogRaMMe of the yeaR: RetaiL – non-food

BpTurkey

BP Club Card Programme

BP Club Card Programme brings a new understanding to card based loyalty programmes by tracking members’ repeated behaviour, planning location-based, segment-based and partner-based campaigns and rewarding customers accordingly. Between January-December 2012, the programme did not only add value for customers, but it also turned loyalty into substantially increased sales.

applegreenIreland

We’ve truckloads of big treats and little thanks

Launched January 2012, this programme exceeded all pre-launch expectations and now has over 170,000 registered, active members. Customers in store receive exclusive member discounts and automatic entry in to ‘buy, swipe, win’ competitions, whilst also collecting points to redeem on treats such as family days, gift cards and cinema tickets.

House of fraser

Recognition – the UK’s premier nationwide department store reward programme

Recognition, House of Fraser’s Reward Programme, offers customers a choice of ways to be rewarded for shopping, using either the Recognition MasterCard or the Recognition Reward Card and provides a business solution to reward customers, improve loyalty and increase customer insight.

My School/My village/My planet and WoolworthsSouth Africa

A smile for life in the best Christmas gift

MySchool/MyVillage/MyPlanet joined with their biggest retail partner, Woolworths, over Christmas 2012 to help 100 kids with cleft palates and lips get a “smile for life” with a life-changing operation. Every time a customer swiped their card they made a special donation towards Operation Smile South Africa.

Best LoyaLty PRogRaMMe of the yeaR: RetaiL – food

danskDenmark

Shopper cookware promotion

Dansk Supermarked Gruppen in Denmark wanted to build loyalty and increase in-store spend on non-food sales. Working with Thomas Cook & Pour cookware, a programme was rolled out where customers received bonus stickers for spend in stores, allowing them to redeem high-quality cookware for a 70% discount on the retail price.

C1000Netherlands

Groovy Gogo’s

The C1000 chain of 395 stores is one of the largest grocers in the Netherlands. During 5 consecutive weeks every shopper was rewarded with a free Gogo´s figurine and sticker pack sourced by PPI Worldwide. The campaign was based on the music world and supported by a Gogo’s band with YouTube, radio and social media presence.

edekaGermany

Euro 2012 Smurf Figurisse

EDEKA wanted to increase overall turnover and average basket spend in its stores, along with raising general awareness and ‘likeability’. So in summer 2012, working with TCC, EDEKA ran a campaign positioned around the EURO 2012 football championship. Customers were rewarded for shopping in-store by receiving free special edition Euro 2012 Smurf figurines.

narvesenLatvia

Angry Birds shopper loyalty programme

Narvesen wanted to attract new customers and build loyalty to increase in-store spend. In the first ever licensing programme with Angry Birds in Europe, Narvesen customers could collect stickers to redeem for exclusive Angry Birds toys. The campaign included a launch event for store managers with an Angry Birds laser show to encourage staff participation.

ReWeGermany

Euro 2012 Trading Card Collection

REWE’s objective was to increase turnover and average basket spend and improve brand image. As a sponsor of the German national football team (DFB) REWE was also keen to maximise this association during the Euro 2012 Championships and so they implemented a promotion where customers received free packs of DFB trading cards.

COOp ItalyItaly

Save the Planet


east of england Co-operative Society

Italian glassware promotion

East of England Co-operative wanted to engage its existing customer base and attract new customers, with the aim of increasing spend across its 152 food and specialist stores. Customers who spent over £5 received a promotional sticker and, twenty stickers allowed them to claim a free set of Toscana shot glasses.

Metro RussiaRussia

Cash & Carry

The cash and carry chain Metro Russia utilised a short term loyalty programme offering Zwilling cutlery to increase turnover and average basket spend in a highly competitive environment. Results showed that the campaign triggered more visits as well as higher expenditure generally.

pick ‘n paySouth Africa

Smart shopper rewards programme

Pick n Pay, a leading South African grocery retailer, launched the smart shopper programme, the first mainstream grocery rewards programme in South Africa in March 2011. In 2012, the propramme focussed on delivering value from the programme and driving customer understanding and engagement through multiple innovative campaigns and initiatives.

SUBWay



4940

Sponsor:



Best LoyaLty PRogRaMMe of the yeaR: tRaveL and enteRtainMent

al Hokhair groupSaudi Arabia

Hayakom Loyalty Program

The world’s first combined hospitality and entertainment programme where prepaid entertainment and loyalty functionality earn and redeem points instantly across hotels, restaurants and family entertainment centres. Hayakom offers instant earn and redemption access at over 25 hotels and 45 entertainment centres across Saudi Arabia.


Picking Points

“Picking points” is an alternative delivery option for rewards that gives the customer freedom and makes rewards easier to achieve. Customers get 400 point bonus and better customer service. The programme results in higher redemptions, increased customer satisfaction and lower costs.

Beefeater

Beefeater Grill Reward Club

Launched in March 2012, The Beefeater Grill Reward Club is the first national loyalty programme of its kind to address the specific requirements of a large-scale restaurant chain. Designed, developed and launched in just 5 months in association with Grass Roots, The Reward Club is setting the standards for customer engagement at a local level.

Carlson Rezidor







A rewarding 2013 on Air Miles campaign

Life is hard enough when returning from summer vacation. So, Air Miles Middle East decided to create a campaign that would make ‘post holiday blues’ spending that little bit easier. They encouraged their members that spending upfront could save a lot more down the line, by offering an exciting, truly special rewards.

Baltic Miles

Building a world-class loyalty programme together with our customers

Baltic Miles is a fast growing coalition loyalty programme based in Northern and Eastern Europe. The programme has proved to be a great solution to managing both customer and partner expectations as it has introduced crowdsourcing as part of its growth strategy and recorded double digit annual growth.

British airways

Executive Club

After re-launching the Executive Club in 2011, the focus in 2012 was to drive growth through acquisition and increased engagement amongst members. In twelve months over one million new members were enrolled and the active base grew by 11%, a remarkable achievement for such a mature programme.

etihad airways

Etihad Guest offers its members an unmatched loyalty proposition

Originally launched in 2006, during 2012 Etihad Guest introduced LoyLogic’s PointsPay solution as a way for their members to redeem Etihad Guest Miles at more than 30 million outlets worldwide. The programme now has more than 1.9 million members from 121 countries, a 31% annual increase.

virgin atlantic

Virgin Atlantic Flying Club

Flying Club is Virgin Atlantic’s seriously rewarding loyalty programme. Members can find miles from a multitude of partners wherever they go across the globe. And now Tesco Clubcard holders can earn 2.5 miles for every £1 spent. The programme drives loyalty and retention and educates customers on new products and services.

Best LoyaLty PRogRaMMe of the yeaR: fMCg

Casa ModenaItaly

Giramondo con Giravolte

This is a digital loyalty programme developed by makers of ready-made food products of the Giravolte-Casa Modena Italian brand in collaboration with Advice Group and based on multiple touch points - product purchase, viral actions, social interactions and an educational web game - customers are rewarded for entering via web or SMS the unique codes found inside the product packages.

Boots

Boots and Clinique deliver long term loyalty

Leveraging Boots Advantage Card data and communication channels and Clinique’s expert customer service at their in-store beauty counters enabled the development of a highly targeted, customer-centric CRM programme which generated long term value for both parties and a great customer experience.

Cow & gate

Growing up milk - trigger

Using Nectar customer data, Aimia developed a multi-contact trigger program to identify mothers with babies of a certain age at the point they would transition their child from Follow-On Milk into Growing Up Milk. Direct Mail acted as the perfect medium to educate customers on the nutritional benefits and was followed up by a Coupon at Till offer to drive repeat purchases.

finish

Yahoo Customer Connect

Using Nectar customer data and Yahoo’s online consumer panel, advanced modelling of consumer consumption data was undertaken to deliver advertising of Finish cleaning products to a highly targetted audience. The results were outstanding with significant return on investment and increased market share.

flora pro.activ

Cholesterol lowering programme

The programme used Nectar customer data to create a CRM programme which increase awareness of the cholesterol testing program in Sainsbury’s and promoted Flora’s pro.activ products with the aim of increasing sales and average spend per customer. Results included increases in share of wallet, incremental revenue and repeat purchase rates.

S36 23794 Client Boots Ins date 00/00Campaign Clinique Operator Neil Page 1

Date 26.03.13 16:48 Title Eyes Mailer Trim 160x599mmProof 7 File S36 23794 BTS_Clinique_Eyes_Mailer TA/SA -Agency Colour CMYK Spots Bleed 3mm

We believe everyone needs an eye cream!Yours is free with a skin care consultation.*

This vulnerable area needs special attention. For dark circles and puffi ness, it’s All About Eyes. Your 5-day supply (5ml) is our gift to you. It’s completely free with your skin care consultation. No appointment necessary. Just bring in your coupon attached.

Feel radiant with your free eye cream coupon inside*

See over for terms and conditions.

free5-day supply (5ml) of Clinique All About Eyes when you have a free skin care consultation

Ret

urn

addr

ess:

Boo

ts, 1

Ang

lers

Bus

ines

s C

entr

e,

Not

tingh

am R

oad,

Spo

ndon

, Der

by, D

E21

7NJ

Does all ageing look the same?Meet Clinique’s powerhouse serums.

Receive a free 5-day supply (5ml) of All About Eyes with any Clinique consultation.*

C999999999 00000000 9

<Mrs A B Sample><12 Sample Street><Sample Town><Sample County><AB12 3CD>

XX/XXXX

Valid until XXth XXXXXX.

Mrs A B Sample

< 158mm > < 160mm >< 156mm >< 85mm >

<

160m

m

>

< 40mm >

More savings. More rewards.

Enjoy tasty savings with your coupon

inside

This leaflet is printedon 75% recycled paper

When you have finished withthis leaflet please recycle it

75%

Return address: Nectar, Clipper Boulevard East, Edison’s Park, Crossways, Dartford, DA2 6QB. Registered address: Sainsbury’s Supermarkets Ltd, 33 Holborn, London, EC1N 2HT. Do we have your details correct? If not, please notify Nectar by visiting nectar.com or calling 0844 811 0 811. Calls cost a maximum of 5p per minute from a BT landline. Calls from mobiles and other networks may vary; please check with your service provider.

27678/SM/0312

Savings. Rewards.

Choice.

More

SAVE

Actively lowers cholesterol.

Lowering your cholesterol is easier than you think.You can take their word for it.

Ann Blackburn, 49 Ted Skone, 70 Sheila Robson, 59

Mrs A SampleSample Address Line 1Sample Address Line 2Sample Address Line 3Address Line 4Address Line 5Address Line 6Address Line 7Postcode

123 code

50p offwhen you purchase any Flora pro.activ mini drinks or 500g spread

Mr AB Sample

Valid instore only at Sainsbury’s.

Only to be used with your Nectar card.

Valid until 14.05.12


Big smiles for a money-off

coupon inside

This leaflet is printedon 75% recycled paper

When you have finished withthis leaflet please recycle it

75%

Return address: Nectar, Clipper Boulevard East, Edison’s Park, Crossways, Dartford, DA2 6QB. Registered address: Sainsbury’s Supermarkets Ltd, 33 Holborn, London, EC1N 2HT. Do we have your details correct? If not, please notify Nectar by visiting nectar.com or calling 0844 811 0 811. Calls cost a maximum of 5p per minute from a BT landline. Calls from mobiles and other networks may vary; please check with your service provider.

27986/0412

Savings. Rewards.

Choice.

More

SAVE

Hard at work again!No wonder she needs

more than 2x the nutrients you do*

*relative to her size, based on RNIs

Mrs A SampleSample Address Line 1Sample Address Line 2Sample Address Line 3Address Line 4Address Line 5Address Line 6Address Line 7Postcode

123 code

£1.50 offCow & Gate Growing Up Milk 1–2yrs (900g) or 2–3yrs (800g)

Mr AB Sample

Valid instore only at Sainsbury’s.

Only to be used with your Nectar card.

Valid until XX.XX.12

British Airways Executive Club

Loyalty Awards 2013

Programme of the Year – Travel & Entertainment

Best Loyalty Programme of the Year – Central and Eastern Europe BalticMiles – building a world-class loyalty program together with our customers



Best LoyaLty PRogRaMMe of the yeaR: finanCiaL seRviCes

american express

Sync on foursquare

American Express launched a unique partnership with foursquare enabling Cardmembers to unlock location-based offers from national brands and then redeem them effortlessly, without the need to present any vouchers, codes or even show their mobile devices at the till. Savings are automatically credited to the Cardmember’s card account.

asda and LaSer Uk



diners ClubGreece

Managing rewards programmes in difficult times

“Shop&Win” was launched to reward cardholders and leverage merchant sales volume without jeopardising the programme’s P&L. Taking into consideration a market in recession, austerity measures, decreased disposable income and consumers reluctance to use credit cards, the “Shop&Win” programme has been a great success.

nationwide Building Society

Selecting the best

Upgrading 500,000 Nationwide customers to the new Select card was their largest migration ever. Product cross holding segmentation, a great card offer and excellent communications made the job go seamlessly. Now they are reaping the rewards, with spending up very substantially and dormancy rates slashed.

Royal Bank of Scotland group

Your Points

RBSG and Aimia have shown that taking a joined up, data-led approach improves all areas of loyalty programme management. Commercial benefit was demonstrated through using the segmentation to develop targeted communications and rewards. This approach achieved an uplift of 53% in customer redemptions.

allianzAustria

Allianz Bonus Klub

In order to improve customer loyalty the Allianz Elementar Versicherungs AG (Wien) implemented with Arvato an online-based, closed bonus club system for their top customers (Allianz Bonus Klub) which offers a wide range of different benefits and incentives to the Allianz top customers differentiating Allianz from competitors in the insurance industry which work only with cash incentives.

Barclaycard

Freedom Rewards card launch

The launch of a points based loyalty card designed to attract new customer segments and form the basis of a sustainable spend-based rewards programme. With an enviable partnership base of over 70 leading brands, and 0.5m customers already, Barclaycard are offering a win-win for customers and partners alike.

Motonovo finance

Motorv8 Rewards Prepaid Visa Card

An established B2B incentive and loyalty programme was re-energized with a more modern and valuable reward currency, gaining competitive advantage and driving sales growth. All objectives were achieved by integrating a prepaid Visa card with discount shopping and ‘cash back to card’ benefits contributing to over 130% sales target achievement.

privatBankUkraine

MasterCard Rewards Programme for World MasterCard cards

PrivatBank’s World MasterCard Rewards programme has a unique mix of loyalty features never offered before in such scale in Ukraine, offering rebates in the country’s largest network of partners and, at the same time, rewarding any spend anywhere, paid by PayPass enabled World MasterCard card.

Skrill

VIP Loyalty Club

The Skrill VIP Loyalty Club for Skrill prepaid cardholders was launched in January 2011 and saw an extra 8,165 members sign up in 2012, growing by 106%. The Loyalty Club offers rewards to users for every transaction made with bronze, silver, gold and diamond levels of VIP status.

Best LoyaLty PRogRaMMe of the yeaR: MoBiLe

life:)Belarus

My Life Subscribers Club

my life:) is a loyalty programme launched in late May 2012 by the youngest and most dynamic Belarusian mobile operator life:). It gained big and fast success – 11% of the entire subscribers’ base by the end of 2012 – through precise positioning and targeting and offering a wide range of attractive benefits.

Beintoo

Mobile Loyalty Platform

When creating their Mobile Loyalty Platform, Beintoo had no idea of the impact it would have. App developers can embed the programme within apps, while brands can run online/in-store loyalty campaigns. By December 2012, the platform powered apps on 300m mobile devices, rewarding customers around the world for their loyalty.

O2

Priority Moments

The first of its kind, O2 Priority Moments is UK’s most successful and fastest growing loyalty programme, which provides its customers with unique experiences and exclusive, targeted rewards from brands they love via their mobile phones (app, mobile web, online and MMS/ SMS), based on their interests, behaviour, and geo-location.

Orange



TurkcellTurkey

Turkcell’liler Yasadi

Turkcell’liler Yasadi is more than a discount programme, it is a loyalty network that partners with popular retailers and gives advantageous offers. Main goal is to increase loyalty and satisfaction. Offering non-GSM benefits, it allows customers to save money with their shopping and feel cared for.

Cable & WirelessSeychelles

Cable Points

The first and only points based loyalty scheme in Seychelles that rewards both account and prepaid customers for doing what they do every day: making calls, sending SMS, MMS and using internet. The more services they use, the more points they get.

neqatySaudi Arabia

Mobili Neqaty Loyalty Programme

Neqaty is the richest, strongest, and most engaging mobile-based loyalty program in Saudi Arabia and the Middle East. Through providing rewards to the customer with an average value of 7% of spend, its value proposition to the customer is unparalleled in the region.

OoredooQatar

Nojoom Customer Reward Programme

Ooredoo’s Nojoom Customer Reward Programme is one of the most popular loyalty programmes in Qatar, with over 400,000 members. It allows customers to earn Nojoom Points every time they use Ooredoo services. Nojoom members can earn and redeem their points at more than 130 partners across Qatar and worldwide.

TurkcellTurkey

Agromed

The Turkcell AgroMed service is very sophisticated service with a unique value proposition of being “personal agricultural consultant” of farmers via their mobile phones which aims to increase small & mid-size Turkish farmers’ annual income through increasing crop yields and decreasing agricultural costs.

TurkcellTurkey

Yellow Box

Yellow Box is the newest loyalty and reward programme of Turkcell, launched in October 2012. This is a programme for all customers which have been with them for longer than one year. According to subscription length, their customers can get different types of rewards within this programme.

15 16 17 18 19

15 16 17 18 19

15 16 17 18 19

15 16 17 18 19

Get FREE movie tickets

with your Cable Points

DEEPAM CINEMA

Sponsor:

Every deal you introduce could load your pre-paidMotoNovo Finance Visa card with credit

Now THAT’S aChristmas cardIntroducing the fastest, most rewardingand most flexible finance and insurancesales incentive from MotoNovo Finance- MotorV8 REWARDS.

Collect MotorV8 points in your onlineaccount and then redeem them forspending power on your personal pre-paid Visa card.

Your rewards will usually arrive on yourchip and PIN card within 24 hours readyfor you to spend just about however andwherever you wish.

Ask your MotoNovo Finance AccountManager for more details. Or call 0844 770 4438



Best CaRd Based LoyaLty PRogRaMMe

BpTurkey

BP Club Card Programme

BP Club Card Programme brings a new understanding to card based loyalty programmes by tracking members’ repeated behaviour, planning location-based, segment-based and partner-based campaigns and rewarding customers accordingly. Between January-December 2012, the programme did not only add value for customers, but it also turned loyalty into substantially increased sales.

alior BankPoland

MasterCard Rewards Programme builds long term loyalty

The MasterCard Rewards Program provided competitive value-add to five separate portfolios of cards offered by Alior Bank with clear differentiation between customer segments and in a cost and resource efficient manner with the ability to add portfolios and new products on a “plug and play” basis.

Magrabi OpticalEgypt

PRISM: presenting a rewarding loyalty card

Magrabi Optical is the largest optical retail chain in the Middle East and North Africa. To reward loyal customers, they designed the first integrated VIP loyalty programme called PRISM. Not only did the card-based programme offer great value to clients, it provided outstanding commercial benefits.

nectar

Nectar: a benchmark for loyalty programmes

In 2012 Nectar celebrated its 10th birthday, a year which saw the programme go from strength to strength. With a record 19 million collectors, customer satisfaction at its highest ever and the launch of eBay, this has been a record breaking year for the UK’s largest loyalty programme.

privatBankUkraine

MasterCard Rewards Programme for World MasterCard cards

PrivatBank’s World MasterCard Rewards programme has a unique mix of loyalty features never offered before in such scale in Ukraine, offering rebates in the country’s largest network of partners and, at the same time, rewarding any spend anywhere, paid by PayPass enabled World MasterCard card.

Barclaycard

Freedom Rewards card launch

The launch of a points based loyalty card designed to attract new customer segments and form the basis of a sustainable spend-based rewards programme. With an enviable partnership base of over 70 leading brands, and 0.5m customers already, Barclaycard are offering a win-win for customers and partners alike.

House of fraser

Recognition – the UK’s premier nationwide department store reward programme

Recognition, House of Fraser’s Reward Programme, offers customers a choice of ways to be rewarded for shopping, using either the Recognition MasterCard or the Recognition Reward Card and provides a business solution to reward customers, improve loyalty and increase customer insight.

My School/My village/My planet South Africa

Doing good is good business

The MySchool/MyVillage/MyPlanet programme is both a multi-partner loyalty programme and a CSR initiative that helps corporate partners invest their funds. The best part is that customers help decide where to invest, and in return generate incremental sales growth, bigger baskets and customers who are less price-sensitive and more loyal.

pets at Home



Best CoUPon oR voUCheR Based LoyaLty PRogRaMMe

danskDenmark

Shopper cookware promotion

Dansk Supermarked Gruppen in Denmark wanted to build loyalty and increase in-store spend on non-food sales. Working with Thomas Cook & Pour cookware, a programme was rolled out where customers received bonus stickers for spend in stores, allowing them to redeem high-quality cookware for a 70% discount on the retail price.

COOp ItalyItaly

Save the Planet


edekaGermany

Euro 2012 Smurf Figurines


Metro RussiaRussia

Cash & Carry

The cash and carry chain Metro Russia utilised a short term loyalty programme offering Zwilling cutlery to increase turnover and average basket spend in a highly competitive environment. Results showed that the campaign triggered more visits as well as higher expenditure generally.

Orange

Coupon at till strategy at Sainsbury’s

Orange developed a coupon-led campaign based on deep customer insight gleaned from Nectar to drive incremental spend and impact long term mobile ‘top-up’ sales for Orange pay-as-you-go mobiles resulting in significant redemptions, trading up customers to higher value segments whilst maintaining or increasing frequency of spend.

Cow & gate

Growing up milk - trigger

Using Nectar customer data, Aimia developed a multi-contact trigger program to identify mothers with babies of a certain age at the point they would transition their child from Follow-On Milk into Growing Up Milk. Direct Mail acted as the perfect medium to educate customers on the nutritional benefits and was followed up by a Coupon at Till offer to drive repeat purchases.

east of england Co-operative Society

Italian glassware promotion

East of England Co-operative wanted to engage its existing customer base and attract new customers, with the aim of increasing spend across its 152 food and specialist stores. Customers who spent over £5 received a promotional sticker and, twenty stickers allowed them to claim a free set of Toscana shot glasses.

Jaeger and Ikano

Market leading reward voucher thresholds

Jaeger made their reward voucher thresholds even more rewarding, making their loyalty programme the most generous fashion brand loyalty scheme on the high street. With the objective of responding to customer feedback, the enhancements have increased the value of the programme among members and yielded immediate commercial benefits for Jaeger.

narvesenLatvia

Angry Birds shopper loyalty programme

Narvesen wanted to attract new customers and build loyalty to increase in-store spend. In the first ever licensing programme with Angry Birds in Europe, Narvesen customers could collect stickers to redeem for exclusive Angry Birds toys. The campaign included a launch event for store managers with an Angry Birds laser show to encourage staff participation.

plusNetherlands

Long term loyalty

The Dutch supermarket chain focusses on four marketing objectives: more discounts, more service, more local and more sustainable. To supplement this message of Plus Gives More, Brand Loyalty assisted with the construction of two short-term loyalty programmes offering Fontignac knives and Speigelau glasses designed to promote long-term loyalty.

konto osobistepowiększoneo przywileje

ALI 126 12 A Modyfikacja Ulotki konto osobiste.indd 1 05/11/2012 17:10

4940


Naam m/v**

Adres:

Postcode: Plaats:

E-mail:









On average when a toddler is two and a half they will have reached half of their adult height and vitamin D plays an essential role in the development of healthy bones.

We’ve teamed up with Cow & Gate to bring you a helpful saving on their

Growing Up Milk.

Cow & Gate Growing Up Milk is enriched with essential nutrients, including

vitamin D, iron and Omega 3, that growing toddlers need during that period

of amazing growth and development between the ages of one and three.

Just use the attached money-off coupon next time you’re instore – and remember

to bring along your Nectar card so you can pick up some handy points when you

swipe it at the till.

And don’t forget to join the Sainsbury’s Little ones baby and toddler club online at

sainsburys.co.uk/littleones

Yours sincerely,

Andrew Mann

Sainsbury’s

Enjoy savings on Cow & Gate Growing Up Milk

Savings. Rewards.

Choice.

More

Feed their development“ Toddlerhood is an extremely important period, as they experience incredible growth and development over these three short years. To help fuel this growth and development, toddlers need the right foods and a substantial amount of nutrients, relative to their size. Of particular importance are vitamins A, C and D, iron, calcium and Omega 3,” says Dr Hilary Jones, Breakfast TV's Health Editor.

Growing Up Milk can play a crucial role in helping you provide your toddler with these key nutrients, as part of a healthy, balanced diet. Just 2 beakers of Growing Up Milk contains around 70% of your toddler’s daily recommended vitamin D intake!

Growing Up Milk with the extra nutrition growing toddlers need

By around 12 months, toddlers start to learn to walk. All this physical activity means they need a lot of energy and nutrients in a diet tailored especially for them.

By the age of three a toddler will probably know up to 900 words! Iron plays a crucial role in brain development in young children.

Dear A B Sample,

Terms and Conditions.

To the customer: Valid for £1.50 off any Cow & Gate Growing Up Milk 1–2yrs (900g) or 2–3yrs (800g) purchased. Offer is subject to availability. Offer is non-transferable. Sale, auction or re-tendering of this coupon for money or otherwise is specifically prohibited. Only one coupon for this offer may be used per transaction. No photocopies accepted. This coupon can only be used once in Sainsbury’s stores. Not valid online. This coupon may not be used against any other product. Please do not redeem this coupon against any other product, as refusal may cause embarrassment and delay at the checkout. Valid with Sainsbury’s only until 23.05.12. No cash value.

To the retailer: Valid for £1.50 off any Cow & Gate Growing Up Milk 1–2yrs (900g) or 2–3yrs (800g) purchased. For reimbursement send coupon to Nutricia, Valassis, Corby, Northants NN17 1NN by 23.06.12. Coupon code XXXXX.

Promoter:[Nutricia, Danone Baby Nutrition, Newmarket Avenue, Hook, White Horse Business Park, Trowbridge, Wiltshire, BA14 0XQ. (Please do not return coupons to this address.)

WE THINK YOU MIGHT LIKE...


MAX SATURATION: 600,000

OPTIMAL ARTWORK HEIGHT

NO ARTWORK BELOW LINE(NON-CROPPED IMAGES)

XX/XX/XX

28234 000 567 89001234

XX/XX/XX

99 01234 56789 9

1234

215

8 0

1 0

33

0 1

106

112

64

1 xx/xx/xxValid until

Scan this coupon with your Nectar card

200Nectar bonus pointswhen you top up £20 or more on Orange top-up

SUBWay



Sponsor:



Best Use of CUstoMeR anaLytiCs/data in a LoyaLty PRogRaMMe

Carlson Rezidor



Boots

Boots recognises everyone shops their own way at Christmas

Customers all shop their own way for Christmas. This differs from person to person and to how they shop across the rest of the year. Using Boots Advantage Card data to generate customer insight, the Boots UK Loyalty team has created a truly customer-centric Boots Christmas shopping communication plan.

finish

Yahoo Customer Connect

Using Nectar customer data and Yahoo’s online consumer panel, advanced modelling of consumer consumption data was undertaken to deliver advertising of Finish cleaning products to a highly targetted audience. The results were outstanding with significant return on investment and increased market share.

Monsoon and Ikano

Turning customer data into valuable, actionable insight

Ikano applied a range of advanced analysis techniques to drive value for customers of Monsoon and the store itself. A dynamic RFV, combined with modelling to track and predict changes in customer behaviour and overlayed with behavioural and attitudinal segmentation. This enables Monsoon to maximise programme ROI and deliver customer centric programme enhancements.

Royal Bank of Scotland group

Delivering a positive ROI and customer experience through statistical analysis

RBSG and Aimia have shown that customer segmentation can inform all areas of loyalty programme management. Commercial benefit was demonstrated through combining segmentation with propensity modelling to develop targeted rewards. This approach achieved the highest ever redemption rate with an uplift of 35.5% on control activity and a 3:1 ROI.

Carlson Rezidor

Club Carlson customer insight tailors best practice communications

Club Carlson via a combination of research of customer behaviour and interactions, coupled with interviews of existing customers and through competitor reviews identified key features to communicate to customers. The result is a highly personalised e-statement, with multiple offers, program and property updates and account details and tier progression.

dHL

DHL Altitude deliver on loyalty through incentives

DHL Altitude and ICLP delivered on fostering loyalty and influencing customer behaviour through cost effective promotions with points incentives. With an increase of over 4 shipments per qualifying member in only four weeks and an ROI of 166:1 in two separate campaigns, DHL identified, targeted and influenced shippers with great accuracy and efficiency.

Best LoyaLty PRogRaMMe MaRketing CaMPaign of the yeaR

COOp ItalyItaly

Save the Planet



11th Birthday Campaign

What’s more fun than a birthday party? A party that rewards everyone of course! Air Miles, the Middle East’s first loyalty programme proudly delivered this powerful message over an inventively fun three-day event where members “chased the cupcake” and then flooded into 16 chosen partner brands to be rewarded.

eBay

Shopping just got better

eBay and Nectar worked together to seamlessly integrate Nectar into eBay UK developing the infrastructure to deliver the programme and executing an integrated launch to excite and engage. The results were resoundingly positive: within the first three months of launch five transactions per second were earning Nectar points on eBay.co.uk.

plusNetherlands

Long term loyalty

The Dutch supermarket chain focusses on four marketing messages: more discounts, more service, more local and more sustainable. To supplement this message of Plus Gives More, Brand Loyalty assisted with the construction of two short-term loyalty programmes offering Fontignac knives and Speigelau glasses designed to promote long-term loyalty.

SUBWayGermany

Scan and Winplosion!

In October 2012 SUBWAY ran a ‘scan and win’ promotion to German SUBWAY customers, designed to encourage them to come into their stores. In the face of difficult trading conditions it still generated substantial incremental income, together with increased SUBCARD penetration, registration and store footfall.

British airways

Executive Club Mosaic Acquisition

British Airways turned Executive Club members into advocates by creating striking mosaic images of actual members paired with data insights into how they use the Club. This brought the benefits to life in a visually engaging way and used the tactic of social proofing to increase acquisition by 4.7%.

CoopSweden

One Billion

Swedish grocery chain co-operative Coop needed to find its way back to its roots in order to increase loyalty and attract new members. The ”One Billion” campaign more than doubled membership applications, gave 30% of the audience a more favourable impression of Coop and generated 2.2 million views on YouTube.

pick ‘n paySouth Africa

Willy Wonka’s Golden Ticket

Inspired by Willy Wonka’s Golden Ticket, the key objective of the campaign was driving programme education and kiosk awareness. “Points booster” vouchers (including “Golden tickets” to the value of 10,000 rand each) randomly issued weekly created excitement, doubled the visits to kiosks and drove engagement.

ReWeGermany



virgin atlantic

Flying Club’s most lucrative offer

To entice members to book their next flight, Virgin Atlantic entrusted global ideas shop Gyro to introduce the brand’s most lucrative Flying Club offer in its history. Passengers travelling during a key four month period received 50% additional bonus miles after their first round-trip flight and 100% additional bonus miles after their second round trip-flight.

Christmas Event

You’re invited to an exclusive

hristmas hristmas hristmas hristmas hristmas hristmas hristmas worth of points

£12Collect

for every £50 you spend in store*

worth of points12


Naam m/v**

Adres:

Postcode: Plaats:

E-mail:









COOPÄGARNAS REKORDBONUS:EN MILJARD.”Inga kommentarer.”

Helene Ekström, Umeå

Till skillnad från andra matkedjor är Coop medlemsägt. Alla som har ett Coop MedMera-kort äger en lika stor del. Och alla som drar kortet när de handlar på Coop får medlemsåterbäring. Vilket kan ge upp till 5 % tillbaka på allt, från första kronan. Under det senaste året har Coop delat ut över en miljard kronor i återbäring. Så har du inget MedMera-kort, bli ägare du också!

DM

Well Red eNewsletter

Social

Microsite

eDM

Promotion 24 May - 17 June 2012.www.picknpay.co.za www.picknpay.mobi

CustoMer Care:toll Free 0800 11 22 88

Follow. like. share. save. recycle. PROMOTION APPLIES TO ALL PIck N PAy SuPERMARkETS, FAMILy STORES, MINIMARkETS ANd ALL hyPERS

(EXcLudING bOTSwANA, NAMIbIA, SwAzILANd, LESOThO, EXPRESS ANd dAILy STORES. SMART POINTS wILL STILL APPLy IN EXPRESS ANd dAILy STORES)

PROUD PARTNER

THE SOUTH AFRICANPARALYMPIC TEAM

LONDON 2012

Visit the kiosk now to find a Golden ticket.

Millions of smart shopper points to be given away.

1170329_54x10_E

Sponsor:

Where no country is shown against the name of the entry, the programme is global or open to residents of several countries


Where no country is shown against the name of the entry, the programme is global or open to residents of several countries

Best new LoyaLty PRogRaMMe of the yeaR

Beefeater

Beefeater Grill Reward Club

Launched in March 2012, The Beefeater Grill Reward Club is the first national loyalty programme of its kind to address the specific requirements of a large-scale restaurant chain. Designed, developed and launched in just 5 months in association with Grass Roots, The Reward Club is setting the standards for customer engagement at a local level.

applegreenIreland

We’ve truckloads of big treats and little thanks

Launched January 2012, this programme exceeded all pre-launch expectations and now has over 170,000 registered, active members. Customers in store receive exclusive member discounts and automatic entry in to ‘buy, swipe, win’ competitions, whilst also collecting points to redeem on treats such as family days, gift cards and cinema tickets.

edekaGermany

Euro 2012 Smurf Figurines


pets at Home



TurkcellTurkey

Yellow Box

Yellow Box is the newest loyalty and reward programme of Turkcell, launched in October 2012. This is a programme for all customers which have been with them for longer than one year. According to subscription length, their customers can get different types of rewards within this programme.

asda & LaSer Uk



eBay

Shopping just got better

eBay and Nectar worked together to seamlessly integrate Nectar into eBay UK developing the infrastructure to deliver the programme and executing an integrated launch to excite and engage. The results were resoundingly positive: within the first three months of launch five transactions per second were earning Nectar points on eBay.co.uk.

Orange



In addition to these categories, awards will also be given on June 11, 2013 for the Best Loyalty Programme of the Year for each of three regions:Central and Eastern Europe, the European Union/Turkey and the Middle East/Africa. In addition, there will be an award for the person whom the judges consider to be the Industry Personality of the Year.

To book a table or tables at the black-tie awards dinner to be held on the evening of Tuesday 11th June, 2013 in The great Room at the grosvenor House Hotel on London’s park Lane, please complete the following information: I would like to book tables (maximum of 10 guests on each table) for The Loyalty Awards 2013 at £2,750.00 plus VAT each (£3,300.00 including VAT)

Total £

Table Host:

Job Title:

Organisation:

Address for invoicing:

Telephone:

Email:

BaCS (preferred) to: C&M Publications Limited Sort Code: 20-46-73 Account Number: 80034568 Swift code: BARCGB22 IBAN: GB05BArC20467380034568

Cheque made payable to: C&M Publications Limited

BaCS (preferred) to: C&M Publications Limited Sort Code: 20-46-73 Account Number: 80034568 Swift code: BARCGB22 IBAN: GB05BArC20467380034568

Cheque made payable to: C&M Publications Limited

Card (please complete): MasterCard VISA American Express

Name of cardholder Card Number:

Expiry Date Security Number:

Card Billing address if different from address for Invoicing above:

We hereby apply for one or more table(s) at The Loyalty Awards 2013 as set out above. We have completed one of the payment methods above. We understand that tables will not be confirmed and a VAT invoice issued until payment has cleared and an acknowledgement has been issued by the organisers, C&M Publications Limited. We further understand that tables can only be cancelled prior to 30 April 2013 up to which point a refund will be made after deduction of a 20% administration fee. After that date we understand that no refunds will be made. Seating will be allocated in order of receipt of booking forms. The Organisers will keep you informed of developments with the Awards, its sponsors and selected third parties. If you do not want to receive this information please attach to this form a letter to the Data Controller, C&M Publications Limited, 3a Market Place, Uppingham, Oakham, Rutland, LE15 9QH asking not to be sent this information.

Signature: Date

Please print name and email here (if not table host):

please return Table Booking forms to:

The Loyalty Awards, C&M Publications Limited, 3a Market Place, Uppingham, Oakham, Rutland LE15 9QH

or email [email protected]

payment may be made by one of the following methods: (£2,750 plus vaT per table)

TaBLe BOOkIng fORM

Sponsor:

ReWeGermany



Andrew Mann Sir Terry Leahy

WHo WiLL BE voTED inDUSTRy PERSonALiTy of THE yEAR foR 2013?Last year the awards were presented to:

Andrew Mann – for Industry Personality of the Year and Sir Terry Leahy – for Outstanding Contribution to the Loyalty Industry

for more information about the awards including sponsorship opportunities please go to www.theloyaltyawards.com or contact Shannon Haskins at [email protected], tel: +44 7817 447703

Sponsor:

SHORTLIST 17 - The Loyalty Magazine Awards · 2019-01-25 · SHORTLIST 17 Prime Sponsor Diamond...

Documents

Transcript of SHORTLIST 17 - The Loyalty Magazine Awards · 2019-01-25 · SHORTLIST 17 Prime Sponsor Diamond...