Nike (NYSE:NKE) Designs, develops, and markets footwear, apparel, equipment, and accessory products. Explore Nike's site to shop online, customize products, and find a local store.www.nike.com

adidas Sports footwear, apparel, accessories, and equipment from adidas. Find product info, ads and downloads, and an online shop.www.adidas.com

Puma Producer of athletic footwear, apparel, and accessories. Site is available in many languages, with Puma product news, catalogs, and a store locator.www.puma.com

Converse Designer of the Chuck Taylor All Star and other athletic footwear and apparel.www.converse.com

Reebok Official site of Reebok -- designer of sports, fitness, and casual footwear, apparel, and equipment -- includes full product details and an online store, including tools to customize Reebok shoes.www.reebok.com

New Balance Includes store locations for the athletic shoe company.www.newbalance.com

Vans Shoes Official site for Vans Shoes. Includes information on new products, sponsored events, online shopping, as well as skate, snow, surf, motocross, and bmx news.www.vans.com

Vibram FiveFingers Vibram FiveFingers offers the joy of going barefoot with the protection and sure-footed grip of a Vibram sole.www.vibramfivefingers.com

Keen Footwear Waterproof performance sandals.www.keenfootwear.com

Fila Global sports brand.www.fila.com

Etnies Shoes Includes skate, surf, snow, bmx, and moto-x team info, and the spring shoe and clothing lines.www.etnies.com

Five Ten Manufacturer of outdoor, water, and rock climbing shoes. Also includes information on resoling.www.fiveten.com

And 1 Includes product previews of basketball shoes, news, and information for basketball players.www.and1.com

Asics Maker of performance-driven athletic footwear, sports apparel, and accessories.www.asics.com

Gravis Footwear Shoe company dedicated to designing and producing easy-on/easy-off shoes for snowboarders, skateboarders, and surfers.www.gravisfootwear.com

Airwalk Manufacturer of skate, snowboarding, and active casual footwear and gear.www.airwalk.com

Diadora Manufacturer of footwear and protective equipment for soccer and tennis players, cyclists, runners, and more.www.diadora.com

Keds Offers information on the collection of sneakers, sandals, and other styles.www.keds.com

Adio Footwear Skateboard shoes, clothing, and accessories.www.adiofootwear.com

Osiris Skateboarding shoes and accessories.www.osirisshoes.com

La Sportiva USA Online Manufacturers of outdoor footwear, including rock climbing shoes.www.sportiva.com

Hi-Tec Produces shoes for a variety of sporting and outdoor activities including hiking, squash, golf, and running.www.hi-tec.com

éS Footwear www.esfootwear.com

Montrail Makers of trail running, multi-sport, hiking, and mountaineering boots and shoes.www.montrail.com

Emerica Includes information on the shoe line and skateboard team.www.emericaskate.com

Sperry-Topsider Complete line of marine footwear and related news about life on the water.www.sperrytopsider.com

Vasque Outdoor Footwear Makers of hiking and backpacking boots.www.vasque.com

Jumpman23 Official site of the Nike Jordan brand athletic wear and the famous Air Jordan shoes.www.jumpman23.com

Tretorn Swedish leather and canvas tennis shoes and rubber boots.www.tretorn.com

Cr8tive Recreation Footwear design company based in Orange County, California, focused on elevated sneaker styles for men and women.www.cr8tiverecreation.com

Merrell Footwear for the most demanding outdoor activities.www.merrellboot.com

Pony Official site of the athlete wear and shoe label.www.pony.com

Z-Coil Footwear Offers shoes for back, leg, and foot pain relief. Features a built-in orthotic plate.www.zcoil.com

PF Flyers Action shoes with good looks, comfort, and strength.www.pfflyers.com

Starbury Check out Stephon Marbury's line of Starbury One basketball shoes along with Starbury Collection hoodies, jerseys, and warmup jackets and pants. Site also includes video clips of Stephon talking about his favorite memories of Coney Island and playing basketball.www.starbury.com

Reef Offering shoes and sandals for surfing, snowboarding, skateboarding, and other sports.www.ReefBrazil.com

Duffs Doing it to you, for you.www.duffs.com

Dada Footwear Designer of basketball, running, and casual footwear and apparel.www.dadafootwear.com

Lundhags Swedish shoe manufacturer specializing in hiking boots.www.lundhags.se

Royal Elastics Maker of fashionable elasticated/stretch-fit sneakers for men and women.www.royalelastics.com

Feiyue Chinese sneaker brand that specializes in robustness, flexibility, and comfort.www.feiyue-shoes.com

Raichle Maker of hiking boots.www.raichle.com

PRO-Keds Styled on the original line of basketball and tennis shoes, including the Royal Canvas, Court King, and Royal Master models.www.prokeds.com

Gola Check out the footwear, sportswear, bags, and accessories. Includes trade directory.www.gola.co.uk

RYKÄ Athletic footwear exclusively for women.www.ryka.com

K-Swiss (Nasdaq:KSWS) Home of the "Classic Tennis" Shockwave game, the Club K-Swiss Chat Room, the Ace Report, and many other surprises, including Live Radio.www.k-swiss.com

Brooks Sports, Inc. Technically advanced shoes for folks who let their feet take them wherever they want to go.www.brookssports.com

Spira Footwear Makers of impact protection footwear for men and women, specialized running shoes with wave springs, orthopedic spring footwear, and shoes for walking on concrete.www.spirafootwear.com

Bite Footwear Makers of trail and hiking sandals and golf shoes.www.biteshoes.com

Customatix.com Design and buy custom-made athletic shoes and boots.www.customatix.com

Sneaux Shoes Makers of athletics shoes that may not protect you from an alligator bite.www.sneauxshoes.com

Greedy Genius Developers of a rebellious independent sneaker lifestyle brand unlike any other.www.greedygenius.com

JB Classics Incorporates the comfort of an athletic sneaker with the aesthetic and details of a

luxury shoe.www.suite2206.com

Otomix Martial arts, fitness and bodybuilding clothing and shoes.www.otomix.com

Diadora America Includes Diadora shoe information and store locator. Diadora makes soccer, tennis, running, and casual athletic shoes.www.diadoraamerica.com

KangaROOS Official site for KangaROOS, athletic shoes with pockets.www.kangaroos.com

Salomon Outdoor Offers outdoor footwear, backpacks, and socks.www.salomonoutdoor.com

Strength Systems, Inc. Manufactures fitness and training products to enhance athletes' performance in aerobics, baseball, basketball, bodybuilding, football, track, and volleyball.www.strength-systems.com

Hawk Shoes Shoes designed for skateboarders.www.hawkshoes.com

Macbeth Shoes Maker of shoes designed by and for the livelihoods of musicians.www.macbethshoes.com

3N2 Designs and manufactures high performance baseball and softball footwear.www.3n2sports.com

Cushe Independent British athletics shoes brand formed by a group of people who share a real passion for footwear.www.cushe.com

Ice Cream Ice Cream brand sneakers, shirts, sweatshirts, jackets, jeans, shorts, and accessories created by producer/artist Pharrell Williams and Nigo.www.bbcicecream.com/store/icecream_index.html

Air1 Athletics Manufacturer of sneakers; private label services are available.www.air1athletic.com

Rafters Recreational Footwear Action sandals and sport shoes for rafting and other outdoor tivities.www.raftersfootwear.com

Strength Shoes Offers Strength Shoes and specialized Strength Shoe training videos for basketball, football, and volleyball players to learn how to jump higher.www.strength-shoes.com

AeroShoes Offering an athletic shoe which utilizes microporous membranes for absorption and desorption of sweat.www.aeroshoes.com

Freeze Footwear Specializing in the designing, manufacturing, and exporting of a range of casual and sports shoes.www.freezefootwear.com

Avia With information about new products including women's aerobic/fitness apparel and footwear, men's footwear, gear, and accessories.www.aviashoes.com

UK Gear Produces high performance competitive gear for some of the world's top athletes and sports teams.www.uk-gear.com

Top Winner Thrift Showcasing Puma's limited edition of 510 Top Winner old-school athletic shoes which are created from thrift store goods.topwinnerthrift.puma.com

Riddell Footwear Provides information on where to find their product lines.www.riddellfootwear.com

Dunlop Sports Footwear Manufacturers of trainers and leisure shoes.www.greenflash.co.uk

REEBOKReebok International Limited, a subsidiary of the German sportswear company adidas, is a producer of athletic footwear, apparel, and accessories. The name comes from the Afrikaans

spelling of rhebok, a type of African antelope or gazelle. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.[2]

In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in England, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.[3] The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.[2]

Freestyle and Ex-O-Fit success

Reebok surged in popularity in 1982 after the introduction of the Freestyle athletic shoe, which was a designed for women and came out when the aerobics craze started. Not only was the Reebok Freestyle popular as athletic wear, but also as casual wear. As a result the Freestyle became an icon of the 1980s fashion scene with hi-top versions (including two velcro straps at the top) and colors, including white, black, red, yellow, and blue. Reebok continues to produce the Freestyle as it is popular with cheerleading, aerobic dancing, the gym and consumers.

Following the Freestyle success, Reebok also introduced an athletic shoe for men, called the Ex-O-Fit. Similar to the Freestyle, it came in low-top and high-top versions; however, unlike the Freestyle high-top with two velcro closure straps, the Ex-O-Fit only had one strap. One of the designers of this early footwear was the founder's son, David Foster.[3]

Human rights and production details

In the past, Reebok had an association with outsourcing through sweatshops, but today it claims it is committed to human rights. In April 2004, Reebok's footwear division became the first company to be accredited by the Fair Labor Association. In 2004, Reebok also became a founding member of the Fair Factories Clearinghouse, a non-profit organization dedicated to improving worker conditions across the apparel industry.

Supplier information, according to the Reebok website as of May 2007:

"Footwear Reebok uses footwear factories in 14 countries. Most factories making Reebok footwear are based in Asia — primarily China (accounting for 51% of total footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%). Production is consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing over 75,000 workers.

"Apparel Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most (52%) of Reebok's apparel sold in the United States is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based manufacturers.

List of Reebok advertising campaigns

Reebok Ad Campaigns

"Planet Reebok" "I Am, What I Am" "Run Easy" "Because Life Is Not Just A Spectator Sport" "Whodunit?" "Pump Up, Air Out"' "Your Move" "Terry Tate: Office Linebacker"

Endorsements

North America

The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football League (NFL) since 2002 (marketed as NFL Equipment), the Canadian Football League (CFL) since 2004, and is the official shoe supplier to the NFL and Major League Baseball (MLB).

The company also holds sponsorships with Mexican club Chivas Guadalajara; Brazilian clubs Cruzeiro, Internacional, and São Paulo FC; and German club FC Köln for the 2008–09 season.

[edit] CCM

Logo of Sidney Crosby Rbk SC87 line by Reebok

In addition, Reebok acquired official National Hockey League (NHL) sponsor CCM in 2004, and is now manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok, Ovechkin for CCM). Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. Reebok is also endorsed by Lewis Hamilton, Allen Iverson, Yao Ming, Carolina Klüft, Amélie Mauresmo, Nicole Vaidišová, Shahar Pe'er, Ivy, Thierry Henry, Vince Young, Iker Casillas, Ryan Giggs, Andriy Shevchenko, and Amir Khan.

[edit] Europe

The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Premiership football (soccer) club. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether.

In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.

In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on 1 August 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on 1 August, Andriy Shevchenko started his endorsement deal with the company.[4]

[edit] Australia

In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership is paying dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 jerseys have been sold in Australia, a record for a single league's sales in a year for a sports manufacturer.[5]

Reebok sponsors four teams in the Australian Football League, those being the Gold Coast Suns, the Melbourne Football Club, the Port Adelaide Football Club and the Richmond Football Club.Reebok sponsors the St George Illawarra Dragons in the NRL.

Reebok advertisement in Basel

[edit] India

Reebok sponsored sports kits for the great rich Indian Premier League teams, such as the Royal Challengers Bangalore,Kolkata Knight Riders,Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008, however for the second edition held in 2009 the sponsorships included (Royal Challengers Bangalore,Kolkata Knight Riders,Chennai Super Kings,Kings XI Punjab) kits.

[edit] Turkey

When Reebok was first introduced to the Turkish market during the late 1980s, fake versions of the shoe under the name RecebOk were produced and illegally sold in the street bazaars. The biggest rival of RecebOk in the weekly and famous "Tuesday Bazaar" (Salı Pazarı) of the Kadıköy district was Adadas, the fake version of Reebok's sister brand.

[edit] International Cricket

Reebok is the official sponsor of the International Cricket Council. It manufactures uniform for ICC International Panel of umpires and referees. Also, all the playing kits used in ICC Events, such as wickets, are sponsored by Reebok. It became official sponsor of ICC in 2007.

International cricketers such as Sri Lankan captain Mahela Jayawardene , Sri Lankan Cricketers Sanath Jayasuriya , Ajantha Mendis, Indian captains Mahendra Singh Dhoni and Rahul Dravid, Bangladeshi captain Mohammad Ashraful , Bangladeshi cricketers Mohammad Rafique and Habibul Bashar, endorse Reebok. They are supplied with Reebok cricket shoes, as well as with cricket bats marked with the Reebok brand in the case of Dhoni.The recent cricketers include Yuvraj Singh and Yusuf Pathan.

[edit] Non-Sports

Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on 21 November 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history.[6] Later, Reebok made a deal with rapper 50 Cent to

release a line of G-Unit sneakers and artists like Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection.

[edit] Sponsorships

[edit] American football

[edit] Teams

NFL – all team uniforms CFL – all team uniforms

[edit] Players Chad Ochocinco Peyton Manning Matt Hasselbeck

Steve Smith Joey Porter

[edit] Australian football

[edit] Teams

Adelaide Gold Coast

[edit] Basketball

[edit] Players

Yao Ming Allen Iverson (lifetime contract) John Wall

[edit] Colleges

Boston College

[edit] Cricket

[edit] National teams ICC World XI Sri Lanka South Africa

Zimbabwe Canada

[edit] Club teams

Royal Challengers Super Kings Kings XI

Knight Riders Royals

[edit] Players

Yuvraj Singh MS Dhoni Harbhajan Singh Gautam Gambhir

Yusuf Pathan Mahela Jayawardene Ajantha Mendis

[edit] Football club teams

[edit] Africa

Celtic AmaZulu

[edit] Americas

Cruzeiro Internacional São Paulo

Saprissa Guadalajara

[edit] Asia

Kingfisher East Bengal Mohun Bagan Mohammedan

Persiba Balikpapan Persela Lamongan Sriwijaya

[edit] Europe Bolton Wanderers Lens Köln

Aris Drenica CSKA Moscow

[edit] Oceania Adelaide United Central Coast

Mariners Gold Coast

United Melbourne Heart

Melbourne Victory

Newcastle Jets North

Queensland Fury Perth Glory

Brisbane Roar Sydney FC Wellington

Phoenix

[edit] Football players

Thierry Henry Iker Casillas Ryan Giggs

[edit] Formula One

Force India

[edit] Ice Hockey

NHL – all team uniforms Sidney Crosby

[edit] Rugby League

Dragons

[edit] Rugby Union

Tasman Makos

[edit] Other sportsmen sponsored Greg Norman (golf) Brodie Merrill (lacrosse) Nicole Vaidisova (tennis)

Nick Willis (athletics) Carolina Klüft (athletics) Josh Beckett (baseball)

[edit] Former sponsorships

[edit] Basketball

NBA – exclusive kit provider for all its teams (2001–06) WNBA – exclusive kit provider for all its teams (2001–06)

[edit] Colleges Baylor Bears UCLA Bruins Wisconsin

Badgers Virginia

Cavaliers

Wyoming Cowboys

Florida Gators Texas Longhorns Arkansas

Razorbacks

Michigan State Spartans

Utah Utes Hawai'i Warriors

[edit] Football national teams

Argentina (1999–2001) Paraguay

[edit] Football club teams Liverpool F.C. West Ham Manchester City

Rapids Revolution

[edit] Rugby union teams

Wales (−2006)

[edit] Recent news

In 2009, Reebok launched JUKARI Fit to Fly, an innovative gym workout designed for all women with one single objective – to make fitness for women fun again. JUKARI, the result of a long-term relationship between Reebok and the globally renowned entertainment company, Cirque du Soleil, is an hour-long workout that was created on a specially-designed piece of equipment called the FlySet, which gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. JUKARI launched in top gyms in fourteen cities around the world including Hong Kong, Mexico City, Madrid, London, Krakow, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal, Los Angeles, Boston, and New York. To complement JUKARI Fit to Fly, Reebok also created two collections of women’s fitness apparel and footwear called On the Move and the Reebok-Cirque du Soleil collection. Both lines consist of products that can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly, to tennis. All were developed and designed with a deep understanding and knowledge of the unique way a woman’s body moves.

In 2009, Reebok launched the EasyTone footwear collection that allows consumers to “take the gym with them.” The EasyTone technology involves two balance pods under the heel and forefoot of the shoe that create a natural instability with every step, which Reebok claims forces the muscles to adapt and develop tone.

In April 2008 Reebok launched it's online store in UK and France [1]. In January 2009 Reebok had extended the store to Germany, Austria, Netherlands, Belgium and Ireland and had also introduced YourReebok – an application to design your own Reeboks [2].

For the 2008–09 season, Reebok created the Reebok Edge 2 uniform system, for National Hockey League's players. The league adopted the jersey and now all teams sport the new style for both their home and away jerseys.

In July 2007, Reebok launched its Lifestyle Footwear Collection in association with Daddy Yankee's new album. In December 2007, Reebok launched the GOAL Collection of football gear on the release of the Indian football movie Dhan Dhana Dhan Goal.

In June 2007, Reebok announced Scarlett Johansson on its array of brand ambassadors. Johansson promotes the Scarlett 'Hearts' Rbk" collection, a 'fashion-forward, athletic-inspired' footwear targeted at the Indian market.

For the 2007/08 season, the National Hockey League introduced a new uniform system league-wide, designed and manufactured by Reebok and called Reebok Edge. The new uniforms include new fabrics which are said to repel water and sweat more effectively. Most players have avoided comment, but some have commented that the Edge system's improved water repelling abilities leads to gloves and skates becoming saturated and uncomfortable during play.

In late 2006, a court case began between Liverpool FC, the winners of the 2005 UEFA Champions League while wearing Reebok's kit, and Reebok. Reebok claimed that Liverpool cost them £7m because of a delay in confirming the renewal of the Carlsberg sponsorship deal, which meant a delay in releasing the away shirt for 2005/06 (the last that Reebok would make for them)The kit that was eventually released was very similar to the away kit for 2003/04. Liverpool subsequently switched to Adidas for their official kit following Adidas' acquisition of Reebok.

In November 2006, the National Basketball Association and Women's National Basketball Association switched from Reebok to Adidas branding on authentic and replica jerseys because that brand is better known outside North America and the UK.

In October 2006 Reebok launches its first blog, I am what I am in Spanish.

On March 23, 2006, Reebok recalled 300,000 charm bracelets that contained extremely high levels of lead. The bracelet has a heart pendant at the end that is printed with the name "Reebok." It allegedly caused the lead poisoning death of a 4-year-old child who swallowed it.

In August 2005, one of the company's largest rivals, Adidas, announced that it would acquire Reebok for $3.8 billion. The deal was completed in January 2006.[7]

[edit] References

1. ̂ Our Brands – adidas group2. ^ a b "Reebok Shoes". http://www.shoebacca.com/reebok-shoes.html. "Joseph William Foster,

founder of Reebok's predecessor company, made running shoes with spikes way back in the late 19th century, making him one of the first shoe manufacturers to do this and helping to develop the athletic shoe into its current form. In 1895, Foster opened a business in the United Kingdom, J.W. Foster and Sons, to market his high-quality handmade running shoes to knowledgeable athletes across the world. By 1924, Foster and Sons had an established reputation for manufacturing superior shoes, and the company was given the chance to manufacture running shoes for athletes representing England in the Olympics. Among the runners performing in Foster shoes were the legendary Harold Abrahams and Eric Liddell, runners whose lives form the basis of the classic movie "Chariots of Fire." With this legacy of high-quality footwear construction in mind, two of Foster's grandchildren, Joe and Jeff Foster founded Mercury Sports. This was the company that would become Reebok in 1960, named after the Dutch word for an African gazelle. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a (US) sporting goods

distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America"

3. ^ a b "About Reebok". http://www.scripophily.net/reinltma.html. "Reebok International Limited is a British producer of athletic footwear, apparel, and accessories and is currently a subsidiary of Adidas!. The name comes from Afrikaans/Dutch spelling of rhebok, a type of African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1960. The company's founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling."

4. ̂ "Announcement of Shevchenko signs a deal with Rbk". http://reebok.co.za/news-shevenko.htm#.

5. ̂ "Reebok signs a deal with A-League". http://www.soccerhut.net/home/read.php?id=17774.6. ̂ "S.Carter the fastest selling Reebok shoe". http://rocafella.com/kingdomcome/?v=bio&.7. ̂ http://www.dw-world.de/dw/article/0,,1870303,00.html

HISTORY OF REEBOK 2nd PARTREEBOK HISTORY

1890-1930's

J.W. Foster and Spikes of Fire

Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. So, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes. The family-owned business proudly made the running shoes worn in the 1924 Summer Games by the athletes celebrated in the film "Chariots of Fire."

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1950-1980

A Gazelle Named Reebok, A Company on the Move

In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show.  He negotiated for the

North American distribution license and introduced three running shoes in the U.S. that year.  At $60, they were the most expensive running shoes on the market.

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1980's

By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. In 1982, Reebok introduced the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyle™, and with it Reebok anticipated and encouraged three major trends that transformed the athletic footwear industry: the aerobic exercise movement, the influx of women into sports and exercise and the acceptance of well-designed athletic footwear by adults for street and casual wear. Explosive growth followed, which Reebok fueled with new product categories, making Reebok an industry leader.

In the midst of surging sales in 1985, Reebok completed its initial public offering (stock symbol is NYSE: RBK). A year later, Reebok made its first strategic acquisition, The Rockport Company. Rockport was a pioneer in using advanced materials and technologies in traditional shoes and the first company to engineer walking comfort in all types of dress and casual shoes. In the late 1980s, Reebok began an aggressive expansion into overseas markets and Reebok products are now available in more than 170 countries and are sold through a network of independent and Reebok-owned distributors.

Creating innovative products that generate excitement in the marketplace has been a central corporate strategy ever since Reebok introduced the Freestyle. In the late 1980s, a particularly productive period began with The Pump® technology and continues today, with breakthrough concepts and technologies for numerous sports and fitness activities.

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1990's

In 1992, Reebok began a transition from a company identified principally with fitness and exercise to one equally involved in sports by creating several new footwear and apparel products for football, baseball, soccer, track and field and other sports. That same year, Reebok began its partnership with golfer Greg Norman, resulting in the creation of The Greg Norman Collection.

In the late 1990s, Reebok made a strategic commitment to align its brand with a select few of the world’s most talented, exciting and cutting-edge athletes. Since then, the company has focused on those athletes who represent the top echelon of sports and fitness.

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2000

In 2000, Reebok and the National Football League announced an exclusive partnership that serves as a foundation of the NFL’s consumer products business. The NFL granted a long-term exclusive license to Reebok beginning in the 2002 NFL season to manufacture, market and sell NFL licensed merchandise for all 32 NFL teams. The license includes on-field uniforms, sideline apparel, practice apparel and an NFL-branded footwear and apparel collection.

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2001

In 2001, Reebok formed a long-term strategic partnership with the National Basketball Association under which Reebok designs, manufactures, sells and markets licensed merchandise for the NBA, the Women’s National Basketball Association (WNBA) and the National Basketball Development League (NBDL), the NBA’s minor league. Reebok secured the exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, authentic and replica jerseys and practice gear for all NBA, WNBA and NBDL teams. Reebok also had exclusive rights, with limited exceptions, to design, manufacture, market and sell headwear, T-shirts, fleece and other apparel products for all teams in most channels of distributions. In 2006, Reebok transferred the NBA rights to the adidas Brand.

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2002

In 2002, Reebok launched Rbk – a collection of street-inspired footwear and apparel hook-ups designed for the young man and woman who demand and expect the style of their gear to reflect the attitude of their lives: cool and edgy, authentic and aspirational. Inspired by street fashion, Rbk’s marketing is culturally relevant as well. With many of the industry’s most marketable and valuable sports assets on its roster, Reebok rolled-out an integrated marketing campaign that fused together sports, music, technology and entertainment, and was designed to connect the Reebok Brand to millions of new consumers around the world. The global marketing campaign was launched in early 2002 and featured select Reebok athletes paired with some of the music industry’s most successful hip-hop and rap artists. Reebok tapped into something the industry had not yet seen, and became a pioneer in the fusion of sports, music and technology.

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2003

2003 was a landmark year for Rbk. Reebok formed an unprecedented partnership with rap musician Jay-Z, which included the design and marketing of the "S. Carter Collection by Rbk,"

which launched in April. With the partnership, Jay-Z became the first non-athlete to have a signature athletic footwear collection. The launch of Jay Z’s first shoe was extremely successful around the world. Later that year, Reebok teamed up with another superstar of the rap world, 50 Cent. The result was the equally successful “G Unit Collection by Rbk.”

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2004

In 2004, Reebok became the world’s leading producer of hockey apparel and equipment with its acquisition of The Hockey Company. The Hockey Company’s brands, CCM, Koho and Jofa, are among the most respected in the sport.

Reebok has a long-term licensing agreement with the National Hockey League, under which the company serves as the supplier of authentic “on-ice” game jerseys to all 30 NHL teams. It also has the exclusive worldwide rights to manufacture and market authentic, replica and practice jerseys using the names and logos of the NHL and its teams. Reebok also has exclusive agreements with the Canadian Hockey League, the American Hockey League and the East Coast Hockey League.

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2005

In early 2005, Reebok launched Rbk Hockey, a new and innovative line of ultra-high performance hockey equipment, sticks and skates and signed hockey phenom Sidney Crosby, who has lived up to his billing as the league’s next great player. In two short years, Rbk Hockey has become one of the most visible and in-demand hockey brands on the market.

In 2005, Reebok launched its largest global integrated marketing and advertising campaign in nearly a decade. "I Am What I Am" is a multi-faceted campaign which links all of the brand's marketing and advertising efforts under the "I Am What I Am" umbrella. The campaign encourages young people to embrace their own individuality by celebrating their contemporary heroes. Celebrities featured in the campaign include music icons Jay-Z, Daddy Yankee and 50 Cent; top athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas and Yao Ming; screen stars Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.

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2006

In January 2006, adidas-Salomon AG acquired Reebok, forever altering the worldwide sporting goods industry landscape. Shortly after the close of the acquisition, Reebok Chairman and CEO

Paul Fireman announced he was leaving the company to pursue other interests, and Paul Harrington was named President and CEO of the Reebok brand. Today, the adidas Group, which includes the adidas, Reebok, TaylorMade-adidas Golf and Rockport brands is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Activities of the company and its more than 80 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany.

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2007

Reebok launched Run Easy, one of the most comprehensive running campaigns in the brand’s history. The goal of the campaign was to inspire consumers around the world to fulfill their potential and celebrate their individuality. The message of the campaign was that while many other brands speak about the "blood, sweat and tears" of running, Reebok celebrated the camaraderie, joy and fun of running – Run Easy.

In addition, Reebok's partnership with the National Hockey League took center stage with the unveiling the Rbk Edge Uniform System, a complete, team-wide redesign and re-engineering of the NHL uniform, and the opening of the NHL Powered by Rbk retail store in New York City.

Reebok also launched its "There are Two People in Everyone" marketing campaign for the second half of 2007 in select regions. The global marketing campaign highlights Reebok’s unique brand point of view of celebrating the individual’s balance between sport and life. The campaign, featuring international sport stars such as Allen Iverson, Yao Ming, MS Dohni and Nicole Vaidisova, declared that there is more to an athlete than his or her sport.

2008

Reebok’s global marketing campaign, ‘Your Move’ launched in March of 2008 and evolved Reebok’s positioning as the brand that celebrates individuality and supports those who choose to do things their way. Expressed as a global brand campaign, ‘Your Move’ was an invitation to people to do it their way in sport and in life. The ‘what’s your move?’ ad was a literal expression of this philosophy: key assets including Thierry Henry and Alexander Ovechkin showed us their moves and invited consumers to show us theirs.

In the summer of 2008, Reebok and driving ace Lewis Hamilton announced a multi-year partnership at a spectacular 3-D event in Amsterdam, home of Reebok’s European Headquarters. At the event, Reebok unveiled “The Athlete within the Driver,” gave media a rare insight into Hamilton’s demanding fitness regime. Hamilton revealed how Reebok’s Smoothfit training footwear and apparel range helped him to train better than ever before.

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2009

In February 2009, Reebok launched the Jukari Fit to Fly workout, the first in a series of initiatives to come out of a new, long-term partnership with Cirque du Soleil. Jukari Fit to Fly makes fitness fun again by introducing a new way to move. The workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.

Also in 2009, Reebok made a pledge to tone the butts and legs of women around the world with its innovative EasyTone footwear. Featuring first-of-its-kind balance pod technology, the shoe generates incredible results thanks to proprietary technology invented by a former NASA engineer.

CORPORATE CITIZENSHIP AT REEBOKCommitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.

Our history of innovation and conscientiousness guides us when creating policies, programs and partnerships. Grounded in our brand values, we believe that we have the opportunity to achieve our full potential as a corporate citizen while striving to meet the expectations of our employees, stakeholders and consumers.

In all facets of corporate responsibility, we are committed to a responsive process of continual re-evaluation and improvement that allows us to adapt to changing circumstances.

Reebok’s Corporate Citizenship platform is activated through Reebok4Real.

REEBOK IN INDIAReebok head office in india

1895 JW Foster Blvd. Canton, MA 02021 Phone: 781-401-5000 8:30 AM - 5:00 PM (EST)

Reebok India Company, a 100% subsidiary of Reebok International launched its operation in India in October 1995. With head office in Gurgaon Haryana, Reebok India has branches in Mumbai, Kolkata, and Bangalore. Reebok India Company

Reebok Showroom in India.Reebok India Company rants at the top amongst international footwear companies in India and is available in more than 80 exclusive Reebok stores and

more than 2500 dealer outlets in over 200 cities in India. Reebok Showroom in India

Reebok StoreReebok Store, City Tower, (Door No. -30/1199),CochinVythalla, Kerala

Reebok StoreReebok Store, Jacob Dd Mall, Shenoys Junction,M.G Road, ErnakulamErnakulam, Kerala

Reebok Store99,100 Cross Cut Road , Gandhipuram,CoimbatoreCoimbatore, Tamil Nadu

Reebok Store99,100 Cross Cut Road , Gandhipuram,CoimbatoreTrichy, Tamil Nadu

Reebok StoreReebok Store, Polayathod Junction,Kollam -691 002Kollam, Kerala

Reebok Store

336/B1F, Avainashi Rd, Opp Nava India,Cbe-4Coimbatore, Tamil Nadu

Reebok StoreReebok Store, Next To Tagore Hall, Red Cross Road,CalicutCalicut, Kerala

Reebok StoreReebok Store, Pmg Junction, Pilamoode,Trivandrum-695 004Trivandrum, Kerala

Reebok StoreDurai Krishna Agency,1348 Metur Road,Erode -11Erode, Tamil Nadu

Reebok StoreRiverdale Fashions, No.149,D.Devaraj Urs Road,MysoreMysore, Karnataka

Reebok Store9/10, Kandaswarna Shoping Mall,Opp Saradha College,Salem-16Salem, Tamil Nadu

Reebok Store2 Bannergatta Road, Reebok Store,Shop No.20 & 21, Ground Floor,Max Hyper Market Mall, Next To Accenture, Bannergatta Road,Bangalore.Bangalore, Karnataka

Reebok StoreHg Retail Solutions Pvt Ltd.Door No.171,Bm Tower,Opp. Family Mart, 6Th Phase Jp Nagar, Kanakapura Road,Bangalore-560078Bangalore, Karnataka

Reebok StoreBalaji Enterprises, No.68/150/4, 9Th Main,Next To Syndicate Bank,3Rd Block, Jayanagar,Bangalore - 560 011.Bangalore,

Reebok StoreNo 51 K H Road, Opp To Big Bazaar,Bangalore- 560027.Bangalore, Karnataka

Reebok Store# 80-55, East End B Main Road,9Th Block , Jayanagar,Bangalore-560 069Bangalore, Karnataka

Reebok StoreShop No 6, Total Mall, Gopalan Legacy, Mysore Road,Bangalore- 560026.Bangalore, Karnataka

Reebok StoreShop No 20 & 21, Total Mall,Madivala Commercial Plaza,Hosur Road, Madivala, Bangalore-560068.Bangalore, Karnataka

Reebok StoreShop No 20 & 21, Total Mall,Madivala Commercial Plaza,Hosur Road, Madivala, Bangalore-560068.Bangalore, Karnataka

Reebok Store#9, Prasad Arcade, Rdr Dvg Road, Basvangudi,Gandhi Bazaar, Bangalore - 560 004Bangalore, Karnataka

Reebok StoreReebok Store,Shop No. 5,The Forum,21, Hosur Road,Bangalore - 560095

Bangalore, Karnataka

Reebok Store100 Ft Ring Road 3Rd Stage, Banshankari,Bangalore-560085Bangalore, Karnataka

Reebok StoreHg Retail Solutions Pvt Ltd.Asha Plaza,80Ft. Peripheral Ring Road, Kormangla ,Bangalore-560095Bangalore, Karnataka

Reebok Store# 2016 , 100Ft Road, Hal 2Nd Stage,Indiranagar,Bangalore-560 008Bangalore, Karnataka

Reebok StoreReebok Store, 198,Brigade Road,Bangalore - 560001Bangalore,

Reebok StoreShiv Sadan, A.T.Rd., Haibargaon, Nagaon,Assam 782002Nagaon, Assam

Reebok StoreMain Road,Tezpur-784001Tezpur, Assam

Reebok StoreBank Colony(Opp. Town Hall)Dimapur - 797112Dimapur, Nagaland

Reebok StoreReebok Store, Ciruclar Road, DimapurDimapur, Nagaland

Reebok StoreC.K.Arcade, Near Head Post Office,Old Nst, Opp Nagaland Emporium,Kohima - 797001Kohima, Nagaland

Reebok StoreO.B.Shopping Mall, Jail Road,Shillong - 793001Shillong, Meghalaya

Reebok StoreMc Donald Tower, Gs Rd, Bhangagarh,Guw-17Guwahati, Assam

Reebok StoreCol.J.Ali Road, Lakhtokia,Guwahati 781001, AssamGuwahati, Assam

Reebok StoreDona Planet, Christian Basti, Gs Road,GuwahatiGuwahati, Assam

Reebok StoreDanish Rd.M Panbazar,Guwahati -1Guwahati, Assam

Reebok StoreReebok Store, Maligaon Chairali, GuwahatiMaligaon, Assam

Reebok StoreTele Plaza, E-Sector, Itanagar- 791111 (Papum Pare Dist),ArunachalItanagar, Arunachal Pradesh

Reebok StoreBhura Brothers, Janiganj Bazar,

Silchar - 788001Silchar, Assam

Reebok StoreG.S.Rd., Ulubari (Near Bora Service Stn.)Guwahati,-781007, AssamGuwahati,

Reebok StorePaona Bazar,Imphal - 795001, ManipurImphal, Manipur

Reebok StoreReebok Store, Thangal Bazar, ImphalImphal, Manipur

Reebok StoreKp Charali Rd, ShibsagarShibsagar, Assam

Reebok StoreRkb Path, Opp Titan,Dibrugarh - 786001Dibrugarh, Assam

Reebok StoreZarakawat, Aizwal-796001Aizwal, Mizoram

Reebok StoreGnb Road, Ground Flr, Tinsukia,Assam-786125Tinsukia, Assam

Reebok StoreMg Marg, Naya Bazar, Gangtok 737101,Sikkim, (New Add- Style, Reebok Store, Kazi Rd, Gangtok - 737101)Gangtok, Sikkim

Reebok StoreCity Mall, Sevak Rd, Siliguri-1

Siliguri, West Bengal

Reebok StoreSevoke Rd, SiliguriSiliguri, West Bengal

Reebok StoreRabbin'S . Hill Cart Road, SiliguriSiliguri, West Bengal

Reebok StoreDoor No -7-11-48,Kakumani Varithota,1St Lane ,Donka Road , Guntur -522003

Reebok Store16-11-1/667,Mega City No -40,Saleem Nagar,Malakpet,Hyderabad,Hyderabad, Andhra Pradesh

Reebok Store4-1-443,Bank Street, HyderabadHyderabad, Andhra Pradesh

Reebok StoreThe Reebok Sports Store, A Unit Of SA Sports,Bank Street,Hyderabad-500001Hyderabad, Andhra Pradesh

Reebok StoreDoor No : 5-4-731 To 736, Nampally Station Road, Abids,Hyderabad - 500 001.Hyderabad, Andhra Pradesh

Reebok Store2-74 , 76, Chandanagar, Serilingampally,Rr District, HyderabadHyderabad, Andhra Pradesh

Reebok StoreHouse No2-2-1055/82/D,Jain Chamber,Tilak Nagar X Roads,Opp Spencers Hyper Market,HyderabadHyderabad, Andhra Pradesh

Reebok Store9-4-86/226,Salarjung Colony ,Tolichowki Main Road, HyderabadHyderabad, Andhra Pradesh

Reebok StoreShop No - 1-6-52, Mg Road Secundrabad.Hyderabad, Andhra Pradesh

Reebok StoreCity Center Mall,Level 3, Road No 1,Banjara Hills ,Hyderabad -500034Hyderabad, Andhra Pradesh

Reebok StoreG S Chambers,Nagarjuna Circle,Punjagutta, HyderabadHyderabad, Andhra Pradesh

Reebok Store3-6-199/1/A/3 & 4 ,Beside Minerva Comples Main Road Himayat Nagar ,HyderabadHyderabad, Andhra Pradesh

Reebok StoreShop No - 72, Chanoy Trade Center Park Lane SecundrabadHyderabad, Andhra Pradesh

Reebok StoreCapital,Door No 7-1-80,Ameerpet - HyderabadHyderabad, Andhra Pradesh

Reebok StoreDoor No - 251-3Rt,S R NagarHyderabad - 500038Hyderabad, Andhra Pradesh

Reebok Store1-11-249/1/1,Street No - 4,Pooja Talluri Complex, Begumpet,Hyderabad 16

Hyderabad, Andhra Pradesh

Reebok Store8-3-224/B/4 , Yellareddy Guda,Yousufguda,Hyderabad -500038Hyderabad, Andhra Pradesh

Reebok StorePlot No 231, Road No- 36, Jublee Hills ,Hyderabad- 500033Hyderabad, Andhra Pradesh

Reebok StorePlot No 3 , Chandergiri Colony ,Beside Rta Office , Main Road Trimulgherry ,HyderabadHyderabad, Andhra Pradesh

Reebok Store1-90/2/G/1/21, Arunodaya Society,, Hitech City, Madhapur,Ranga Reddy Dist.Andhra PradeshHyderabad, Andhra Pradesh

Reebok StoreHouse No 2,Mig 1, Kphp Colony, Kukatpalli ,Hyderabad-500072Hyderabad, Andhra Pradesh

Reebok Store40-2-6B,Mg Road, Labbi Pet, Vijayawada- 5200010Vijaywada, Andhra Pradesh

Reebok StoreNo-63,Frist Avenue, Ashok Nagar,Chennai-83Chennai, Tamil Nadu

Reebok Store13&14, Gurumurthy Garden St, Madhavan High Rd, Perambur,Chennai-11Chennai, Tamil Nadu

Reebok StoreQ-99,Flat No-3699,Block Q,3Rd Avenue,Anna Nagar,Ch-40Chennai, Tamil Nadu

Reebok Store# 2016 , 100Ft Road, Hal 2Nd Stage,Indiranagar,Bangalore-560 008

Reebok Store# 8.Prabath Complex, K.G Road,Bangalore - 560009

Reebok Store# G-5, G-9 , Sigma Arcade ,Marathalli Main Road,Marathalli. ,Bangalore-560 037

Reebok StoreMatrix Corporation,B2,Devatha Plaza,1St Floor,131,132Residency Road,Banglore-560025

Reebok StoreReebok Store, 198,Brigade Road,Bangalore - 560001

Reebok Store# 144, Commercial Street,Bangalore - 560001

Reebok StoreRetail Inc, 50, Residency Road(Opp Mayo Hall),Bangalore -560 001

Reebok StoreVenkatraman Enterprises No:323,1St Cross,4Th Block,3Rd Stage,Woc Road,Basweshwaranagar,City - Pincode Bangalore-560079

Reebok StoreShop C1&C2, Coles Pinnacle, Coles Road, Frazer Town,Bangalore-560033

Reebok Store#9, Prasad Arcade, Rdr Dvg Road, Basvangudi,Gandhi Bazaar, Bangalore - 560 004Bangalore, Karnataka

Reebok Store# 41/1, 2Nd Main Road,Vyalikaval,Bangalore -560003

Reebok StoreHg Retail Solutions Pvt Ltd.Asha Plaza,80Ft. Peripheral Ring Road, Kormangla ,Bangalore-560095

Reebok Store# 80-55, East End B Main Road,9Th Block ,Jayanagar,Bangalore-560 069

Reebok StoreBalaji Enterprises, No.68/150/4,9Th Main, Next To Syndicate Bank,3Rd Block, Jayanagar,Bangalore - 560 011.

Reebok StoreNo 51 K H Road, Opp To Big Bazaar,Bangalore- 560027.

Reebok StoreReebok Store,Shop No. 5, The Forum,21, Hosur Road,Bangalore - 560095

Reebok StoreG-02, Ground Floor ,Magrath Road , Ashok Nagar,Bangalore-560 025

Reebok Store100 Ft Ring Road 3Rd Stage, Banshankari,Bangalore-560085

Reebok StoreShop No 6, Total Mall, Gopalan Legacy, Mysore Road,

Bangalore- 560026.

Reebok StoreShop No.05,Ground Floor, Esteem Mall,Hebbal Main Road,Bangalore - 560 024Bangalore, Karnataka

Reebok StoreGee Gee Emerald , Nungambakkam, ChennaiChennai, Tamil Nadu

ReebokNo-94,Utthamar Gandhi Salai,Nungabakkam,Ch-34Chennai, Tamil Nadu

Reebok StoreF-A , 1 St Floor, Phase-1, Spencer Plaza, Ch-2Chennai, Tamil Nadu

Reebok StoreG112,Phase-2, Spencer Plaza, Ch-2Chennai, Tamil Nadu

Reebok StoreNo.-487,Kilpauk Garden Road,Kalpauk,ChennaiChennai, Tamil Nadu

Reebok StoreNo.96,Ttk Road, Alwarpeth, Chennai -18Chennai, Tamil Nadu

Reebok StoreNo-108,Thyagaraya Rd, Pondy Bazzar, T Nagar, Ch-17Chennai, Tamil Nadu

Reebok StoreNo-82, Arcot Rd,Kodambakkam, Ch-Chennai, Tamil Nadu

Reebok StoreNo-121/46, R .K Salai, Mylapor, Ch-4Chennai, Tamil Nadu

Reebok StoreNo-43, Southn Mada St, Prasanth Complex , Mylapore, Ch-4Chennai, Tamil Nadu

Reebok StoreP-57, Ponniamma Koli St, Saligramam, Ch-93Chennai, Tamil Nadu

Reebok Store13&14, Gurumurthy Garden St, Madhavan High Rd, Perambur,Chennai-11Chennai, Tamil Nadu

Reebok StoreNo 52/1, Mth Rd, Ambattur, Thirumulaivayil Rd, Chennai-52Chennai, Tamil Nadu

Reebok StoreNo. 4, First Main Road,Gandhi Nagar,AdayarchennaiChennai, Tamil Nadu

Reebok Store6B, 4Th Main Rd, Besant Nagar, Ch-90Chennai, Tamil Nadu

Reebok StoreQ-99,Flat No-3699,Block Q,3Rd Avenue,Anna Nagar, Ch-40Chennai, Tamil Nadu

Reebok StoreNo-2, M S Koil St, Royapuram, Ch-13Chennai, Tamil Nadu

Reebok StoreFlat No 11, Ags Colony, Ecr Main Rd, Kuttivakkam,Ch-41Chennai, Tamil Nadu

Reebok Store129, 100 Ft Bye Pass Rd, Velachery,

Ch-42Chennai, Tamil Nadu

Reebok StoreNo-63,Frist Avenue, Ashok Nagar,Chennai-83Chennai, Tamil Nadu

Reebok StoreOld No,81, New No.76, Mt Poonamamalle Rd, Porur,Chennai-600116Chennai, Tamil Nadu

Reebok Store23, Rajaji Rd, W.Tamabaram, Ch-45Chennai, Tamil Nadu

Reebok Store46,Ambur Salai, Pondy-1Pondy, Tamil Nadu

Reebok Store#34, 1St Cross Sampige Road,Malleshwaram ,Bangalore-560 003Bangalore, Karnataka

Reebok StoreSite No.40/1 (Old No.1015), 1St Main Road, 4Th Block, Rajajinagar,Bangalore - 560 010.Bangalore, Karnataka

Reebok Store3,Soni ColonyVaishali NagarNear Anand NagarAjmerAjmer, Rajasthan

Reebok StoreShop No 13/14,S K Plaza MallPur Road,BhilwaraBhilwara, Rajasthan

Reebok Store103-B/B1,City Plaza ComplexOpp Medical CollegeJ

odhpurJodhpur, Rajasthan

Reebok Store110-V Opp Lodha School,Suraj Pole RoadPali, Rajasthan 5 Reebok Store

Reebok StorePlot No. 376 Vt Circle Madhyam MargJaipur, Rajasthan

Reebok Store3AGround Floor,Saurav TowerVaishaliJaipur, Rajasthan

Reebok Store5,Near Kamal & Co. Tonk RoadJaipur, Rajasthan

Reebok StoreA-2 & 3,Indra Place,Near Gaurav TowerMalviya NagarJaipur, Rajasthan

Reebok StoreG-39,City Plaza ,Space Cinema,Bani ParkJaipur,

Reebok Store1-4,Ganesham-1,Oppsankalp Restaurant,M.I.RoadJaipur, Rajasthan

Reebok StoreMGF Jaipur - RSHJaipur

Reebok StoreKotri RoadGuman PuraKota, Rajasthan

Reebok Store191-B Shop No. 2&3 Near Panchwati Circle Raja ParkJaipur, Rajasthan

Reebok Store393 Shopping Center Ghode Wale Baba Ka ChowkNear Aerodrum CircleKota, Rajasthan

Reebok StoreOpp.Sbi BankStation RoadSikar, Rajasthan

Reebok StoreMittal BhawanRani BazarBikaner, Rajasthan

Reebok StoreNarayani Complex, Main Road RamgarhRamgarh, Jharkhand

Reebok StoreRbk Shoppe, Opp Mayor'S Bunglow, Mithakali,Ahmedabad -380009Gujarat

Reebok Store"Anushari" , Nr. Bank Of Baroda,Hotel Fortune Land Mark Lane, Usmanpura,Ahmedabad- 380013Gujarat

Reebok StoreOpp.Prem Nagar Ashram,Near Icici Bank,Ranipur Mor,Haridwar, Uttaranchal

Reebok StoreOpp New Bus Stand, Jeevan Bima Marg, Beside Uti Bank, Pandri,Raipur - 492004 ,Chattisgarh

Reebok Store

65-CRajpur RoadDehradun, Uttaranchal 9837028844

Reebok StoreShop.No.3Garden ReachPooran Chand Estate,The MallKulriMussorie, Uttaranchal

Reebok StoreOpp.Sitapur Eye Hospital,Nanital RoadHaldwani, Uttaranchal

Reebok StoreShop.No.2Gandhi Vatika,Civil LinesRoorkee, Uttaranchal

Reebok StoreNetaji Subhash MargMatkewali Gali,Rudrapur, Uttaranchal

Reebok StoreNear Peeli Kothi,Kanth Road,CivillinesMoradabad, Uttar Pradesh

Reebok StoreSco 133-34Sec-17,Jagadhri.Jagadhri, Haryana

Reebok Store21,22 Upper Ground Floor,Melange Mall,Pallav Puram-2,MeerutMeerut, Uttar Pradesh

Reebok Store313-COpp Nishat CinemaAbu LaneMeerutMeerut, Uttar Pradesh

Reebok StoreBybass Chowk Near Bus Stand BararaBarara, Haryana

Reebok Store

M/S Kapil Kumar/Prem Kumar Radaur Road LadwaLadwa, Haryana

Reebok StoreMall Road ShimlaShimla, Himachal Pradesh 9

Reebok StoreMain Bazar SanjauliShimla, Himachal Pradesh

Reebok StoreShimla Highway JabliJabli, Himachal Pradesh

Reebok StoreGhantaghar ChowkKarnalKarnal, Haryana

Reebok StoreS.R. Resort G.T. Road Nh 1HaveliKarnal, Haryana

Reebok StoreKalka Shimla HighwayPinjore, Haryana

Reebok StoreNh 1 Delhi AmAmbala, Haryana

Reebok StoreOpp. Raj Hotel, Chandigarh Ambala HighwayLarlu, Punjab

Reebok StoreSco No 38 Pocket No 1 ManimazraChandigarh, Chandigarh

Reebok StoreSector 17 KurukshetraKurukshetra, Haryana

Reebok StoreRbk StoreInsar BazarPanipatPanipat, Haryana

Reebok StoreMittal Mega MallPanipatPanipat, Haryana

Reebok Store15/3, J.L.Nehru Rd.,Kolkata - 700013

Reebok Store64, Bentinck Street, Kolkata - 700069Kolkata, West BengalPhone: 33 22344002

Reebok StoreReebok Store, Shivani Market,Bidhan Sarani, KolkataKolkata, West Bengal

Reebok Store"Abhinandan", Block In The Koyla Vihar Housing Complex In Mouza Mondalganthi,Rajarhat Police Stn., Dist.24Pgs(N)Kolkata, West Bengal

Reebok StoreReebok Store, 36C B.T.RoadKolkata -2

Reebok Store110 Bosepukur Rd, Grd Flr,Kolkata -78West Bengal

Reebok Store2/8B, Sarat Bose Rd.,Kolkata - 700020

Reebok Store

Ac-93A, Prafulla Kanan, Krishnapur-Vip Rd.,Junction, Kolkata - 700059Phone: 33 25910664

Reebok StoreSouth City MallKolkata, West Bengal

Reebok StoreShop No.S-208,375- Prince Anwar Shah Rd, KolkataKolkata, West Bengal

Reebok StoreReebok Store Next To Behala Tram Depot, Behala,Kolkata

Reebok Store271A Nsc Bose Rd, Garia,Kolkata- 47 West Bengal

Reebok StoreP-27, Modi House, Cit Rd, Scheme -6M,Kolkata-54West Bengal

Reebok StoreSuhatta Mall, 3Rd Floor, Shop No.20,Durgapur-713216

Reebok StoreParbati Shoping Arcade, Block-B,Shop No.9 & 10, G.T.Rd, Near Citi Bazar,Asansol-713301Assansol, Jharkhand

Reebok StoreHotel Citi Inn,Near - Pardih Chowk, Nh-33, Mango,Jamshedpur-831010 , Jharkhand

Reebok Store

Reebok Store, Main Rd., Bistupur,Jamshedpur-831001, Jharkhand

Reebok StoreM/S.Ganapati Enterprises, City Centre,Shop No.223,224 & 225, Luby Circular Road,Dhanbad

Reebok StoreSreeram Plaza, Bank More,Dhanbad

Reebok Store1St Floor Harshvardhan Plaza, City Centre,Bokaro

Reebok StoreCity Centre , Sector Iv ,Bokaro

Reebok StoreBeside Womens College(Art Div),Circular Rd,Ranchi, Jharkhand

Reebok StoreReebok Store, R Ali Building, Ranchi Main Rd,RanchiRanchi, Jharkhand

Reebok StoreHarmu Road, Ratu Road,New Market Chowk,Ranchi,

Reebok StoreMadhupatna, Link Rd. Sq., Gr.Flr.,1St Flr, 2Nd Flr,Cuttack -10, OrissaCuttack, Orissa

Reebok Store

1954, Otram Line, Kingsway CampNew Delhi

Reebok StoreB 8 Model Town 2 DelhiNew Delhi

Reebok Store1 Ub Bungalow Road Kamla NagarNew Delhi

Reebok Store14 Ub Bungalow Road Kamla NagarNew Delhi

Reebok StoreD 7 Rana Partap Bagh DelhiNew Delhi

Reebok Store1378,Sultan Singh Building Kashmere GateNew Delhi

Reebok StoreA-11Deep Enclave Ph-Iii, Ahosk ViharNew Delhi

Reebok StoreAg-46, Shalimar Bagh,New Delhi

Reebok Store1862 Noor Ganj Azad Market DelhiNew Delhi

Reebok Store4138 Naya Bazaar DelhiNew Delhi

Reebok StoreShop No. K-4, Krishna NagarDelhi

Reebok StoreAggarwal Cyber Plaza Netaji Subhash PlacePitamupraNew Delhi

Reebok StoreE2/236 Shastri Nagar DelhiNew Delhi

Reebok StoreV3S Mall, Laxmi NagarDelhi

Reebok StoreShop No-41, Mm Road, Near JhandewalaNew Delhi

Reebok Store2/4974, Behind Khalsa college, Shivnagar, Devnagar,New Delhi-110005

Reebok StoreGd-23PitampuraNew Delhi

Reebok StorePlot No. 5 Amar Park Rohtak Road DelhiNew Delhi

Reebok Store6/30&31 W.E.A Main Ajmal Khan RoadKarol BaghDelhi 110005

Reebok Store25 Defence Enclave, Vikas MargNew Delhi

Reebok StoreB-12Inner CircleConnaught PlaceNew Delhi- 110001

Reebok StoreE 17Innner Circle C.P.New Delhi- 110001

Reebok StoreShop No 119&121,Bangla Sahib Road, Gole MarketNew Delhi

Reebok Store18/47 East Patel NagarNew Delhi - 110008

Reebok Store11/Hari Niwas, Sitaram Bhavan, L. J. Rd., Shivaji Park, Dadar,Mumbai - 400 028.

Reebok StoreUnit No. 1/A, Ak Plaza, S.V. Road, Near Veer Savarkar Flyover ,Opp Mtnl Bldg, Malad (W).Mumbai-400064.

Reebok StoreS2, Unit No.17,High Street Phoenix,Skyzone Phase Ii, Lower Parel,Mumbai-400013

Reebok Store234/236, Lokmanya Tilak Marg, Crawford Market, Kerwala Mansion,Opp. Police Head Quarters,Mumbai - 400 002.

Reebok Store9-12/4, Atur Park,Sion Trombay Road, Chembur,Mumbai - 400 071.

Reebok StoreHabib Mansion, Shop No. 4-8,Near Itc Hotel, Dr.Ambedkar Road,Parel,

Mumbai - 400 012.

Reebok StoreNawaz Mension, Ground Flor, 25,Shahid Bhagat Sing Rd,Colaba,Mumbai - 400 039.

Reebok Store202,Atria The Millennium Mall,Opp. Punam Chambers, Dr.Annie Basant Road,Lower Parel Division,Worli,Mumbai-400018

Reebok StoreHeera Panna Shopping Centre,Shop No.7 Haji AliMumbai- 26

Reebok StoreShop No.6&7, Vasant Rutu, Cts No.1548,Shivaji Road., Opp. Maruti Mandir, OldPanvel-410206

Reebok StoreShop No 1-24,25, Anjana Cooperative Society,796, Sv, Road, Borivali W, Simpholi Corn,Mumbai - 400 092

Reebok StoreCandy Store, Next To Benzers,40, Bhulabhai Desai Road, Breach Candy,Mumbai - 400 026.

Reebok StoreShop No 1,2,3,4. Ram Krishna Chambers,Opp Ghana Singh Jewellers, Linking Road Khar ( West )Mumbai-400052

Reebok StoreShop No. 1,2,&3, Krishna Mandir, Co-Op. Housing Society,Opp. Aasra Hotel, Maruti Naka, Raigad,Alibaug

Mumbai

Reebok StoreShop No. 25, Rustomji Building,Veer Nariman Road,Flora Fountain,Next To Tata Indicom Showroom, FortMumbai 4000001.

Reebok StoreRegent Bhairavi Corporation, Xpress Way,Food Mall, Mumbai Purn Express Hiway, KhalapurDist.-Raigad Khopoli - 410203

Reebok StoreRahod House, Apple Haritage Building,Andhri Kurla Rd,Andheri EMumbai

Reebok StoreShop No. 1&2, Ground Floor, Nooribaug Compound, Marol,Near Kumariya Precidency, Andheri ( E ),Mumbai - 400 059.

Reebok Store63,Colaba Causeway,Near Electic House ColabaMumbai - 39

Reebok Store40-44, Babuline Complex,S.V Road, Malad (W),Mumbai - 400 064.

Reebok StoreRbk Shop, U-48, Inorbit Mall,First Floor, Link Road,Mindspace, Malad ( W ) ,Mumbai - 400 064.

Reebok StoreRbk Showroom,F-14, 1St Flr.,Thakur Shopping Mall & Multiplex,

Near Dahisar Check Naka, Mumbai - 401 107

Reebok StoreShop No. 1&2, Drwn Plot No.328,Corner Of 7Th Road, Linking Road, Khar(W),Mumbai - 400 052

Reebok StoreShop No. 10,11&13,E3 New Highway Park, Ground Floor,Thakur Complex, Kandivli ( E ),Mumbai - 400 101.

Reebok StoreUnit No.115 Infinity Mall First FloorNew Link Road,Andheri (W)Mumbai-400053Mumbai, Mumbai 9820020103 14.3 kilometre(s)

Reebok StoreHansi Gate Near Adarsh College MarketBhiwaniBhiwani, Haryana

Reebok StorePushpa Complex87-88Urban Estate,Delhi Road HisarHissar, Haryana

Reebok StoreMedical ChowkRohtakRohtak, Haryana

Reebok StoreKurukshetra RoadKaithalKaithal, Haryana

Reebok StoreMurthal - HaryanaMurthal, Haryana

Reebok StoreMittal Mega MallPanipatPanipat, Haryana

Reebok StoreRbk StoreInsar BazarPanipatPanipat, Haryana

Reebok StoreNear Pritam Palace Hisar RoadSirsa, Haryana

Reebok StoreChugh GarmentsG - 17Plot No. 3Sector - 5DwarkaNew Delhi, Delhi

Reebok StoreUnitech Rohini - RSHNew Delhi

Reebok StoreKg 1/13Vikas PuriMain MarketNd-18New Delhi,

Reebok StoreG-133Pushkar EnclavePaschim ViharNew Delhi - 110063New Delhi

Reebok Store2/6,Mall Road,Tilak NagarNew Delhi -18New Delhi, Delhi/Ncr

Reebok StoreA-1, Saraswati Vihar,PitampuraNew Delhi,

Reebok StoreBj2011,Palam Vihar RoadBijwasanNew Delhi 61

Reebok StoreGl-15, Hari Nagar, Jail RoadNew Delhi,

Reebok StoreGd-23PitampuraNew Delhi,

Reebok Store49 North West Avenue RoadPunjabi Bagh 110026New Delhi

Reebok StoreGf-17/18,Westgate Mall,Shivajii PlaceRaja GardenNew Delhi-27New Delhi

Reebok StoreF-134 Main MarketRajouri GardenNew Delhi -110027

Reebok StoreV3S MallLaxmi NagarNew Delhi

Reebok StoreC 14/1 Mansarover Garden Near Maya Puri Chowk (Kirti Nagar)New Delhi -110015

Reebok StoreKhasra No. 1976/2Atul Kataria ChowkSheetla Mata RoadGurgaon,

Reebok StoreSco 6Sec-14,GurgaonGurgaon

Reebok StoreAggarwal Cyber PlazaNetaji Subhash PlacePitamupra

REEBOK BRAND AMBESSDOR

1.driving ace Lewis Hamilton announced a multi-year partnership making Lewis the new Reebok brand ambassador.

2. It was a dream that was just waiting to happen. After her 'sporty" look in Chak De! India,

Sagarika Ghatge has now been chosen as Reebok

"s latest brand ambassador for the women's collection. The company spokesperson reasoned that just Sagarika, who is not only about beauty and talent, has a sports legacy behind her (she has been a state level champion in athletics and also a hockey player during her school days) which only elevates her to suit the role of the brand ambassador to a 'T".

3. Reebok's new campaign began with signing up actress Scarlett Johansson as the brand ambassador on the international stage. In the second stage, the campaign will rope in lesser known celebrities such as dance instructor Isha Talwar, MTV Roadies winner Bani and fashion model Tammy to reveal the new side of women. In the third phase of the campaign, Reebok plans to use a better known Indian celebrity.

4. MUMBAI: Reebok India has signed on Bollywood actress Bipasha Basu as the new face for the brand. Drawing inspiration from her fitness and glamour quotient, Reebok aims to create a perfect blend of performance and lifestyle in the women's segment, which is also the brand's focus area.

Reebok India managing director Subhinder Singh said, "Bipasha embodies the pulse points of our brand -individuality, authenticity and a life lived to the fullest in perpetual motion. She is an actor par excellence, a celebrated youth icon with an immense passion for fitness. These characteristics make her a perfect fit for our brand and we will drive this spirit through our future initiatives to motivate the Indian woman to take up fitness."

Reebok is gung ho about their women's business and have revved up the entire apparel and footwear range to make the collections more feminist. The blurring lines between sport and fashion have given birth to a whole new segment of sports inspired apparel and footwear and this novel fashion trend will be spearheaded by Basu herself as the new face for Reebok.

Basu would also be closely working with the Reebok Instructor Alliance to promote fitness. There are many more exciting endeavors in the pipeline that shall be revealed as the Basu-Reebok association moves ahead.

Basu said: "It's a great privilege for me to be associated with the best sportswear brand in the country and one so widely acclaimed across the globe. I share Reebok's strong belief in fitness. I love the energy, the exhilaration and the passion of the brand. I believe in the brand attitude of I am what I am as it is about people who have their own views and opinions and aren't afraid to share the same. In many ways it's me. And that's what I have been drawn by and relate to so deeply and well, for that matter there couldn't have been a better brand connect."

5. MS Dhoni and Bipasha's New Reebok brand ambassadors

For the first time ever, Reebok brand ambassadors, MS Dhoni & Bipasha Basu come together in a TV commercial showcasing the latest edition of footwear from Reebok and sizzle the small screen with their never-seen-before chemistry.

The TVC features MS Dhoni and Bipasha Basu in a fun-run, throwing playful challenges at each other while competing to reach the finish line first. The chemistry and playfulness between the Indian captain & the Bollywood heart throb is for all to see.

CHECK OUT : Bipasha crosses her limits...

Subhinder Singh Prem, Managing Director, Reebok India Company said, 'Marketing for us is about occupying the consumer's heart space, not mind space. We do realize that contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. We also recognize the fact that a consumer will indulge more in an activity if he enjoys it. This

thought forms the kernel of our ad. Our ad reinforces Reebok's challenger approach to provide consumers with the choice to take the boredom out; and the fun in, its Your Move. The ad is simple, fun and most importantly a delight to watch. Just the way Bipasha and Dhoni have fun while running in our ad, we hope to encourage our consumers to smile as they sweat'.

He added 'Bipasha and Dhoni are youth icons who reflect the aspirations of a young India, a fit India. Reebok is synonymous with fitness and we are proud to launch our world class technology through this ad'.

MS Dhoni said, 'I find the footwear the best for training with its benefits of cushioning and stability. I wear it during our long practice sessions and it has become my personal favourite now. I believe in this technology and am really happy to be promoting such a world class technology for Reebok in India. Shooting for the ad was a lot of fun, not to mention running with a friend, which made the whole experience even more delightful.'

CHECK OUT : Deepika to settle scores which Bips couldn't!

Added Bipasha Basu 'I am a fitness freak and I love to indulge in various activities like jogging, running, working out to keep myself fit. I have experienced never-before comfort in running with this footwear. In fact, it is the best thing that happened to my running regime. The different colours in the shoes make it so much more fun! I am sure that all fitness enthusiasts will agree that if your running gear is comfortable and trendy, you will enjoy your run even more. And looking good doesn't hurt either!'

The Director of the film, Mintoo Singh said, 'It was a pleasure working with Dhoni & Bipasha as both of them are extremely fit and lead an active lifestyle. Shot in Hong Kong, the TVC captured the camaraderie and chemistry between the two while they raced against each other and had a lot of fun in the process.'