SHOPPERS STOPSUBMITTED TO: PROF MAHAJAN SAWANT

BY: AVI PIPADA 13011MARKETING MANAGER

SHOPPERS STOPANDHERI (WEST)

• Shoppers' Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp.

• Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands.

• SS started in 1991 with its first store in Andheri, Mumbai.

• With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.

LOGO

EARLIER NOW

SISTER STORES.

CROSSWORD BOOKSTORES.HOMESTOP.BRIO.DESI CAFÉ.HYPERCITY.M.A.C.ARCELIA.MOTHERCARE.NUANCE GROUP.HYPERCITY-AGROS.TIMEZONE.

PRODUCT LINE.

PLACEShoppers StopMumbai - Andheri (W)Address:211-D, S.V. Road,Andheri (W),Mumbai - 400 058.Tel: (022) 4074 6000Fax: Fax: (022) 4074 6030Store Timings:Weekdays: 11 am to 9:30 pmWeekends: 11 am to 9:30 pm

PRICING

• Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.

PROMOTION

• Festive Promotion Campaign “PARIKRAMA” Customers getting opportunity to interact with local artisans.

• Organizes major Promotional Events from time to time e.g. “Fly to Santa Land”, “Gear up for the school” and “Salwar Kameez Dupatta Exchange” etc.

MARKET SEGMENTATION

• Division of the total market into smaller, relatively homogeneous groups.

• The company is dealing with Consumer

Products - goods or services purchased by an ultimate consumer for personal use.

TARGETING

• The Shoppers Stop concentrates on serving many needs of a particular customer group and in this way the Shopper Stop aims to gain a strong reputation in serving their customers, who belong to the middle class and upper class.

SWOT ANALYSIS

STRENGTH WEAKNESS• Loyal Customer Base of 782000 First Citizen members.

• Strong and Well Established Management Team.

•Employee Retention

•Inadequate Promotional Strategies

•Uneven Distribution Network

•Follows Low – Risk Strategy

OPPORTUNITY THREAT

•Geographical Reach

•Preferred Partner for Foreign Players

•Hyper city – An entry into Value Retail

•Competitive Rivalry in the Industry

•Economic Slowdown

BCG MATRIXLOUIS PHILLIPEADIDASUS POLO(shoppers stop)

F21STOP MENSLEVIS

PROVOGUECELIO

ADVERTISEMENTS

MARKET STRATIGIES•I also start a new concept in the retail industry by setting up trial rooms with day and night lighting

options so that consumers could check how garments would look during the day and in the

night.•Giving extra benefits to our first citizen members.

•Food zone for all FMCG products.