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Transcript of Short Break Bucharest Sighisoara
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Licenciatura em Gestão Actividades Turísticas
2º Ano /2.º Semestre
Práticas de Agências e Operadores Turísticos Ano Letivo:2013/2014
(regime diurno)
Alunos Erasmus: Docente: Abílio Vilaça
Harhătă Vasilica Alexandra
Mihalache Mihaela
Return To The Middle Ages
Short break tour of Bucharest and
Sighişoara from Lisbon
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Table of Contents
Return to the middle ages .................................................................................................. 3
I. Presentation of the destination ....................................................................................... 4
1.1 Bucharest .............................................................................................................. 4
1.2 Sighișoara .............................................................................................................. 9
II. Day by day itinerary ..................................................................................................... 14
III. Facts .......................................................................................................................... 21
IV. Transportation ........................................................................................................... 22
V. Costing and pricing ...................................................................................................... 24
VI. Swot analysis .............................................................................................................. 25
VII. Bibliography .............................................................................................................. 26
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Return to the middle ages.
This 4 nights excursion from Bucharest is perfect to discover the most visited touristic
attractions from Romania.
Departing from Lisbon, we will travel first to Bucharest, where our portuguese speaking
romanian guide will lead us for a short walking tour and we will be able to visit the main
attractions such as: The Triumphal Arch, The Parliament Palace and the Village museum, after
this we will embark in the coach and will travel to the ancient Citadel of Sighișoara where we
will check in to the Fronius Hotel.
The following day we will discover the way people used to live and celebrate in the
ancient times at the Sighișoara Citadel one of the most beautiful and best-preserved medieval
towns in Europe where we will also discover this perfectly intact 16th century gem with nine
towers, cobbled streets, burgher houses and ornate churches rivals the historic streets of Old
Prague or Vienna for atmospheric magic.
This short break is the perfect occasion to escape the everyday routine. Within the 4 days
short break we will do a lot of pleasurable activities, we will dance dressed in medieval
costumes, will take part in duels, we will see medieval music concerts, execution and invasion of
the city, we will learn how to use swords and medieval weapons and we will learn and discover
a lot of interesting things about Romania and about the ancient times.
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I. Presentation of the destination
1.1 Bucharest
Bucharest General Information
Location: Southern Romania
Elevation: 190-295 ft (55-90 m)
Size: City of Bucharest - 88 sq. miles
(228 sq.km);
Metropolitan area - 587 sq. miles
(1,521 sq. km)
Inhabited since: 500 BC
First documented: 1459 AD
Population: 2.2 million (2012)
Picture nr.1 - Map of Romania
Landmarks
Known for its wide, tree-lined
boulevards, glorious Belle Époque buildings and
a reputation for the high life (which in the
1900s earned its nickname of "Little Paris"),
Bucharest, Romania's largest city and capital,
is today a bustling metropolis.
Romanian legend has it that the city of
Bucharest was founded on the banks of the
Dâmbovița River by a shepherd named Bucur,
whose name literarily means "joy."
Picture nr.2 -Bucharest Athenaeum
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His flute playing reportedly dazzled the people and his hearty wine from nearby
vineyards endeared him to the local traders, who gave his name to the place.
House of the Free Press
(Casa Presei Libere)
Address: Free Press square
Picture nr.3 - House of the Free Press
An impressive edifice standing in the northern part of the city, since 1956, Casa Scânteii
(as it is still universally known) was designed by architect Horia Maicu. There is no doubt that
the building is a smaller replica of the Lomonosov University in Moskow - Russia (inaugurated in
1953).
Between 1956 and 1989, the House of the Free Press housed almost all of Romania's
capital printing presses and headquarters of print media companies.
Today, it carries out much the same function but the southern wing is now the home of
the Bucharest Stock Exchange.
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The Arch of Triumph
(Arcul de Triumf)
Address: Arch of Triumph square
Picture nr.4 & 5 - The Arch of Triumph
Initially built of wood in 1922 to honor the bravery of Romanian soldiers who fought in
World War I, Bucharest's very own Arc de Triomphe was finished in Deva granite in 1936.
Designed by the architect, Petre Antonescu, the Arch stands 85 feet high. An interior staircase
allows visitors to climb to the top for a panoramic view of the city. The sculptures decorating
the structure were created by leading Romanian artists, including Ion Jalea, Constantin Medrea
and Constantin Baraschi.
Calea Victoriei
(Victory Avenue)
Victory Avenue is Bucharest's oldest and arguably, most charming street. Built in 1692 to
link the Old Princely Court to Mogoșoaia Palace, it was initially paved with oak beams. The
street became Victory Avenue in 1878, after the Romanian War of Independence victory.
Between the two world wars, Victory Avenue developed into one of the most fashionable
streets in the city.
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Stroll along this street from Victory Avenue to United Nations Square to discover some
of the most stunning buildings in the city, including the Cantacuzino Palace, the historical
Revolution Square, the Military Club, the CEC Headquarters and the National History Museum.
The Romanian Athenaeum
(Ateneul Roman)
Address: Str. Benjamin Franklin 1
Picture nr.6 & 7 - The Romanian Athenaeum
The work of French architect Albert Galleron, who also designed the National Bank of
Romania, the Athenaeum was completed in 1888, financed almost entirely with money donated
by the general public. One of the preeminent public fundraising campaigns ever in Romania, the
"Give a penny for the Picture nr. - Romanian Athenaeum " campaign saved the project after the
original patrons ran out of funds. With its high dome and Doric columns, the Athenaeum
resembles an ancient temple.
The lobby has a beautifully painted ceiling decorated in gold leaf, while curved balconies
cascade in ringlets off a spiral staircase. A ring of pink marble columns is linked by flowing
arches where elaborate brass lanterns hang like gems from a necklace. Inside the concert hall,
voluptuous frescoes cover the ceiling and walls. Renowned worldwide for its outstanding
acoustics, it is Bucharest's most prestigious concert hall and home of the Romanian George
Enescu Philharmonic.
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Old Historical Center of Bucharest (Centrul Vechi al Orasului)
Picture nr.8 & 9 – Old Historical Center
Picture nr.10 - Dancing in Lipscani Restaurant
Perhaps the city's unique charm can be best observed in the area known as Lipscani,
which consists of a jumble of streets between Victory Avenue, Blvd. Brătianu, Blvd. Regina
Elisabeta and the Dâmbovița River. A once-glamorous residential area, the old city centre is now
slowly being refashioned into an upscale neighborhood.
At the beginning of 1400s, most merchants and craftsmen - Romanian, Austrian, Greek,
Bulgarian, Serbian, Armenian and Jewish - established their stores and shops in this section of
the city. Soon, the area became known as Lipscani, named for the many German traders from
Lipsca or Leiptzig. Other streets took on the names of various old craft communities and guilds,
such as Blănari (furriers), Covaci (blacksmiths), Gabroveni (knife makers) and Cavafii Vechi
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(shoe-makers). The mix of nationalities and cultures is reflected in the mishmash of
architectural styles, from baroque to neoclassical to art nouveau.
Today, the area is home to many art galleries, antique shops and coffeehouses. On a
beautiful day, you can stroll down the narrow cobblestone streets and imagine the shopkeepers
outside near their stores, encouraging people to buy their merchandise and negotiating prices
with them. Don't forget to stop by Hanul cu Tei, which is a rectangular courtyard between
Lipscani street and Blănari street, home to an array of art and antiques shops.
1.2 Sighișoara
Sighișoara General Information
Location: Central Romania (Mureș county)
Size: 3 sq. miles (7.12 sq. kilometers)
Elevation: 1,140 ft. (250 meters)
Population: 32,287 (2002)
Inhabited since: 6th century BC
First documented: 1280 AD
Founded by Transylvanian Saxons
during the 12th century, Sighișoara
(Schassburg in German) still stands as one of
the most beautiful and best-preserved
medieval towns in Europe. Designated as a Picture nr.11 – Sighișoara Citadel Map
World Heritage Site by UNESCO, this perfectly intact 16th century gem with nine towers,
cobbled streets, burgher houses and ornate churches rivals the historic streets of Old Prague or
Vienna for atmospheric magic. It is also the birthplace of Vlad Dracula, also known as Vlad
Țepeș (Vlad the Impaler), ruler of the province of Walachia from 1456 to 1462. It was he who
inspired Bram Stoker's fictional creation, Count Dracula.
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His house is just one of the many attractions here. Others include the Church on the Hill
with its 500-year-old frescoes, the 13th century Venetian House and the Church of the
Dominican Monastery, known for its Transylvanian renaissance carved altarpiece, baroque
pulpit, Oriental carpets and 17th century organ.
Sighișoara's citadel was built in the 12th century, when it was known as Castrum Six
(Fort Six), and was further strengthened and extended in the 15th century. The name must have
existed long before, as the Saxons built their walled town on the ruins of a former Roman
fortress. In 1298, the town was mentioned as Schespurch, while in 1367 it was called Civitas de
Seguswar. The name of Sighișoara was first noted in a written document issued by Vlad Dracul,
Vlad the Impaler's father, in 1431.
In the 14th and 15th centuries, the economic growth recorded by Sighișoara's
industrious craftsmen and tradesmen ensured financial means for the construction of a strong
defense system provided with 14 towers and several bastions provided with gunnery directed
to all four cardinal points. Each tower was built, maintained and defended by a craft guild.
Among the most striking is the 14th century Clock Tower. This tower controlled the main gate
of the half-mile-long defensive wall and stored the city's treasures.
Sighișoara was not the biggest or richest of the seven Saxon walled citadels* in
Transylvania, but it has become one of the most popular. A walk through the town's hilly streetswith their original medieval architecture, magical mix of winding cobbled alleys, steep
stairways, secluded squares, towers, turrets and enchantingly preserved citadel, is like stepping
back in time.
* The seven walled citadels populated by the Saxons of Transylvania were known in German as
the Siebenbürgen.
The other Siebenbürgen citadels were: Bistrița (Bistritz), Brașov (Kronstadt), Cluj (Klausenburg),
Mediaș (Mediasch), Sebeș (Mühlbach), Sibiu (Hermannstadt).
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City Landmarks
Sighișoara's Citadel
(Cetatea Sighișoarei)
Picture nr.12 – Sighișoara Citadel
For several centuries, Sighișoara was a military and political stronghold. During the 14th
- 16th centuries, the Saxon and Magyar craft guilds erected towers around the citadel walls to
protect the town from Turkish raids. Laid out on two to four levels, the towers stored
ammunition and food supplies and were provided with firing windows for cannons, shells and
arrows. Of the original fourteen towers and five artillery bastions, nine towers and two bastions
have survived the test of time.
You can still spot the Blacksmiths' Tower (Turnul Fierarilor), Butchers' Tower(Turnul
Măcelarilor), Cobblers' Tower (Turnul Cizmarilor), Furriers' Tower (Turnul Cojocarilor),
Ropemakers' Tower (Turnul Franghierilor), Tailors' Tower (Turnul Croitorilor), Tanners' Tower
(Turnul Tabacarilor) and Tinsmiths' Tower (Turnul Cositorilor). The ninth tower still standing is
the Clock Tower itself.
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The Citadel Square
(Piața Cetăț ii)
Picture nr.13 & 14 – The Citadel Square Sighișoara
This quaint small square lies at the heart of the citadel. In the old days, street markets,
craft fairs, public executions and witch trials were held here. From this square, you can easily
access the main attractions of Sighișoara.
The Clock Tower
(Turnul cu Ceas)
Adddress: Citadel Square
Open: Tue. - Sun. 9:00am - 4:00pm; Closed Mon.
Picture nr.15, 16 & 17 – The Clock Tower Sighișoara
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Sighișoara's main point of attraction is the Clock Tower, also known as the Council
Tower, built in the second half of the 14th century and expanded in the 16th century. The four
small corner turrets on top of the tower symbolized the judicial autonomy of the Town Council,
which could apply, if necessary, the death penalty.
After a fire in 1676 when the town's gunpowder deposits located in the Tailors' Tower
exploded, Austrian artists rebuilt the roof of the tower in its present baroque style and in 1894,
colorful tiles were added.
In the 17th century, a two-plate clock, with figurines carved from linden wood, was set
at the top of the tower, with one dial looking over the Lower Town (Orașul de Jos), and the
other facing the citadel (cetate in Romanian, burg in German). The figurines, moved by the
clock's mechanism, each represent a different character. On the citadel side we see Peace
holding an olive branch, accompanied by a drummer who is beating the hours on his bronze
drum; above them are Justice, with a set of scales, and Law, wielding a sword, accompanied by
two angels representing Day and Night. At 6 am, the angel symbolizing the day appears,
marking the beginning of the working day and at 6 pm, the angel symbolizing the night comes
out carrying two burning candles, marking the end of the working day.
The dial overlooking the Lower City features a set of seven figurines, each representing
the pagan gods who personified the days of the week: Diane (Monday), Mars (Tuesday),Mercury (Wednesday), Jupiter (Thursday), Venus (Friday), Saturn (Saturday)and the Sun
(Sunday).
The spire of the tower ends in a small golden sphere. At the top, there is a
meteorological cock, which, turned around by air currents, forecasts the weather.
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II. Day by day itinerary
Day 1. Lisbon – Bucharest - 24.07.2014
20.30. We meet with our guide near Praça do Comércio Square from where we will travel by
coach to the Lisbon International Airport.
22.45. Fly into Bucharest Airport and take the 20-minute courtesy transfer to the 4 stars Central
Hotel.
Situated in the very heart of the city, Central Hotel is ideally located in the business
district, a few minutes walk from the old city centre, close to all major attractions,
offering you the possibility to explore the city and its surrounding attractions.
Day 2. Discover beautiful Bucharest – 25.07.2014
11.00. Arise to a personalized international breakfast at the hotel restaurant
12.00. Join our guide for a walking tour to discover Old Town.
Picture nr.18 & 19 – Bucharest Old Town
Our Portuguese speaking guide will lead you to discover, Lipscani, representing perhaps
the city' unique charm, which consists of a jumble of streets between Victory Avenue, Blvd.
Bră tianu, Blvd. Regina Elisabeta and the Dâmbovița River. A once-glamorous residential area, the
old city centre is now slowly being refashioned into an upscale neighborhood. Today, the area is
home to many art galleries, antique shops and coffeehouses.
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14.30. Village Museum visit and participation in the manufacture of traditional pottery objects
with the artisans from Horezu (open air museum with genuine houses from the Romanian
country side).
Picture nr.20 & 21 – The Village Museum
16.00. We will have lunch in Manuc’s Inn, famous Romanian Traditional restaurant in
Bucharest.
Founded by royal decree in 1936, this fascinating outdoor museum, the largest in Europe,
covers some 30 acres on the shores of Lake Herestrău in Herestrău Park. It features a collection
of 50 buildings representing the history and design of Romania's rural architecture.
The tradition of making pottery has been passed down from generation to generation in
this area and has led to a unique style that is only made in Horezu.
In the pottery class we will learn about the history of the pottery while making our own
mug on the potter’s wheel.
17.30. After the visit of the Village Museum we leave behind the beautiful and noisy Bucharest
and we travel to the Sighișoara ancient city.
23.00. Check in to the Fronius Hotel in Sighișoara.
The Fronius Hotel is Placed in the middle of Sighișoara Citadel, right at the foot of the Hill, where
the 175 steps of the Covered Stair ends. Long ago, the Fronius family (and old transylvanian
saxon family) built one of the few houses that were to resist the devastating fire in 1676.
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Day 3. Sighișoara Medieval Festival – 26.07.2014
09.00. Arise to a scrumptious and personalised breakfast experience with a traditional menu
10.00. After Breakfast we will participate in the opening ceremony of the “Sighișoara Medieval
Arts and Crafts Festival” . We will be the witnesses of a beautiful ancient costumes parade with
knights, princesses and buffoons.
Picture nr.22 & 23 – Sighișoara Medieval Arts and Crafts Festival
Re-creating a medieval atmosphere, complete with troubadour music and costume
parades, street entertainers and handicraft displays, open-air concerts and medieval
ceremonies, this event offers the chance to immerse yourself in the lore and legends of medieval
Transylvania.
The festival is held in 10 sections - theater, music, exhibitions, arts, dance, film, medieval
poetry, youth concerts and conferences, exhibition of books, sprinkled with street animation
shows, choral concerts, evening concerts, exhibition of medieval costumes and medieval dance
classes. At the event participate student theater groups, private bands and professional theaters
in the country and abroad.
13.00. After the parade we can directly participate in many activities within the festival such as:
o
Fortress Siege - in this activity we can join forces aimed at defending the fortress.
we get costumes and weapons and fight we will have to protect the fortress
walls
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Picture nr.23 & 24 – Sighișoara Fortress Siege
o Gladius Dei "Medieval Battle School": masters of medieval fighting will guide us
to learn the most important movements required in a duel with swords.
Picture nr.25 – Gladius Dei "Medieval Battle Demonstration"
15.00. We will take a break from the wonderful but tiresome activities for lunch in the nature.
We will be able to relax at a picnic in the vicinity of the fortress.
16.00. We continue our adventure into the world of medieval battles through participation in:
o Knights of the Bârsa Fortress: Knightly weapons Tournament - here we have the
opportunity to simulate a battle between two knights with swords and take part
in a competition to see who is the best knight.
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Picture nr.26 & 27 – Knights of the Bârsa Fortress - Tournament
Knights Wolf : beheading - traitors to the country and order – we will see some
reproductions of the decapitation scene of thieves and traitors of the country. After
reproduction of the decapitation by the actors you can change places with the
executioner or the thief. You will find out in this way the feeling lived in ancient
times by those who participated in these scenes.
Picture nr.28 & 29 – Knights Wolf: beheading
o Knights of the Fortress: "The entry of the Witches in the city" - fire show. After
these exhausting chivalry battles we will enjoy a grandiose fire show conducted
by some very scary witches.21.00. At the end of this very busy but beautiful first day at the Medieval Festival we will relax
in the company of Count Dracula at the Vlad Dracul Restaurant. As the sun sets, feast on a
buffet of authentic Romanian delicacies.
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Picture nr.30 – Vlad Dracul Restaurant
Vlad Dracul restaurant is located in the heart of Sighișoara , very close to the Clock
Tower.
The uniqueness of the place lies in the 15th century frescos placed in the medieval hall,
one of them representing Vlad Dracul.
In the first night here we will discover a large variety of Romanian traditional dishes such
as Prince Dracula Dish , Pălincă din Ardeal ( Ardeal brandy) and the famous blood of the
vampire-Vampire wine.
Those who prefer beer will be more than happy to find out that the restaurant has a
taproom downstairs.
Day 4. Sighișoara Medieval Festival – 27.07.2014
8.00. Romanian traditional breakfast at the hotel’s restaurant.
10.00. After breakfast we continue to learn about medieval times through participation in the
manufacture of swords in the forge workshop held by the Knights of Hunedoara and the
Knights of the Bârsei Fortress.
12.00. After a very busy and tiring day of duels between knights, beheadings and witches
invasion today we relax through various theatrical performances and concerts.
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o Mușatin’s Knights Order: Medieval Dance School. Here we can see and take part
in a medieval dance performance, a preview of the medieval party that we will
attend tonight;
14.00. For lunch we prepared a buffet with traditional Romanian food in the vicinity of the
fortress.
15.00. Free time for walking or souvenir shopping from the local boutique
18.00. The highlight today is the concert that marks the end of the festival. We will attend to a
specific medieval music recital, while many artists will delight us with fire juggling
performances.
20.00. Medieval costumes masquerade dance. We conclude our journey through a medieval
themed parties, masquerade type. Here we put into practice the dances we learned in classes
and participate in various contests with various trips in Romania as awards. Here we will enjoy a
swedish buffet with traditional Romanian food such as: Dracula ”tochitură” with polenta ,
Grilled trout with polenta (mămăliguță), unique romanian cheese in woody bark, grilled Black
Sea sturgeon, Curd cake with jam and cream.
Picture nr.31 – Medieval costumes masquerade dance
Day 5. Return to Lisbon.
04.30. Today marks the end of our adventure in the medieval citadel of Sighișoara and after a
quick breakfast we will head to Bucharest from where we fly to Lisbon.
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III. Facts
a. The price includes:
Transfer from/ to the airport;
Visits and tours included in the program;
Travel by coach air conditioning;
Expert multilingual escort;
Breakfast. lunch and dinners in traditional locations as specified in the program;
Accommodation 4 nights in a 3*/4* hotel in Bucharest and Sighișoara;
Local Taxes.
b. Price does not include
Renting costumes for masquerade;
Insurance;
Alcoholic drinks;
Extra charges of hotel, eg. Laundry, telephone or fax charges, room service, etc…
c. Details:
When: 24 – 28 July 2014 – The medieval Festival in Sighișoara (except winter
with difficult weather conditions and during Easter, Christmas and New Year); Departure: from Lisbon according to the program;
Arrival: in Bucharest according to the program;
Estimated time: 3 – 4 days.
d. Observation:
We are open to any other suggestions from our tourists regarding the
improvement of this tour;
The program is very busy (long distances and many things to see), the trip is an
opportunity to see many interesting places in Romania. The program is not
recommended for recreation (relaxation).
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IV. Transportation
The 3593 km distance between Portugal and Romania we will cross by plane. The chosen
flight by us is represented by the TAP Portugal company flight number TPO722. The plane will
take off from Lisbon on the 24th of July at 10:45 p.m. LT and will land in Bucharest at 4:45 LT.
For the return flight we will take off from Bucharest on the 28 th of July at 5:35 LT and
will land in Lisbon at 08.00 LT.
.
Picture nr.32 – Lisbon – Bucharest – Lisbon Flight Details
Transfer to the airport and hotel and transportation from Bucharest to Sighișoara Citadel
is done with a last generation of Scania couch, classified 3 ***, equipped with air conditioning,
TV, DVD, PlayStation, bathroom, bedroom.
Total distance that we will travel in Romania will be 700 km. We will travel from
Bucharest to Sighișoara passing through Brașov.
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Fringed by the peaks of the Southern Carpathian Mountains and resplendent with gothic,
baroque and renaissance architecture, as well as a wealth of historical attractions, Brasov is one
of the most visited places in Romania.
Picture nr.33 – Bucharest – Sighișoara Coach Route
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V. Costing and pricing
Determining the cost of tourist action is achieved taking into account:
tourism program and the following expenses;
direct costs of the services provided by third parties (accommodation, mass cultural
expenses, per diem for accompanying staff – driver, guide, etc.);
direct costs of automotive benefits;
agency commission.
Calculation of selling price
Items of expenditure Elements of calculation Value (EURO)
For person Total
1.
DIRECT EXPENSES
Meal 70 2100
2. Accommodation 300 9000
3. Cultural expenditure 90 2700
4. Organizational expenses 20 600
5. Guide expenses 10 300
Couch rent 20 600
6. Air plane ticket 274 8 220
7. Other expenses 10 300
8. TOTAL DIRECT COSTS 794 23 820
9. COMISSION 100 3 000
11. SELLING PRICE 894 26 820
Table Nr. 1 – Price calculation
Cost and overall price was calculated for a group of 30 people.
In determining the costs for the driver and the guide, we shall also consider:
Meal;
Accommodation;
Cultural expenditures;
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VI. Swot analysis
Return to the middle ages
Strengths Weaknesses
Geographical position - attractive natural
landscapes;
The existence of numerous monuments of
cultural and historical value;
Well kept ethno-folkloric traditions;
The traditional hospitality of the locals and
owners of tourist accommodation;
The appearance of the accommodation
facilities according to international
standards;
Varied relief.
Poor capitalization and development of the
tourism potential of the area has;
Poor development of tourism
infrastructure;
Lack of public transport network to tourist
areas;
Air pollution and high noise levels in the
urban areas due to intense car traffic.
Opportunities Threats
Support projects that introduce value oftourism and cultural events and spiritual
objectives;
Conservation of crafts, specific and
traditional customs and national port:
pottery, painting icons, monumental gates
of households, national costumes;
Good capitalization of the historical
cultural, spiritual and traditional heritage;
Modernization and reconstruction of the
transportation infrastructure.
Fierce competition manifested on thetourist European destinations;
Poor communication between local and
regional authorities to promote regional or
national touristic projects;
Under qualified staff: tour guides, travel
agents that do not know many foreign
languages.
Migration of the specialized and qualified
workforce to other countries.
8/8/2019 Short Break Bucharest Sighisoara
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VII. Bibliography
1. Aurelia Felicia Stăncioiu - Tourism destination marketing;
2. Vlad Dorel - Tourist market;
3. Syratt, Gwenda; Archer, Jane, co-autor - Manual of travel agency practice , Amsterdam:
Elsevier - Butterworth Heinemann, 2003;
4. http://www.romaniaghidturistic.ro
5. http://www.welcometoromania.ro
6. http://www.Sighișoaramedievala.ro/
7. http://en.wikipedia.org/wiki/Bucharest