Video: A Key Element to Your Social Networking Strategy

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A NEW Social Media Strategy:

Social Business Design instead of simply “Social Networking”

In its purest form, it's a shift in thinking—less about media and more about tapping the benefits of being a

social business in a purposeful way.

Think beyond marketing and building personal brands and think about how participation through social technologies can lead to

emergent outcomes for your organization.

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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.

The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.

2009 marketing trends: Online video The Coming Change in Social Media Business Applications”

by Josh Gordon

Distributed by SocialMediaToday and .Biz

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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.

The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.

2009 marketing trends: Online videoSocial Networking in Travel

Case Study:

Vail Valley Foundation

Challenge: David Archuleta Concert Ticket Sales

Solution: Combine Multiple SN Options

Post a product video on a FACEBOOK FAN CLUB!!

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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.

The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.

2009 marketing trends: Online video

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Analytics and ReportingROI

Targeted audience

Engagement and Attention Span Reporting

Geographic, traffic sources (SEO)

Data site by site including your and viral media channels

Transaction data

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eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008.

The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.

2009 marketing trends: Online video

Video Player Trends

Engagement Reporting

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THANK YOU!

Presenter: Kulin Strimbu, President and CEOTripTelevision