SHOP Stuttgart SS14

68

description

 

Transcript of SHOP Stuttgart SS14

Page 1: SHOP Stuttgart SS14

CHRIST JEWELLERS AND WATCHMAKERS IN STUTTGART

Koumlnigstraszlige 48 middot Markstr 1-3 (inside Breuninger)

CHRIST Juweliere und Uhrmacher seit 1863 GmbH Kabeler Straszlige 4 58099 Hagen | CHRIST service line 01805 32 10 98 (euro 014min from a German landline mobile phone prices max euro 042min) | price on request | white small internal characteristics good cut

wwwchristde

Passion Made in Germany

The CHRIST DIAMONDS Collection

Experience diamonds in a whole new way

at over 200 CHRIST specialty stores

throughout Germany

Only at CHRIST

CHRIST DIAMONDS STAR

limited edition necklace

585- gold with brilliant

cut diamonds together

approx 025 ct

Located directly at the main station Attractive departments fi lled with

elegant fashion the largest selection of lingerie in Stuttgart sports items

childrenrsquos goods and household linen invite you to linger and browse

around As do our exclusive perfumery accessories choice jewellery

watches and high-quality household goods Enjoy our top service in an

environment where shopping really is a pleasure If you come from a

country outside the EU you can even shop here tax free

GALERIA Kaufhof KoumlnigstraszligeKoumlnigstraszlige 6 | 70173 StuttgartTel (0711) 20 36-0

opening hoursMonday - Saturday

930 am - 800 pm

Central station

Central station

P Q-Park GALERIA Kaufhof Kronenstraszlige

Central station

STUTTGART

KOumlNIGSTRASSE

fashion | lifestyle | beauty

perfect shopping with

GALERIA Kaufhof

wwwgaleriadeGALERIA Kaufhof GmbH Leonhard-Tietz-Str 1 50676 Cologne

Emma Cheevers

Editorrsquos Letter

6

Welcome to Stuttgart

This SHOP guide will help you discover all that Stuttgart has to ofer

including the best luxury department stores boutiques and concept

stores as well as recommendations for restaurants bars and special

places to visit

In this edition we also take an in-depth look at the springsummer

collections from Germanyrsquos leading names (see our feature on page 28)

and discuss the secrets of poolside glamour with swimwear designer

Maryan Mehlhorn (turn to page 34) The new Global Blue mobile app

is a great way to fnd the very latest on your chosen destination ndash there

are more details in our news section on page 27

As part of Global Blue a Tax Free Shopping market leader SHOP

publishes essential guides to over 40 destinations across Europe and

Asia For the very latest information visit our website globalbluecom

fnd us on Facebook at FacebookcomGlobalBlue follow us on Twitter

GlobalBlue or email me at echeeversglobalbluecom Claiming your

tax savings is even easier with the new Global Blue Card ndash signing up is

free and you can fnd all the details on the Global Blue website

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

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French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

ILL

US

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globalbluecom

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

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candacom

Contributors

10

ILL

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E P

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gR

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globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

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RAY

MO

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montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

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ort

Gm

bH

A

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rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

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n b

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we

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40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

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nn

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rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

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SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

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museums galleries and

restaurants in Germany

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Essential Information

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Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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- F

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O copy

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icH

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O P

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sc

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

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departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

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purchases you make at over 270000 stores across the worldrsquos

best shopping districts

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Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

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Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

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FASHION WEEKS

amp STREET STYLE

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Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

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-Ba

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n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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ry

An

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rO

uP

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Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 2: SHOP Stuttgart SS14

wwwchristde

Passion Made in Germany

The CHRIST DIAMONDS Collection

Experience diamonds in a whole new way

at over 200 CHRIST specialty stores

throughout Germany

Only at CHRIST

CHRIST DIAMONDS STAR

limited edition necklace

585- gold with brilliant

cut diamonds together

approx 025 ct

Located directly at the main station Attractive departments fi lled with

elegant fashion the largest selection of lingerie in Stuttgart sports items

childrenrsquos goods and household linen invite you to linger and browse

around As do our exclusive perfumery accessories choice jewellery

watches and high-quality household goods Enjoy our top service in an

environment where shopping really is a pleasure If you come from a

country outside the EU you can even shop here tax free

GALERIA Kaufhof KoumlnigstraszligeKoumlnigstraszlige 6 | 70173 StuttgartTel (0711) 20 36-0

opening hoursMonday - Saturday

930 am - 800 pm

Central station

Central station

P Q-Park GALERIA Kaufhof Kronenstraszlige

Central station

STUTTGART

KOumlNIGSTRASSE

fashion | lifestyle | beauty

perfect shopping with

GALERIA Kaufhof

wwwgaleriadeGALERIA Kaufhof GmbH Leonhard-Tietz-Str 1 50676 Cologne

Emma Cheevers

Editorrsquos Letter

6

Welcome to Stuttgart

This SHOP guide will help you discover all that Stuttgart has to ofer

including the best luxury department stores boutiques and concept

stores as well as recommendations for restaurants bars and special

places to visit

In this edition we also take an in-depth look at the springsummer

collections from Germanyrsquos leading names (see our feature on page 28)

and discuss the secrets of poolside glamour with swimwear designer

Maryan Mehlhorn (turn to page 34) The new Global Blue mobile app

is a great way to fnd the very latest on your chosen destination ndash there

are more details in our news section on page 27

As part of Global Blue a Tax Free Shopping market leader SHOP

publishes essential guides to over 40 destinations across Europe and

Asia For the very latest information visit our website globalbluecom

fnd us on Facebook at FacebookcomGlobalBlue follow us on Twitter

GlobalBlue or email me at echeeversglobalbluecom Claiming your

tax savings is even easier with the new Global Blue Card ndash signing up is

free and you can fnd all the details on the Global Blue website

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Duumlsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

ILL

US

TR

AT

ION

PA

UL

X

globalbluecom

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

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LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 3: SHOP Stuttgart SS14

Located directly at the main station Attractive departments fi lled with

elegant fashion the largest selection of lingerie in Stuttgart sports items

childrenrsquos goods and household linen invite you to linger and browse

around As do our exclusive perfumery accessories choice jewellery

watches and high-quality household goods Enjoy our top service in an

environment where shopping really is a pleasure If you come from a

country outside the EU you can even shop here tax free

GALERIA Kaufhof KoumlnigstraszligeKoumlnigstraszlige 6 | 70173 StuttgartTel (0711) 20 36-0

opening hoursMonday - Saturday

930 am - 800 pm

Central station

Central station

P Q-Park GALERIA Kaufhof Kronenstraszlige

Central station

STUTTGART

KOumlNIGSTRASSE

fashion | lifestyle | beauty

perfect shopping with

GALERIA Kaufhof

wwwgaleriadeGALERIA Kaufhof GmbH Leonhard-Tietz-Str 1 50676 Cologne

Emma Cheevers

Editorrsquos Letter

6

Welcome to Stuttgart

This SHOP guide will help you discover all that Stuttgart has to ofer

including the best luxury department stores boutiques and concept

stores as well as recommendations for restaurants bars and special

places to visit

In this edition we also take an in-depth look at the springsummer

collections from Germanyrsquos leading names (see our feature on page 28)

and discuss the secrets of poolside glamour with swimwear designer

Maryan Mehlhorn (turn to page 34) The new Global Blue mobile app

is a great way to fnd the very latest on your chosen destination ndash there

are more details in our news section on page 27

As part of Global Blue a Tax Free Shopping market leader SHOP

publishes essential guides to over 40 destinations across Europe and

Asia For the very latest information visit our website globalbluecom

fnd us on Facebook at FacebookcomGlobalBlue follow us on Twitter

GlobalBlue or email me at echeeversglobalbluecom Claiming your

tax savings is even easier with the new Global Blue Card ndash signing up is

free and you can fnd all the details on the Global Blue website

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Duumlsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

ILL

US

TR

AT

ION

PA

UL

X

globalbluecom

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 4: SHOP Stuttgart SS14

perfect shopping with

GALERIA Kaufhof

wwwgaleriadeGALERIA Kaufhof GmbH Leonhard-Tietz-Str 1 50676 Cologne

Emma Cheevers

Editorrsquos Letter

6

Welcome to Stuttgart

This SHOP guide will help you discover all that Stuttgart has to ofer

including the best luxury department stores boutiques and concept

stores as well as recommendations for restaurants bars and special

places to visit

In this edition we also take an in-depth look at the springsummer

collections from Germanyrsquos leading names (see our feature on page 28)

and discuss the secrets of poolside glamour with swimwear designer

Maryan Mehlhorn (turn to page 34) The new Global Blue mobile app

is a great way to fnd the very latest on your chosen destination ndash there

are more details in our news section on page 27

As part of Global Blue a Tax Free Shopping market leader SHOP

publishes essential guides to over 40 destinations across Europe and

Asia For the very latest information visit our website globalbluecom

fnd us on Facebook at FacebookcomGlobalBlue follow us on Twitter

GlobalBlue or email me at echeeversglobalbluecom Claiming your

tax savings is even easier with the new Global Blue Card ndash signing up is

free and you can fnd all the details on the Global Blue website

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Duumlsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

ILL

US

TR

AT

ION

PA

UL

X

globalbluecom

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

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ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

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MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

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TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

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59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 5: SHOP Stuttgart SS14

Emma Cheevers

Editorrsquos Letter

6

Welcome to Stuttgart

This SHOP guide will help you discover all that Stuttgart has to ofer

including the best luxury department stores boutiques and concept

stores as well as recommendations for restaurants bars and special

places to visit

In this edition we also take an in-depth look at the springsummer

collections from Germanyrsquos leading names (see our feature on page 28)

and discuss the secrets of poolside glamour with swimwear designer

Maryan Mehlhorn (turn to page 34) The new Global Blue mobile app

is a great way to fnd the very latest on your chosen destination ndash there

are more details in our news section on page 27

As part of Global Blue a Tax Free Shopping market leader SHOP

publishes essential guides to over 40 destinations across Europe and

Asia For the very latest information visit our website globalbluecom

fnd us on Facebook at FacebookcomGlobalBlue follow us on Twitter

GlobalBlue or email me at echeeversglobalbluecom Claiming your

tax savings is even easier with the new Global Blue Card ndash signing up is

free and you can fnd all the details on the Global Blue website

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Duumlsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

ILL

US

TR

AT

ION

PA

UL

X

globalbluecom

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

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LAUTEN

SCHLAG

ERSTR

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TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

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D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

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DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

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ASTR

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W

ERA

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PFARRSTRASSE

FURTBACH

STRA

SSETUuml

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GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

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BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

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AUPTSTAumlTTER S

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KON

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TRA

SS

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LZ

GA

RT

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AM

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KOuml

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SSE

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OumlN

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HEODO

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TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

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MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

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BODY

SH

OP

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USSLE

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PHO

TO

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LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

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MA

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IMO

DU

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KIN

D

DIE

SE

L

LA

CO

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KL

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CC

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BU

NG

AL

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CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

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KR

EU

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STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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iET

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 6: SHOP Stuttgart SS14

Then yoursquove come to the right place at CampA Awaiting you here are the latest trends ranging from sporty to elegant as well as a truly special shopping experience We offer our customers a large selection of ladiesrsquo menrsquos and childrenrsquos fashions ndash of course always of the highest quality and at extremely low prices

facebookcomca

In the mood for fashion

candacom

visit us on

Stuttgart Koumlnigstraszlige 47 bull Koumlnigstraszlige 18

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

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AU

ER-S

TRA

SS

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LZ

GA

RT

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ST

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AM

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LOSSG

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KOuml

NIG

STRA

SSE

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OumlN

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

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MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

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OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

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USSLE

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PHO

TO

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LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

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rO

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Fc

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nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 7: SHOP Stuttgart SS14

Вы любите модуТогда посетите магазины CampA В наших торговых

центрах вас ожидают товары новейших трендов

в любом стиле от спортивного до элегантного

Шоппинг в них станет для вас событием особого

рода У нас вы найдете широкий ассортимент

модной женской мужской и детской одежды ndash

конечно же лучшего качества и по самым

привлекательным ценам

ΎΤဒμ13ήΧΑΐ13έΖϧϞϫΔοϮϤΕΎΤϴλήΧΎϨϳΪϥϭΪΠΘγCampAΕϼΤϣϪϣΪΗΎϤΑΪόδΘγΫ

ϲϓϕϮδΘΎΑϮόΘϤΘΗϥϻϢϜϴϠϋΎϣϭΔΎϧϹΔϤϰέϮΒδβΑϼϣϦϣ

ΕΪϴδβΑϼϣϦϣΔόγϭΔϠϴϜθΗϰϠϋήϜΎϨϨΎΑίΎϧΩϮϋΪΎϨΗϼΤϣ

ϥΎϤΛϷϞπϓ΄ΑϭΔϴΎόΔϴϋϮϨΕΫΎϔρϷϭΎΟήϭ

candacom

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

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SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

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LZ

GA

RT

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ST

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AM

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LOSSG

ARTEN

KOuml

NIG

STRA

SSE

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OumlN

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T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

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MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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- F

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sM

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r D

iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 8: SHOP Stuttgart SS14

Contributors

10

ILL

US

TR

AT

ION

OW

EN

DA

VE

Y

PH

OT

O B

RA

D C

LA

Rk

E P

HO

TO

gR

AP

HY

globalbluecom

Dorcas Brown

Photography graduate Dorcas

Brown is SHOPrsquos picture

editor She previously worked

on books and events centred

around fashion design and

flm and has dabbled in web

design Her vices include

overly cute accessories

Owen Davey

Illustrator Owen Davey

created the cover for this

seasonrsquos edition of SHOP

Stuttgart His bold and

conceptual artwork has

previously been commissioned

by the Guardian Nobrow

and Lego among others His

striking use of colour makes

him the perfect illustrator

for this cover inspired by

our feature on the irresistible

summer collections of

Germanyrsquos leading designers

on page 28 It shows two

women dressed for the warm

weather relaxing in the

sunshine the two fgures are

also the hills in a landscape

with the city of Stuttgart

spread out below

Read more about our cover

illustrations at globalbluecom

covers

Stephen Doig

Stephen Doig is SHOPrsquos

features editor A regular

columnist for the menrsquos

section of the Telegraph he

is a former Harperrsquos Bazaar

staf member and has written

for Vogue GQ and the

Financial Times

Sally McIlhone

As SHOPrsquos managing editor

Sally McIlhone is in touch with

leading brands designers and

writers around the world to

ensure she stays on top of the

latest in style and design She

has contributed to ShortList

Stylist and Total Film online

ILL

US

TR

AT

ION

RAY

MO

ND

BR

OW

N

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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- F

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O copy

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iET

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icH

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O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 9: SHOP Stuttgart SS14

montblanc boutique stuttgart

stiftstrasse 4 70173 stuttagrt tel 07 11 - 2 84 11 16

Montblanc has become purveyors of exclusive products that reflect todaylsquos high

demand for quality design tradition and master craftsmanship

Montblanc Heritage Collection 1912 Fountain PenMontblanc Document Case

Montblanc Nicolas Rieussec Rising HoursMontblanc TimeWalker ChronoVoyager UTCMontblanc Boutique

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

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TOg

rA

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er

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gu

nd

lAc

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Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

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amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

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n b

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we

Ar

gr

Ou

PP

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nd

lAc

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

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amp STREET STYLE

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DESTINATION GUIDES

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PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

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ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

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Fc

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

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montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

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Like every true lover of iconic cars

we are passionate about hand-crafted

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and precision with the frac12nest atten-

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in every UNION GLASHUumlTTE time-

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luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 10: SHOP Stuttgart SS14

Stuttgart StadtmitteKarstadt Warenhaus GmbH | Theodor-Althoff-Straszlige 2 | 45133 Essen

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

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m B

rauh

aus

5 010

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Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

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er

Fc

gu

nd

lAc

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Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

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er

Fc

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nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

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we

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nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

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ST

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LOSSG

ARTEN

KOuml

NIG

STRA

SSE

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IGSTR

ASSE

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

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K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

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OumlN

IGSTR

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KOumlN

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ASSE

T

HE

BODY

SH

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USSLE

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TO

P

LAN

ETM

EDIA

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KT

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AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

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PIT

ALS

TR

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SE

LANGE STRASSE

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E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

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CA

LWE

R S

TR

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LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

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OU

IS V

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TO

N

MA

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IMO

DU

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OR

AL

L M

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KIN

D

DIE

SE

L

LA

CO

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E

UL

I KN

EC

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RO

EC

KL

LrsquoO

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ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

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请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

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التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

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يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

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Fc

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cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 11: SHOP Stuttgart SS14

Our branches in excellent downtown locations of most

important German cities provide shoppers with a modern and

comfortable environment which makes shopping an experience

Not only strong brands but also our outstanding advisory

service and innovative events attract throngs of buyers

Enjoy your next shopping spree on the discovery journey

through our store Karstadt Stuttgart

Fashion Lifestyle amp more

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

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5 010

99 D

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Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

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n b

eA

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we

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Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

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Or

Sc

He

De

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eIl

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rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

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dE

n K

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amp T

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S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

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Ou

riS

mu

S G

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

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iv M

Ar

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Ar

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

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OTO

Ar

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

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SCHLOSSERSTRASSE

K

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A

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DERSTRASSE

SO

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STITZENBURGSTRASSE

TSF

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NB

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TRA

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RB

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ULRICHSTRASSE

MO

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LAUTEN

SCHLAG

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TEPHA

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HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

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RS

TR

AS

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D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

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TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

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DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

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OLG

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W

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PFARRSTRASSE

FURTBACH

STRA

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SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

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BREITSCHEIDSTR

HOLZSTRAS SE

H

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ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

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AUPTSTAumlTTER S

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KON

RA

D-A

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AU

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E

HO

LZ

GA

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HEODO

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F

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DR

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ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

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SSE

KR

ON

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ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

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GESCWISTER-SCHOLL-STR

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SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

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STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

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KRIEGSBERGSTR ASSE

SCHILLERSTR

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SC

HLO

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TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

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Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

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111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 12: SHOP Stuttgart SS14

14

The paper in this brochure is elemental chlorine free and is PEFC accredited It is printed to ISO 14001 environmental procedures using vegetable based inksThe PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent non-proft non-governmental organisation which promotes responsible management of the worldrsquos forests Forest certifcation is combined with a product labelling that allows consumers to readily identify timber-based products from certifed forests

Disclaimer SHOP magazine is published by Global Blue Group All rights reserved Reproduction in whole or part is strictly prohibited While every care is made to ensure all of the information

is correct Global Blue cannot be held responsible for any changes in information that may occur after publication Global Blue shall not be liable for any damage loss injury or inconvenience

arising out of or in connection with the contents of the guide All rights reserved copy2014 Global Blue

Shop FloorE DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Managing editor

Sally McIlhone

Cover illustrator

Owen Davey

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Fashion and news editor

Dominique Fenn

Assistant fashion and market editor

Ximena Daneri

Assistant fashion and news editors

Hannah Lewis

Isabella Redmond Styles

Fashion assistant

Gemma Latham

Editorial interns

India Block Sammy Ha

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook Claire Gervat

Ann Morphew

Picture editor

Dorcas Brown

Assistant picture editors

Kirsty Andrews Sarah Beyts

Picture assistants

Grace Bird Moacutenica Goya

Artworker

Adam Dhaliwal

Artworking assistants

Harveen Ghattaure Dionne Heacutelegravene

Milkha Lala Shirley Lau

Online editor

Kirsty Welsh

Online commercial editor

Sally Ashley-Cound

Online editorial assistant

Katie Ramsingh

Online assistants

Marina Nelson Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworker

Laura Soler

Commercial artworking assistant

Dan OrsquoBrien

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese fashion editor

Jiafei Fei

Chinese contributing editor

Qingya He

Chinese translators

Bingjie Ao Yinzhang Lin Jun Liu

Shi Yin Yi Zhang

Chinese intern

Daniel Huang

Russian editor

Anastasia Nemchenok

Associate Russian editor

Daria Orlova

Assistant Russian editor

Kira Savchenko

Russian editorial assistant

Linda Blank

Russian translators

Teena Garnik Gary Ramazanov

Arabic editor

Haneen Malaeb

Japanese editor

Kyoko Nishimoto

Head of digital

Eamonn Leacy

Digital production manager

Funmi Paul-Taiwo

Product manager

Luca Russo

Project manager

Omar Haque

International digital marketing executive

Nina Kobalia

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution project manager

Claudia Suaacuterez

Print

Dane Consultancy

GL OBA L BLU E GE R M A N Y

Vice president sales Central Europe

Thorsten Lind

Country manager

Joumlrg Schoumlnbeck

Marketing sales manager

Michael Mauerhoff

Marketing coordinator

Nadine Tillmann

Sales manager

Pino Dufter

Marketing specialist

Mareike Dieckmann

Global Blue Germany

Vogelsanger Weg 38

40470 Duumlsseldorf

infodeglobalbluecom

Regional tourist office

Stuttgart Marketing und

Tourismus GmbH

Rotebuumlhlplatz 25

70178 Stuttgart

+49 (0)711 22280

stuttgart-touristde

SHOP is published by Global Blue

Group headquarters

Global Blue SA

Route de Crassier 7

CH-1262 Eysins Switzerland

Corporate registration number

5565726923

globalbluecom

infoglobalbluecom

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

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TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

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W

ERA

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PFARRSTRASSE

FURTBACH

STRA

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GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

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SE

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AUPTSTAumlTTER S

TRASSE

KON

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D-A

DEN

AU

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TRA

SS

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HO

LZ

GA

RT

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ST

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AM

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LOSSG

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KOuml

NIG

STRA

SSE

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OumlN

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T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

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OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 13: SHOP Stuttgart SS14

+ 49 351 3395-60

wwwcyberportde

We are glad to help you

OUR SPECIAL OFFERSWWWCYBERPORTDE PROSPEKT

Pro

vider C

yberp

ort

Gm

bH

A

m B

rauh

aus

5 010

99 D

resd

en

Store Stuttgart

Buumllow Carreacute

Lautenschlagerstraszlige 21 amp 23

70173 Stuttgart

Opening hours

Mon ndash Sat 10 ndash 20

Latest lifestyle electronics

Great prices

Special offers

Tax free shopping

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

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Ar

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Ar

gr

Ou

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TOg

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Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 14: SHOP Stuttgart SS14

Contents

16

pxx

Above Maryan Mehlhorn swimwear circa 1959

Products

18 Check Out

sHoP selects a standout piece from

stuttgart this season

20 Products

Key looks for the season from fashion and

footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in stuttgart

26 News

seasonal updates on shops services and

new products

F e at u r e s

28 Cover Story Here Comes Summer

the latest collections from Germanyrsquos

leading designers show that rising

temperatures neednrsquot mean compromising

on style says stephen doig

34 Making A Splash

German swimwear designer Maryan

Mehlhorn and her daughter Maya discuss

the secrets of poolside glamour with

sally McIlhone

PH

OTO

Ar

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Gu I de

40 Maps and guides to the key shopping

areas of stuttgart plus useful information

for visitors

e sse N t I a l s

52 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at IoNs

56 Русский Перевод

60 美文翻译

62 日本語翻訳

65

sou v e N I r

66 the essential item to bring home

p34

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

Premium OneCromarganreg

WMF StoresStuttgartwwwwmfdefilialen

Stuttgart Koumlnigstraszlige 31 Tel 0711292932

Stuttgart Koumlnigstraszlige 26 Tel 071122007778

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

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Or

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He

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nn

eIl

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rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

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SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

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AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

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Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

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Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 15: SHOP Stuttgart SS14

Itrsquos more fun when itrsquos tax-free

Made in Germany

Life tastes great

Grand Gourmet

Knife set 5 pieces

instead of 38475 289ndash

sum of the prices

Cookware set 4 pieces

instead of 49695 399ndash

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Stuttgart Koumlnigstraszlige 31 Tel 0711292932

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18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

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20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

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OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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Hiv

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 16: SHOP Stuttgart SS14

18 | PRODUCTS

Check Out

Save up to 145 by shopping tax free see page 52

one of its many beautiful creations for women

Minimalist delightfully squashy and just the

right size itrsquos sure to become a staple and its

creamy peachy colour will lift your mood as

well as your outft hl

Hugo Boss handbag euro599

Boss Store Koumlnigstrasse 19B

70173 Stuttgart

+49 (0)711 222 9444

hugobosscom

for map go to page 43

PERFECTLY PEACHY

Pastels are one of the biggest trends this

season so this buttery soft peach leather tote

from Hugo Boss is a perfect springsummer

wardrobe update Founded in 1924 just outside

Stuttgart Hugo Boss is one of Germanyrsquos

most successful luxury fashion houses and its

name is known the world over as a standard

bearer for quality and style This bag is just

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

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LEA

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ES

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EE

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US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 17: SHOP Stuttgart SS14

W E L C O M E T O B A D E N - B A D E N

ww

ww

agen

erd

eL U X U R Y M E E T S D E S I G N

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

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we

Ar

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Ou

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rA

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er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

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111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

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Hiv

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Ac

Hw

eA

r g

rO

uP

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Og

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cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 18: SHOP Stuttgart SS14

20 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MINT CHOC CHIP

Pastel greens work perfectly with shades of rich brown leather

1 Diesel shirt euro100 Diesel

Stiftstrasse 5 70173 Stuttgart

+49 (0)711 22937 dieselcom

2 Ludwig Reiter shoes euro898

Ludwig Reiter Calwer Strasse 27

70173 Stuttgart +49 (0)711 7223 1838

ludwig-reitercom

3 Marc OrsquoPolo trousers euro9990

Marc OrsquoPolo Calwer Strasse 28

70173 Stuttgart +49 (0)711 226 8600

marc-o-polocom

1 3

2

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

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5) V

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TUd

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22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

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AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

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ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

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ry

An

be

Ac

Hw

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rO

uP

Fc

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nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 19: SHOP Stuttgart SS14

globalbluecom

SHOP | 21

4 Cos bomber jacket euro125 Cos

Koumlnigstrasse 46 70173 Stuttgart

+49 (0)711 120 4357 cosstorescom

5 Hermegraves scarf euro380

Hermegraves Sophienstrasse 3A

76530 Baden-Baden

+49 (0)7221 302386 hermescom

6 Swarovski watch euro695 Swarovski

Koumlnigstrasse 36 70173 Stuttgart

+49 (0)711 120 9580 swarovskicom

7 Picard bag euro419

Lederwaren Acker Koumlnigstrasse 28

70173 Stuttgart +49 (0)711 228585

picard-lederwarende

4

5 6 7

PH

OTO

(4)

Pa

ck

SH

OTf

ac

TOr

y (

5) V

IcEN

TE S

aH

Uc

(7)

My

clI

P S

TUd

IOS

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

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Or

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He

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eIl

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SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

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SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

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OTO

Ar

cH

iv M

Ar

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Ar

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lAc

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

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K

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A

LEXA

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A

LEXAN

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SO

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TSF

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NB

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ULRICHSTRASSE

MO

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SCHLAG

ERSTR

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TEPHA

NSTR

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HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

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RS

TR

AS

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D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

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TRA

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PA NOR AMASTRASSE

J

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HEUSTEIG

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WILHELMSTRASSE

O

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STRA

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OLG

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W

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PFARRSTRASSE

FURTBACH

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TRA

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SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

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ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

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TR

AS

SE

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KON

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SCH

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SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

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USSLE

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PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

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PIT

ALS

TR

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SE

LANGE STRASSE

H

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E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

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E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

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Hiv

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An

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Ac

Hw

eA

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 20: SHOP Stuttgart SS14

22 | PRODUCTS

Save up to 145 by shopping tax free see page 52

MELLOW YELLOW

Faded denim dresses down a prim pencil skirt for daytime

1

1 Escada skirt euro420 Escada

Kirschstrasse 3 70173 Stuttgart

+49 (0)711 266 0725 escadacom

2 Marc Cain sandals euro299

Marc Cain Calwer Strasse 33

70173 Stuttgart +49 (0)711 223 5270

marc-caincom

3 Meissen ring price on request

Meissen Calwer Strasse 16

70173 Stuttgart +49 (0)711 120 4574

meissencom

4 Mango shirt euro2999 Mango

Koumlnigstrasse 60 70173 Stuttgart

+49 (0)711 7223 0410 mangocom

5 Roeckl handbag euro179 Roeckl

Stiftstrasse 1 70173 Stuttgart

+49 (0)711 7223 3830 roecklcom

2 3

4

5

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

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aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

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ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

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PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

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ER-S

TRA

SS

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HO

LZ

GA

RT

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ST

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AM

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LOSSG

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KOuml

NIG

STRA

SSE

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OumlN

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T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

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MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

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OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

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USSLE

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PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

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rO

uP

Fc

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nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 21: SHOP Stuttgart SS14

The simplest wayto shop tax freeJoin Shop Swipe Save

The Global Blue Card Save up to 19 when you shop abroad at the worldrsquos favourite stores Sign-up now

wwwglobalbluecomregister

Subject to local conditions

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

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r P

Or

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He

De

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nn

eIl

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n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

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SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

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DE

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Ou

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S G

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

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cH

we

Ar

gr

Ou

PP

HO

TOg

rA

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er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

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nd

LAC

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

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7 F

OR

AL

L M

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KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

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(Global Blue Tax Free Form)

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联系方式

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+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

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当您在全球顶级购物区中的26万多家商店消费时

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Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

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111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 22: SHOP Stuttgart SS14

24 | NEWS

Save up to 145 by shopping tax free see page 52

Shop Window

STUTTGARTrsquoS NEW TREASURE TROVE

Christ is one of Germanyrsquos most trusted

jewellers with stores across the country

Now it has a new fagship within Stuttgartrsquos

legendary department store Breuninger Itrsquos

a veritable treasure trove Christ is known for

its thoughtful edit of the latest jewellery and

timepieces from Burberry DKNY Fossil

Gucci and Michael Kors to name just a few of

the high-end brands it stocks It also produces

its own jewellery sourcing world-class gems

and precious metals for collections which

showcase the brilliance of German design

Pay particular attention to Christrsquos diamonds

which adorn displays and light fttings as well

as rings necklaces and earrings This season

wersquore also very taken with the eye-catching

cocktail rings from the Christ Gold collection

made out of yellow gold and set with a choice

of stones including citrine and amethyst hl

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2484 7340 christde

for map go to page 44

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 23: SHOP Stuttgart SS14

to put a price on

we have created the Deep Blue Programme in partnership with the IUCN the International Union for Conservation of Nature to preserve ocean environments in the Maldives and the Cook islands home to some of the worldrsquos most endangered marine species

To find out more visit globalbluecomoceans

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

PH

OTO

Ge

TT

y Im

aG

eS

fO

r P

Or

Sc

He

De

SIG

nn

eIl

SO

n B

ar

na

rD

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

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Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

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we

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Ou

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er

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gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

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111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 24: SHOP Stuttgart SS14

26 | NEWS

Save up to 145 by shopping tax free see page 52

MUSIC ON THE GO

For more than a decade American

technology company Jawbone has been

creating portable audio for those who like

their music and movies on the go and now

it has created its best wireless speaker yet

the Mini Jambox The portable Bluetooth

speaker connects wirelessly to your Apple

or Android device meaning it can stream

audio from all your favourite multimedia apps

wherever you are in the world Measuring just

154cm by 58cm and available in a range of

eye-catching colours and designs the Mini

Jambox is the perfect pocket speaker for audio

on the move rp

Media Markt

Arnulf-Klett-Platz 1-3

70173 Stuttgart

+49 (0)711 228260

jawbonecom

for map go to page 42

MOVING ART

Not just a luxury car maker Porsche is

committed to great design across the board

and its Porsche Design arm founded in

1972 ofers functional and timeless pieces

From writing tools to leather goods and

luxury timepieces the design team believes

in stripping items back to their functional

core before rebuilding and reimagining them

The results are beautiful yet uncomplicated

where form does not take attention away from

the cutting-edge manufacturing techniques

This year sees an exciting collaboration with

Berlin-based artist Thierry Noir who has

decorated the classic Porsche Design TwinBag

with hand-painted hearts Available at selected

Porsche stores the bag is available in very

limited numbers so donrsquot miss out hl

Porsche Design Store

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 5188 9177 porsche-designcom

for map go to page 44

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SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

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SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

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globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

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museums galleries and

restaurants in Germany

go to globalbluecom or

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Essential Information

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USEFUL PHRASES

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Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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- F

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O copy

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icH

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O P

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

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2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

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Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

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FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

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Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

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-Ba

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n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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ry

An

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rO

uP

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Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 25: SHOP Stuttgart SS14

SHOP | 27

globalbluecom

THE GREAT OUTDOORS

One of Europersquos leading

functional outdoor apparel

brands Jack Wolfskin stands

out for two key reasons First

the brand is committed to

responsible manufacturing

and limiting its environmental

footprint Jack Wolfskin is at

the forefront of innovative

product research developing

the most eco-friendly

production methods possible

Second Jack Wolfskin brings

a level of style to outdoor

clothing that many brands

donrsquot achieve This Covent

Garden backpack is padded

for comfort and insulation

but also streamlined and

compact meaning that even

if you donrsquot venture of the

beaten track it will look

SHOP THE WORLD

Using our wealth of insider knowledge

we have created a smartphone app

to help you to plan your trips The app

gives information on 45 cities in 22

countries ndash thousands of stores are

listed and located on maps with full

contact details and a description of

what each store sells Our maps guide

you right to the store step-by-step

from your current location and can also

be downloaded for offine use If yoursquore

looking for something specifc or a

particular brand use our search option

to locate it ndash you can even create your

own itinerary The app is available in

Chinese English and Russian and

includes a Tax Refund Calculator to

tell you how much yoursquoll save on every

purchase you make There are also

instructions on how to use Currency

Choice our service that allows you to

pay in your home currency

globalbluecom

Download the Global Blue guide

from the App Store or Play Store

great when you are simply

exploring the city Be sure

to check out their wide range

of summer jackets too - a

necessity for explorers hl

Jack Wolfskin

Koumlnigstrasse 78

70173 Stuttgart

+49 (0)711 284 2486

jack-wolfskincom

for map go to page 43

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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sM

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r D

iET

Er

icH

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Or

sc

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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ry

An

be

Ac

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rO

uP

Fc

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nd

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cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 26: SHOP Stuttgart SS14

SHOP | 29

65

6056

The temperature may be rising but as the latest collections from Germanyrsquos leading designers show that neednrsquot mean compromising on style Stephen Doig is impressed

Anyone who lives in a city nicknamed the

lsquoStuttgart cauldronrsquo (Stuttgarter Kessel)

because of its sultry summers should one feels

have an insight into how to look cool when

the mercury rises Itrsquos all thanks to a quirk of

geography the city lies in a valley surrounded

by hills covered with woodland or vineyards

which means that when spring arrives the

temperature starts to rocket ndash and Stuttgartrsquos

citizens get to show of their hot-weather

fashion know-how

lsquoJust because the weather is warm

it shouldnrsquot have to have an efect on your

SUMMERHERE

COMES

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

PH

OTO

copy B

ad

En

-Ba

dE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

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Ou

riS

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S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

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HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

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(Global Blue Tax Free Form)

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Shopping)为您节约购物开销

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Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

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过程

63

When You Shop The World

Shop Tax Free 52

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التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

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يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

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أحد مكاتب خدمة الزبائن الخاصة بنا

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ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 27: SHOP Stuttgart SS14

30 | FEATURES

personal lookrsquo says stylist Giorgia Severino

whose client list includes Hollywood stars who

need to look chic whatever the temperature

lsquoWhat warm weather allows is a sense of fun

and frivolity it can be an opportunity to play

with your style to embrace colour embrace

print Itrsquos an experimental timersquo

Shersquos right while many businesswomen

worry about how light fabrics and bold colour

translate into a formal ensemble ndash itrsquos hard to

look authoritative in a flmy cotton sundress

ndash it would look equally odd to wear an overly

heavy woollen suit All too often the idea of

dressing for the heat is associated with slouchy

shapes light fabrics that are hardly ofce

appropriate and sloppy footwear Luckily

Stuttgartrsquos leading fashion stores ofer a range

of German labels that are redefning how

women dress in summer

German style as expressed by the countryrsquos

most successful labels has always been known

for its stark functionality at Hugo Boss for

instance smart suiting is key So how does this

translate to summer The trick according to

Structure and form can be an essential part of dressing for warm weather

Previous Hugo Boss springsummer 2014 Above (from lef) Baden-Baden Hugo Boss Jil Sander Escada all springsummer 2014

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oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

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SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

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2 Claim

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departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

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best shopping districts

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Global Blue every year Simply look for the blue star or ask for

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Contact

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Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

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amp STREET STYLE

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Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

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PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

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rc

Hiv

MA

ry

An

be

Ac

Hw

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r g

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uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

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s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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OT

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Hiv

MA

ry

An

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eA

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rO

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

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montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

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Like every true lover of iconic cars

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and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 28: SHOP Stuttgart SS14

SHOP | 31

oranges has also kept things simple with sleek

shift dresses and elongated skirts paired with

blouses bringing a sense of luxe sophistication

to summer dressing

For women who are inclined towards

a more classic sense of style there are plenty

of options for balmy days Arm-baring shift

dresses ndash as championed by Michelle Obama ndash

are a solid summer investment at Hugo Boss

they come in pearly greys and of-whites

alongside narrow trousers teamed with light

cotton jackets in peachy tones summer has

Severino is to build on what you have

lsquoNo onersquos suggesting that you suddenly start

dressing in bright pink minidresses if thatrsquos not

your style but blending pieces into what you

already have is a great way to embrace summerrsquo

At Escada one of Germanyrsquos leading

labels designer Daniel Wingate has combined

vivid print from contrasting zebra stripes

to bold poppy fowers with sleek tops and

trousers a splash of vibrancy tempered by more

low-key separates Meanwhile Aigner with its

zingy lime greens lemon yellows and tangerine

globalbluecom

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 29: SHOP Stuttgart SS14

32 | FEATURES

Above (clockwise from lef) Jil Sander springsummer 2014 a view of Baden-Baden Escada springsummer 2014 Daniel Wingate creative director of Escada

never looked smarter It all goes to prove that

structure and form can be an essential part

of dressing for warm weather

Getting summer accessories right can

also be a minefeld Women who normally

opt for sharp stilettos and elegant courts

may fnd them less than pleasant in soaring

temperatures Luckily the popularity of the

sandal wedge in recent years has meant this

comfortable option has been given a high-

fashion makeover perhaps most vividly at Jil

Sander which ofers solid monochrome wedges

and sandals with sleek lines and contrasting

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

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inE

- F

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ia

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sM

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r D

iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 30: SHOP Stuttgart SS14

SHOP | 33

straps The cork-soled versions will feel

efortlessly light even in treacle-thick air and

the height helps the wearer maintain a sense

of poise and professionalism The eponymous

designer has also moved beyond stark crisp

minimalism in her womenswear for spring

summer 2014 to embrace sharp fower prints

ndash a winning combination of cool tailoring with

a burst of colour What more could the bold

fashion enthusiast want from an informed

summer wardrobe

escadacom aignerworldcom

hugobosscom jilsandercom

Look out for a winning combination of cool tailoring with a burst of colour

PH

OTO

copy B

aD

En

-Ba

DE

n K

ur

amp T

Ou

riS

mu

S G

mB

H

globalbluecom

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

PH

OTO

Ar

cH

iv M

Ar

yA

n b

eA

cH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

Fc

gu

nd

lAc

H

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

yA

n b

eA

CH

we

Ar

gr

Ou

PP

HO

TOg

rA

PH

er

FC

gu

nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

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OT

O A

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An

be

Ac

Hw

eA

r g

rO

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Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

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O B

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n K

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amp T

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s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 31: SHOP Stuttgart SS14

SHOP | 35

A town by the name of Murg doesnrsquot exactly conjure up images of golden beaches and sunkissed individuals lounging by the ocean in glamorous bathing costumes Yet it is here a mere 20 minutes from the spa town of Baden-Baden that Germanyrsquos Maryan Beachwear Group has its headquarters

It owes its existence to the company founded by Paul and Pia Doumlbele in 1946 which originally specialised in corsetry Their daughter Maryan Mehlhorn took it over in 1976 launching the Maryan swimwear line ndash

later renamed Maryan Mehlhorn ndash a year later As of 2013 with Maryanrsquos daughter Maya now also on board the company has four swimwear brands exports to more 57 countries worldwide and produces around 1000 styles per year Yet without the cultural developments of the 1960s it might all have been very diferent

lsquoDuring the late 60s and early 70s the womenrsquos liberation movement changed our family business dramaticallyrsquo explains managing partner and senior designer Maryan Mehlhorn lsquoWomen were throwing away their

58 61 Lef Maryan Mehlhorn swimwear circa 1959

Leading German swimwear designer Maryan Mehlhorn and her daughter Maya discuss the secrets of poolside glamour with Sally McIlhone

MAKING A SPLASH

64

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36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

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nd

LAC

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

R

AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

M

USSLE

R

PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

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过程

63

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Shop Tax Free 52

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1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

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أحد مكاتب خدمة الزبائن الخاصة بنا

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ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 32: SHOP Stuttgart SS14

36 | FEATURES

Above (from lef) Maryan Mehlhorn springsummer 2014 designers Maryan and Maya Mehlhorn menrsquos Watercult collection springsummer 2014

bras and so corsetry in the traditional way was

no longer in demand This was what drove us

to concentrate on swimwear fashionrsquo Inspired

by the arearsquos long-standing bathing traditions

Maryan and her husband Thomas applied the

fashion trends of the era to the beach flling

a gap in the market in the process lsquoWhen

I started as a designer swimwear was often

reduced to either the pure sportswear look or

extremely revealingrsquo Maryan explains lsquoMy aim

was to create wearable trend-driven swimwearrsquo

Almost 40 years later the company

continues to ofer catwalk-inspired swimwear

and has been able to expand its reach to cater to

both the sexes and a range of ages for spring

summer 2014 the Maryan Mehlhorn mainline

ofers vibrant print and fgure-fattering

designs the youthful Watercult line is fun

and afordable the Lidea line ofers styles

for cup sizes from A to H and the Charmline

shapewear collection aims to make every

woman lsquolook one size slimmerrsquo

With such a diverse ofering and one that

is so successful itrsquos clear that the mother-and-

daughter team has an innate knowledge both

of beach and poolside fashion and of what

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

OTO

Ar

CH

iv M

Ar

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n b

eA

CH

we

Ar

gr

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TOg

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nd

LAC

H

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

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ASTR

ASSE

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ERA

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SE

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FURTBACH

STRA

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BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

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SE

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AUPTSTAumlTTER S

TRASSE

KON

RA

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DEN

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ER-S

TRA

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LOSSG

ARTEN

KOuml

NIG

STRA

SSE

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IGSTR

ASSE

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

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OumlN

IGSTR

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KOumlN

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T

HE

BODY

SH

OP

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USSLE

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TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

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PIT

ALS

TR

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SE

LANGE STRASSE

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OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

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CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

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L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

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I

7 F

OR

AL

L M

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KIN

D

DIE

SE

L

LA

CO

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E

UL

I KN

EC

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RO

EC

KL

LrsquoO

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ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

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eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

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mB

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设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 33: SHOP Stuttgart SS14

SHOP | 37

their customers want from their swimwear

Body consciousness is one of the most sensitive

subjects for women so Maryan and Mayarsquos

eforts to create beautiful beachwear for all sizes

are to be applauded Describing the design

process as lsquoa great challengersquo Maya explains

lsquoOur aim is to make women feel confdent

and beautiful no matter what their body or

cup sizersquo

Both are incredibly proud of the fact

that in 1998 they became the frst to ofer

shapewear swimsuits lsquoInitially it was a research

project with a German textile company in our

Maryan and Maya Mehlhornrsquos efforts to create beautiful beachwear for all sizes are to be applauded

home townrsquo Maryan recalls lsquoOur idea was

to develop a shaping fabric which was soft yet

with a strong stretch It took several years to

bring this new microfbre material to life and

it was the frst swimwear fabric with a slimming

efectrsquo The company won a Meryl Award for

developing the fabric used in the Charmline

range and has continued to refne the design

with a fner version Ultra Light launching

in 2004

Since 1996 the company has also ofered

a small menrsquos range as part of the Watercult

line Unlike with the womenrsquos range the

globalbluecom

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

PH

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CH

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

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TRA

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BREITE STR

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TSF

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ER

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NN

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KEP

LERS

TRA

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STRASSE

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CHRISTOPHSTRASSE

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O

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STRA

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STRA

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GER S

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KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

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OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

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ER S

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SE

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TRASSE

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RA

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ARTEN

KOuml

NIG

STRA

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IGSTR

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

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RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

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TR

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K

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AM

SC

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SSG

ARTEN

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TO

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KT

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EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

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SEE

SO

PH

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RA

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E

GYNSASIUMSTR

H

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PIT

ALS

TR

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E STR

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HIR

SC

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TR

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SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

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TH

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DO

R-H

EU

SS

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RA

SS

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TEBUuml

HLP

LATZ

KOumlN

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TRA

SS

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R S

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LWE

R S

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KOuml

NIG

ST

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SS

E

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NIG

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SS

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ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

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ON

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STRA

SSE

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SSE

ROTEBUuml HLPLATZ

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Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

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OL

LIS

TE

R

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IGN

ER

M

ON

TB

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TO

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DU

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L M

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I KN

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KL

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NG

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CA

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SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

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OT

Og

rA

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er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 34: SHOP Stuttgart SS14

38 | FEATURES

Above (from lef) Maryan Mehlhorn swimwear circa 1959 Charmline collection Lidea collection both springsummer 2014

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SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

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Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

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SE

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ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

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J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

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ASTR

ASSE

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ERA

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SE

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FURTBACH

STRA

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BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

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SE

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AUPTSTAumlTTER S

TRASSE

KON

RA

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DEN

AU

ER-S

TRA

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LZ

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ST

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LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

IGSTR

ASSE

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

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OumlN

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KOumlN

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ASSE

T

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BODY

SH

OP

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USSLE

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TO

P

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ETM

EDIA

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AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

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PIT

ALS

TR

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SE

LANGE STRASSE

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OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

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SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

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NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

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OU

IS V

UIT

TO

N

MA

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IMO

DU

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I

7 F

OR

AL

L M

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KIN

D

DIE

SE

L

LA

CO

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E

UL

I KN

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RO

EC

KL

LrsquoO

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ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 35: SHOP Stuttgart SS14

SHOP | 39

designers have found it best to limit the

menrsquos collection to a fnite number of quality

pieces because of menrsquos practical attitude

to selecting swimwear lsquoTo design for men

requires a diferent approachrsquo Maya explains

lsquoWhereas women buy in a very emotional and

spontaneous way men buy in a rather demand-

driven way Therefore the collection is clearly

structured and very compactrsquo

Not content with innovating in the feld

of slimming swimwear and maintaining

four diverse beach lines the companyrsquos latest

launch is the lsquoluxury bikinirsquo encrusted with 27

gemstones in a rainbow of shades from citrine

and emerald to ruby and peridot each set in

white gold lsquoOur aim was to create an ultimate

high-fashion swimwear piece which is one of a

kindrsquo Maryan explains Given the bikinirsquos price

tag of euro65000 they have certainly achieved

this lsquoIt was originally created as an opener

to the Chinese market and presented on the

runway as grand fnale of the swimwear and

lingerie show in Shanghai It received great

press therersquo Making waves yet again Maryan

and Maya Mehlhorn are poised to raise the

style stakes by pools and on beaches all over

the world

maryanmehlhorncom

watercultcom

lideade charmlinede

globalbluecom

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

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AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

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ST

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LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

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IGSTR

ASSE

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HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

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KOumlN

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ASSE

T

HE

BODY

SH

OP

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USSLE

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TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

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PIT

ALS

TR

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SE

LANGE STRASSE

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E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

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CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

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L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

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I

7 F

OR

AL

L M

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KIN

D

DIE

SE

L

LA

CO

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E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

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eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

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mB

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设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 36: SHOP Stuttgart SS14

Guide

ILL

US

TR

AT

ION

LY

ND

ON

HA

YE

S

Navigating an unfamiliar city is never easy Global Blue ofers you the most comprehensive shopping maps helping you fnd your way around Stuttgart with useful hints and insider information about what to see do and buy For more detailed guides check out globalbluecomstuttgart or pick up one of our bespoke shopping maps from your concierge

globalbluecom

40 | GU I DE

Stuttgart

Place Of Interest Train Station Hotel Tourist Information

HOSPIT

ALSTRASSE

FIRNHABERSTR

HOHE S

TRASSE

UR

BA

NS

TRA

SS

E

RELENBERGSTRASSE

BREITE STR

M

ARIENSTRASSE

SCHLOSSERSTRASSE

K

ATHARINENPLATZ

A

LEXA

ND

ERSTR

ASSE

A

LEXAN

DERSTRASSE

SO

NN

ENB

ERG

STRA

SS

E

ROSENSTRASSE

STITZENBURGSTRASSE

TSF

AELF

NB

ER

GS

TRA

SS

E

U

RB

AN

STR

AS

SE

ULRICHSTRASSE

MO

SE

RS

TR

AS

SE

LAUTEN

SCHLAG

ERSTR

S

TEPHA

NSTR

LEON

HARDSPLATZ

CHIRSTOPHSTRASSE

DA

NN

EC

KE

RS

TR

AS

SE

D

ANNECKERSTR ASSE

UHLANDSTRASSE

KRONENSTRASSE

KIENENSTRASSE

KEP

LERS

TRA

SS

E

PA NOR AMASTRASSE

J

AumlGERSTRASSE

HEUSTEIG

STRASSE

DOROTHEENSTR

CHRISTOPHSTRASSE

BOPERSTRASSE

WILHELMSTRASSE

O

LGA

STRA

SSE

OLG

ASTR

ASSE

OLG

ASTR

ASSE

W

ERA

STR

AS

SE

PFARRSTRASSE

FURTBACH

STRA

SSETUuml

BIN

GER S

TRA

SSE

SOPHIENSTRASSE

SCHELLINGSTRASSE

KIEN

ENSTR

BREITSCHEIDSTR

HOLZSTRAS SE

H

OLZSTRASSE

ALEXAN DE

RS

TR

SCHLOSSSTRASE

PLANIE

CHARLOTTENSTRASSE

HOHENHEIM

ER S

TR

AS

SE

H

AUPTSTAumlTTER S

TRASSE

KON

RA

D-A

DEN

AU

ER-S

TRA

SS

E

HO

LZ

GA

RT

EN

ST

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AM

SCH

LOSSG

ARTEN

KOuml

NIG

STRA

SSE

K

OumlN

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ASSE

T

HEODO

R-HEUSS-S

TRASSE

EB E R H A R DSTRASSE

F

RIE

DR

ICH

ST

RA

SS

E

K

RON

PRINZSTRASS E

C

ALWER S

TRASSE

KRIEGSBERGSTRASSE ARNULF-KLETT-PL

SCHILLERSTR WAGEN BURGSTR

PAULIN

ENSTRASSE

STUTTGARTMAIN STATION

STADTMITTECOLLEGIATE CHURCH

NEW CASTLE

LINDEN MUSEUM

ART MUSEUM

STATE

GALLERY

STUTTGART

NATIONAL

THEATRE

PLANETARIUM

CITY HALL

MitlererSchlossgarten

Marktplatz

Oberer Schlossgarten

Schillerplatz

Hotel Royal

SteigenbergerGraf Zeppelin

Hotel am Schlossgar ten

Hotel InterCit y

Le Meridien

P42

P43

P44

P44

SHOP | 41

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

STA

UFF

ENB

ERG

STRA

SSE

KR

ON

ENSTR

ASSE KRONENSTRASSE KRONENSTRASSE

KLEPLERSTA

SSE

KLEPLER

STASSE

GESCWISTER-SCHOLL-STR

ARNULF-KLETT-PL

L

AU

TENSCH

LAGER

STR

MY NAME IS APOLLO-OPTIK

SALAMANDER

Karstadt Spor t S OLIVER

YEANS HALLE HampM WOMEN

DESIGUAL

GOumlRTZ MUumlLLER

STUTTGARTMAIN STATION

MAGAZIN MANUFACTUM

BOumlRSENSTRASSE

FR

IED

RIC

HS

TR

KRIEGSBERGSTR ASSE

SCHILLERSTR

K

RIEGSBERGSTRASSE

AM

SC

HLO

SSG

ARTEN

FRIE

DRIC

HSTRASSE

K

OumlN

IGSTR

ASSE

KOumlN

IGSTR

ASSE

T

HE

BODY

SH

OP

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USSLE

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PHO

TO

P

LAN

ETM

EDIA

M

AR

KT

B

AumlR

EDICO-TOBACCO

DM-DROGERIE MARKT

BAHNHOF-APOTHEKE

HALLHUBER BIJOU

BRIGITTE BUFFALO

ZARA

HampM KULT

APOLLO OPTIK NEW YORKER

CampA GOumlRTZ 17

KOELBLE amp BRUNOTTE

TALLY WEIJL HUT HANNE

MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

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مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

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Og

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Fc

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nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

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German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

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Page 37: SHOP Stuttgart SS14

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Hotel am Schlossgar ten

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SHOP | 41

42 | GU I De

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BRIGITTE BUFFALO

ZARA

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KOELBLE amp BRUNOTTE

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MAGNUS VILLING BRILLEN KRATZMANN

LAUFMANN

Koumlnigsbau Passagen

Galeria KauAumlof

Peek amp Cloppenburg

CONRAD ELECTRONIC THE NORTH FACE

MAMMUT STORE SPORTSCHECK

Koumlnigstrasse

SELECTED STORES IN

KOumlNIGSBAU PASSAGEN

APOTHEKE KOumlNIGSBAU BANG amp OLUFSENDIRK ROSSMANNDOUGLASEDCEVITA SHOESG-STAR RAWJUWELIER IN TIME 24KAumlSTNER OPTIKKRASS OPTIKLEDERWAREN ACKER

MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

E

GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

E

TH

EO

DO

R-H

EU

SS

-ST

RA

SS

E

RO

TEBUuml

HLP

LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

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ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

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Og

rA

PH

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Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

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quality and strong tradition is present

in every UNION GLASHUumlTTE time-

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NORAMIS

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 38: SHOP Stuttgart SS14

42 | GU I De

Global Blue Retailer Non-Global Blue Retailer

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APOLLO OPTIK NEW YORKER

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SELECTED STORES IN

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MANDARINA DUCKMOumlVE NANU NANANILEOLYMPOLYMP amp HADES QUIKSILVERROSSAMORASATURNSOVRANOSTRAUSS INNOVATIONWMFWOLSDORFF TOBACCO

Department Store

Train Station

Shopping Centre

ZerO

Specialising in uncomplicated trend-inspired clothing for style-conscious women Zero has become one of Germanyrsquos most trusted fashion labels every item is easy to coordinate both within the collection and with your existing wardrobe while the use of predominantly natural materials and meticulous attention to detail guarantees the highest quality The store itself is designed to highlight the clothing collections with spacious proportions and a neutral colour scheme Zero Koumlnigsstrasse 43A 70173 Stuttgart +49 (0)711 296051 zerode

Featured In This Issue

P26

Global Blue Refund Point

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

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BUCHANDLUNG KONRAD WITTWER

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RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

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DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

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Schillerplatz

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TR

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Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

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SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

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RY

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OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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O A

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 39: SHOP Stuttgart SS14

Wempe

The diverse yet universally high-quality timepieces and jewellery available from Wempe have helped the company to become one of Germanyrsquos most prestigious brands The label was established in 1878 and since then has cultivated a distinct collection of exquisite timepieces and standout jewellery every piece is designed to be individual and makes use of the fnest materials such as diamonds pearls and gemstones Wempe Koumlnigstrasse 41 70173 Stuttgart +49 (0)711 223 8090 wempecom

SHOp | 43

EIC

HS

TR

AS

SEE

SO

PH

IEN

ST

RA

SS

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GYNSASIUMSTR

H

OS

PIT

ALS

TR

AS

SE

LANGE STRASSE

H

OH

E STR

AS

SE

BUumlCHSENSRTASSE

HIR

SC

HS

TR

AS

SE

MARKS

TR

BUCHANDLUNG KONRAD WITTWER

ESPRIT

RUNNERS POINT

CAMPUS SWAROVSKI

HampM YVES ROCHER TIMBERLAND VON HOFEN

MAUTE-BENGER SWATCH

TRITSCHLER COS

JUWELIER E KUTTER

BIBA CHRIST ZARA

PROMOD TALLY WEIJL

HUGO BOSS

MANGO GERRY WEBER

SNIPES TEXTIL

PRO OPTIK AUGENOPTIK FIELMANN

TOM TAILOR INTERNATIONALE APOTHEKE

SIDESTEP PIMKIE

FOSSIL GEOX

NEW YORKER HUGO BOSS

MASSIMO DUTTI FOOT LOCKER

FRIEDO FRIER JUWELIERE SPORT ARENA

ROLAND SCHUHE WMF

ECKERLE ORSAY

DEUTSCHE TELEKOM SCHLOSS-PARFUumlMERIE

SHOE TOWN WERDICH DEICHMANN

WEMPE ZERO

O2 HampM

BABY-WALZ

TCHIBO SALAMANDER

CampA

EUROPA APOTHEKE

WILHELMSBAU PARFUumlMERIE

JACKWOLFSKIN

HA

UP

STAumlTTER S

TRA

SSE

H

OLZ

ST

RA

SS

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TH

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DO

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EU

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-ST

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RO

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LATZ

KOumlN

IGST R ASSE

EBERHARDS

TRA

SS

E

CA

LWE

R S

TR

CA

LWE

R S

TR

KOuml

NIG

ST

RA

SS

E

KOuml

NIG

ST

RA

SS

E

ART MUSEUM

Schillerplatz

M

UN

ZS

TR

AS

SE

S

TE

INS

TR

AS

SE

Karstadt

MUSSLER

Koumlnigstrasse

Place Of Interest SHOP Recommendation

P18

P27

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

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IS V

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TO

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MA

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IMO

DU

TT

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OR

AL

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KIN

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DIE

SE

L

LA

CO

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E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

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ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

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- F

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sM

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r D

iET

Er

icH

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Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

MA

ry

An

be

Ac

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eA

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 40: SHOP Stuttgart SS14

44 | GUIDE

Non-Global Blue RetailerGlobal Blue Retailer

EIC

HSTRASSEE

SO

PHIEN

STRA

SSE

GYNSASIUMSTR

H

OSPITALSTRASSE

LANGE STRASSE

BUumlCHSENSRTASSE

HIR

SCHSTRASSE

MARKSTR

SPIELWAREN KURTZ BINDER OPTIK

SCHUHHAUS BLETZINGER

MUumlLLER LTD

VILLEROY amp BOCH

JUWELIER WERNER JACOBI

RALPH GOEBEL ANNE KORN

ODLO GOLF HOUSE

TAUSCHE

SCHWANEN-APOTHEKE

BREITLING SIOUX

TRITSCHLER

HAUFLER AM

MARKT

SCHULSTRASSE

ESCADA

STIFTSTRASSE

MONSOON ACCESSOORIZE

TAMARIS PETIT BATEAU

JUWELIER SCHUMACHER WOLFORD

Galeria Kaufof

DOROTHEENSTRASSE

NAPAPIJRI VAN LAACK SIGRUN WOEHR SCHUHE GEBR MUumlLLER -

MESSERSCHMIEDE WURSTER SCHUHHAUS

WELLENDORFF SOslashR DIE BRILLE BASLER

Kotan

BUNGALOW Karlsplatz

Breuninger

HORST WANSCHURA

HABITAT SCOTCH amp SODA

DM DROGERIE MARKT

ETERNA FRANKONIA

RE

NEacute

LE

ZA

RD

M

AX

MA

RA

MEISSEN LEVIrsquoS

BREE COLLECTION INTERSPORT BREITMEYER

BUTLERS CHARLOTTE EHINGER-SCHWARZ

LLOYD

MARC OrsquoPOLO

PHOTO-HIRRLINGER

BUCKLES amp BELTS

JUWELIER VONHOFEN

INGRID DOumlTTINGER

ANDREAS SAPPER

CRABTREE amp EVELYN CALWER 13 MODE SPORTIF

OPTIK MARTIN

STEIFF GALERIE

COMPTOIR DES COTONNIERS LUDWIG REITER

MARINA RINALDI PANDORA

MARC CAIN

STRENESSE

C

ALWER S

TR

KR

ON

PR

INZ

STR

KOuml

NIG

STRA

SSE

KOuml

NIG

STRA

SSE

ROTEBUuml HLPLATZ

KOumlNIGS TR ASSE

EBERHARDSTRASSE

Calwer Strasse amp Kronprinzstrasse MarktplatzKirchstrasse Stiftstrasse amp Eberhardstrasse

STIFTSTRA

SSE

H

UG

O B

OS

S

H

OL

LIS

TE

R

A

IGN

ER

M

ON

TB

LA

NC

L

OU

IS V

UIT

TO

N

MA

SS

IMO

DU

TT

I

7 F

OR

AL

L M

AN

KIN

D

DIE

SE

L

LA

CO

ST

E

UL

I KN

EC

HT

RO

EC

KL

LrsquoO

CC

ITA

NE

BU

NG

AL

OW

ES

CA

DA

SELECTED STORES IN

BREUNINGER

CHRIST

CARTIER

NESPRESSO

PORSCHE DESIGN

TIFFANYampCO

Bar

Breuninger

Breuningerrsquos Stuttgart fagship store

ofers something for everyone boasting six

foors flled with womenswear menswear

childrenswear sport and beauty The store

is home to germanyrsquos largest range of

premium accessories and carries an array

of collections by prestigious international

brands including Just Cavalli Alexander

McQueen Burberry Dior and gucci

Breuninger

Marktstrasse 1-3 70173 Stuttgart

+49 (0)711 2110 breuningercom

Department StoreShopping Centre

SHOP RecommendationFeatured In This Issue

P24

P6

6

P26

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

GW

Er

nE

r D

iET

Er

icH

PH

OT

O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

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eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

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mB

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设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

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German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 41: SHOP Stuttgart SS14

SHOP | 45

Baden-Baden

STIFTGASSE

SONNEPLATZ

STEINSTRASSE

BUuml

TTEN

STRASSE

SCH LO BERGSTR

WILHELMSTR HIRSCHSTR A S S E

HOumlLLENGASSE

MARKPLATZ

RE T T I G STR ASSE

LIC

HT

EN

TA

LE

R S

TR

AS

SE

KR

EU

Z

STR

WERDERSTRASSE G

A

NS

TR

AS

KA

ISE

RA

LL

EE

KA

ISE

RA

LL

EE

HARDSTR A SSEHARDST

SCHEIBENSTR ASSE

L

WERDERSTRASSE

L

UIS

EN

ST

R

SOPHIENSTRASSE

SOPHIENSTRASSE

LA

NG

E S

TR

AS

SE

LA

NG

E S

TRASSE

ST

EP

HA

NIEN

ST

RA

SS

E

SC

HLO

SSSTRASSE

KR

EU

Z

STR

ANTORA SELECTION

ANDIAMO B

ZYPR CASHMERE

B THOMA

TANDEM

LADEN

ELEacuteGANCE

ESCADA

BOGNER

V

AN

LA

AC

K

TO

UR

BIL

LO

N

HE

RM

EgraveS

PA

RF

UumlM

ER

IE

H

OP

PE

NK

AM

PS

HAWICK CASHMERE

MODE WAGENER

LACOSTE

SWAROVSKI

DOUGLAS

CEacuteLINE EXCLUSIV

WAGENER GALERIE

PANDORA

CHRIST

FESTSPIELHAUS

MARC CAIN

MARINA RINALDI

BASLER

STRENESSE

MONIKA SCHOLZ

MO

NT

BL

AN

C

Langestrasse Sophienstrasse amp Lichtentaler Strasse

Place Of Interest

FeSTSpielhAuS

incorporating the old central railway station

Baden-Badenrsquos festival hall is one of the most

famous venues in germany as well as being

the countryrsquos largest opera house The hallrsquos

acoustics devised by physicist Karlheinz

Muumlller are among the best in the world and

the opera and ballet stars who perform here

year round are some of the most talented on

the international circuit

Festspielhaus

Beim Alten Bahnhof 2 76530 Baden-Baden

+49 (0)7221 301 3101 festspielhausde

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

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globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

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rO

uP

Fc

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nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 42: SHOP Stuttgart SS14

46 | GUIDE

Wertheim Village

Wertheim Village

Almosenberg 97887 wertheim

+49 (0)9342 919 9100

wertheimvillagecom

chicoutletshoppingcom

Opening times

Monday-Saturday 10am-8pm

Sundays and public holidays closed

DoNrsquot MiSShellip

Mammut

Catering to those with a taste for

adventure Mammut is one of the

worldrsquos largest sportswear companies

specialising in alpine climbing and

outdoors equipment the brand was

established more than 150 years ago and

has developed a reputation for safety

as well as setting new standards for the

industry in quality innovation and style

Park Avenue

Park Avenue ofers high quality

business attire crafted from the fnest

italian fabrics it is an ideal choice for

those in need of a new look for the ofce

or a suit for a special occasion the

store stocks both surplus and previous

seasonsrsquo pieces but only selects those

from the highest-quality producers

and weavers expect to fnd luxurious

fabrics by labels including Cerruti 1881

Loro Piana ermenegildo Zegna and

Reda among the range on ofer

Charlotte Ehinger-Schwarz 1876

to fnd the fnishing touch to any outft

pay a visit to Charlotte ehinger-Schwarz

1876rsquos elegant boutique the label

is known for stocking contemporary

jewellery with varied motifs

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S

globalbluecom

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

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OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

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xQ

uis

inE

- F

OT

Ol

ia

PH

OT

O copy

sM

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Er

nE

r D

iET

Er

icH

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O P

Or

sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

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en

-Ba

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n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

rc

Hiv

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An

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eA

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 43: SHOP Stuttgart SS14

SHOP | 47

How to get tHeRe

By car

From Stuttgart take

the B27 and then the

A81 towards Heilbronn

exit at junction 66

signposted for wertheim

LengfurtMiltenburg

By train

Regular trains run to

wertheim town from

Frankfurtrsquos central

station Nuremberg

and wuumlrzberg then

take the free shuttle bus

to wertheim Village

from Monday to

Saturday Collect your

ticket from the tourist

information ofce

(tourismus wertheim)

in wertheim town

By Shopping Express

the Shopping express

luxury coach service takes

visitors from Frankfurt

to wertheim Village and

back departing from the

cityrsquos main train station

and the westin grand

Frankfurt hotel from

Monday to Saturday

For further information

and to book visit

chicoutletshoppingcom

PeRFeCt DAy

11am

Continue admiring

accessories at Aigner

which ofers high-

quality leather bags

6pm

A visit to Le Creuset famed for its luxury cookware

in an assortment of colours is sure to provide

culinary inspiration

3pm

indulge a sweet tooth

at Lindt Cafeacute ndash the rich

creamy hot chocolate

is particularly delicious

10am

Start your day by picking

up a pair of stylish

sneakers in a range

of colours and prints

from iconic US footwear

label Converse

1pm

Karl Lagerfeldrsquos

menswear line

Lagerfeld demonstrates

the same exceptional

quality of workmanship

throughout while also

displaying a timeless

sense of style

PH

OT

O B

AR

RY

WO

OD

S

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

PH

OT

O E

xQ

uis

inE

- F

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ia

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OT

O copy

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iET

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sc

HE

aG

If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

MAPS

Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 44: SHOP Stuttgart SS14

globalbluecom

48 | GUIDE

Outletcity Metzingen

Reutlinger Strasse 63

72555 Metzingen

+49 (0)7123 925326

outletcitycom

Opening times

Monday-Friday

10am-8pm

Saturday 9am-8pm

(Hugo Boss 8am-8pm)

Outletcity Metzingen

How to get tHeRe

By car

From Stuttgart take

the B27 and exit onto

the B312 signposted

Metzingen outletcity

Metzingen is clearly

signposted when you

arrive in the town

By train

the regular train

service from Stuttgart

to Metzingen takes less

than an hour

By Shopping Shuttle

the shopping shuttle

runs a regular service

from Stuttgart to

outletcity Metzingen

a return journey costs

euro10 and a single ticket

is euro750

PeRFect Day

12pm

Stop for lunch at Olio e

Pane where diners can

enjoy Italian cuisine on

the sunlit terrace

2pm

Burberryrsquos store

showcases the labelrsquos

unique take on Brit cool

its classic trench coat is

an enduring piece

6pm

end your day admiring

the classic elegance and

meticulous attention

to detail demonstrated

throughout Churchrsquos

footwear collection

4pm

treat yourself to

a pair of shoes at

Jimmy Choo where

Italian craftsmanship

and fashion-led

embellishment

are combined

10am

Start your dayrsquos shopping

browsing the sport-luxe

collection at French

fashion label Lacoste

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

best shopping districts

So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

Global Blue and follow our easy process

Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

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Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

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LEA

TH

ES

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EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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charmlinede

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rc

Hiv

MA

ry

An

be

Ac

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rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

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fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

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WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 45: SHOP Stuttgart SS14

The i-Punkt Tourist Information centreoffers an assortment of brochures and flyers as well as tickets

for events and premium Stuttgart souvenirs

wwwstuttgart-touristcom

WELCOME TO STUTTGART

Tourist Information Stuttgart Airport

Terminal 3 middot Level 2

Opening hours 

Monday ndash Friday 8 am ndash 7 pm

Saturday 9 am ndash 1 pm 145 pm ndash 430 pm

Sunday and public holidays

10 am ndash 1 pm 145 pm ndash 530 pm

Stuttgart-Marketing GmbH middot Phone +49(0)71122 28 0 middot wwwstuttgart-touristcom

Tourist Information i-Punkt

Koumlnigstrasse 1a middot 70173 Stuttgart

Opening hours 

Monday ndash Friday 9 am ndash 8 pm

Saturday 9 am ndash 6 pm

Sundays and public holidays

11 am ndash 6 pm

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

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So why not join the 26 million travellers who shop tax free with

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Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

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Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

BUYING GUIDES

Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

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ELA

NIE

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ES

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EE

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US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

GlobalBlue环球蓝联-GlobalBlue

GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

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Fc

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nd

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59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

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70173 Stuttgart

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for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

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For its latest addition to the range however

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WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 46: SHOP Stuttgart SS14

50 | GUIDE

INSIDER TIP

Get more out of the Stuttgart region with the StuttCard

This discovery card is accepted by more than 20 selected

partners and features a great range of discounts for city

tours entry to museums and palaces and leisure activities

For details see

stuttgart-touristdestuttcard

Use your smartphonersquos QR code reader to link to the helpful websites

below when yoursquore on the go

1 42 53 6

1 Regional Tourist Ofce

Stuttgart Marketing

Rotebuumlhlplatz 25

70178 Stuttgart

stuttgart-touristde

2 Federal Foreign Ofce

Switchboard (24-hour

service) +49 (0)30 18170

Help Desk (Mon-Fri 9am-

3pm) +49 (0)30 1817 2000

3 Transportation Maps

For public transport

timetables and tickets go to

vvsde or mobilvvsde or scan

the QR code

4 Deutsche Bahn

If you intend to travel by

train go to the bahnde

website or scan the QR

code for more information

5 Taxi

To fnd a local taxi scan the QR

code or use the website taxide

6 Global Blue Online

For the most up-to-date

information on shops

museums galleries and

restaurants in Germany

go to globalbluecom or

scan the QR code

EMERGENCY SERVICES

Emergency 112 (ambulance

and fre) 110 (police)

Doctor +49 (0)116117

(emergency service weekends

and public holidays)

Lost Or Stolen Cards

+49 (0)116116

(immediate blocking of lost

stolen debitcredit cards)

Essential Information

globalbluecom

USEFUL PHRASES

Hello ∙ HalloGuten Tag

Thank you ∙ Danke schoumln

Please ∙ Bitte

I would like ∙ Ich moumlchte

Goodbye ∙ Auf Wiedersehen

How much is ∙

Wieviel kostet

Can I have a receipt

please ∙ Darf ich bitte eine

Quittung haben

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

Global Blue Tax Free Shopping brings you savings on the

purchases you make at over 270000 stores across the worldrsquos

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So why not join the 26 million travellers who shop tax free with

Global Blue every year Simply look for the blue star or ask for

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Contact

taxfreeglobalbluecom +421 232 111 111

Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

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Use our interactive maps to get up-to-date information about which countries ofer Tax Free Shopping and where to fnd the best stores

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Make a great investment in the right luxury piece using our in-depth expert buying guides

The latest in luxury shopping and travel is updated every day at globalbluecom

FASHION WEEKS

amp STREET STYLE

Follow us online for the latest from Europersquos fashion weeks we report direct from the shows with street-style galleries show round-ups and insider shopping guides

DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

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LEA

TH

ES

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EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

globalblue

globalblue

globalblue

环球蓝联-GlobalBlue

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GlobalBlueGlobalBlueRu

Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

44 33 55

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

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59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

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for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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The handcrafted solid 750 gold and rhodium-

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in every UNION GLASHUumlTTE time-

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agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 47: SHOP Stuttgart SS14

SHOP | 51

Eat See Do

Stuttgart Tourist Board is the ofcial visitor marketing organisation for the city of Stuttgart and frst port of call for both business and leisure travellers from all over the worldStuttgart Tourist InformationKoumlnigstrasse 1A 70173 Stuttgart +49 (0)711 222 8253 stuttgart-touristcom

Eat

The maultasche or flled pasta square is Stuttgartrsquos speciality It is available in almost every wine tavern in town Historically maultaschen have been nicknamed lsquoswindlers of the almightyrsquo after the monks who unwilling to forgo meat during Lent concealed the forbidden food within a pasta dough

See

Stuttgartrsquos Schlossplatz (Palace square) is the heart of the city and is a must-see for everyone The square is surrounded by an array of attractions including the old and new palaces the Kunstmuseum Stuttgart (Stuttgart museum of art) and Koumlnigstrasse the cityrsquos most prestigious shopping street

Do

Stuttgart is the only city in the world with two automobile museums the Mercedes-Benz Museum documents the entire history of the automobile from its invention in 1886 to present day At the Porsche Museum visitors can follow the development of this famed brand of sports cars

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If you only have a short time to spend in Stuttgart the cityrsquos tourist board has picked its top three places to visit around the city

Above (Do) an exhibit at the Porsche Museum

52

When you shop the world shop tax free

2 Claim

When yoursquore heading home at your point of

departure visit customs to get your receipts

approved before collecting your refund at one

of our customer service desks

1 Shop

Wherever you shop ask for a Global Blue Tax

Free Form and remember to keep your receipts

6260

63

62

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Spend a minimum of euro25 and save up to 145 of the purchase price Please note that the fnal refund you receive will consist of the VAT total minus an administration fee At some refund points an additional fxed fee per Tax Free Form is charged should you require an immediate refund in cash

ENGLISH | РУССКИЙ | 中文INTERACTIVE

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FASHION WEEKS

amp STREET STYLE

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DESTINATION GUIDES

Donrsquot waste a minute on your travels ndash use our dedicated destination and product guides They take you through the most exclusive local shopping areas whether yoursquore looking for leather jewellery or the best womenswear

DAILY SHOPPING NEWS

Wersquove got the latest information on destination shopping whether itrsquos the new seasonrsquos collections store openings or limited-edition pieces

WIN MONTHLY COMPETITIONS

Wersquove got great giveaways for our readers to win from the latest accessories and shopping vouchers to luxury hotels stays

PH

OTO

copy M

ELA

NIE

GA

LEA

TH

ES

TR

EE

TM

US

EIT

GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

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Save up to 19 at over 270000 shops with Global Blue Tax Free Shopping To fnd out more just visit wwwglobalbluecom

The worldrsquos best shopping streets tax-free

Local variations apply

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

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Hall C

i i

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56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

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Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

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-Ba

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n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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O A

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Hiv

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

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is inspired by da Vincirsquos habit of writing his

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Montblanc Great Characters Limited

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Page 48: SHOP Stuttgart SS14

52

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GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

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56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

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en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

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for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

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WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 49: SHOP Stuttgart SS14

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PH

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ELA

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GET SOCIAL

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information

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55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

Terminal 2 Hall D landside level 3

Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

Reisebank Arrivals Terminal 1

Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

Basel 79567 Weil am Rhein

Hall AHall B

C

B

Hall C

i i

To Terminal 1

1 22 77 66 88109

9131211

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globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

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مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

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An

be

Ac

Hw

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

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the Italian geniusrsquos work and the Montblanc

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is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

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Montblancrsquos limited-edition Great Characters

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Page 50: SHOP Stuttgart SS14

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Refund Locations

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Frankfurt Airport Terminal 1

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Terminal 1 Hall B airside level 2

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afer security control

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56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

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en

-Ba

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n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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Hiv

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

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for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

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For its latest addition to the range however

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WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 51: SHOP Stuttgart SS14

55

Refund Locations

globalbluecom

Partner refund point

Landside

Check-in area

Security control

Airside

Stairs

Key

Global Blue customer services

Tax Free mailbox

Refund location details

Frankfurt Airport Terminal 1

Stutgart Airport

Frankfurt Airport Terminal 2

Frankfurt Airport Terminal 1 Hall B landside level 2

Terminal 1 Hall B airside level 2

afer security control

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Terminal 2 Hall D airside level 3

afer security control

Terminal 2 Hall A airside level 3

gates Z afer security control

Stutgart Airport Reisebank Departures Terminal 3

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Memmingerberg Airport Information counter Departures

Customs is next to the refund point

(go to customs before check-in)

At the Swiss border Travelex Switzerland Moumlvenpick

Im Kraumlnzliacker 24 Motorway

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56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

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cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

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Like every true lover of iconic cars

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in every UNION GLASHUumlTTE time-

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

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luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 52: SHOP Stuttgart SS14

globalbluecom

56

Translations

Вероятно любой житель Штутгарта именуемый также местными laquoKesselraquo (нем Котел) с приходом летних месяцев задумывается о том как ему сохранить стильный вид когда за окном светит палящее солнце Климат Штутгарта многим обязан своему географическому положению город окружен холмами покрытыми лесом и виноградниками поэтому когда приходит лето ndash температура подскакивает в один момент и горожане наряжаются кто во что горазд

laquoЕсли на улице становится жарко это не значит что ваш образ должен от этого страдатьraquo ndash считает стилист Джорджиа Северино Большинство ее клиентов ndash звезды Голливуда и для них исключительно важно выглядеть шикарно независимо от погоды laquoТеплая погода позволяет нам быть немного фривольными в выборе одежды это идеальное время для экспериментов и поисков а также возможность попробовать новый стиль цвет или принтraquo ndash говорит она

В этом с ней трудно не согласиться Многих деловых женщин беспокоит то как светлые ткани и яркие цвета скажутся на деловом стиле ведь сложно сохранить влиятельный вид когда на тебе тонкий хлопковый сарафан а шерстяной костюм при этом будет смотреться довольно странно Часто наш стиль одежды в жаркую погоду связан с неуклюжими формами тонкими не подходящими для офиса

28 Here Comes Summer

Встречаем Лето

материалами и нелепой обувью К счастью ведущие модные бутики в Штутгарте предлагают большой выбор одежды немецких брендов переосмысливших подход к летнему женскому гардеробу

Немецкий стиль в исполнении знаменитых местных брендов всегда славился своей функциональностью К примеру для Hugo Boss ключевым элементом является элегантный костюм Каким же образом все это сопоставить с летним сезоном По мнению Сервино начинать нужно с того что уже имеется в наличии laquoНикто не предлагает вам взять и начать носить ярко-розовую юбку если это не ваш стиль Летом лучше всего будет собрать образ из того что у вас уже естьraquo ndash советует она

Даниэль Вингейт дизайнер немецкого бренда Escada решил применить яркие анималистичные и цветочные принты к элегантным топам и брюкам немного смягчив динамичность более сдержанными вещами В то же время бренд Aigner знаменитый своим яркими оттенками зеленого желтого и оранжевого решил ничего не усложнять придав своей коллекции из элегантных платьев-рубашек удлиненных юбок и блузок слегка роскошный и по-летнему нежный облик

Женщины которые предпочитают всегда придерживаться классического стиля также не останутся без выбора этим летом Свободное платье-рубашка без рукавов которое многие могли заметить на Мишель Обаме будет идеальным летним вариантом Лето с Hugo Boss будет знойным и элегантным платья представлены в оттенках жемчужно-серого наряду с узкими брюками и легкими хлопковыми пиджаками кремового цвета Все это доказывает что структура и форма может быть важной частью летней одежды

Подобрать летние аксессуары в свою очередь также может быть весьма непростой задачей Носить аксессуары в

Русский ПеРеВод

На улице становится все жарче однако судя по последним коллекциям ведущих немецких дизайнеров это не отразится негативно на нашем стиле ndash считает Стивен Дойг

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

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nd

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59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

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Like every true lover of iconic cars

we are passionate about hand-crafted

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and precision with the frac12nest atten-

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in every UNION GLASHUumlTTE time-

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German watch-making

NORAMIS

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 53: SHOP Stuttgart SS14

57

жаркую погоду занятие не из приятных особенно для женщин предпочитающих элегантные туфли на шпильках или на каблуках Хорошей альтернативой здесь могут служить ставшие в последнее время популярными в том числе и среди дизайнеров босоножки на платформе К примеру Jil Sander предлагает множество монохромных моделей босоножек и сандалий с изящными линиями и контрастирующими пряжками Модели с подошвой из пробкового дерева значительно

облегчают конструкцию обуви и придают владельцу чувство самообладания и профессионализма В своей коллекции одежды для сезона весна-лето 2014 дизайнер отказалась от привычного минимализма в пользу ярких цветочных принтов от чего ее костюмы демонстрируют феерическое буйство красок О чем еще может мечтать смелая модница составляющая свой летний гардеробescadacom aignerworldcom hugobosscom jilsandercom

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

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ry

An

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Fc

gu

nd

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59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

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The handcrafted solid 750 gold and rhodium-

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Page 54: SHOP Stuttgart SS14

globalbluecom

58

34 Making A Splash

Летний Фурор

Ведущий немецкий дизайнер купальников Мэриан Мельхорн и ее дочь Майя делятся секретами пляжной моды с Салли Макэлхон

Город с названием Мург навряд ли вызовет у кого-то ассоциацию с золотыми океанскими пляжами и толпой туристов загорающих в модных купальниках Однако именно здесь всего в 20 минутах от курорта Баден-

Баден расположен главный офис немецкой компании laquoMaryan Beachwear Groupraquo

Своему расположению бренд обязан Полу и Пие Дёбеле которые в 1946 году основали на этом месте предприятие по пошиву корсетных изделий Их дочь Мэриан Мельхорн в 1976 году решила продолжить семейное дело и выпустила свою собственную серию купальников назвав ее в свою честь laquoMaryan Mehlhornraquo Позднее к дизайнеру присоединилась уже ее собственная дочь Майя В 2013 году в компанию входило целых четыре бренда

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

Fc

gu

nd

lA

cH

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

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Fc

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lA

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

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ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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The handcrafted solid 750 gold and rhodium-

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agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 55: SHOP Stuttgart SS14

59

купальников выпускающих ежегодно 1000 новых моделей и представленных в магазинах 57 стран мира И все же если бы не культурный прогресс 60-х годов все могло бы быть несколько иначе

laquoФеминистские движения конца 60-х начала 70-х годов коренным образом повлияли на наш семейный бизнесraquo ndash поясняет дизайнер и генеральный директор Мэриан Мельхорн ndash laquoЖенщины больше не желали носить корсеты и естественно что спрос на них постепенно стал угасать Это заставило нас сосредоточить свое внимание на купальниках и пляжной модеraquo Учитывая курортные особенности региона Мэриан и ее муж Томас решили долго не думать и воплотили существующие к тому времени тренды в пляжной одежде заполняя образовавшийся на рынке пробел laquoВ то время когда я только начинала работать купальники либо напоминали спортивный костюм либо были чересчур откровеннымиraquo ndash поясняет Мэриан ndash laquoПередо мной стояла задача ndash создать стильный купальник который было бы приятно носитьraquo

Спустя почти 40 лет компания все еще предлагает купальники вдохновленные высокой модой Однако сегодняшний ассортимент куда шире прежнего и рассчитан на представителей обоих полов самых разных возрастов Основная линия Maryan Mehlhorn в сезоне весна-лето 2014 предлагает яркие принты и подчеркивающий достоинства фигуры дизайн молодежная линия Watercult забавная и доступная в коллекции Lidea представлены модели с чашечками размеров от A до H а серия Charmline поможет каждой женщине laquoвыглядеть на один размер стройнееraquo

Судя по широкому ассортименту изделий творческий тандем матери и дочери доказал свою состоятельность они не только обладают врожденным знанием пляжной моды но и хорошо разбираются в потребностях своих покупателей Каждая женщина с особым вниманием относится к своему телу поэтому стремление Мэриан и Майи создать красивые купальники

всех размеров только приветствуется laquoНаша задача сделать так чтобы женщина чувствовала себя уверенной и красивой независимо от размеров тела и чашечек бюстгальтераraquo ndash поясняет Майя описывая процесс дизайна купальников

Оба дизайнера невероятно гордятся тем фактом что в 1998 году они стали первой компанией выпустившей корректирующие купальники laquoВ течение семи лет мы провели множество исследований совместно с одной немецкой фабрикойraquo ndash вспоминает Мэриан ndash laquoНашей целью была разработка моделирующего материала обладающего мягкими и эластичными свойствами В результате мы создали первую ткань для купальников из микроволокна с корректирующим эффектомraquo За создание инновационного материала нашедшего воплощение в коллекции laquoCharmlineraquo компания получила престижную награду laquoMeryl Awardraquo Последующие разработки и улучшения привели к запуску в 2004 году новой серии купальников laquoUltra Lightraquo

Начиная с 1996 года линия laquoWatercultraquo стала включать небольшую серию мужских плавок Поскольку мужчины подходят весьма практично к выбору плавок дизайнеры решили что мужскую коллекцию лучше всего будет ограничить небольшим числом качественных моделей laquoДизайн плавок для мужчин требует несколько иного подходаraquo ndash поясняет Майя ndash laquoЕсли женщины совершают покупки довольно эмоционально и спонтанно то мужчины наоборот стараются покупать только то в чем они действительно нуждаются Поэтому коллекция хорошо структурирована и очень компактнаraquo

Не собираясь останавливаться на достигнутом дизайнеры Maryan Mehlhorn выпустили laquoроскошные бикиниraquo украшенные 27 драгоценными камнями различных оттенков Предпочтение было отдано цитрину изумруду рубину и перидоту при этом каждый из камней был помещен в золотую оправу laquoМы хотели создать уникальный в своем роде купальник от кутюрraquo ndash поясняет Мэриан Учитывая его итоговую стоимость а это

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

Услуги Global Blue Tax Free Shopping позволят вам сэкономить на покупках совершенных в около 270000 магазинах расположенных в самых лучших шоппинг районах мираТак почему бы не присоединиться к 26 миллионам путешественников совершающих покупки tax free с Global Blue каждый год Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям

1 В магазинеГде бы вы ни совершали покупки попросите tax free форму Global Blue 2 При выездеВозвращаясь домой в пункте отправления пройдите к таможне для того чтобы заверить ваши чеки для получения возврата в одном из наших пунктов

Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

Shop Tax Free

Совершая покупки по всему миру совершайте их с tax free

65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

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the red gold-plated gear at the end of the clip

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the Italian geniusrsquos work and the Montblanc

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is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

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Page 56: SHOP Stuttgart SS14

globalbluecom

60

温度日渐上升德国先锋设计师对于风尚的追求热

情不减 Stephen Doig对其大加赞赏

任何一个住在这个被称为ldquo斯图加特火炉rdquo

(Stuttgarter Kessel)城市的人都熟知如何在湿热

的天气里跟进时尚

因为地理位置的缘故这个城市坐落在山谷里

群山环绕着丛林或葡萄园这就意味着春天一到气

温就迅速飙升mdashmdash斯图加特的居民们的热带风尚感

马上就能派上用场

造型师Giorgia Severino为好莱坞明星设计各

种温度下的造型她说ldquo正因为天气如此炎热我

们才不能让它影响到我们的穿着是这种热度给人

带来一种快乐奔放的感觉同样它也是您实验时尚

的美好催化剂让您爱上色彩和印花革新的时机

就在眼前rdquo

她说的对当很多职业女性在担心面料过轻和

色彩过于明亮的同时一层薄薄的棉质裙子很难给

人干练的感觉但是夏天穿一件厚重的羊毛西装又

极不合适通常夏天的装束都是慵懒轻盈而不适

合办公场合好在那些潮流的斯图加特店为德国女

性的夏天带来缤纷选择

28 Here Comes Summer

炎夏将至

美文翻译

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Контактыtaxfreeglobalbluecom+421 232 111 111 Потратьте минимум euro25 и сэкономьте до 145 на стоимости покупок Пожалуйста примите к сведению что конечная сумма возврата составит сумму налога (VAT) минус административная комиссия В некоторых пунктах возврата взымается дополнительная фиксированная плата за немедленный возврат наличными

52 When You Shop The World

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65 000 евро дизайнерам удалось добиться своего laquoИзначально он задумывался для китайского рынка и был впервые представлен во время шоу-показа купальников и нижнего белья в Шанхае где его ждал большой успехraquo Однако похоже что для Мэриан и Майи Мельхорн это далеко не предел и они готовы покорять все новые и новые вершины пляжной моды maryanmehlhorncom watercultcom lideade charmlinede

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

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1 お買い物

お買い物をした際は必ずグローバルブルーの免

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2 還付請求

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お問い合わせ

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euro25以上のお買い物をすれば購入価格の最高

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を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

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lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

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for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

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the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

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Like every true lover of iconic cars

we are passionate about hand-crafted

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in every UNION GLASHUumlTTE time-

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Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

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agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 57: SHOP Stuttgart SS14

61

德国风尚一直以它质朴和实用著称如Hugo

Boss睿智是品牌的形象那有人会问这和夏天有

什么联系呢对Severino来说这是建立在自身风

格的基础上的ldquo如何不适合你没人强迫你穿亮粉

色迷你裙但是融入自己已有的单品是拥抱夏天的

绝妙方式rdquo

德国知名品牌Escada的设计师Daniel

Wingate将斑马线或罂粟花与时髦的上衣和裤子搭

配在一起扑面而来的活力与低调的基本款中和

与此同时 Aigner的青柠色柠檬黄和明亮橙简单

的风格让小短裙或衬衫配一步裙为夏日时尚带来

质感

对那些更加优雅的女性夏日里有足够的穿着

选择像奥巴马夫人常穿的露肩小裙子就是一款很

棒的投资 珍珠灰和浅白色的Hugo Boss小裙子

搭配瘦腿裤和桃红色小西装夏天的灵动感马上就

被穿出来

配饰是夏日搭配雷区女士们钟爱的细跟尖和

恨天高在持续的高温下可能不再优雅好在近几年

坡跟凉鞋被设计的时尚高端起来Jil Sander就是

设计坡跟单鞋和彩色凉鞋的代表穿上软木底的设

计更是脚步轻盈适当的高度穿出女性的专业和优

雅2014年春夏设计师还突破了惯常朴素干练的

极简主义开始融入花朵的元素将酷感和色彩强

强联合拥有这些以后时尚潮人们的夏日衣橱别

无他求

escadacom aignerworldcom hugobosscom

jilsandercom

34 Making A Splash

魅力四射

德国先锋泳装设计师Maryan Mehlhorn和她的女

儿Maya与编辑Sally McIlhone共享泳池边的时尚

魅力秘诀

穆尔格这个名字并不能让人联想到金黄沙滩和鲜

艳泳装映衬下的小麦肤色然而也是这里距离温

泉度假镇20分钟的巴登巴登德国泳装品牌集团

Maryan的总部

Paul和 Pia Doumlbele于1946年创建了这个品牌

最早生产corsetry他们的女儿Maryan Mehlhorn

在1976年的时候接过了家业发布Maryan泳装系

列一年后将品牌重新命名为Maryan 2013年 随

着Maryan女儿 Maya的加入公司旗下已有4个分

支品牌出口至全球57多个国家每年生产出1000

多款泳装但如果没有1960年代的社会文化变革

这一切几乎都不可能

ldquo60年代晚期和70年代初期的女性解放运动

改变了我们整个家族企业的命运rdquo管理层兼高级

PH

OT

O B

ad

en

-Ba

de

n K

ur

amp T

Ou

ris

mu

s G

mB

H

设计师Maryan Mehlhorn解释道ldquo女人们摆脱她

们的文胸没有人再需要购买传统的塑身胸衣这

时候我们开始重视泳装rdquo因为当地悠久的沐浴传

统Maryan和她的丈夫Thomas将当地的时尚潮

流带到了海滩边顺利地填补市场空白她补充道

ldquo设计之初当时的泳装要么很运动要么极度暴

露我的目标就是设计出实穿又时尚的泳装rdquo

将近40年后的今天公司仍在设计T台灵感启发

globalbluecom

62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

taxfreeglobalbluecom

+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

当您准备回家时您需要先去出发城市的海关柜台

请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

taxfreeglobalbluecom

+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

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Hiv

MA

ry

An

be

Ac

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rO

uP

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OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

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62

グローバルブルーの免税ショッピング制度をご利

用いただきますと世界各地の有名ショッピング街

にある26万軒を超える加盟店でのお買い物がお得

になります

年間2600万人が楽しまれているグローバルブル

ーの免税ショッピングを貴方もぜひご利用くださ

い手続きは簡単まず青い星を目印に加盟店を

探します星が見当たらなければ店員に「グロー

バルブルー」とお尋ねくださいあとは次のス

テップを踏むだけです

1 お買い物

お買い物をした際は必ずグローバルブルーの免

税書類(タックスフリーフォーム)を受け取ってく

ださいレシートを保管するのも忘れずに

2 還付請求

ご帰国の際はまず出国地の税関でレシートに承

認印を押してもらってからグローバルブルーの

カスタマーサービスデスクで払い戻しを受けます

お問い合わせ

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+421 232 111 111

euro25以上のお買い物をすれば購入価格の最高

145の払い戻しが受けられます最終的な払い戻

し額は付加価値税(VAT)合計から事務手数料

を差し引いた金額となりますのでその旨ご了承く

ださいなお現金での即日還付が必要な場合は

還付の場所によって各タックスフリーフォームにつ

き固定の追加手数料をとられる場合があります

下的泳装并为不同性别和年龄的人设计如2014

年初夏的设计就以鲜艳的印花和突显身材额设计见

长年轻的Watercult系列平价又活泼Lidea系列的

尺寸从A到HCharmline塑身系列旨在让每一个女

人穿上以后看起来ldquo瘦一码rdquo

纷繁的选择成功的商业运营无疑归功于母子

团队对于泳装市场脉搏的把握身材是女人最敏感

的元素Maryan和Maya为各种身材的女性设计内

衣的勇气可嘉Maya把这个过程比作ldquo伟大的挑战rdquo

我们的目标是让各种胸围和身形的女性穿上我们

设计的内衣都自信满满ldquo

两人很自豪的是1998年塑身泳衣的问世

ldquo一开始它只是我们试图和老家的面料厂合作rdquo

Maryan回忆道ldquo一开始我们仅仅想研发出一种

柔软但具有高弹力的面料我们花了好几年的时

间创造出这种微纤维面料也是世界上第一款具

有塑身效果泳衣rdquo这款面料经过加工后的设计成

的Charmline系列赢得了Meryl大奖持续升级至

2004的高级版Ultra Light更是脱颖而出

1996年的Watercult系列发布了一小部分男士

泳衣和女士泳衣不同的是男士对于款式的要求并

不是很高设计师们发现了这一点并对数量进行了

限制把注意力放在了品质上ldquo为男士设计需要不

同的角度rdquoMaya说ldquo当女人用最感性的方式挑选

泳衣的同时男人们仅仅是需要实用的穿着所以整

个系列具有很清晰的结构和逻辑rdquo

品牌无法停下创新的脚步在塑身泳衣和四个沙滩

系列的基础上它近期发布的ldquo奢华比基尼rdquo的装饰

是把黄水晶祖母绿红宝石和橄榄石等27颗彩色

宝石镶嵌于白金之上ldquo我们的目标是创造出一款独

一无二的顶级时尚泳衣rdquo这款泳衣高达 euro65000

的价格就能说明他们已达到这个目标ldquo它被作为代

表作品亮相在上海泳装和内衣秀的压轴秀上获得

了巨大的反响rdquo再次获得成功的Maryan和 Maya

Mehlhorn无疑是世界泳池和沙滩的风尚主宰

maryanmehlhorncom watercultcom

lideade charmlinede

52 When You Shop The World

Shop Tax Free

海外でのお買い物が免税に

日本語翻訳

52 When You Shop The World

Shop Tax Free

畅购全球尊享退税

1 消费购物

无论您在哪里消费请索要环球蓝联退税表格

(Global Blue Tax Free Form)

2 申请退税

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请他们在您的退税表格上盖章然后再到我们的客

服柜台领取您的退税款

联系方式

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+421 232 111 111

最低消费euro25并且节约高达购买价格145的金额

请注意最终退款将包含增值税总额但是要扣除

管理手续费若选择即时现金退税部分退税点将

以退税表格为单位收取一定数额的手续费

当您在全球顶级购物区中的26万多家商店消费时

环球蓝联(Global Blue)购物退税服务(Tax Free

Shopping)为您节约购物开销

每年有两千六百多万名游客通过环球蓝联(Global

Blue)获得购物退税您怎能错过您要做的只

是寻找蓝星标志或者问询商家是否提供环球蓝联

(Global Blue)服务然后遵循我们简单的退税

过程

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

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عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

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rO

uP

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globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 59: SHOP Stuttgart SS14

63

When You Shop The World

Shop Tax Free 52

عندما تتسوق حول العال تسوق من دون دفع الضيبة

التسوق من دون تقدم لك غلوبل بلو Global Blue خدمة أكث من تسوقك ف لدى الال دفع الضيبة Tax Free لتدخر

العال التسوق حول مناطق أبرز 270000 متجر ف

يتسوقون من دون الذين فلم ل تنضم إل الـ 26 مليون مسافر دفع الضيبة من خلل غلوبل بلو Global Blue كل سنة ما

عليك إل أن تبحث عن النجمة الزرقاء أو تسأل عن غلوبل بلوالسهلة Global Blue وتتبع خطواتنا

1 تسوقأينم تسوقت أطلب الحصول عل طلب استداد الضيبة الخاص

باليصالت تحتفظ أن بغلوبل بلو Global Blue وتذكر 2 أطلب

ف طريق العودة إل وطنك أقصد مكتب الجمرك عند نقطةالغادرة لتتم الصادقة عل إيصالتك ومن ثم اقبض الستداد من

أحد مكاتب خدمة الزبائن الخاصة بنا

للتصالtaxfreeglobalbluecom

111 111 232 +421

ثن أنفق حدا أدن قدره 25euro وادخر حتى 145 من مشتياتك يشمل مبلغ الستداد النهائ الذي ستحصل عليه

مجموع الضيبة عل القيمة الضافة ناقص رسم إداري

الصدر أما مجموعة مقاسات لكافة خط Lidea تصاميم إل بالتنحيف فتهدف الخاصة ة الداخلي Charmline للملبس

جعل كل مرأة ldquoتبدو أنحف بقاسrdquoيتضح من خلل هذه التشكيلة الواسعة والناجحة أن للموابنتها معرفة ضليعة بأزياء السباحة وبحاجة الزبائن بالتحديد

من هذه اللبس الفهم الحقيقي للجسم هو من الواضيعاسة جدا بالنسبة إل النساء لذا ل بد من الشادة بجهود

الحسلكافة جميلة سباحة Maryan وMaya لبتكار ملبس

إنها ldquoتحد كبي التصميم القاسات تقول Maya عن عملية ونهدف أن تشعر الرأة بالثقة والجمل كيفم كان جسمها أو

مقاس صدرهاrdquoتشعر الصممتان بالفخر إذ كانتا ف العام 1998 أول منتتذكر Maryan قائلة ldquoكان صمم ملبس سباحة للتنحيف

ة ف بلدتنا ف البداية مشوع بحث مع شكة أقمشة ألانيسعينا إل ابتكار قمش ناعم ومطاطي استغرقنا عدة سنواتلنتوصل إل هذا النسيج الناعم الجديد وابتكرنا أول قمش

Meryl منحف خاص بلبس السباحة حازت الشكة جائزةلبتكار القمش الستخدم ف مجموعة Charmline واستمرت

Ultra بتحسي التصميم لتتوصل إل نتيجة أفضل وهيسنة 2004 أطلقتها Light التي

منذ سنة 1996 قدمت الشكة أيضا مجموعة صغيةخاصة بالرجال كجزء من خط Watercult عل عكس

الجموعة النسائية وجدت الصممتان أنه من الفضل حص

زة لتمتع ة بعدد محدد من القطع المي الجموعة الرجاليالرجال بحس عمل لدى انتقاء ملبس السباحة تقول

مقاربة للرجال التصميم الصدد ldquoيتطلب هذا Maya ف

ة وعفوية مختلفة ف حي تشتي النساء اللبس بطريقة عاطفييشتي الرجال بحسب الحاجة لذا الجموعة منظمة بوضوح

ومقتضبة للغايةrdquoل تكتف الشكة بابتكار ملبس سباحة منحفة وإدارة أربعة

خطوط مختلفة مختصة بالسباحة بل أطلقت مؤخرا تصميمبـ 27 حجرا كريا الفاخر luxury bikinirdquo الرصع ldquoاللباس

بألوان القوس القزح من الستين والزمرد والياقوت والزبرجدالحمولة بالذهب البيض تشح Maryan قائلة ldquoكان

هدفنا ابتكار لباس سباحة فائق الفخامة وفريد من نوعهrdquo وباهدفهم شك انهم حققتا يورو ل أن سعر اللباس كان 65 ألف

تضيف ldquoبالبدأ ابتكرناه كقطعة نفتتح بها السوق الصينيوقدمناه عل منصة عرض الزياء كقطعة نختم بها عرض

ة ف شانغهاي لقى اللباس ملبس السباحة واللبس الداخليMayaو Maryan ة كبية هناكrdquo أحدثت تغطية صحافيبستوى ترتقيا أن التوقع Mehlhorn تغييا جذريا ومن

أزياء الشواطئ وبرك السباحة حول العالmaryanmehlhorncom

watercultcom

lideade

charmlinede

PH

OT

O A

rc

Hiv

MA

ry

An

be

Ac

Hw

eA

r g

rO

uP

PH

OT

Og

rA

PH

er

Fc

gu

nd

lA

cH

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 60: SHOP Stuttgart SS14

globalbluecom

64

Maryan مصممة ملبس السباحة اللانية الرائدةSally حديث مع Mehlhorn وابنتها Maya ف

الاء بحاذاة التألق أسار McIlhone عن

والشمس الذهبية ل يرتبط إسم قرية Murg بالشواطئ الحارقة والفراد الستلقي قبالة الحيط بلبس سباحة رائعة

Baden-Baden بل تبعد عن قرية النتجعات الصحيةMaryan Beachwear وفيها مقر علمة مسافة 20 دقيقة

Group اللانية

Paul أبصت هذه العلمة النور بفضل الشكة التي أسسهاالنسائية بالشدات وPia Doumlbele سنة 1946 والختصة

المور سنة 1976 تولت ابنتهم Maryan Mehlhorn زمام Maryan وأسمته السباحة وأطلقت خط Maryan للبس

العام 2013 انضمت ابنتها بداية Mehlhorn بعد سنة وف

تجارية أربع علمات الخية هذه لتشمل الشكة Maya إل

مختصة بلبس السباحة وتصدر تصاميمها إل ما يزيد عن 57

Making A Splash 34

شهرة باهرةحول العال وتبتكر حوال ألف تصميم كل عام إل أنه لول بلدا

التطورات الثقافية ف الستينات لكان كل ذلك صعبا جداف هذا السياق تقول الشيكة والديرة النتدبة وكبيةالستينات أواخر الصممي Maryan Mehlhorn ldquoف

وأوائل السبعينات غيت حركة تحرير الرأة مسار عملنا بشكلدراماتيك تخلصت الرأة من حملت الصدر وغاب الطلبعل الشدات النسائية هذا ما دفعنا إل التكيز عل ملبس

تقاليد السباحةrdquo استوحت Maryan وزوجها Thomas من قا الوضة الرائجة عل ملبس السباحة العريقة ف الدينة وطبالبحر ليسدا الفجوة الوجودة ف السوق تقول Maryan ف

هذا الصدد ldquoعندما بدأت التصميم كانت ملبس السباحةمحصورة بأسلوبي إما الرياض بحت أو البتذل لذا هدفت

إل ابتكار ملبس سباحة عملية ومجارية للموضة ف آن واحدrdquoتقدم الشكة زالت الن وبعد مرور حوال 40 سنة ما ملبس سباحة مستوحاة من منصات عرض الزياء وتكنت

من توسيع نطاق عملها لتشمل الجنسي ومجموعة من الفئاتلربيع العمرية يشمل خط Maryan Mehlhorn الرئيس

الجسد خط تحاك وتصاميم صيف 2014 نقوشا حيوية يقدم الثمن فيم باهظ وغي ز Watercult الشباب مممي

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 61: SHOP Stuttgart SS14

65

بالرغم من ارتفاع درجة الحرارة ل يساوم مصمو ألانيا الرائدونعل السلوب ف مجموعاتهم الخية مم يثي إعجاب ستفن دويغ

Stephen Doig

يخال البعض أنه عل أي شخص يعيش ف مدينة ملقبة بـ ldquoقدرستاتغارت Stuttgarter Kesselrdquo نسبة إل صيفها الشديد

الحرارة أن يعرف تاما كيفية التألق عند ارتفاع الحرارة يعود وتحيط بها تلل مكسوة

ذلك إل طبيعتها تقع الدينة ف واد

بالشجار أو الكروملذا عندما يحل الربيع تبدأ الحرارة بالرتفاعويبز سكان ستاتغارت Stuttgart خبتهم بأزياء الطقس الحارGiorgia Severino تقول خبية الزياء جورجيا سفرينو

التي تشمل قائة زبائنها نجوم هوليوود يحرصون عل الظهوربإطللة مميزة مهم كانت حرارة الطقس ldquoل يجب أن يؤثر

Here Comes Summer 28

ها قد حل الصيف

الطقس الدافئ عل مظهرك الشخص بل يفسح الجال للمرحوالطيش إنه فرصة للتلعب بأسلوبك للتحيب باللوان

للتحيب بالرسوم إنه وقت للختبارrdquoإنها عل حق تقلق الكثي من النساء بشأن الظهور بحلة

رسمية بأقمشة خفيفة وألوان جريئة كم ومن الصعب التمتع بطلةسلطوية ف فستان قطني صيفي رقيق من الغريب أيضا ارتداء بدلةصوفية ثقيلة غالبا ما ترتبط اللبس الصيفية بالتصاميم الفضفاضة

والقمشة الخفيفة التي يصعب ارتدؤها إل الكتب والحذية غيالرتبة لحسن الحظ توفر متاجر ستاتغارت Stuttgart الرائدة

ف مجال الزياء مجموعة من العلمات التجارية اللانية التيتعيد تحديد طريقة لبس النساء ف الصيف

بحسب أكث العلمات التجارية نجاحا ف البلد لطالا اشتهرالسلوب اللان بالعملية الطلقة فالبدلت الذكية أساسية لدى

هيوغو بوس Hugo Boss عل سبيل الثال كيف ينعكس ذلك قول سفرينو Severino يكمن الس ف

ف الصيف عل حدالعتمد عل ما لديك ldquoل يقتح أي شخص أن تبدأي فجأة بارتداءفساتي قصية زهرية إن ل يكن ذلك أسلوبك بل تطعيم ما لديك

بقطع جديدة كطريقة ممتازة للتحيب بالصيفrdquoدمج الصمم دانيال ونغايت Daniel Wingate لدىالعلمات التجارية الرائدة ف ألانيا إسكادا Escada النقوش

الحيوية مثل خطوط الحمر الوحش وأزهار الخشخاش البارزة معأخرى أقل ستات وساويل أنيقة مولدا فيضا من الحيوية وقطعا

تحفظا أما علمة آنييه Aigner فحافظت عل بساطة تصاميمهامن خلل فساتي قصية من دون أكمم وتناني طويلة وقمصانبألوان الخض القوي والصفر الليمون والبتقال الحمر حاملة

حس الفخامة التكلفة إل اللبس الصيفية ثة الكثي من الخيارات التاحة للمرأة الحبة للسلوب الكثكلسيكية لتتديها ف اليام النعشة الفساتي القصية من دون

Michelle Obama أكمم التي تشتهر بها ميشيل أوباماHugo Boss قطع صيفية أساسية تقدمها علمة هيوغو بوس

باللون الرمادي اللؤلؤي والبيض الباهت إل جانب ساويلقة منسقة مع ستات قطنية خفيفة بألوان الدراق الختلفة ضيتبهن كل هذه التصاميم إنه ل يبد الصيف بهذا الذكاء من قبل

بإمكان البنية والشكل أن يشكلن جزءا أساسيا من طريقة اللبس فالطقس الحار

من الهم جدا أيضا اختيار الكسسوارات الصيفية الصحيحة قد ل تجد الرأة التي تنتعل عادة كعبا رفيعا عاليا وحذاء رسمياكلسيكيا ذلك مريحا مع ارتفاع الحرارة لحسن الحظ ونتيجة

رواج الصندل بكعب الروك ف السنوات الخية تم تطويرJil هذا الخيار الريح بطريقة راقية وبخاصة لدى جيل ساندرSander التي تقدم كعوبا أحادية اللون وصنادل مزخرفة

بخطوط دقيقة متناقضة اللوان أما الصنادل ذات كعوب الفليفخفيفة الوزن تاما حتى ف الطقس الرطب ويساعد الرتفاععل الحافظة عل التوازن والهنية تخطت الصممة البساطة

الدقيقة ف مجموعة ملبس النساء لربيعصيف 2014 مستخدمةنقوش أزهار بارزة دامجة بهارة بي الخياطة الغريبة واللوانالصارخة بالتال ما الذي قد تريده الرأة الجريئة الحبة للزياء

أكث من ذلك من مجموعة ملبس صيفية مدروسةescadacom aignerworldcom

hugobosscom jilsandercom

ترجمة باللغة العربية

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 62: SHOP Stuttgart SS14

66 | PRODUCTS

Save up to 145 by shopping tax free see page 52

plated nib is engraved with a batrsquos wing which

inspired da Vincirsquos design for a fying machine

the red gold-plated gear at the end of the clip

evokes the cogwheels that featured so often in

the Italian geniusrsquos work and the Montblanc

emblem concealed within the penrsquos cap which

is only visible in the mirror inside the cap top

is inspired by da Vincirsquos habit of writing his

notes backwards rp

Montblanc Great Characters Limited

Edition Leonardo pens from euro2500

Montblanc Stiftstrasse 4

70173 Stuttgart

+49 (0)711 284 1116

montblanccom

for map go to page 44

ODE TO GENIUS

Montblancrsquos limited-edition Great Characters

series a collection of beautifully crafted

writing instruments named after iconic fgures

of the 20th century was unveiled in 2009

For its latest addition to the range however

Montblanc has headed further back in time to

pay tribute to one of the most celebrated artistic

fgures of the Italian Renaissance The Great

Characters Limited Edition Leonardo fountain

pen and rollerball pen draw inspiration from

the inventions of Leonardo da Vinci with

several clever references to his pioneering ideas

The handcrafted solid 750 gold and rhodium-

Souvenir

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 63: SHOP Stuttgart SS14

REVOLUTIONS BY THE MINUTE

AND HEARTBEATS BY THE SECOND

Like every true lover of iconic cars

we are passionate about hand-crafted

design of exceptionally high quality

and precision with the frac12nest atten-

tion to detail This philosophy of high

quality and strong tradition is present

in every UNION GLASHUumlTTE time-

piece each an important milestone in

German watch-making

NORAMIS

BIG DATE

wwwunion-glashuette com

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS

Page 64: SHOP Stuttgart SS14

Breuninger Stuttgart MarktStraSSe 1ndash3 BreuningercoM

the

luxury department store

agnona a-k-r-i-S- BaLLY BarBara Bui Bottega veneta Brioni BruneLLo cucineLLi BurBerrY cartier cEacuteLine chLoEacute Diane von FurStenBerg Dior DoLceampgaBBana etro FaY FenDi giorgio arMani giuSePPe Zanotti givenchY gucci herMEgraveS iceBerg iWc JiMMY choo kenZo Marc JacoBS Miu Miu MiSSoni MoncLer MuLBerrY nichoLaS kirkWooD oMega Pierre harDY PS BY PauL SMith PraDa racheL Zoe rag amp Bone roBerto cavaLLi ruPert SanDerSon SaLvatore FerragaMo Saint Laurent the roW toDrsquoS torY Burch vaLentino garavani Zegna

WeLcoMe to 40000 Square MetreS FuLL oF the WorLDrsquoS MaJor PreMiuM acceSSorieS ShoeS FaShion BeautY anD LiFeStYLe BranDS