Shopping em presentation

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Writing Skills


Shopping – The Shift, the Craze and the Card


Let me tell you a story……


BazaarsIt means ‘Market’.

It is a place where a variety of goods

are found.

Bazaar’s are found all over the world.

They are being replaced by

hypermarkets, supermarkets,

shopping malls, et al.


Shopping Malls

• These are modern Bazaars.

• Their the new place to hangout, chill

and relax.

• These house everything one might need from

restaurants to popular brands to bookshops.


Leisure > NeedShopping today is done more for leisure than because it is needed.Malls attract the public.As people hang out in malls, they window-shop. Window-shopping attracts them to return to shops and make purchases.Most people spend their weekends at malls now. Cineplexes have come up in malls further adding to this.This has resulted in a lot of modernism to the ‘bazaar’ concept. Instead of going to parks and doing outdoor recreational activities, people prefer spending time in the mall.


Hangout Places in Malls

Mall with an amusement park.

• Coffee Shops

• Cafes

• Lounges


Haven’t we all?


Instead of this…….

We do this….

See the shift?


And sometimes, it’s not even cheaper!


The experiment:

It’s a girl, guy thing!


It’s a girl, guy thing!

The Results:

• Men claim that the difference lies in being goal oriented in comparison to being process oriented.

• Shopping itself is not a “girl thing”, however, there is an important gender difference in the way people shop.

• No more stereotypes.

• Guys have started rewarding themselves.


• The feeling of buying something new is truly a special one that cannot be easily replaced.

• Just like any other addiction, shopping fills a void.

The Feeling!


Brand Loyalty

The extent of the faithfulness of consumers to a particular brand,

expressed through their repeat purchases, irrespective of

the marketing pressure generated by the competing brands.


Brand Loyalty


Brand Consciousness

Extent to which a brand is recognized by potential customers, and is

correctly associated with a particular product. Expressed usually as a percentage

of target market, brand awareness is the primary goal of advertising in the

early months or years of a products introduction.


Brand Consciousness


MALLS OVER MARKETS


Reasons

• Malls offer all brands under one roof and not only is this convenient for consumers, but brand loyalists prefer malls since they get easy access to the brands of their choice.

• In markets however only the rip offs of brands are available. And loyalists obviously have a issue with rip offs and prefer malls over markets.


The futureOnline Shopping

• People prefer online shopping to conventional shopping methods

• Convenience

• Better prices

• Variety

• No crowds

• Fewer expenses

• Comparison of prices

• Send gifts


Mistakes

Slide 4: ‘Bazaar’s’ – Should be ‘Bazaars’.

Slide 6: ‘Their’ – Should be ‘They are’.

Slide 19: ‘a issue’ – Should be ‘an* issue’.

Slide 21: ‘Lets’ – Should be ‘Let us’.


Thank You.

Lets now take a walk down brigade road.

Shopping em presentation

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