ShopWell - 500 Startups Investing In Food Apps - August 10, 2011
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ShopWell 2 minute pitch for 500 Startups Investing in Food Apps
Transcript of ShopWell - 500 Startups Investing In Food Apps - August 10, 2011
Presentation|500 Startups
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Moms don’t have a place to turn
Executive Summary
8/7/11 ShopWell Solutions, Inc. – Confidential 3
ShopWell… Helps people understand and take action on their food purchases at the grocery store by upgrading what they eat over time.
IP Protected nutrition algorithm, derived by an expert panel of Registered Dietitians, evaluating groceries on how well they meet individual’s personal dietary needs with customized product scores, highlighted ingredients, and personalized nutrition labels.
ShopWell’s “special sauce”
Personalized Nutrition Information
8/9/11 ShopWell Solutions, Inc. – Confidential 4
Trade-Up Emails To Improve Lists
8/9/11 ShopWell Solutions, Inc. – Confidential 5
iPhone App
8/9/11 ShopWell Solutions, Inc. – Confidential 6
Consumer Purchase Decision Spectrum
8/7/11 ShopWell Solutions, Inc. – Confidential 7
Health
Value Taste/Experience
How We Make Money: In the Context of Who
8/9/11 ShopWell Solutions, Inc. – Confidential 8
Health
Value Taste/Experience
Why? Why?
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ShopWell is Engaging to the Consumer and Well Received by Press
8/9/11 ShopWell Solutions, Inc. – Confidential 9
“This (ShopWell) looks promising.” Jay Parkinson, MD/MPH, The Top 10 Most Creative People in HealthCare
ShopWell re-writes nutrition information to make it specific to your needs
“I am really excited about ShopWell’s business model.” – Food and Technology Connect
Press Consumers Consumers are engaged. Spend 25-30 min per visit when creating a shopping list. Consumers want to purchase. Our top request is to understand where to buy the items. Most want to do it directly from their lists. Consumers want to share with ShopWell. Over 90% of sign ups create a full profile including: age, gender, height, weight, activity level, food related goals, food related medical conditions, favorite foods, etc.
Press is unanimously positive about ShopWell.
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We have raised $1.5M. We are seeking an additional $1M for this round.
Thank You! www.shopwell.com @shopwell
