Como ayudar a Almika a aumentar la facturación?

Oscar Martínez-EMEA LoB Customer presales

Febrero 2014 Almika

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Agenda

Resumen ejecutivo

SAP Cloud for Sales

–Veámoslo en acción

Resumen

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Resumen ejecutivo

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Resumen ejecutivo SAP Cloud for Sales

Resumen Situación inicial Almika

• Compañía global

• Facturación decreciendo

• Restricciones en la inversión

• Estrategia para expansión en nuevos mercados

• Objetivo incrementar la facturación

• Sin herramienta para la gestión comercial

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Resumen ejecutivo SAP Cloud for Sales

Resumen Retos para el negocio

• Los comerciales tienen dificultad para

encontrar la información de los clientes.

• Dirección, contactos, precio, productos, propuestas,…

• Falta de control en el proceso de ventas • Dificultades en tener previsiones de ventas y priorizar

• Sin datos en tiempo real

• Sin acceso a la información en cualquier lugar • Relaciones uno a uno

• Desplazamientos innecesarios

• Competidores “Agresivos“ • Perdiendo mercado

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Resumen ejecutivo SAP Cloud for Sales

Resumen Soluciones sugeridas para Almika

Herramienta para la gestión del proceso de ventas

• Mas productividad

• Mas ventas

Datos en tiempo real

• Mas “visibilidad”

• Mas productividad

• Mas ventas

• Reducción de costes

Movilidad

• Mas productividad

• Mas ventas

• Reducción de costes

Información de competidores

• Mas ventas

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SAP Cloud for Sales

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Resumen ejecutivo

SAP Cloud for Sales Resumen

SAP Cloud for Sales Engagement Solutions

SOCIAL MARKETING SERVICE SALES COMMERCE

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SAP Cloud for Sales Resumen

Que hace tan especial a Cloud for Sales

Gestión de cuentas &

Inteligencia

• Fast Account & Contact Updates

• 360 Customer Intelligence

Gestión oportunidades

& Insight

• Easy Opportunity & Activity Tracking

• Competitor Insight

• Guided Selling

• Feeds, Followers & @mentions

• Internal, Customers, Partners

• Deal Sites

• Social Selling

Colaboración & Social

Analíticas en tiempo real

• Pre-built sales dashboards

• Configurable custom reports

• Account 360

• Mash-ups with SAP BW & Business Objects

Integración

• Pre-built integration with SAP ERP, SAP CRM, SAP JAM, SAVO, InsideView

• Mashups with most other apps

Movilidad

• Complete mobile apps, no extra cost

• Support for iPad, iPhone, Blackberry & Android

Productividad &

Personalización

• Flags

• Tags

• Shelf

• Workflow

• Quick Creates

• User-Defined Fields

Integración “Groupware”

• Robust, Full-Featured with 2-Way Sync

• Support for Microsoft Outlook and Lotus Notes

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Resumen ejecutivo

SAP Cloud for Sales Resumen

Veámoslo en acción

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Resumen ejecutivo

SAP Cloud for Sales Resumen

Un día del equipo de ventas de Almika

B2B

Agente comercial

Jefe de ventas

Incrementando la facturación

Planificar Visitar clientes Gestionando

oportunidades Analizando

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Resumen

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Resumen ejecutivo

SAP Cloud for Sales

Resumen Ultimas referencias

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Resumen ejecutivo

SAP Cloud for Sales

Resumen

Como podemos ayudar a Almika a aumentar la

facturación?

Coste del proceso de propuestas

20 días laborable/mes *8 Horas= 160

Horas laborables/mes

30 minutes al día modificando propuestas

y gestionándolas con el comercial interno

30 min*5 días*4 semanas/mes=

10 horas/mes

Agente comercial dedica el

6 % de su tiempo

a gestionar propuestas

400 Comerciales*30.000€/año*6%=

720.000€/año

http://www.aberdeen.com/Aberdeen-Library/8116/RB-sales-mobility-effectiveness.aspx

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Resumen ejecutivo

SAP Cloud for Sales

Resumen Ventajas Cloud for Sales para Almika

• Herramienta para gestionar los procesos de

ventas

• Solución de Movilidad

• “Venta 360”

• Analíticas en tiempo real

• Es un servicio

• Implementación rápida

Incrementando la facturación!

Oscar Martínez EMEA Cloud Presales

SAP Iberia, S.A. C/ Josep Pla, 2

08019 Barcelona

T: +34 91 483 3500

M: o.martinez@sap.com

Gracias por su atención!

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