Shopers Stop Ppt Final
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Transcript of Shopers Stop Ppt Final
BRAND MANAGEMENTPresentation
onSHOPPERS STOP
Name: Roll NoAnchal verma 10609008Madhav Lavania 10609027
Manjari Pathak 10609028Simran Malhotra 10609055
Swati Rawat 10609
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Introduction• The foundation of Shoppers' Stop was laid on
October 27, 1991 by the K. Raheja group of companies
• 28 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry
• With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
• Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Introduction• Is the country's largest chain of Department
Stores.• International and domestic brands across
categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands
• HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Accomplishments• Shoppers Stop Ltd has been awarded
– “The Emerging Market Retailer of the Year Award“
• World Retail Congress at Barcelona, on April 10, 2008
– Shoppers Stop is listed on the BSE– The only retailer from India to become a
member of the prestigious Intercontinental Group of Departmental Stores (IGDS)
– "Most admired Fashion Retail Destination of the Year“
• Images Fashion Forum - Jan 2009
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Accomplishments
– Most Admired Retailer of the Year (Customer Relations) – Shoppers Stop.
• IRF 2009 - Sep 2009
– "Best Visual Merchandising"• VMRD Retail Design Award – July 2009
– "Retailer of the Year - Fashion & Lifestyle" • Asia Retail Congress - Feb 2009
GROUP 1: MMM 4th SEM: TIMSR
Shoppers stop new strategy
GROUP 1: MMM 4th SEM: TIMSR
GROUP 1: MMM 4th SEM: TIMSR
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Corporate Profile• Vision:
– To be a global retailer in India & maintain no.1 position in Indian market in Department Store Category
• Mission: – “Nothing but the best” – To strive & achieve nothing but the best in
terms of processes, practices & deliverables
GROUP 1: MMM 4th SEM: TIMSR
Re-Positioning
EARLIER
GROUP 1: MMM 4th SEM: TIMSR
Re-Positioning
NOW
GROUP 1: MMM 4th SEM: TIMSR
Re-PositioningOn April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy.
• In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer
• Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.
GROUP 1: MMM 4th SEM: TIMSR
S.W.O.T Analysis
• STRENGTH:– Oldest– Financial conditions– loyal customer base of over 782000* First
citizen members * 2009 data
• WEEKNESS:– Less number of outlets
GROUP 1: MMM 4th SEM: TIMSR
S.W.O.T Analysis
• OPPORTUNITY:– Changing taste of young generation– Preferred partners for foreign player
• THREAT:– Competitors like Globus, Lifestyle,
Westside.
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Place
28
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Place
• North – Delhi-Ansal Plaza– Ghaziabad - Indirapuram– Gurgaon - Metropolitian Mall– Jaipur - Malviya Nagar– Lucknow - Gomti Nagar
• South – Bangalore - Bannerghatta
Road– Banglore - Garuda Mall– Chennai - Chetpet– Hyderabad - Begumpet
• East – Kolkata - Forum Mall– Kolkata - Salt Lake City
• West – Mumbai - Andheri– Mumbai - Bandra– Mumbai - Chembur– Mumbai - Juhu– Mumbai - Kandivili– Mumbai - Malad– Mumbai - Mulund– Pune - Shivaji Nagar– Pune - Camp
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Product Mix
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Product Men Apparel• Indian Terrain• Allen Solley• Dockers• Stop• Zodiac• Park Avenue• Ven Heusen• Mario Zegoti• Arrow
•Austin Reed (London)•Louis Philippe• Giovani• Vettorio Fratini•Wills Lifestyle
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: ProductWomen wear• I’shvarah• Stop• Mix n Match• Haute Curry• Kashish• Sanaa• Biba
• Mufti• United color of Benetton• Fem – French Collection
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Product• Cosmetics / Skincare
– CHAMBOR– LOREAL
• Fragrance– ADIDAS– ARAMIS– BVLGARI– CALVIN KLEIN– DAVIDOFF– DKNY
– FERRAGAMO– NAUTICA– RALPH LAUREN,– VERSACE
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: ProductChildren wear• Gini N Joni• Barbie• Zapp• Ruff• Lilliput• Kanz
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Price
• Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.
• Shoppers stop caters to different segments of the consumers.
• Men’s apparel– The range of men’s clothing starts from Rs
500 being the lowest to nearly 6ooo highest.
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Price
• Women’s apparel– The range of women’s clothing starts from
Rs400 to Rs 10000• Men’s accessories like sunglasses, belts,
watches, shoes etc ranges from Rs 1000 to Rs 20000.
• Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs 40000.
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Price
• In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000
• In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Promotion• Denim festival• Customer Care association• First Citizen Card• Surprise Sale• Valentine Sale
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: People• Front-line staff will have a direct impact on
perceptions• Grey black uniform to suit with the Shops
interiors• Good personality to attract the customers
inside the shop• Friendly nature•
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Productivity and Quality• Improving productivity is a requisite in cost
management • Quality as defined by the customer, is
essential for a service to differentiate itself from other providers
• SS store has all international brands and all well-to-do, high quality Indian brands
• It is possible for SS to provide best of the quality
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence• Lovely fresh fragrance at entrance• Spacious landing strip• Wall space utilized for mirror and print ads of
the brand or the product near• Also utilized it by providing self's and
constructing trail room around it• Mirror finish style flooring• Escalators • No stacking bellow knee level
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: Physical Evidence
GROUP 1: MMM 4th SEM: TIMSR
Print Advertisement
GROUP 1: MMM 4th SEM: TIMSR
Print Advertisement
GROUP 1: MMM 4th SEM: TIMSR
Print Advertisement
GROUP 1: MMM 4th SEM: TIMSR
Shoppers Stop: New Print Ad
GROUP 1: MMM 4th SEM: TIMSR