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Developing & Deploying Strategic Partnerships

A PARTNERSHIP SUCCESS STORY

Uber & Shop Your Way® A Successful Partnership

New DriversMembers who sign up to drive can earn up to

$1,000 in points.

New RidersMembers who sign up to ride for the first time will

receive a free trip and $5 in points.

Existing DriversDrivers that enroll will

receive up to $3/day in points for their trips.

Existing RidersRiders that enroll will

receive up to $2/trip in points, with unlimited

earning potential.

Sears Auto Center

Uber to promote SAC as one of the preferred maintenance providers.

Drivers get 30% in points and 50% off maintenance.

2 3

The Partnership

The Shop Your Way / Uber partnership consists of five core promotional programs that Uber drivers and riders can leverage

to earn tens of millions of Shop Your Way points.

A collaboration that leverages the scale of Shop Your Way, its tens of millions of members, and the footprint of Sears Auto Centers to provide unique benefits for driver-partners and riders with the world’s leading rideshare service.

A Successful PartnershipUber & Shop Your Way®

trained store associates140K

signs in 15,000+ stores1.3K

corporate employees skilled in business development, marketing, strategy, technology and project management are responsible for launching the partnership.

55+

From conception to launch:

FIVE MONTHS

54

The Support: Shop Your Way

Total support from

Developing this highly integrated partnership required dedicated project teams, engaging collateral and aggressive timelines. Shop Your Way, in tandem with Uber, executed with precision.

Uber & Shop Your Way® A Successful Partnership6 7

Identify the target population of

Shop Your Way members and Uber drivers and riders.

Define partnership goals, strategy and

success metrics.

Secure all marketing assets

and channels used to drive awareness

and conversion.

Uber and Shop Your Way developed an action plan based on a proven process for launching partnerships successfully.

The Execution

Improve offers or experiences based

on response.

Create the user experiences

and technicalintegrations.

Test the experiences.

Monitor the results and conversion

success.

Launch the program.

A Successful PartnershipUber & Shop Your Way®98

The Brands

Color Palette

Image Selection

Lockup

Typography

Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Creating a joint style guide is a critical step in the process to ensure all communication to the targeted Shop Your Way members and Uber drivers and riders is cohesive in design and tone.

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Uber & Shop Your Way® A Successful Partnership1110

The Marketing AssetsTo drive awareness of theShop Your Way benefits for Uber drivers and riders, Uber developed the perfect mix of marketing communication tools.

• Driver targeted emails

• Compelling points offers

• Strong enrollment calls-to-action

• Rider targeted emails

• Free ride offers

• Push notifications

A Successful PartnershipUber & Shop Your Way®12 13

The Marketing Assets

• Landing pages

• Geo-tagged account linking

• Near real-time points issuance

• In-store signage

• Digital channels

• Points earned and redemption emails

• Shop Your Way Sweepstakes

To engage members, both online and in store, Shop Your Way developed an omni-channel approach to member-focused communication.

A Successful PartnershipUber & Shop Your Way®1514

Our Partnership“People love getting rewarded for their choices, which is why we’re so excited to bring Shop Your Way benefits to both our riders and driver-partners. They have made us who we are and this partnership allows us to thank them in a meaningful way with extra rewards and incentives for choosing Uber.”

David Richter Vice President, Business Development at Uber

• Plug-and-play loyalty API’s

• Member profile management & geo-targeting

• Shop Your Way rewards engine

• SMS – text message service integration

• Secure cross-application access via Oauth protocol

• Real-time or delayed points earn and redeem capability

• Optimized data structure for fast transaction processing

• End-user testing to ensure seamless user experience

• Point-of-sale integration

• Member segmentation

• Look-alike modeling

• Member/customer overlay

• Member purchase behavior

• Data engine

• Data warehousing

The Systems & Processes

To create a seamlessly integrated and engaging experience, Shop Your Way and Uber will utilize emerging technology and advanced analytical capabilities.

Technology Analytics

Shop Your Way and Uber offers may vary based on location and membership restrictions.

Shop Your Way® can accelerate your business.

Contact: Ryan Montgomery | Ryan.Montgomery@syw.com | 541-969-4363

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