Shopping Centres & Retail Market Challenges

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Clive Woodger & Anna Poberezhna June 2015 Shopping Centre & Retail Market Challenges Ideas...Trends...Issues...

Transcript of Shopping Centres & Retail Market Challenges

1. Clive Woodger & Anna Poberezhna June 2015 Shopping Centre & Retail Market Challenges Ideas...Trends...Issues... 2. Shopping Centre & Retail Market Challenges Market trends. Empowered Consumer Retailer trends. Digitial & Physical Synergies Marketing - Campaigns...Activities Delivering the Promise 3. Strategy Branding Retail Design Graphic Design Visual Identity Digital Concepts Project Implementation Point of Sale Merchandising Architecture Design Realization We create destination brands... 4. Wide ranging international portfolio of work London based, established over 20 years Working in Russia since 1998 Over 100 Russian/CIS clients ...and great customer experience 36.6 Pioneering success In 1998 we created a unique Russian retail brand for health, beauty and pharmacy products We created every aspect of the brand: name, identity, marketing communications, packaging elements and total retail design concept Open plan store format creates an informative, high quality and pleasurable shopping experience Distinctive, memorable name - the ideal body temperature for adults and children Reflects the company ethos helping people to live long, healthy lives Achieved strong leadership status with number one brand recognition nationwide Further development projects included brand communication, departmental development and product and services development. Pharmacy FLO Footwear sa Kaleidoscope Mixed Use Development In Moscow, Russia GBA 119,000 sqm (Retail 41,000 sqm, offices 8,300 sqm) GLA 41,000 sqm Underground parking for 932 slots Brand inspired by concept of a multi-coloured Kaleidoscope - Always different, always yours Venue for all occasions, bringing retail, entertainment and business together in one place Our Role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing. Food Our Services: Design ConceptMoskommertsbank Repositioning and transformation We played a major role in repositioning MosKB from a lending organisation to a self-sufficient bank Programmeofqualitativeandquantitative research/analysis Strategybasedonopenness&transparency ReflectedinOsymbolandbranchdesign Newbrandmarkhasindividuality and freshness Keepsrelationshipwith parentKazkommertsbank Serviceorientedenvironment Friendly,warmambience Retainstraditionalvaluesofstability and authority Multi-channelrolloutforthenewbrand and branch design. Banks Shopping Centres Fora Convenience Fashion Unisfera Drugstores Depstor New con fashion The brief w original, fa affordable The offer inc brands aime Brand name feel is dot co Brand strate Ukrainian cu have found t Strapline yo ethos of the Deliberately treatments c styles, mater Diagonal zon female world Lounge spac Wi-fi, web-c create oppor in-store prom Hsasmidjan JewelleryValtera DIY Yuterra Home & Gifts Fanstore Commerc Our brief wa new retail c history and and its amb Working with N ensured brand store concept Assisted with assortment inc casual/training items and VIP High impact gr emotive, inspir of St. Petersbu Feature display The design of t for flexibility Stores can be fi locations and t categories to m Concept rolled around St. Pete Zenit F.C. 5. SCG LONDON SERVICES AND EXPERIENCE | REAL ESTATE BRANDING | PAGE 6 Our Include SCG LONDON SERVICES AND EXPERIENCE | REAL ESTATE BRANDING | PAGE 6 Example 1: The latin logotype in horizontal format reversed white-out of background colour 6. Ukraine Experience Simpatic - 8-23 8-23 1 - 2 - Design Study: Entrance area Elevations Entrance View Coloured wall with trolley signage Promo AreaChillers Lockers Poster Sites Poste 3 Bays News & mags Baskets Cafe ATM services Simpatic New convenience concept Our client, Eko Marke 105 discount superma created a new concep different sector of the retail market. Everyday shopping for high some non-foods) Long opening hours and go Urban and neighbourhood First 2,253m2 store is in C Name has positive associa Brand colours of bright gre emphasise values of qualit High colour contrast create Strong, simple c monogra Signature elements create interior branded presence Timber ceiling features and key areas Chilled counters around th level product display on wa Departmental colours and further interest Lighting features enhance Modular system enables ro adaptation to different loca - c 50 m 100 y 100 k 10 c 25 m 100 y 100 k 10Pantone 7511 Pantone 7511 Pantone 7511Pantone 731Pantone 7511Pantone 490 AN INTRODUCTION TO SCG LONDON | PAGE 36 Depstor MTR - Brand Identity and Store Environment Design Casestudy Beauty starts here 40% o all skincare* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus. beauty Beauty starts here 40% o all skincare* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus.you are different you are differen t you are different Simpatic - Lorem ipsum meta dolor sit amet consecteteur adipiscing . , ' , . -, . , . -, . - A4. , , , . . - DL , , , - 5 85 x 50mm 8-23 8-23 1 - 2 - Design Study: Entrance area The customer journey follows passed the lockers, poster offers, set down counter and cash machine. News and magazines are placed on the left hand wall with the cafe bar to the right. A paper and coffee can be paid for here. Customers can pick up a basket or trolley from the accessible bay without blocking the flow of customers leaving the store. The cash desk has been removed. A Managers Special promo area is clearly visible. PlanElevations Entrance View Coloured wall with trolley signage Promo Area Basket Trolley Bay Promo Area PromoBasket TrolleysCafeATMSeating Chillers Lockers Poster Sites Poster Sites 3 Bays News & mags Baskets BasketsNews & MagsLockers Cafe ATM services Were nearly complete! www .kalei dosco pe-ce nter.r u , : Kvadrat Presentation title: Date - Page 53 Eva Articles and Conferences Relevant Experience More Ukranian Experience Something for all the family Get 20% off selected homeware this weekend* *Lorem ipsum dolor sit amet, conse ctetur elit. In viverra libero sit amet tellus. ! BUY1 GET 1 FREE* on all skincare products *Lore m ipsum dolor sit amet conse ctetur elit. In viverr a libero sit amet tellus . New store at Kreshatyk opening soon... Get 10% off instore at the opening weekend 20-21 March 2010* *Lore m ipsum dolor sit amet , consectetur elit. In viver ra libero sit amet tellus ultric es ultric es. Nunc in augu e consequa t dictum. Beauty starts here 40% off all skincare* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus. ! on selected cosmetics* HALF PRICE OFFERS *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. New store at Kreshatyk opening soon... Get 10% off instore at the opening weekend 20-21 March 2010* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. Presentation title: Date - Page 51 Were nearly complete! www .kalei dosco pe-ce nter.r u , Relevant Experience Ukranian Experience: Kvadrat 21 . , 01001, . ,3 +38044 200 04 57F +380 44 200 04 58E [email protected] www.21.com.ua crea diffe reta Every some Long Urba First Nam Bran emp High Stron Signa inter Timb key a Chill level Depa furth Light Mod adap c 50 m 100 y 100 k 10 c 25 m 100 y 100 k 10Pantone 7511 Pantone 7511 Pantone 7511Pantone 731Pantone 7511Pantone 490 Presentation title: Date - Page 53 Eva Articles and C Relevant Experience More Ukranian Experience Something for all the family Get 20% off selected homeware this weekend* *Lorem ipsum dolor sit amet, conse ctetur elit. In viverr a libero sit amet tellus. ! BUY1 GET 1 FREE* on all skincare products *Lore m ipsum dolor sit amet consectet ur elit. In viverra libero sit amet tellus . New store at Kreshatyk opening soon... Get 10% off instore at the opening weekend 20-21 March 2010* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augu e consequat dictum. Beauty starts here 40% off all skincare* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus. ! on selected cosmetics* HALF PRICE OFFERS *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. Presentation title: Date - Page 53 Eva Articles and Conferences Relevant Experience More Ukranian Experience Something for all the family Get 20% off selected homeware this weekend* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus. ! BUY1 GET 1 FREE* on all skincare products *Lorem ipsum dolor sit amet consectetur elit. In viverra libero sit amet tellus. New store at Kreshatyk opening soon... Get 10% off instore at the opening weekend 20-21 March 2010* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. Beauty starts here 40% off all skincare* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus. ! on selected cosmetics* HALF PRICE OFFERS *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. New store at Kreshatyk opening soon... Get 10% off instore at the opening weekend 20-21 March 2010* *Lorem ipsum dolor sit amet, consectetur elit. In viverra libero sit amet tellus ultrices ultrices. Nunc in augue consequat dictum. 7. Shopping centres are destination brands To achieve a synergy of branding and marketing Positive Differentation... Delivering the Promise... Optimising Resources Brand Equity = Image and Reputation = Capital Value Your brand is an asset... that needs to nurtured and managed The Challenge: 8. Shopping Centres... Place brands Destinations where people meet, eat, relax, indulge, work, rest, play... & shop... A community venue to promote wellbeing & lifestyle activities A place where people want to be! Zorlu Center, Istambul 9. - Create added value experiences for visitors & shoppers - Optimise tenant sales performance - Achieve highest rental yields & max commercial income - Enhance capital value and sellability potential Definitions As a destination brand a shopping centre must... Known for attributes? - Sustainability - Maintaining a WOW Factor - visit after visit... https://www.youtube.com/watch?v=mxbkMDBKWMQ 10. Page 11 word of mouth sms advertising direct marketing website social media promotional publicity posters street signs customer journey anticipation moments of truth layout environment products staff facilities exit experience collateral bags cards leaets assurance memories reminders triggers after service Brand Touchpoints Rethinking opportunities...Reinventing experiencesRebranding: Brand Synergy Awareness... Promise Customer Visit... Journey Afterglow... Satisfaction 11. Building a great experience is everyones responsibility and nobodys job A brand is the sum of all conversations happening around the brand Source: http://economist.redwiredesignlim.netdna-cdn.com/leanback/wp-content/uploads/2014/04/ 12. 41 Delivering the promise - Centre management challenge Page 43SCG London Page 16 A renewed management culture? - Less landlord facilities manager More retailer partner Centre Management Team PA & Network Administrator Centre Director Fire Ocer Environmental C0-ordinator Retail LiaisonClerk of Works Bldg. Ops Commercialisation Marketing System & Administration System & Administration System & Administration System & Administration System & Administration System & Administration SecurityHousekeepingMaintenance MarketingAsst Centre Director Operations Bldge. Srvs New shared visions... aspirations Changing mindsets... our people make the dierence Creating the brand experience our people make the difference Shared visions... aspirations 13. Page 16 Market was developer led - developers provided retailers incentives to be in centres Market now consumer led - omnichannel means retailers need less shops / less centres New challenge for developers - retailers need less but bigger shops that complement internet oer - consumers want unique experiences not just shopping - more leisure, entertainment, culture Centres must embrace internet activities - be integrated virtual and physical oer apps are the new high street Current Skill Gap - Market IntelligenceChanging Market Dynamics 14. Audiences Page 8 Creating a WOW factor for centre target audiences Shoppers Visitors Tenants Investors Owners The Community Stakeholders Politicians Interest Groups The Media Staff, Partners Suppliers Page 8 Shoppers Visitors Tenants Investors Owners The Community Stakeholders Politicians Interest Groups The Media Staff, Partners Suppliers Page 8 Creating a WOW factor for centre target audiences Shoppers Visitors Tenants Investors Owners The Community Stakeholders Politicians Interest Groups The Media Staff, Partners Suppliers Page 8 Creating a WOW factor for Tenants Investors Owners The C Interest Groups The Media Staff, Pa Supplier Page 8 Creating a WOW factor for centre target audiences Shoppers Visitors Tenants Investors Owners The Community Stakeholders Politicians Interest Groups The Media Staff, Partners Suppliers ting a WOW factor for centre target audiences Shoppers Visitors enants nvestors Owners The Community Stakeholders Politicians erest Groups e Media Staff, Partners Suppliers Page 8 Creating a WOW factor for centre target audiences Shoppers Visitors Tenants Investors Owners The Community Stakeholders Politicians Interest Groups The Media Staff, Partners Suppliers Source: http://blog.sweetiq.com/wp-content/uploads/2014/02/4.jpg 15. Traditional Shopping: the future (US market) 8 Consumers want knowledgeable help: Nearly 90% of survey respondents are more likely to buy when helped by a knowledgeable associate. Consumers today do much research online prior to going into the store and approach the in-store experience as the final buying decision: Nearly 90% of consumers are more likely to buy when helped by a knowledgeable associate. Consumers seek associates with expertise: 50% of respondents report what they value most in a sales associate while shopping is smart recommendations. Consumers shop based on superior customer experience: 63% of respondents report that if an item is the exact same price at four different retailers, they will decide where to shop based on the overall customer experience they have in the store. Knowledgeable help creates customer satisfaction: If a knowledgeable sales associate recommends items a customer may need or based on what the store knows about them, 64% of respondents report they will leave the store much more satisfied. 2.1 Key Findings (cont.) 50% 64% 2.1 Key Findings Retail stores are still relevant: 87% of respondents to the TimeTrade survey plan to shop in stores at least as often as they did in 2014. Consumers prefer to shop in-store: More than half (65%) of survey respondents report that if an item they want is available online or in a nearby store, they prefer to shop in the store. Drivers for shopping in-store: An overwhelming majority of consumers (85%) report they like to shop in the store because they like to touch and feel products before they decide what they want to buy. Once consumers are in the store, they are willing to spend: Nearly 60% of consumers prefer to shop in store when spending as little as $50 and as much as $200. And, 82% of all consumers surveyed will buy more than they originally planned to. Mobile Shopping is slow to grow: More than 42% of consumers have never purchased something on their mobile devices and when consumers are looking to buy something, only 13% will make a purchase from their mobile device. 87% 85% 42% .1 Key Findings Retail stores are still relevant: 87% of respondents to the TimeTrade survey plan to shop in stores at least as often as they did in 2014. Consumers prefer to shop in-store: More than half (65%) of survey respondents report that if an item they want is available online or in a nearby store, they prefer to shop in the store. Drivers for shopping in-store: An overwhelming majority of consumers (85%) report they like to shop in the store because they like to touch and feel products before they decide what they want to buy. Once consumers are in the store, they are willing to spend: Nearly 60% of consumers prefer to shop in store when spending as little as $50 and as much as $200. And, 82% of all consumers surveyed will buy more than they originally planned to. Mobile Shopping is slow to grow: More than 42% of consumers have never purchased something on their mobile devices and when consumers are looking to buy something, only 13% will make a purchase from their mobile device. 87% 85% 42% 8 Consumers want knowledgeable help: Nearly 90% of survey respondents are more likely to buy when helped by a knowledgeable associate. Consumers today do much research online prior to going into the store and approach the in-store experience as the final buying decision: Nearly 90% of consumers are more likely to buy when helped by a knowledgeable associate. Consumers seek associates with expertise: 50% of respondents report what they value most in a sales associate while shopping is smart recommendations. Consumers shop based on superior customer experience: 63% of respondents report that if an item is the exact same price at four different retailers, they will decide where to shop based on the overall customer experience they have in the store. Knowledgeable help creates customer satisfaction: If a knowledgeable sales associate recommends items a customer may need or based on what the store knows about them, 64% of respondents report they will leave the store much more satisfied. 2.1 Key Findings (cont.) 50% 64% Source:: 2015 by TimeTrade Systems, Inc. Physical Digital Synergies?... 16. Changing the ways consumers communicate and behave Opening up new aspirations and opportunities Enabling shared sensations... emotions....memories Creating new experiences - both real and virtual Encouraging consumers to invent different personalities for multiple networks The impact of digital technology: Changing consumer mindsets and behaviour 17. An age of constant connectivity and instant gratification. Changing consumer mindsets and behaviour 18. The balance of power has shifted to consumers - they are setting the agenda for retailers to follow Tech savvy - moves seamlessly & interchangeably between devices Well informed - shopping as a mission Relies on online referrals, reviews, price comparison and recommendations Requires loyalty to be rewarded - otherwise it will be short lived Grasps new concepts quickly - gets bored easily Seeks stimulation and enjoys change Highly conscious of time and value The empowered consumer... 19. REPUTATION Respect me: Listen to customers. Actively participate in and respond to conversations and feedback on your business and brand. Focus on consumers, not on devices - create a personalised experience KNOWLEDGE Know me: Consumers are willing to share information - but data needs to be used carefully to maintain trust. UNDERSTANDING Recognise me: Take into account demographics, preferences and context when building a profile database. ENGAGEMENT Interest me: Cut through the crowded marketplace - respond to customers needs, behaviours, intentions, desires and aspirations. Appealing to the empowered consumer mindset 20. Changes in consumer shopping preferences & buying behavior (UPS & comScore, Inc.), 2015 93% consumers shop at small retailers: 61% shopped at these locations because they offer unique products 49% couldn't find what they needed from traditional stores 40% wanted to support the small business community Shopping Small and Local 21. In a world where screens are woven into our lives, there are more consumer-initiated touch points. Google Capturing the opportunity 22. Create a connected experience that combines the best of the physical and digital. Build strategy around digital/ physical fusion as a competitive edge. Strengthen linkages in the customer experience. The aim should be to achieve a more immersive, more personal and more seamless experience for the customer. The Digital/Physical connection: The challenge for retail brands 23. Omnichannel Synergy... The Digital Customer Experience 24. 46% of Argos sales now start online. 25% of total sales are from phones and tablets. Investment in digital website, mobile/tablet and app. Tablets to browse, see videos, read reviews, order and purchase. Concessions in supermarkets and DIY stores Click & drop and Click & collect agreements with Ebay in all 650 stores Argos...from catalogue showroom to multi-channel retailer 25. H&M Using a technology called geofencing, H&M can know when a customer is near one of their stores and give them incentives to go inside. Homebase UK New app features include GPS for finding nearest store, browsing entire product range, stock/ location check, fast checkout and flexible fulfilment options, from Reserve & Collect to home delivery Expected to drive 50% of future traffic. 26. Lord & Taylor (USA) Using wireless devices called beacons, department store Lord & Taylor can automatically deliver branded content and personalised offers to in-store shoppers through their own smartphones at different locations throughout their stores. House of Fraser (UK) Using wireless devices called beacons, department store, House of Fraser know which displays customers are looking at. Using the retailers app, mannequins send notifications to shoppers with details of the products they are wearing. 27. Audi City (London) Digital showroom with only 4 cars allows customers to explore and tailor the full Audi range. Large interactive touchscreens are informative and exciting. Sales increased 60% compared with previous traditional showroom. North Face (International) Testing how virtual-reality technology can add excitement to the instore shopping experience. 28. Nike (International) A digital retail experience to introduce the Fuelband - a health and fitness tracking device. Informative displays, interactive experiences and personalised product demonstrations. Sony (International) This digital storefront enables shoppers to browse by touching the glass, and buy via their mobile. Once purchased, they can opt for delivery or pickup from a nearby store. 29. Dyson (UK) Experiential pop-up store in a shopping centre to showcase new range. Visitors encouraged to share their experience on social media via an Instagram printer and iPad station. 30. RENT A POP UP SPACE...@ STOREFRONT 31. House of Fraser (UK) New small store formats support online Buy and Collect service. Fit into smaller retail spaces to increase availability at convenient locations. Products are available for delivery to the customers home, or to the store for future collection. IKEA (International) IKEAs planned micro-store concept will be local showrooms that allow customers to explore products digitally. Designed to be a relaxed retail environment with a caf, supported by expert staff. 32. Customers want choice to be in control... speed... flexibility... convenience UK is the biggest user of click and collect - expected to double within 3 years Government is promoting use of Click & collect for high street stores Shift from centralised to localised fulfilment especially for high volume selling goods Next (UK fashion retailer)- 45% of sales were click-and-collect in 2014. Launch of Doddle - new railway station-based collection point service for online orders. Click & Collect 33. Growing Online Payments. World & Ukraine. Source: http://forbes.ua/business/1394517-infografika-rynok-platezhnyh-kart-v-ukraine 34. Marketing strategies for Shopping Centres ...Creating Seamless Touchpoints 19 Photosharing Social Networking Video Campaigns Forums Blogging Social Bookmarks informed decisions Consumers exerting positive Website A brand is the sum of all conversations happening around the brand Customer & Market Insight Advocacy Viral Leverage Conversation & Community Create Awareness Leverage Feedback Develop Loyalty Achieve a virtuous circleTalking... Engaging... Responding New media... 35. 18 Media: fully responsive websites... search engine optimisation... blogs... social networking... forums... photo sharing... video campaigns... social bookmarks... banner ads... pay-per-click advertising... email marketing... New media - Interactive marketing 18 Media: fully responsive websites... search engine optimisation... blogs... so forums... photo sharing... video campaigns... social bookmarks... ba pay-per-click advertising... email marketing... New media - Interactive marketing Media: ully responsive websites... search engine optimisation... blogs... social networking... orums... photo sharing... video campaigns... social bookmarks... banner ads... ay-per-click advertising... email marketing... New media - Interactive marketing 36. New media - interactive marketing Problems: Much more demanding on internal resources Content input and customer response Internally driven not just externally sourced 37. Traditional Media vs. Digital Media. Ukraine. 38. Traditional Media vs. Digital Media. Ukraine. 39. 22 Focused Messages Centre Brand Photosharing Social networking Video campaigns Forums Blogging Social bookmarks Online MediaTraditional Media Push & Pull New media - interactive marketing 40. Leading Social Networks Worldwide (March, 2015) active users (in millions) Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Source: http://www.gemius.com.ua/archives/instagram-stanovitsja-populjarnee.html UKRAINE Twitter 9% in 2013 -> 13% in 2014 Facebook 30% in 2013 -> 33% in 2014 Instagram 4% in 2013 -> 7% in 2014 41. Targeted, Branded, Protable Ladies Night Evening homepage Total Budget: 26,000 (ROI 9:1) St Davids, Cardiff, Wales Successful tactical campaign 42. 3 OVERVIEW The Mall Cockpit system is already running on over 4500 media players across several market sectors. The figures below are for German shopping centres. Mall cockpit is a fully integrated information and marketing solution. LAYOUT AND DESIGN 4 Flexible designs for software layout landscape and portrait. Touch units in horizontal and vertical mode with split screen options. Multi-lingual versions. FUNCTIONALITY - MAPS 2D maps easily created from existing plans 3D map options include: Perspective maps, auto-rotate based on location and full first person 3D ROUTING OPTIONS Flashing or blinking locator Route drawn through the centre IBEACON 15 The installation and configuration of mobile apps to work with iBeacons in the centre can also be part of the offer. iBeacons provide accurate routing and navigation around the centre regardless of mobile reception and WiFi. They also allow for the mobile app to pick up location based offers, news and information. UNIT DESIGN 18 Custom-built units in portrait, landscape or multi-user formats can be designed. Software can also be supplied for existing hardware. 43. IBEACON 15 The installation and configuration of mobile apps to work with iBeacons in the centre can also be part of the offer. iBeacons provide accurate routing and navigation around the centre regardless of mobile reception and WiFi. They also allow for the mobile app to pick up location based offers, news and information. 44. Delivering the Promise Yuterra Metquarter Boulevard Esentai Festival OZ Kaleidoscope 45. Yuterra Twitter VKontakteFacebook Twitter VKontakteFacebook Existing brandmark Brandmark typestyle should be more bold to add extra impact especially on fascias etc. Brandmark icons and typestyle dont fit together stylistically the brush is the only icon that bleeds out the top of the square which makes it stand out contemporary and sophisticated typestyle suggested heavier weight colourful icons are playful and fun There are two different graphic styles that dont quite fit together. The typestyle is contemporary, clean and sophisticated, yet the icons although friendly are slightly childish with the teddybear and bright primary colours being the most identifiable features. Existing brandmark Existing brandmark Brandmark typestyle should be more bold to add extra impact especially on fascias etc. Brandmark icons and typestyle dont fit together stylistically the brush is the only icon that bleeds out the top of the square which makes it stand out contemporary and sophisticated typestyle suggested heavier weight colourful icons are playful and fun There are two different graphic styles that dont quite fit together. The typestyle is contemporary, clean and sophisticated, yet the icons although friendly are slightly childish with the teddybear and bright primary colours being the most identifiable features. BEFORE AFTER Yuterra 2 Twitter VKontakteFacebook Yuterra 2 Yuterra . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! 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Yuterra . , , . 5, "" ! : yuterra.ru . , , . 5, "" ! : yuterra.ru Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 29. 99 49. 99 Lorem ipsum meta dolor sit amet consectetur 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49. 99 Lorem ipsum meta dolor sit amet 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM -30% Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 25. 20 35. 99 Lorem ipsum meta dolor sit amet consectetur 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 35. 99 -30% -30% -30%-30% Lorem ipsum meta dolor sit amet 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero -30% 35. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM Lorem ipsum meta dolor sit amet consectetur ! 19.99 Lorem ipsum meta dolor sit amet consectetur ! 29.99 -% 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 10800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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Yuterra . , , . 5, "" ! : yuterra.ru . , , . 5, "" ! : yuterra.ru Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 29. 99 49. 99 Lorem ipsum meta dolor sit amet consectetur 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49.99 Lorem ipsum meta dolor sit amet 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM -30% Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 25. 20 35. 99 Lorem ipsum meta dolor sit amet consectetur 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 35.99 -30% -30% -30%-30% Lorem ipsum meta dolor sit amet 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero -30% 35. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM Lorem ipsum meta dolor sit amet consectetur ! 19. 99 Lorem ipsum meta dolor sit amet consectetur ! 29. 99 -% 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 10800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. 13800.99 Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 13800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 10800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. 13800.99 Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 13800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. Yuterra Inspirational ideas and solutions The largest homewares retail chain in Russia with over 110 stores across 39 regions. The stores retail a wide range of items including table and kitchenware, home textiles, cleaning and storage products, gift, decorative and interior products. We strengthened the brand and updated the identity Communication of clear differentiation with good value Redesigned store layout provides distinctive departmental zones and an easy to shop Retail environment with clear visibility throughout store. Enhanced merchandise presentation for each department with themed displays, focal points and roomset style photography POS provides information and guidance as well as inspiration Promotional zones throughout for seasonal displays and special offers. Kit of furniture elements provides high level of flexibility across different product groups. Twitter VKontakteFacebook Twitter VKontakteFacebook 16 , . . , . 110 16 , . . , . 110 16 , . . , . 110 16 , . . , . 110 16 , . . , . 110 16 , . . , . 110 ! LOREM IPSUM META , , . , , , , . LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISCING ELIT 0 8 800 100 71 71 : , , Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 26. 99 : 2013 Yuterra . , , . 5, "" ! : yuterra.ru . , , . 5, "" ! : yuterra.ru Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 29. 99 49. 99 Lorem ipsum meta dolor sit amet consectetur 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49. 99 Lorem ipsum meta dolor sit amet 29. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 49. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM -30% Lorem ipsum meta dolor sit amet consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit aenean eget urna a libero 25. 20 35. 99 Lorem ipsum meta dolor sit amet consectetur 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero 35. 99 -30% -30% -30%-30% Lorem ipsum meta dolor sit amet 25. 20 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero -30% 35. 99 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM 255. 00 Lorem ipsum dolor sit amet, consectetur adipiscing elitaenean eget urna a libero ABCDEFGHIJKLM Lorem ipsu sit amet co Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 10800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. 13800.99 Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 13800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 10800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. 13800.99 Lorem ipsum dolor sit amet consectetur adipiscing elit aenean eget urna a libero 13800. 99 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent blandit elit condimentum mauris lobortis porta. Nullam varius nisi in nisl placerat, id blandit mauris tempor. Aliquam pretium lobortis rhoncus. Yuterra . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! . , , . 5, "" ! : yuterra.ru ! 47. Metquarter Page 61 Option 2, View 2 Page 53 Exterior Visuals Whitechapel Luxury Shopping Centre in Liverpool, UK GLA 12,635 sqm Scheme occupies the centrally located 2 acre site of the grand former Post Office and retains original faade Opened in 2006 as a luxury mall, now competing against Liverpool ONE (the largest open air shopping centre in the UK and the 10th largest overall) Upmarket retail and leisure mix Tenants include Hugo Boss, Armani Exchange, M.A.C, Timberland, Jack Wills, Gieves & Hawkes, All Saints, Daniel, Diesel, Fossil, Kurt Geiger, LK Bennett, Links, Mococo, Urban Calm, TM Lewin, Tommy Hilfiger. Patisserie Valerie, Costa, Carluccios, Caffe Novecento Our Role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing. Page 33 WELCOME WELCOME TOILETS ESCALATOR LIFT CINEMA MOTHER & CHILD RESTAURANT Eli sent. Actamdit, notius. Upecri pultorede occhuitra pordiendena, con vir missa molutuius obse nica non senatus vis nonvo Totem 48. Metquarter #WINTERWONDERFUL Turning Followers, Likers and Instagrammers into shoppers INCREASE IN YEAR-ON-YEAR DECEMBER SALES +35% +4% +94% +2% +10% MQ FLOWERS +9% +4% +29%+9% RESULTS +96% +94% 857,988 22,693 +121% +23% LIKES INCREASED TOTAL REACH TOTAL SHARES FOLLOWERS INCREASED FOLLOWERS INCREASED INCREASE IN TOTAL SOCIAL MEDIA FOLLOWERS = Digital Marketing Campaign 49. Luxury fashion shopping centre, located on stylish Kings Road in Jeddah, Saudi Arabia 10,000 m2 open-air mall tenanted by top international fashion brands Premium, exclusive fashion destination for wealthy, elite target market - both men and women Graphicdevelopment to make identity more elegant, create monogram and dynamic brand textures Transformation of existing building shell structures through adding key features and design elements Rooftop designer cafe/restaurants, water features, screens, balustrades, seating, canopies and terraces Our Role: Identity development, signage and wayfinding, brand strategy and social media marketing campaign, shopfront guidelines, lighting, landscaping and design treatments throughout. Before After Boulevard 50. Brand Concept & Digital Marketing Boulevard Fashion Blog 51. Esentai Mall Shopping Mall In Almaty, Kazakhstan Part of Esentai Park, a new mixed-use development which includes luxury residential, commercial towers and five-star hotel GBA 52,000 sqm GLA 45,000 sqm Opening 4Q 2012 Our Role: Branding and communications design, navigation, website. Level 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 303132333435 1 Latemporit 2 Dolorenimus 3 Delibus 4 Officaborem 5 Remposa 6 Exernamus 7 Inveliae 8 Latemporit 9 Dolorenimus 10 Delibus 11 Officaborem 12 Remposa 13 Exernamus 14 Inveliae 15 Latemporit 16 Dolorenimus 17 Delibus 18 Officaborem 19 Remposa 20 Exernamus 21 Latemporit 22 Dolorenimus 23 Delibus 24 Officaborem 25 Remposa 26 Exernamus 27 Inveliae 28 Latemporit 29 Dolorenimus 30 Delibus 31 Officaborem 32 Remposa 33 Exernamus 34 Inveliae 35 Latemporit Visual Transformational 52. Esentai Mall Digital Concept & Design 53. Shopping Mall, Russia GBA 62,000 sqm GLA 31,000 sqm 109 Retailers 3 levels Average daily shoppers visits 40,000 Investment - USD 80 mln Brand inspired by ideas of celebration Nominated for MIPIM/MAPIC Award Awarded Best Large Shopping Centre at the Moscow Real Estate Awards Our Role: Brand name, strategy and positioning, identity and communications, signage, centre design (interior/ exterior), website, marketing. Centre refurbishment and new food court. hopping Centre - Moscow g Memorable Signatures Shopping Mall, Ru GBA 62,000 sqm GLA 31,000 sqm 109 Retailers 3 levels Average daily shoppers v Investment - USD 80 m Brand inspired by ideas o Nominated for MIPIM/M Awarded Best Large Sho Centre at the Moscow R Estate Awards Our Role: Brand name, strategy and p and communications, signa (interior/ exterior), website refurbishment and new foo Festival Shopping Centre - Moscow ival, Moscow 2005 Creating Memorable Signatures Festival Shopping Centre - Moscow Creating Memorable Signatures Shopping Mall, Russia GBA 62,000 sqm GLA 31,000 sqm 109 Retailers 3 levels Average daily shoppers visits 40,000 Investment - USD 80 mln Brand inspired by ideas of celebration Nominated for MIPIM/MAPIC Award Awarded Best Large Shopping Centre at the Moscow Real Estate Awards Our Role: Brand name, strategy and positioning, identity and communications, signage, centre design (interior/ exterior), website, marketing. Centre refurbishment and new food court. Festival Shopping Centre - Moscow stival, Moscow 2005 Creating Memorable Signatures Festival Shopping Centre, Moscow Festival Shopping Centre Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 2012 2005 Before ncept Reconception enge mass market city center ly. - differentiating er centres in Moscow. g a mediocre building t in progress to an l standart retail venue. 2012 2011-2012 Refreshing existing brand concept up-to-date. 54. ng Centre Festival: Shopping centre Festival FESTIVAL BRAND REFRESHMENT 2010 - Food Court Customer Information Toilets Food Court Customer Information Toilets Food Court Customer Information Toilets Customer Information Toilets Marketing Festival, Moscow 200 Festival Shopping Centre SCG London Page 42 About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding Real Estate: Festival: Shopping centre Real Estate Festival FESTIVAL BRAND REFRESHMENT 2010 - Food Court Customer Information Toilets Food Court Customer Information Toilets Food Court Customer Information Toilets Customer Information Toilets Marketing Festival, Moscow 200 Festival Shopping Centre, Moscow Festival Shopping Centre SCG London Page 42 About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding Real Estate: Festival: Shopping centre Real Estate Festival FESTIVAL BRAND REFRESHMENT 2010 - Food Court Customer Information Toilets Food Court Customer Information Toilets Customer Information Toilets Marketing Festival, Mos ping Centre on Page 42 out SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding Estate: Festival: Shopping centre al Estate Festival FESTIVAL BRAND REFRESHMENT 2010 - - 3 3: 100-22 Matte Black (7 IJ180-10 White Food Court Customer Information Toilets 500mm Food Court Customer Information Toilets 1500mm 1500mm Customer Information Toilets 400mm Food Court Customer Information Toilets Food Court Customer Information Toilets Customer Information Toilets Marketing Festival, Moscow 2005 SCG London Page 42 About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding Real Estate: Festival: Shopping centre Real Estate Festival ng Centre Retail | Financial Services | Real Estate | Corporate and Employer Branding Festival: Shopping centre Festival FESTIVAL BRAND REFRESHMENT 2010 - Food Court Customer Information Toilets Food Court Customer Information Toilets Food Court Customer Information Toilets Customer Information Toilets Marketing Festival, Moscow 200 55. Festival Shopping Centre Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Festival Shopping Centre, Moscow Festival Shopping Centre Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Festival Shopping Centre Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Festival Shopping Centre Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Moscow 2005 Marketing Festival, Mosc Marketing Festival, Moscow 2005 Marketing Marketing Festival, Moscow 2005 Marketing Festival, Mos 56. OZ Shopping Centre, Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programme of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to appeal to all audiences customers, tenants, staff and investors. Integration of brand into exterior architecture entre - Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programm of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to ap to all audiences customers, tenants, staff investors. Integration of brand into exterio architecture Oz Shopping Centre - Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programme of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to appeal to all audiences customers, tenants, staff and investors. Integration of brand into exterior architecture Oz Shopping Centre - Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programme of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to appeal to all audiences customers, tenants, staff and investors. Integration of brand into exterior architecture Shopping Centre - Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programme of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to appeal to all audiences customers, tenants, staff and investors. Integration of brand into exterior architecture Krasnodar Shopping & Entertainment Centre, Russia Destination development on 45 hectares of land GBA 227,000m2, GLA 164,000m2 3 levels Value - EUR200m Dynamic brand and the architectural concept Flagship project of a planned programme of combined retail and leisure centres across Russia. 7 anchor stores, 1 hypermarket, 21 MSUs and a further 201 retail units. Leisure concessions include multiplex cinema, 24 food outlets, kids centre and games zone. Our Role: Creation of name and brand identity to appeal to all audiences customers, tenants, staff and investors. Integration of brand into exterior architecture 57. Kaleidoscope Shopping Centre Before After Kaleidoscope Shopping & Business Centre - Moscow Mixed Use Development. GBA 119,000 sqm (Retail 41,000 sqm, offices 8,300 sqm) GLA 41,000 sqm Underground parking for 932 slots Brand inspired by concept of a multi-coloured Kaleidoscope - Always different, always yours Venue for all occasions, bringing retail, entertainment and business together in one place Our Role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing. Before we started... A vision to turn a sterile site into a first choice place to be... ...Before we started... A vision to turn a sterile site into a first choice place to be... ... Kaleidoscope Shopping & Business Centre - Moscow Mixed Use Development. GBA 119,000 sqm (Retail 41,000 sqm, offices 8,300 sqm) GLA 41,000 sqm Underground parking for 932 slots Brand inspired by concept of a multi-coloured Kaleidoscope - Always different, always yours Venue for all occasions, bringing retail, entertainment and business together in one place Our Role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing. ope Shopping & Business Centre - Moscow Mixed Use Development. GBA 119,000 sqm (Retail 41,000 sqm, offices 8,300 sqm) GLA 41,000 sqm Underground parking for 932 slots Brand inspired by concept of a multi-coloured Kaleidoscope - Always different, always yours Venue for all occasions, bringing retail, entertainment and business together in one place Our Role: Brand name, strategy and positioning, brand identity and communications, signage, centre design (interior/exterior), website, marketing. The final logo and message Always Different, Always Yours 58. Kaleidoscope Shopping Centre 1400 800 BOWLING 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 LEVEL 1 LEVEL 4 LEVEL 2 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TOILETS ESCALATOR ELEVATOR TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT LEVEL A GROUND LEVEL LEVEL B Touch screen to begin WELCOME! LEVEL 3 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT CINEMA ICE RINK TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N BOWLING 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 LEVEL 1 LEVEL 4 LEVEL 2 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TOILETS ESCALATOR ELEVATOR TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT LEVEL A GROUND LEVEL LEVEL B LEVEL 3 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT CINEMA ICE RINK TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N Kaleidoscope Shopping Centre Kaleidoscope Shopping Centre 1400 800 BOWLING 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 LEVEL 1 LEVEL 4 LEVEL 2 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TOILETS ESCALATOR ELEVATOR TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT LEVEL A GROUND LEVEL LEVEL B Touch screen to begin WELCOME! LEVEL 3 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT CINEMA ICE RINK TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N BOWLING 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 LEVEL 1 LEVEL 4 LEVEL 2 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TOILETS ESCALATOR ELEVATOR TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT LEVEL A GROUND LEVEL LEVEL B LEVEL 3 TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT CINEMA ICE RINK TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT N TENANT NAME TENANT NAME TENANT NAME TENANT TENANT NAME TENANT NAME TENANT NAME TENANT NAME TENANT N Kaleidoscope Shopping Centre Kaleidoscope, December 2008 5 Site Overview Creating a community destin EntranceTo the shops EntrancePay Station Please Pay Here. Car ParkTarif: upto 2 hours Free.- 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Thank You. Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 ZONE M ZONE M ZONE M ZONE M ZONE M ZONE C ZONE C Long Section Kaleidoscope, December 2008 17 Plan Legend - Car Park Level 1 A A Car Park Section, Plan and Entra Kaleidoscope, December 2008 12 Creating effective zoning EntranceTo the shops EntrancePay Station Please Pay Here. Car ParkTarif: upto 2 hours Free.- 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Thank You. Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 ZONE M ZONE M ZONE M ZONE M ZONE M ZONE C Long Section Kaleidoscope, December 2008 17 Plan Legend - Car Park Level 1 A A Car Park Section, Plan and Kaleidoscope, December 2008 12 Creating effective zoning bus stops stage seating raised viewing levels tenant totem tenant totem retail units metro SCG LONDON 8 Plato Place 72-74 St Dionis Road London SW6 4TU t +44 (0) 20 7371 7522 www.scglondon.com SITE LAYOUT PLAN Client: Status: INFORMATION Drawn by: Authorised by: Project No: Drawing: Contract: For information only Dimensions to be verified on site All measurements are in millimeters Notes:- Specification:-This drawing is the copyright of SCG London. Figured dimensions to be taken in preference to those scaled. All dimensions to be checked on site before any work proceeds. The contractor is to provide full size setting out drawings based on the information contained in this drawing for the designers approval prior to commencing manufacture. The drawing is issued on the condition that it is not reproduced, retained or disclosed to any unauthourised person either wholly or in part without the consent in writing of Drawing No:Date: Revision Comment Date Auth.Revision Comment Date Auth.Issue:Scale: Print size: A3 NOTE: DRAWING PROVIDED FOR INFORMATION ONLY A3=1:500 AND KALEIDESCOPE RRHRRH 17-02-09 548 A0-01 548 A5-03 01 A5-05 01 A5-02 01 A5-02 01 A5-01 01 INFO EntranceTo the shops EntrancePay Station Please Pay Here. Car ParkTarif: upto 2 hours Free.- 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Thank You. Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE C ZONE C ZONE C Long Section Kaleidoscope, December 2008 17 ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 Creating effective zoning bus stops stage seating raised viewing levels tenant totem tenant totem retail units metro SCG LONDON 8 Plato Place 72-74 St Dionis Road London SW6 4TU t +44 (0) 20 7371 7522 www.scglondon.com SITE LAYOUT PLAN Client: Status: INFORMATION Drawn by: Authorised by: Project No: Drawing: Contract: For information only Dimensions to be verified on site All measurements are in millimeters Notes:- Specification:-This drawing is the copyright of SCG London. Figured dimensions to be taken in preference to those scaled. All dimensions to be checked on site before any work proceeds. The contractor is to provide full size setting out drawings based on the information contained in this drawing for the designers approval prior to commencing manufacture. The drawing is issued on the condition that it is not reproduced, retained or disclosed to any unauthourised person either wholly or in part without the consent in writing of Drawing No:Date: Revision Comment Date Auth.Revision Comment Date Auth.Issue:Scale: Print size: A3 NOTE: DRAWING PROVIDED FOR INFORMATION ONLY A3=1:500 AND KALEIDESCOPE RRHRRH 17-02-09 548 A0-01 548 A5-03 01 A5-05 01 A5-02 01 A5-02 01 A5-01 01 INFO EntranceTo the shops EntrancePay Station Please Pay Here. Car ParkTarif: upto 2 hours Free.- 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Thank You. Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE C ZONE C ZONE C Long Section Kaleidoscope, December 2008 17 Entra EntrancePay Station Please Pay Here. Car ParkTarif: upto 2 hours Free.- 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A A B B Plan Legend - Car Park Level 2 A A B B Thank You. Car Park Section, Plan and Entrance Principles Kaleidoscope, December 2008 12 Creating effective zoning metro SITE LAYOUT PLAN Client: Status: INFORMATION Drawn by: Authorised by: Project No: Drawing: Contract: This drawing is the copyright of S Figured dimensions to be taken i dimensions to be checked on site contractor is to provide full size s information contained in this draw prior to commencing manufacture condition that it is not reproduced unauthourised person either who writing of Drawing No:Date: Scale: Pri NOTE: DRAWING PROVIDED FOR INFORMATION ONLY A3=1:500 AND KALEIDESCOPE RRHRRH 17-02-09 548 A0-01 548 2-3 hours 75.- 3-4 hours 150.- 4-6 hours 500.- 6+ hours 750.- Please pay for parking at Pay Stations before exiting the Centre ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A Plan Legend - Car Park Level 2 A Thank You. Kaleidoscope, December 2008 12 ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE M ZONE C ZONE C ZONE C Long Section Kaleidoscope, December 2008 17 ELEVATED SECTION A-A Plan Legend - Car Park Level 1 A Kaleidoscope, December 2008 12 59. eidoscope Shopping Centre 600mm 400mm S Kaleidoscope project overview Kaleidoscope characters Ice skating !