shopper marketing pres final

S R E Y N I N H E N GK O B I E Q U A L A HK E I T H C U B E R TT A N N E R S T E W A R TC O D Y D I S N E Y

T A B L E O F C O N T E N T S

E X E C U T I V E S U M M A R Y

B A C K G R O U N D

T A R G E T M A R K E T

T A L K A B I L I T Y R E C O M M E N D A T I O N

C O M P A N Y A N A LY S I S

C O M P A N Y A N A LY S I S R E C O M M E N D A T I O N

R E T A I L R E C O M M E N D A T I O N

S W O T A N A LY S I S


B A C K G R O U N D








B A C K G R O U N D

RECOMMENDATIONS BASED ON RESEARCH

Improve Talk-Ability Show others what R.E.D.D is “Made of” Plan for the future (Retail)


GEN. SEG. PROFILE

MILLENNIALS

JOSH & TAYLORActiveHealth ConsciousLoves to Travel Loves to care Having connections with friends is important. Finds social media to the best place to communicate



B A C K G R O U N D







HOW R.E.D.D CAPTURES IT’S TARGET MARKET


B A C K G R O U N D







HOW CAN R.E.D.D IMPROVE THEIR TALK-ABILITYR.E.D.D’s social media on Twitter, Instagram, and Facebook

have shown that they are most successful on Instagram due

to their artistic captures, repost, and communications with

their fans. However, they lack followers on Twitter and

Facebook because most of the post are repost from Insta-

gram and low interactions with their customers. Therefore,

R.E.D.D BAR can improve their talk-ability by increasing their

customer interactions on Twitter and Facebook. In addition,

they can also make it individually creative on each platform

to decrease the assumption of a “Copy and Paste” style.



R.E.D.D. CONSIDERS THEMSELVES A SUPERFOOD, BUT WHAT MAKES THEM DIFFERENT?R.E.D.D is part protein bar, part energy shot and part multi-vitamin

Every R.E.D.D bar consists of 3 things Plant-Based Protein Best Vitamins and Minerals All Natural Energy

R.E.D.D. also uses pumpkin seed protein. (10 grams of protein = 2-3 egg whites)


Redd will create a magazine ad to place in various magazines that people

who like to travel and be active are likely to read (National Geographic,

Outdoor Life, and Backpacker). This ad will show the Redd product and

describe its quality ingredients and considerable energy boost.

MAGAZINE ADVERTISEMENT


IN-STORE DISPLAYS &PREFERRED RETAIL LOCATIONSWe will target the following retailers for brick and mortar: Whole

foods, Safeway, Fresh Thyme, Jungle Jims, Publix Super Mar-

kets, Super Target, REI, Dicks Sporting Goods, Sports Authority,

Bass Pro Shops, Cabela’s. These retailers values are aligned

with Redd bar and are the target we want to sell to.


YEAR 1

YEAR 5

FUTURE


S T R E N G T H W E A K N E S S O P P O R T U N I T Y S T R E N G T H

The team is devoted to natural causes and clean/healthy products

Higher price point in batch compared to competition in retail

75% of the world consumes snacks to satisfy hunger or cravings in between meals

Cereal/Energy bars decreased from 512 (2013) - 52 (2014) according to FONA International data

Is a first-of-its-kind Super-food energy bar that’s part protein bar, part energy shot with multivitamins

New company; has to work out kinks and create the demand in the market

35% of meals eaten by millenials are really snacks

Most bars are a dead food, meaning they lack nutritional value according to nutri-tionists

Products are very transparent Only three social media outlets(Facebook, Instagram, Linkedin)

According to Trend watchers, Milleni-als combine foods traditionally served at breakfast, lunch, and dinner. Has led to terms such as “Linner”, “Brin-ner” and “Slunch”

Most bars leave the consumer not feeling full compared to a meal that may cost just a bit more

Certified gluten free, 100% vegan, 70% organic, Low-glycemic and free of dairy, soy, gluten, & GMOs

Only 1-10 employees in company. Di�cult for production and expansion

Millennials eat 30% of foods that are certified organic opposed to 21% Gen X, and 15% baby boomers

Some doctors are sending people towards more snacks such as carrots and celery based bars that cost less and are a bit more nutritional

R.E.D.D’s social media on Twitter, Instagram, and Facebook

have shown that they are most successful on Instagram due

to their artistic captures, repost, and communications with

their fans. However, they lack followers on Twitter and

Facebook because most of the post are repost from Insta-

gram and low interactions with their customers. Therefore,

R.E.D.D BAR can improve their talk-ability by increasing their

customer interactions on Twitter and Facebook. In addition,

they can also make it individually creative on each platform

to decrease the assumption of a “Copy and Paste” style.

1. www.reddbar.com/ 2. www.outdoorgearlab.com/Energy-Bar-Reviews/ratings 3. gearpatrol.com/2015/02/25/review-redd-bar4. bangordailynews.com/2015/01/16/news/midcoast/millennial-made-energy-bars-fuel-startup-growth5. www.fona.com/sites/default/files/Bars_CategoryInsight_0514.pdf 6. www.forbes.com/sites/je�fromm/2015/09/09/snacking-habits-of-millennial-parents-are-shaping-the-category-for-future-generations 7. www.millennialmarketing.com/2012/06/millennials-are-literally-the-tastemakers-in-food/ 8. www.nutraceuticalsworld.com/issues/2016-11/view_features/key-trends-in-functional-foods-beverages-for-2017 9. www.nydailynews.com/life-style/eats/best-worst-energy-bars-article-1.2218344 10. www.linkedin.com/company/reddbar

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