Shoe Skins

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Shoe Skins Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

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Shoe Skins. Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Macro Market Size. Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes Market size in Volume Sales: Growing at CAGR of 5.1% during year 2001-06 - PowerPoint PPT Presentation

Transcript of Shoe Skins

Page 1: Shoe Skins

Shoe SkinsGroup 18

Macro-Market AssessmentBristol, Cuozzo, Holz, Lyman,

Patibandla, Sexton

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Macro Market Size

Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes

Market size in Volume Sales:• Growing at CAGR of 5.1% during year 2001-06• Expected to grow at 6.4% during year 2006-11• Children’s market represents 22% of overall US footwear market• Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market

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Macro Market SizeMarket size in Value Sales:• Growing at 3.2% during year 2005-06• Expected to grow at 1.9% during year 2006-11• Children’s market represents 13% of overall US footwear market • Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market

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Political Trends

Regulatory Environment U.S. Consumer Product Safety Commission imposes strict regulations on children’s

products around materials, potential for choking hazards, etc…

Cons • Requires increased vigilance

around product design and manufacturing standards.

Pros• None obvious

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Economic Trends

Economic Down Turn US economy is expected to be contracted by 3% in 2009 with a slow recovery of

1.5% in 2010.

Cons • Less spending on fashion goods

Pros• Potential for increased spending

on affordable fashion goods• Reusable nature of shoe skins

reduces TCO for shoe system

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Social Trends

Going Green Continuous focus on saving the planet by “Green Initiatives” in the US as well as

around the world.

Cons • Less spending on disposable

goods

Pros• Redirecting the spending towards

environmentally friendly products i.e., reusable shoes skins

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Social Trends

Rising Obesity in the USA Increasing focus on ways to combat childhood obesity.

Cons • None obvious

Pros• Opportunity for sport related tie-

ins• Potential growth for exercise

related equipment• Demand for more athletic shoes

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Technological Trends

Increased online shopping Many retailers continue to respond to the increased online shopping trend by

providing both online and retail stores.

Cons • Competition from a wide range of

vendors• Questionable usage of online

shopping by target customers

Pros• Access to wide customer base • Feasibility to effectively use online

marketing • Expand offerings through online

presence

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Technological Trends

Online Social Networking Growing online social networking services continue focus on building effective

virtual communities with friends, families and businesses.

Cons • None identified

Pros• Access to virtual communities

through friends and families• Effective marketing• Instant connection between

buyers and sellers of similar interests

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Macro Market Summary

Overall Assessment: Favorable

• Easy access to large customer base• Opportunity for effective/focused marketing • Favorable social trends to re-usable and

fitness related products

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Appendix

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Shoe SkinsShoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want.

The Shoe Skin System Web site mock-up

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The System• The Shoe Skins system comprises a base model casual shoe

(or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones.

• The skin will affix to a special surface on the shoe.• Shoe Skins will be sold separately in many different colors and

patterns and contain robust potential for licensing opportunities.