1

Shop in Your PJ’s

ONLINE SHOPPING:

So easy even an adult can do it!

2

The Speaker

Dr. Rob Settle Professor of Marketing Perdue School of Business Salisbury University

Background UCLA PhD SU PSB Since 1990

3

Classroom Teaching Consumer Behavior

Consumer Psychology Consumer Sociology Consumer Anthropology

Marketing Research Survey Research Focus Groups Secondary Data

4

Research Background

Online Shopping eCommerce Strategies Consumer Reactions

• Practices and Preferences• Dislikes and Concerns

Consumer Social Roles Age Roles Sex Roles

5

What Online Shoppers Like

The Mall Is Always Open Shop day or night Shop weekdays or weekends

You’re Always at the Mall Shop from home Shop from work Shop from anywhere

6

What Online Shoppers Like

The Selection Is Gigantic! The Web is a World-Wide Marketplace All the Latest Things Are There Out-of-Stock Goods Are Available Rare or One-of-a-Kind Things Are There

Product Searching is Quick and Easy Bargain Hunting Is Fast and Thorough

7

Online Shoppers Don’t Like…

The Need for Computer Familiarity The Threat to Information Privacy The Danger of Fraud or Identity Theft Inability to Examine or Handle Goods Lack of Face-to-Face Contact Waiting for Purchases to be Delivered

8

Our Objective Today

To Highlight the Positive Aspects Demonstrating Some Techniques Revealing Major Benefits Providing a Few Tips

To Minimize the Negative Factors Protecting Information Privacy Guarding Against Fraud or Theft

9

Topics for Today

Free-Riding the Web for Information Product Searches to Find What You

Need Price Comparisons for Huge Savings Coupon Clicking for Big Bargains Pay Pal for Safe Payment Transactions Keeping Personal Data Secure A Very Brief Intro to eBay

10

Free-Riding the Web What is Free-Riding

Obtaining a benefit without paying for it Free-Riding the Web

Shopping the Web for information Buying from a conventional store

Free-Riding Conventional Stores Shopping the stores, buying online

11

Just Google It!

When Does a Noun Become a Verb? When the noun is “Google”

Want to Find Particular Thingamajig?

Just Google It!• Don’t think “thingamajig” is a word?• Then watch this THINGAMAJIG!

12

Just Foogle It!

Want to Find the Cheapest One? Just Foogle it, Or Yahoo! it, Or BizRate it, Or NexTag it, Or SearchEngineWatch it

• To find more product search sites.

13

Let’s Try It

I wanted to find a digital camera I have an older Nikon camera I decided to stay with that brand Let’s do a product search using

Google

14

What Are Sponsor Links?

Notice the “Sponsor Links” on the top, bottom and right side.

This is one way Google makes money Each time you click on a “Sponsor Link,”

the sponsor pays Google Sponsorship is no guarantee of a sound

seller or a good deal

15

Narrowing a Product Search

The search page header says: Results 1 - 10 of about 4,000,000 English

pages for Nikon digital comers Maybe we should refine the search

Now we’re down to only 1,900,000 pages These are pages, not camera models Let’s check Nikon’s product line Specifically, Digital Cameras

16

Narrowing a Product Search

I want a small camera I can carry easily I need at least 6 Megapixels I have a black phone and like black Lets check out the COOLPIX S50

Here are the specifications

17

Checking Product Reviews

Reviews of This Camera Are At: Digital Camera Review Digital Photography Review Test Freaks Digital Camera HQ Many other sites

18

I Love Everything but the Price Slim, All-Metal, Matte-Black Body 7.2 Megapixels for stunning prints 3x Optical Zoom-Nikkor Glass Lens Optical Vibration Reduction Image Stabilization Huge, bright 3-inch high resolution LCD Auto adjusts to keep shooting, even in low light In-Camera Red-Eye Fix create stunning portraits Pictmotion creates in-camera slide shows with music MSRP: $299.95

19

Let’s Do Price Comparisons

Nikon Coolpix S50 Camera MSRP: $299.95

Yahoo! Shopping Froogle BizRate Amazon

Let’s play with Yahoo! Shopping

20

Display and Sort Options

Show Grid View Displays a grid rather than a list

Compare side by side Shows selected (checked) items only

Sort criteria Usually shows sort by relevance first Sort by price - low-to-high or high-to-low

21

Sorting by Price Sorting low-to-high sometimes shows too

many low-priced accessories Walking through pages can be slow Refining the search by price limits is often

the best tactic I know I won’t find one less than $100 I won’t pay more than $300 I set that price range

22

Free-Riding the Web

I purchase on the Web very often I have no fraud or privacy concerns Yet, I didn’t buy the Nikon on the Web

23

Free-Riding the Web I wanted to:

See if the viewer was bright enough Take some trial shots in the store Compare S50 to my old Nikon

I bought it at the local Target store It was on sale for under $200 I could take it with me immediately It had 90 day return privileges

24

It’s All On The Web!

Free-Riding, Product Search and Price Comparisons Work for Many Products

AppliancesFurnitureAccessoriesApparelJewelry

Toys Sporting GoodsMotor VehiclesBoatsServices

25

Free-Riding Retail Stores

Free-Riding Can Go Both Ways Shoppers Visit Stores to:

Examine the goods Handle the merchandise Try on garments or shoes Get information from sales staff

Then Go to the Web to Buy

26

Consumers Love Coupons

Coupons can be obtained from: Newspapers Magazines Catalogs Postal mail Supermarkets checkout counters Dozens & dozens on Websites!

27

Clicking Coupons www.bargainhead.net www.coolsavings.com www.couponcabin.com www.couponchief.com www.couponcraze.com www.couponheaven.com www.couponmountain.com www.coupons.com www.couponseven.com

www.dealcatcher.com www.dealworker.com www.edeals.com www.eversave.com www.gogoshopper.com www.hotcoupons.com www.mysavings.com www.valpak.com www.wow-coupons.com

28

Payment Through PayPal

PayPal is a way to pay for online purchases without risking somebody copying and using your credit card number

29

Keeping Personal Data Secure Never reveal your social security number

online Don’t provide your credit card number

unless you are familiar with the seller Don’t furnish information unless confident

of the party soliciting it Use PayPal or other financial transaction

intermediaries

30

Be Aware of Phishing

Phishing (fish´ing) (n.) The act of sending an e-mail to

a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft. (source: webopedia)

Don’t open or reply to such messages

31

Keeping Personal Data Secure Follow responsible guidelines for online

financial transactions USBank Yahoo! Security Center Microsoft Security at Home Citybank

32

What You Might Not Know Online marketers may track your visits,

clicks, coming and going Data provided at “registration” may be

stored, merged, sold or traded Your computers IP address is like a ID

number for your computer Linking to sites from email may provide

your email address

33

Tracking Online Shoppers

Online marketers may record: If you have been at the site before If you have purchased before

• What and when How you came to the site

• From an email ad, search site, etc. The contents of your “shopping basket”

• What you put in, deleted, and left there

34

Be Your Own Identity Thief Establish multiple email names and

addressed -- they’re often free Use pseudonyms or variations of your

first, middle initial and last name Establish a dedicated checking account

or credit card for online payments Open an account at a private postal

service location

35

eBay Marketplace

eBay Official Site Provides Help A walk-through tutorial for beginners

First time bidding and buying: How to find an item How to view and evaluate listings How to easily bid and buy How to complete a purchase

36

Thanks for Participating

If you would like a copy of this program with all the links to the Websites, email:

rbsettle@mac.com I’ll send you the URL (Web address) of

my Website where you can download this PowerPoint program