Evaluated Website: www.thread.com

Development Team Report

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OverviewEvaluation techniques used for two questions:

• Interview

• Observation

• Heuristic Evaluation

• Usability Testing

• Recommendations

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InterviewFor, Question 1

“The individuality is present in every male were they express their own feelings, behaviour and reasoning about outfits. Outfits are bought according to occasions and their activities with their preferred choice of colours, i.e., work, weekend, dinner, gym cycling and so on. The clothes are bought individually rather than whole outfits from their preferred outfits stores. They are mostly termed as high street. The outfits are purchased based on a weekly or monthly basis with limited budget according to their salary income. Majority of the men have online shopping experience. Similarly, men have considered advice from friends and companions and are in need for a personal stylist. ”

• Result of selective coding analysis:

Findings from

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ObservationFor, Question 1

50 men were observed

30 men purchasing clothes, with 3 people purchasing 2 or more outfits, remaining 27 men bought single piece from the outfit.

15 men took assistance from staff or from their companion

20 men didn’t purchase any clothes

Findings from

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Heuristics EvaluationFindings from

For, Question 2

49 Usability Problems

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Usability TestingFindings from

For, Question 2

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Confused after finishing the

questionnaire. Problems selecting the trouser size.

Inappropriate use of back and

skip

RecommendationsFor Question 1:

• Outfits need to be sent within their spending limit. • Outfits based on favourite colours.

For Question 2:

• Exit button at the end page • Universal trousers size measurement • Use of back and skip button.

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