Shopping For History
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![Page 1: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/1.jpg)
Shopping for History
By Dannielle Blumenthal, Ph.D. Opinions expressed here are the author's own and do not
reflect the view of the National Archives and Records Administration, or the U.S. government.
![Page 2: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/2.jpg)
Think
Customer
First.
![Page 3: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/3.jpg)
ResearchersWant Documents
![Page 4: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/4.jpg)
TeachersWant Lesson Plans
![Page 5: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/5.jpg)
MoviemakersWant Storytell ing
Aids
![Page 6: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/6.jpg)
VeteransWant Service
Records
![Page 7: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/7.jpg)
Family-SeekersWant Info & Photos
![Page 8: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/8.jpg)
The Public Wants: Facts
Memorabil iaExhibits
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Customer Service Thinking
Has Evolved
To Serve Them.
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The Age-Old “Lockdown Approach”
(Access 0.0)Hide It In A Building
…Preferably At The EndOf A Faraway Path
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Late ‘90s – ‘00s Thinking (Access 1.0)
Make It Available Online- But At A Custom-Built
(Diff icult to Use) Agency-Controlled “Storefront”
![Page 12: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/12.jpg)
2010-2012 Thinking (Access 2.0)
Go Where The People Are Online – With Social Media
![Page 13: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/13.jpg)
2013 Thinking (Access 3.0)Pull It Apart
For Use & Reuse –
As Open Data
![Page 14: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/14.jpg)
2014 & Beyond (Access 4.0)Open Data +
Retail = Make It Easy To “Shop For History”
Free or Paid
![Page 15: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/15.jpg)
How To Do It
(Theoretically)
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Step 1. Sift & Digit ize AtThe Point of Preservation…Or You Lose Too Much Time & Create A Backlog
![Page 17: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/17.jpg)
Step 2. Put All Digital Data In A Single Container – 3
Versions:•Minimal Quality (Free)•High Quality (Paid)•Immaculate Quality (Archival)
![Page 18: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/18.jpg)
Step 3: Build A Monster Data Repository That
Holds It All
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Step 4. Partner With Retail
Environments To Offer
“Sponsored Search
Results”
![Page 20: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/20.jpg)
Step 5. “One Stop Shopping” – All Customers Use Same Login & Payment Methods
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Step 6. Contracted Order Fulfi l lment Provider…
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Step 7. …With Comprehensive Customer
Support
![Page 23: Shopping For History](https://reader033.fdocuments.in/reader033/viewer/2022060122/559601d71a28ab567d8b4585/html5/thumbnails/23.jpg)
Think About The Customer.
Thank you.