Company profile

A world of media at your fingertipsShoaa

Vision:

Mission:

To be the most cost effective, quali-

ty concerned and creative communi-

cation company, offering a fully inte-

grated service to all clients.

Through personalized communications

and marketing, the utilization of the latest

technology and continually upgrading our

product and service range, we strive to

attain maximum exposure for our clients

and place them a step ahead of their com-

petitors.

Introduction :

In this endeavor conventional advertising has been left behind. To overcome

such deficiencies innovative concepts are being employed one of the company

whom has proven itself, Shoaa Communications.

Shoaa communications goes beyond the concept of agency services and turns

into business partner, founded on transparency and mutual knowledge partner-

ships with its customers.

In the increasingly competitive mar-

ketplace, a fierce battle is being

waged to grab the customer’s atten-

tion. Huge amount of money and ef-

forts are being expended to devise

strategies and means to arouse cus-

tomer’s curiosity and make him

want the product.

We deliver the right message, through the right messenger, to

the right people, at the right time.

Right Message Right Messenger

Right People Right Time

messenger

time

people

message

4 Rs Principle

Who are we?

Shoaa Communications is a passionate group of strategic thinkers, creative minds and technical wizards,

pushing the boundaries of traditional advertising, new media marketing and 360° digital presence. We

focus on creating exceptional target market experience through creative design, technology and strategy.

Creating a brand which stands out from your competitors yet appeals to your target market is paramount,

yet is redundant if your customers never see or experience it. This is where selection of the correct communi-

cation channels is essential; to communicate to your target market at its most receptive, and to motivate

and stimulate them into action. Shoaa Communications is not limited by communication channel; a core and stimulate them into action. Shoaa Communications is not limited by communication channel; a core

team blessed with professionals from both new and traditional media sectors is leading the way through in-

novative internet strategies and the implementation of integrated online and offline plans which get re-

sults. We are a multi-disciplinary team of creative and technology experts with one goal: driving brands.

Shoaa Communications mounts multimedia communication campaign strategies that are designed to cap-

ture media attention and change minds.

We specialize in planning and implementing high impact, result driven campaigns that educate and stimu-

late behavior change thus driving the business bottom line.

In designing communication initiatives, we draw ideas from specialists in market research, consumer mar-

keting, and multicultural outreach to segment the audiences and define messages that resonate.

We develop targeted national, regional and international campaigns: Utilizing all ranges of media channels.

Our approach integrates the best of traditional advertising and public relations with non-conventional com-

munication tools to deliver the right message, through the right messenger, to the right people, at the

right time.Shoaa Communications Team makes the story relevant and compelling to each targeted audience to win

the competition for that audience’s hearts and minds by reaching them multiple times, through multiple

“trusted sources”.

Whether it’s a single brochure, web site, logo design, or a complete marketing campaign, we have the exper-

tise to get the job done on time, within budget and beyond your expectations.

Our team includes:

• Media Planners

• PR Specialists

• Communication Strategist

• Media consultants

• Creative Director

• Art Director

• Graphic Designers• Graphic Designers

• Web developers

• Researchers

• Production Manager

• Client service executives

How do we work?Essential guidelines and core values which characterize and outlining our modus operandi:

Step 1: Check-up & product analysis

Only detailed analysis of the business history, the conditions brought to the table, and the

goals set forth, allow the agency to achieve a global view of the project it will operate. A large

investment of time and energy in order to start any communication activities is fundamental

to Shoaa Communications.

Step 2Step 2: Competitors' products analysis

Step 3: Targeted markets analysis

Step 4: Targeted consumers analysis

Step 5: Ideas

Accounting creativity as a value and not as “personal taste”, this is the favorite device that

forms the basics of marketing and communication strategies. It requires continuous updates

and constant research of style, languages and trends in the publishing scene.

Step 6Step 6: Planning

Step 7: Budget, Startup & Launching

Optimizing budget, time and human re-Optimizing budget, time and human re-

sources is the guiding principle for every

single strategic choice promoted by Shoaa

Communication. A good relationship be-

tween investment and efficiency is always

Shoaa Communications' main objective

when analyzing budgets.

Scope of Services “TAILOR MADE”:

Shoaa & Creativity:

Thanks to a structure divided into independent divisions, operating in full syner-

gy, Shoaa Communication is able to provide its clients with consulting and com-

munication services to any level of complexity aimed at creating or strengthen-

ing the Corporate Image.

Shoaa Communications principle value and philosophy is its capacity to offer a

360° service. The ability to interpret the real need of businesses, as well as their

identity and mainly the most effective way to communicate it.

Simply we provide one-stop value-added services.

Shoaa Communications is a laborato-

ry of ideas, creative environment, an

experiments factory in communica-

tion.

Shoaa Communications is the place

where creativity takes shape and is

realized in order to achieve the objec-

tives set by the marketing plan, in

full compliance with budget and

timing.

Shoaa & Services:We proudly present the following services to our estimated partner:• Strategy and planning

• Selection and booking of locations i.e. stand space, conference rooms, and

venues for special events

• Creative development of high impact advertising strategies;

• Planning and placing of advertisements in a broad range of media – from news-• Planning and placing of advertisements in a broad range of media – from news-

papers to radio and the Internet.

• Communication Campaigns

• PR Campaigns

• Creative Designs

• Events Management

• Marketing Material Production Services

• Marketing Research.

• Web Design

• Video Production

• Promotional materials

Shoaa & Media:Television:

Radio:

We organize TV advertising campaigns in a

range of scales - regional, national and inter-

national. The last couple of years have seen

many changes in the Egyptian market and

presented financial challenges. Our team

faces those challenges with creative solu-

tions, creating innovative solutions that op-

timize budgets, and bringing more business

ROI, exactly when you need it.

Brand New Communication offers plan-

ning and buying of air time in all major

Egyptian Radio stations.

Shoaa & Media:

Outdoor Advertising:

Online:

A time-proven, cost efficient communica-

tion channel, reaching a wide audience,

with an exceptionally high percentage of

working adults. A proper mix of outdoor

media formats, guarantees high visibility

with your target audience. Brand New Com-

munication’s team of media planners has

extensive experience in outdoor advertis-extensive experience in outdoor advertis-

ing, with hundreds of national and interna-

tional campaigns managed.

Whether you require a simple banner campaign with

Google Adwords positioning or a complex integrated

solution, including the production of a dynamic website,

Flash animation, and 3D product visualization - our

team of web professionals is to transform your presence

on the Internet. We also offer social marketing services

in the most popular global Social networks - Audience re-

search, building and maintenance of branded pages insearch, building and maintenance of branded pages in

Google+, Facebook, Twitter etc.

Shoaa & Media:

Mobile Devices:

Print Advertising

One of the latest trends in Digital

Media is the transition of informa-

tion consumption by users from Per-

sonal Computers to Portable Devices

- Smartphones, Tablets. Brand New

Communication is at the forefront of

the post-PC revolution, creating ad-

vertising campaigns with the use of

mobile devices. Let’s discover what’s

possible together, with android appli-

cation, games and QR-codes.

We are your trusted partner in any print en-

deavor. Beginning from brochure printing

to buying and managing advertising space

and positioning PR articles in leading print

media.

Get in touch:

For further information please contact us. We’ll be happy to provide you with fur-

ther information on our and services, and to discuss how we can help you fur-

ther. We look forward to hearing from you.

Adress: 42 Abdel Moneim Riad st, of Elbatal Ahmed Abdel Aziz st, Mohandesein,

Giza, Egypt.

Phone: (+202) 37627351 - 37627352

Fax: (+202) 37627352

E-mail: info@shoaa.net