POS Goes Digital :Evolution of the in Store Shopping Experience
Shopping Site Evolution
12
Shopping Site Evolution Sieng Van Tran Sieng Van Tran TradeDoubler Summit 2008 TradeDoubler Summit 2008
description
Shopping Site Evolution. Sieng Van Tran TradeDoubler Summit 2008. Love, Rock n Roll &. Kung Fu!. What's love got to do with it?. Emotional Commerce. Encourage participation. Social Computing Consumer demand -> idea -> tribes -> sales. Key trend. - PowerPoint PPT Presentation
Transcript of Shopping Site Evolution
![Page 1: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/1.jpg)
Shopping Site Evolution
Sieng Van TranSieng Van Tran
TradeDoubler Summit 2008TradeDoubler Summit 2008
![Page 2: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/2.jpg)
Love, Rock n Roll & ......
![Page 3: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/3.jpg)
What's love got to do with it?
![Page 4: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/4.jpg)
Emotional Commerce
![Page 5: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/5.jpg)
Encourage participation
![Page 6: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/6.jpg)
Social ComputingSocial ComputingConsumer demand -> idea -> tribes -> sales Consumer demand -> idea -> tribes -> sales
![Page 7: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/7.jpg)
Key trend
![Page 8: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/8.jpg)
Strategy for shopping sites of the futureStrategy for shopping sites of the future
Lower Cost Structure
Growth
Lower Prices
Selection & Convenience
Sellers/Suppliers
Customer Experience
Traffic
![Page 9: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/9.jpg)
Self Organised Growth
![Page 10: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/10.jpg)
You Don’t Have to Pay for Google Love
![Page 11: Shopping Site Evolution](https://reader035.fdocuments.in/reader035/viewer/2022062800/568142d8550346895daf312f/html5/thumbnails/11.jpg)
Be like Water! And you will find more Google Love Be like Water! And you will find more Google Love