Shortcuts to Delight

Hasanga Abeyaratne

delight/dɪˈlaɪt/

Noun

a high degree of pleasure or enjoyment; joy;

“She takes great delight in her job.”

We have never been this

Connected

Everybody wants to

Be different

Pleasurable

Usable

Reliable

Functional

Hierarchy of user needs

Aarron Walter, MailchimpDesigning for Emotion

Kathy Sierra

Exp

erience

Exp

erience

You might end up here

10 Usability Heuristics

1. Visibility of system status

2. Match between system and the real world

3. User control and freedom

4. Consistency and standards

5. Error prevention

6. Recognition rather than recall

7. Flexibility and efficiency of use

8. Aesthetic and minimalist design

9. Help users recognize, diagnose, and recover from errors

10.Help and documentation

Surface delight

1. Effective user acquisition

2. Be viral

3. Stakeholders will love your product

Surface delight

fades away

“You recently deleted lot of files. Do

you want help restoring them?”

When booking for 2 people

Design sprint

Design sprint

Why a design sprint?

1. Draw your journey map

2. Read about usability heuristics

3. Find a moment to improve

4. Conduct a design sprint

Homework for tomorrow!

Thank you.